Exito Outdoor
Exito Outdoor is a Guatemalan outdoor advertising firm offering 200-square-meter billboards, illuminated signage, and eco-friendly large-format printing services to enterprise B2B clients across Guatemala.
- Company typePrivate
- Founded2018
- HeadquartersSanta Catarina Pinula, Guatemala
- Headcount51–100
- GTM typeB2B
- OfferingServices
What Exito Outdoor does
Éxito Outdoor (legal name: Exito Outdoor) is a Guatemalan outdoor advertising firm headquartered in Santa Catarina Pinula, operating a focused portfolio of out-of-home (OOH) advertising services. The company's core offering is Publicidad Exterior — large-format billboards including what it claims to be Guatemala's only 200-square-meter billboard formats, placed at strategically selected geographic points intended to optimize audience segmentation. Complementary products include Rótulos Luminosos (illuminated signage for round-the-clock brand visibility) and Impresiones de Gran Formato (large-format printing using a proprietary eco-friendly matte-finish technology branded as 'Visión Verde'). The company employs 51-100 people and serves B2B enterprise clients across Guatemala; the website displays 27 customer logos spanning multiple industries, though individual client names are not disclosed in source materials.
The business operates on a transaction-fee model, generating revenue from display and rental fees on billboard, signage, and printing contracts. Pricing is not publicly disclosed and is negotiated bilaterally. Go-to-market is sales-led and direct, with no intermediaries or resellers — clients engage through phone ([502] 2505-0555) and WhatsApp ([502] 2505-0556), and the website features 'Contrata hoy' (Hire today) and 'Contáctanos' (Contact us) calls to action. Marketing is minimal: a single corporate website serves as the primary digital presence, with no disclosed social media, content marketing, or paid acquisition channels. The company does not publish revenue, has no disclosed funding history, no parent company, no executive team disclosed in public sources, and operates as a private entity.
Geographically, operations are concentrated entirely within Guatemala. One source block references 'Central America' as a region served, but the only confirmed country of operation is Guatemala. There are no disclosed partnerships, alliances, M&A activity, regulatory actions, certifications, or patents. The primary differentiation narrative rests on three claims: (1) format exclusivity at 200m² within Guatemala, (2) strategic point-location selection for audience targeting, and (3) eco-friendly matte printing technology. The company's competitive moat is therefore inherently bounded by the small size of the Guatemalan advertising market, limiting the ceiling on scale advantages regardless of format exclusivity.
Exito Outdoor firmographics
Firmographics- Name
- Exito Outdoor
- Legal name
- Exito Outdoor
- Website
- https://exitooutdoor.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Exito Outdoor is a Guatemalan outdoor advertising firm offering 200-square-meter billboards, illuminated signage, and eco-friendly large-format printing services to enterprise B2B clients across Guatemala.
- Ownership category
- akta.pro rank
Exito Outdoor industry classification
Industry- Product category
- Outdoor Advertising
- NAICS
- Indoor and Outdoor Display Advertising (54185)
- SIC
- Services-Advertising (7310)
- akta.pro primary industry
- Large-Format & Spectaculars (Building Wraps, 3D, Landmarks) (BPAFALAH)
- akta.pro secondary industry
- OOH Production, Printing & Installation Services (BPAFALAL)
Keywords
Where Exito Outdoor is headquartered
LocationHeadquarters
- HQ city
- Santa Catarina Pinula
- HQ country
- Guatemala
- HQ region
- Latin America
Offices1 record
Markets served
Exito Outdoor business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Operations, Infrastructure, Marketing or Sales, Personnel
Revenue model
- Outdoor Advertising Billboard Rental: Rental of large-format billboard advertising space at strategic locations in Guatemala. Revenue generated from display fees for the 200m² billboard format and other outdoor advertising formats.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels1 record
Exito Outdoor product offering
Product offeringCore offering
Exito Outdoor rents outdoor advertising space in Guatemala through large-format 200-square-meter billboards positioned at strategic locations, complemented by illuminated signage (Rótulos Luminosos) for 24-hour brand visibility and large-format eco-friendly printing (Impresiones de Gran Formato) using matte-finish "Visión Verde" technology. Services are sold directly to businesses seeking high-impact brand visibility across Guatemala.
Product overview
Éxito Outdoor is Guatemala's only outdoor advertising company offering a unified portfolio of high-impact advertising services. The core offerings consist of Publicidad Exterior (outdoor advertising with unique 200-square-meter billboards at strategic locations), Rótulos Luminosos (illuminated signage), and Impresiones de Gran Formato (large-format eco-friendly printing with matte finish). The company differentiates through innovative formats, flexibility, and green-vision technology that minimizes visual pollution while maximizing audience reach.
Differentiator
Problem solved
Functional benefit
Companies that use Exito Outdoor
Customer profileNamed customers1 record
Segments1 record
Ideal customer profiles1 record
Exito Outdoor technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Exito Outdoor partnerships and signals
Strategic signalScale indicators3 records
Recent moves3 records
Expansion highlights3 records
Exito Outdoor competitors and assessment
Company assessmentDirect peers
- Clear Channel Outdoor: Global outdoor advertising operator with a large portfolio of billboards and street furniture across the Americas. Comparable to Exito's large-format static OOH and illuminated signage offerings.
- OUTFRONT Media: North American outdoor advertising company focused on billboards, transit, and place-based media. Directly comparable as a static and spectacular OOH operator with a transaction-fee rental model similar to Exito's.
- Lamar Advertising: US-based billboard and outdoor advertising operator with a large static-billboard portfolio across the Americas. Comparable to Exito as a static billboard rental business serving brand advertisers in regional markets.
Broad incumbents
- IGPDecaux: Italian outdoor advertising market leader, operating billboards, illuminated signage, and large-format displays across Italy. Direct analog as a multi-format outdoor operator combining billboards with illuminated signage.
- APG|SGA: Swiss-based outdoor advertising operator covering billboards, street furniture, and illuminated signage in Switzerland and across Europe. Comparable to Exito's mix of billboards, illuminated signs, and large-format printing services.
- Ströer: Germany's leading outdoor advertising provider, operating large-format billboards, street furniture, and digital OOH nationwide. Comparable in combining static large-format displays with illuminated signage and integrated printing/production.
- JCDecaux: World's largest outdoor advertising company, operating street furniture, billboards and large-format spectaculars globally. Comparable to Exito as a large-format OOH operator, though at far greater scale and geographic breadth.
Regional players
- Primedia Outdoor: Africa's largest outdoor advertising operator, with billboards and transit media across South Africa and broader African markets. Comparable as a regional OOH specialist with static-billboard and roadside formats.
- Pattison Outdoor Advertising: Largest outdoor advertising operator in Canada, focused on static and digital billboards, transit and place-based media. Comparable to Exito as a regional full-service outdoor operator; serves a different geography.
- Vallas y Publicidad (Latin American regional OOH): Central American outdoor advertising company operating billboards and large-format displays across Guatemala and neighboring countries. Most directly comparable to Exito Outdoor as a regional Guatemalan large-format billboard competitor.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Exito Outdoor social profiles
Digital presenceExito Outdoor financial estimates
Financial estimateRevenue estimate
Valuation estimate
Exito Outdoor leadership team
Management profileNumber of profiles
Exito Outdoor funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Exito Outdoor M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Exito Outdoor
What does Exito Outdoor do?
Exito Outdoor rents outdoor advertising space in Guatemala through large-format 200-square-meter billboards positioned at strategic locations, complemented by illuminated signage (Rótulos Luminosos) for 24-hour brand visibility and large-format eco-friendly printing (Impresiones de Gran Formato) using matte-finish "Visión Verde" technology. Services are sold directly to businesses seeking high-impact brand visibility across Guatemala.
Is Exito Outdoor a public or private company?
Exito Outdoor is a private company. It is classified as unknown and is currently operating.
When was Exito Outdoor founded?
Exito Outdoor was founded in 2018. It employs 51 to 100 people.
Where is Exito Outdoor based?
Exito Outdoor is headquartered in Santa Catarina Pinula, Guatemala, in the Latin America region.
How does Exito Outdoor make money?
One revenue line is on record: outdoor Advertising Billboard Rental.
Who are Exito Outdoor's main competitors?
Direct peers on record are Clear Channel Outdoor, OUTFRONT Media and Lamar Advertising. Broad incumbents are IGPDecaux, APG|SGA, Ströer and JCDecaux. Regional players are Primedia Outdoor, Pattison Outdoor Advertising and Vallas y Publicidad (Latin American regional OOH).
Does Exito Outdoor have an API?
No public API is recorded for Exito Outdoor.
What industry is Exito Outdoor in?
Exito Outdoor's product category is Outdoor Advertising. Its primary akta.pro industry code is BPAFALAH, Large-Format & Spectaculars (Building Wraps, 3D, Landmarks), with a secondary code of BPAFALAL, OOH Production, Printing & Installation Services. Its NAICS code is 54185 and its SIC code is 7310.