Reconnecting Youth

What Reconnecting Youth does

Reconnecting Youth (legal entity RY Inc.) is a private Everett, Washington-based organization founded in 2006 that develops, certifies, and distributes evidence-based youth prevention programs to schools, districts, and youth-serving agencies in the United States and internationally. Its portfolio centers on two flagship curricula — the Reconnecting Youth (RY) semester-long peer-group program for at-risk adolescents covering self-esteem, decision-making, personal control, and interpersonal communication, and CAST (Coping and Support Training), a 12-lesson skills program for smaller groups of 6-8 youth. Adjacent offerings include RY Time (a 10-session out-of-school distillation), Family Engagement Program, CAST for Today's Student Athletes, Bridge Program (workforce development), and RYSE Up Leadership (physical-education-integrated SEL).

The company's technology stack is built around a proprietary Learning Portal hosted on Tovuti.io, which delivers blended-learning experiences combining self-paced online modules with live cohort-based webinars, multimedia libraries, discussion forums, surveys, and peer feedback. An online pre/post-evaluation survey system captures participant data on knowledge, attitudes, behaviors, school involvement, ATOD involvement, and mental health status. Core curricula are backed by 15+ years of longitudinal research and are listed on multiple federal Evidence-Based Program registries.

The business model combines one-time curriculum purchases (RY Curriculum Set at $699.95, CAST Curriculum Kit at $399.95), facilitator training registration ($1,500/participant plus required curriculum), annual Pro Facilitator recertification ($500/year), multi-year digital workbook licensing (1-year $1,500 to 5-year $6,000), Technical Assistance services priced hourly or daily, and branded merchandise. Programs are sold directly via the company's website to enterprise buyers including school districts, state education departments, nonprofits (Boys and Girls Club, Youth-First, Visalia Youth Services), juvenile justice agencies, and federal program offices. Reach extends to approximately 3,000 settings annually across seven US states (California, Indiana, Maine, North Carolina, North Dakota, New York, Texas) and five international countries (Canada, Germany, Malaysia, Russia, Spain).

Name

Reconnecting Youth

Legal name

RY Inc.

Website

https://reconnectingyouth.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

Reconnecting Youth (RY Inc.) develops, certifies, and distributes evidence-based youth prevention curricula — notably Reconnecting Youth and CAST — to schools, districts, and youth-serving agencies across the US and five international countries, combining curriculum licensing, facilitator training, and a recurring Learning Portal subscription.

Ownership category

akta.pro rank

Product category

Youth Prevention Education and Social-Emotional Learning

NAICS

Educational Services (611), Educational Support Services (611710)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Alternative Education & Dropout Prevention / Re-Engagement Programs (EDANAJAF)

akta.pro secondary industries

Remedial & Academic Intervention Programs (Reading/Math Recovery) (EDAJAGAC), Study Habits & Homework Systems Workshops (EDAMAIAL), Family Engagement & Take-Home Learning Materials (Home Packs, Parent Guides) (EDACAJAL)

Keywords

• Youth prevention programs
• Social emotional learning
• Evidence-based curriculum
• Facilitator training
• Prevention education

Headquarters

HQ city

Everett

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain, Others

Revenue model

1. Facilitator Training Registration: Blended learning training that prepares adults to deliver RY or CAST programs. Includes 6 hours of independent online learning plus three 2-hour live online sessions. Registration includes 1-year Learning Portal subscription.
2. Coordinator Training: Advanced training for program supervisors covering infrastructure building, coaching, supervision, and program sustainability. Prerequisite: Facilitator Training completion.
3. RY Curriculum Set Sales: Physical and digital curriculum materials required at Facilitator Training. Includes five bound lesson plan books, student workbook, essential classroom posters, and access to online pre/post-evaluation surveys.
4. Digital Student Workbook Licensing: Annual license for unlimited digital downloads of RY Student Workbooks. Multi-year discounts available (1-year: $1,500 to 5-year: $6,000).
5. CAST Curriculum Kit Sales: Facilitator materials including Leader Guide, student notebook, posters and teaching aids. Available in Full Print or Essentials + Digital formats.
6. Pro Facilitator License (Recertification): Annual subscription for trained facilitators to maintain certification, access Learning Portal updates, Media Library, free webinars, and event announcements.
7. Technical Assistance & Program Support: Upgraded support services including live remote support ($100/hr), evaluation services ($750-$1,000/program), on-site coaching ($1,500/day), and sustainability planning ($250/hr).
8. Family Engagement Program Training: Training for staff to implement parent/guardian engagement curriculum. Includes curriculum set, practical exercises, and virtual binder with research foundation materials.
9. CAST for Student Athletes Training: Training for coaches on Coaching Boys into Men and Athletes as Leaders programs. $500/participant with 10% discount for groups of 5+.
10. Merchandise/Spiritwear Sales: Branded merchandise including hoodies ($45.50-$62), t-shirts ($27-$36.50), caps ($30), backpacks ($54), tumblers ($36), water bottles, mugs, and polo shirts sold through e-commerce.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Reconnecting Youth sells evidence-based prevention curricula and accompanying facilitator training to schools, school districts, and youth-serving agencies. Its flagship products are the Reconnecting Youth (RY) semester-long prevention program and CAST (Coping and Support Training), complemented by RY Time, Family Engagement, Bridge Program, RYSE Up Leadership, and CAST for Student Athletes. The company also sells required curriculum kits, student workbooks, digital licenses, and ongoing technical assistance, with facilitator training and a Learning Portal serving as the primary delivery mechanism.

Product overview

Reconnecting Youth operates a multi-product portfolio centered on evidence-based youth prevention and development programs. The core offerings include Reconnecting Youth (RY) and CAST (Coping and Support Training) as the primary semester-long and 12-session group programs, complemented by RY Time for out-of-school settings and specialized programs for student athletes, workforce development (Bridge Program), and physical education with SEL (RYSE Up Leadership). The company provides comprehensive training services including Facilitator Training, Coordinator Training, and Family Engagement Program Training, all supported by a proprietary Learning Portal platform. Additional services include Technical Assistance & Program Support and Program Evaluation. Curriculum materials (RY Curriculum Sets, CAST Curriculum Kits, and student workbooks) are sold as required materials alongside training. The company also offers branded merchandise through its Spiritwear store.

Differentiator

Problem solved

Functional benefit

Brands

• Reconnecting Youth (RY): Award-winning evidence-based prevention program for teens at risk for school dropout, delivered as a semester-long class with 10-12 students focusing on life skills building.
• CAST (Coping and Support Training)
• RY Time
• RYSE Up Leadership
• Bridge Program
• Family Engagement Program
• CAST for Today's Student Athletes

Products and services

• Reconnecting Youth (RY) Semester-long evidence-based prevention program for adolescents at risk for school dropout, substance use, or suicide risk, delivered in a peer-group class of 10-12 students across five skill-building modules.
• CAST (Coping and Support Training) 12-lesson skills training program for middle and high school youth delivered in positive peer group cultures of 6-8 students, focusing on self-esteem, goal setting, decision making, and personal control.
• RY Time Distilled 10-session version of the Reconnecting Youth program designed for out-of-school time delivery, aligned with Expanded Learning Opportunities Program goals and social and emotional learning needs.
• Family Engagement Program Family-centered, trauma-informed intervention delivered through four parent group sessions teaching skills to support students in mood management, drug-use control, and school performance.
• CAST for Today's Student Athletes Coach-to-athlete trainings including Coaching Boys into Men and Athletes as Leaders programs that promote healthy relationships, character building, and dating violence prevention among middle and high school athletes.

Named customers12 records

Segments7 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

13 partnerships are on record, tiered core and minor.

• Youth-FirstcoreStrategic or Co-development PartnerPartner organization implementing Reconnecting Youth programs in school and community settings. Featured on partner page with logo display.
• Visalia Youth ServicescoreStrategic or Co-development PartnerPartner organization serving youth in the Visalia, CA area. Organization also maintains a remote office in Visalia, CA.
• SAMHSA (Substance Abuse and Mental Health Services Administration)coreStrategic or Co-development PartnerFederal agency whose Strategic Prevention Framework model aligns with Reconnecting Youth workshops and programs. Featured as organizational partner.
• Healthier TogetherminorStrategic or Co-development PartnerPartner organization promoting healthier communities through evidence-based practices. Featured on partner page.
• RegeshminorStrategic or Co-development PartnerPartner organization in youth and family services. Featured on partner page.
• Boys and Girls ClubcoreStrategic or Co-development PartnerNational partner organization implementing youth programs. Featured on partner page with logo display.
• National Institute on Drug Abuse (NIDA)coreStrategic or Co-development PartnerFederal research institute that has recognized RY and CAST for working with high-risk adolescents. Featured as endorsing partner.
• Suicide Prevention Resource Center (SPRC)coreStrategic or Co-development PartnerNational resource center that has recognized both RY and CAST for Best Practices in suicide prevention. Featured on partner page.
• Centers for Disease Control and Prevention (CDC)coreStrategic or Co-development PartnerFederal agency recognizing RY and CAST programs. Featured on About page as recognizing organization for excellence.
• US Department of EducationcoreStrategic or Co-development PartnerFederal department recognizing both RY and CAST as programs that help prevent drug abuse and violent behavior. Designation as Legacy Model Program.
• Office of Juvenile Justice and Delinquency Prevention (OJJDP)minorStrategic or Co-development PartnerFederal office recognizing programs for excellence. Featured on partner page.
• 988 Suicide & Crisis LifelineminorStrategic or Co-development PartnerNational crisis line partnership. Featured on partner page.
• National Institute of Justice (NIJ)minorStrategic or Co-development PartnerFederal research agency recognizing RY and CAST programs. Featured on partner page.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Aperture Education: Emerging player in K-12 SEL assessment and program management, with overlapping MTSS/PBIS positioning to districts and complementary (or substitutable) offerings vs. RY's program evaluation tooling.
• Kognito: Emerging player offering simulation-based SEL and suicide prevention training for educators and students, overlapping with RY/CAST's adult-facilitator training audience via a more scalable SaaS model.

Direct peers

• Committee for Children (Second Step): Direct peer offering evidence-based SEL and bullying/substance prevention curricula for K-12, sold to schools and districts via a similar facilitator-training and curriculum licensing model.
• The Incredible Years: Direct peer offering evidence-based prevention programs for youth social-emotional skills and behavior, sold through facilitator training and licensing to schools and agencies.
• Botvin LifeSkills Training: Direct peer in evidence-based substance abuse and violence prevention curricula for middle and high school students, with comparable school-district sales motion and federal registry recognition.
• Sources of Strength: Direct peer delivering evidence-based youth suicide prevention and peer-leader programs to middle and high schools nationwide with similar trainer-led implementation.
• PAX Good Behavior Game: Direct peer providing evidence-based classroom prevention programs with federal EBP designations, sold to schools via trainer certification and curriculum kits.

Broad incumbents

• Youth Mental Health First Aid (National Council for Mental Wellbeing): Broad incumbent providing nationally recognized youth mental health training to adults, competing for the same school counselor and prevention coordinator training budget as RY's facilitator training.
• CASEL (Collaborative for Academic, Social, and Emotional Learning): Broader SEL ecosystem incumbent that defines SEL frameworks and curates program selections; serves as a gatekeeper influencing which curricula districts adopt, including Reconnecting Youth.

Others

• Search Institute: Adjacent nonprofit providing developmental assets frameworks, SEL research, and youth development resources that influence how districts evaluate prevention programs like RY and CAST.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/RYCASTPROGRAMS
• LinkedInlinkedin.com/company/reconnecting-youth-inc-

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Reconnecting Youth