Van Dongen Verf

What Van Dongen Verf does

Van Dongen Verf B.V. is a Dutch B2B paint and coatings wholesaler founded in 1924, headquartered in Middelharnis, Netherlands. The company distributes A-brand paints, primers, lacquers, sealants, fillers, and over 1,000 non-paint articles (brushes, rollers, abrasives, adhesives, tools, PPE) to professional customers across six vertical segments: superyacht, yacht building, watersport/nautical retail, marine/shipping, industrial, and construction. It serves as the exclusive Benelux distributor for Propspeed underwater coatings (appointed November 2024) and distributes brands including Awlgrip, International, Jotun, Hempel, Epifanes, De IJssel Coatings, 3M, Festool, and Clinazur.

The company's core technology is a B2B distribution platform combining physical inventory (delivery throughout Europe from own stock) with a 24/7 online ordering portal (order.vandongenverf.nl) and account management infrastructure. It operates a subsidiary, Sikkens Zuidwest, which serves the construction industry professional painter segment with a 2,400 m² facility offering spray applications and color matching services. A service offering, the Straal & Coating Concept (Blast & Coating Concept), bundles blast cleaning and coating for surface protection guarantees.

Van Dongen Verf generates revenue through wholesale distribution (one-time purchase of branded products), supplemented by advisory services and bundled coating/blast concepts. Pricing is account-based with volume discounts and 30-day payment terms; no public price list is disclosed. Go-to-market is sales-led via dedicated account managers, with a self-service e-commerce channel for existing account holders and the Sikkens Zuidwest channel serving the construction painter segment. The company is privately held (Van Dongen Verf bv) with no disclosed parent, external investors, or M&A activity.

Name

Van Dongen Verf

Legal name

Van Dongen Verf bv

Website

https://vandongenverf.nl

Company type

Private

Founded year

1924

Operating status

Operating

Headcount range

11–50 employees

Short description

Van Dongen Verf is a Dutch B2B paint and coatings wholesaler founded in 1924, distributing A-brand products and over 1,000 non-paint articles to professional shipyards, boat builders, nautical stores, and construction painters across Europe, with exclusive Benelux distribution of Propspeed underwater coatings.

Ownership category

akta.pro rank

Product category

Paint and Coatings Distribution

NAICS

Paint, Varnish, and Supplies Merchant Wholesalers (424950)

SIC

Paints, Varnishes, Lacquers, Enamels & Allied Prods (2851)

akta.pro primary industry

Marine MRO Parts & Consumables Distribution (TLAKAOAJ)

akta.pro secondary industry

Coatings, Corrosion Protection & Anti-Fouling Systems (IMAJAKAJ)

Keywords

• Marine coatings distribution
• Yacht paint wholesale
• Industrial coating systems
• Construction paint supply
• Professional paint distributor

Headquarters

HQ city

Middelharnis

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Infrastructure, Personnel, Operations, Marketing or Sales

Revenue model

1. Paint and Coatings Wholesale: Van Dongen Verf generates revenue through wholesale distribution of A-brand paints, coatings, primers, lacquers, and related products to professional customers in marine, yacht building, construction, and industrial sectors.
2. Non-Paint Articles and Tools: Sale of non-paint articles including brushes, rollers, sanding materials, adhesives, tapes, machines, and accessories. The company offers over 1,000 non-paint items from A-brands.
3. Expert Advisory Services: The company provides expert advice on coatings, paint systems, and maintenance as part of their customer service offering, supporting their product sales.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Van Dongen Verf is a Dutch wholesale distributor of A-brand paints, coatings, primers, fillers, lacquers, and sealants serving professional customers in the marine, yacht building, superyacht, nautical retail, industrial, and construction sectors across Europe. The company complements its coatings portfolio with 1,000+ non-paint articles and tools (brushes, rollers, abrasives, adhesives, PPE, machinery) and provides expert advisory on coating systems, supported by a 24/7 online ordering platform and direct delivery from own stock.

Product overview

Van Dongen Verf is a Dutch paint wholesale company serving as the No.1 paint supplier for professionals since 1924. The company operates a comprehensive product portfolio organized into two main categories: (1) Their own coatings and paint systems including primers, fillers, lacquers, sealants, and coatings for superyacht, yacht building, marine, industrial, watersport/nautical stores, and construction applications; and (2) A vast non-paint product range with over 1,000 articles including thinners, personal protective equipment, brushes, rollers, sandpaper, adhesives, sealants, tape, and machinery. The company distributes premium paint brands including Awlgrip, International, Jotun, Hempel, Epifanes, De IJssel Coatings, Festool, Durepox, and Clinazur. Through their subsidiary Sikkens Zuidwest, they serve the construction industry. They are also the exclusive Benelux distributor for Propspeed underwater coatings. Products are available through their 24/7 online ordering platform with delivery throughout Europe from their own stock.

Differentiator

Problem solved

Functional benefit

Brands

• Sikkens Zuidwest: Part of Van Dongen Verf, supplies A-brands to the construction industry with a very complete range for all applications and thousands of non-paint articles directly from stock.

Products and services

• Coatings and Paint Systems Complete range of A-brand coatings, paints, primers, fillers, lacquers, and sealants for superyacht, yacht building, marine, watersport, industrial, and construction applications, including one- and two-component products for corrosion protection, chemical resistance, and mechanical stress.
• Non-Paint Articles and Tools Over 1,000 non-paint articles including thinners, personal protective equipment, brushes, rollers, sandpaper, adhesives, sealants, tape, machines, and accessories used by professional painters, yacht builders, and industrial applicators.
• Propspeed Underwater Coatings World-leading innovative underwater coatings distributed exclusively by Van Dongen Verf for yacht and light commercial markets in the Benelux region, designed for fouling protection on underwater metal surfaces.
• Awlgrip Premium Yacht Coatings Premium yacht coating systems and primers for superyacht applications, providing high-gloss finishes and long-lasting protection.
• International Yacht Paint International yacht paint products including antifouling, primers, varnishes, and thinners for marine and yacht applications.
• Jotun Marine and Industrial Coatings Marine and industrial coating solutions including MegaFiller, MegaPrimer, MegaCote, and MegaSealer product lines for yachting and shipping markets.
• Hempel Marine Coatings Marine coatings including antifouling, primers, and paint strippers for vessel protection and repair.
• Epifanes Marine Coatings Premium marine coatings including epoxy products, polyurethane varnish, fillers, and thinners for yacht finishing and maintenance.
• Online Ordering Platform (order.vandongenverf.nl) 24/7 online ordering platform for registered professional customers to order paints, coatings, and non-paint articles from stock with delivery throughout Europe.
• Straal & Coating Concept (Blast & Coating Concept) Guarantee concept combining blast cleaning and coating services for comprehensive surface protection, providing customers with a coordinated surface-preparation and coating solution.
• Sikkens Zuidwest Construction Industry Service Construction industry service under the Sikkens Zuidwest subsidiary providing professional painters with a complete range of Akzo Nobel/Sikkens fillers, primers, sealants, paints, coatings, and spray applications, plus in-house spray booth, colour samples, and colour-matching services.

Quantifiable outcome

• Delivery throughout Europe from own stock
• +1 more outcomes

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Twelve partnerships are on record, tiered core and minor.

• PropspeedcoreChannel Partner/ Reseller/ Distributor · 1 January 2024Van Dongen Verf has been appointed as the exclusive distributor of Propspeed products for the yacht and light commercial markets in the Benelux region. Propspeed is the world leader in innovative underwater coatings, and this appointment enables Van Dongen Verf to offer these high-quality solutions to their regional customer base.
• Sikkens ZuidwestcoreTechnology or IntegrationSikkens Zuidwest is a subsidiary of Van Dongen Verf serving the construction industry with a complete range of Akzo Nobel/Sikkens products. It provides expert advice, spray applications, and color services including in-house spray booth, colour samples, and colour shop.
• AwlgripminorChannel Partner/ Reseller/ DistributorBrand partnership offering Awlgrip premium coating products for superyacht and professional applications.
• International (Yacht Paint)minorChannel Partner/ Reseller/ DistributorBrand partnership for International yacht paint products covering marine and yacht applications.
• JotunminorChannel Partner/ Reseller/ DistributorBrand partnership offering Jotun coatings for superyacht and industrial applications.
• HempelminorChannel Partner/ Reseller/ DistributorBrand partnership for Hempel marine and industrial coating systems.
• EpifanesminorChannel Partner/ Reseller/ DistributorBrand partnership offering Epifanes yacht paints and coatings for marine applications.
• 3MminorChannel Partner/ Reseller/ DistributorBrand partnership for 3M professional tools and equipment including abrasive discs and personal protective equipment.
• FestoolminorChannel Partner/ Reseller/ DistributorBrand partnership for Festool professional power tools including sanders and polishers used in paint preparation.
• ClinazurminorChannel Partner/ Reseller/ DistributorBrand partnership offering Clinazur cleaning and maintenance products for marine applications.
• De IJssel CoatingsminorChannel Partner/ Reseller/ DistributorBrand partnership for De IJssel industrial coating products.
• DurepoxminorChannel Partner/ Reseller/ DistributorBrand partnership offering Durepox 2K primer and coating products for professional applications.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• PPG Industries: Global coatings manufacturer with marine, protective, and industrial product lines (PPG Sigma, PPG Amercoat). Comparable to Van Dongen Verf as a broad incumbent operating across the same industrial and marine coatings categories and reaching the same professional customer segments via its own European distribution.
• Teknos Group Oy: Finnish industrial and protective coatings manufacturer with European industrial and marine-adjacent product lines. Comparable to Van Dongen Verf as a broad European coatings incumbent supplying industrial coaters and shipyards, often through regional distributors.
• Jotun A/S: Norwegian global manufacturer of marine, yachting, and protective coatings with dedicated yachting and shipping product lines. Comparable to Van Dongen Verf because Jotun is both one of its principal suppliers and serves the same shipyards and yacht builders directly, making it a competing channel as well as a brand partner.
• Rust-Oleum (RPM International): Global industrial and protective coatings manufacturer (Rust-Oleum, Mathys) with strong European industrial distribution. Comparable as a broad incumbent competing for the same industrial and professional coatings customers that Van Dongen Verf serves through its industry and construction verticals.
• AkzoNobel (International Paint): Dutch-headquartered global coatings major whose International Yacht Paint brand is one of Van Dongen Verf's key distributed lines. Comparable as a broad incumbent because AkzoNobel sells marine, yacht, and industrial coatings both directly and through distributors across the same European shipyard and refit market.
• Brillux GmbH & Co. KG: German paint manufacturer and direct distributor with a large professional-painter network in construction and industry. Comparable as a broad European coatings incumbent that, like Van Dongen Verf, combines own-brand manufacturing with a multi-channel professional distribution model.
• Hempel A/S: Danish global marine and protective coatings manufacturer with strong European yacht and shipping franchise. Comparable to Van Dongen Verf because Hempel supplies coatings through its own direct channels and distribution partners across Europe, overlapping in customer base and product portfolio (antifouling, primers, topcoats).

Direct peers

• Wilckens Farben GmbH: German manufacturer and supplier of marine, yacht, and industrial coatings (Wilckens, Wilckens Yacht Color). Directly comparable to Van Dongen Verf because both produce/distribute premium marine and industrial coating systems targeting European shipyards, yacht builders, and industrial coaters with a multi-brand specialty portfolio.
• Boero Bartolomeo S.p.A. Italian marine coatings manufacturer serving yacht builders and shipyards across Europe. Comparable to Van Dongen Verf because both operate in the European marine and yacht coatings value chain, supplying premium coating systems (antifouling, primers, topcoats) to the same professional customer base.
• König GmbH & Co. Farben KG: German regional paint and coatings wholesaler serving professional painters and industrial customers. Comparable to Van Dongen Verf because both operate as mid-sized European specialty distributors combining own-brand and multi-brand assortments with relationship-led B2B service and delivery networks.

Market position

Strengths1 record

Weaknesses5 records

Competitive moat4 records

Customer concentration

• Xx.com/VanDongenVerfBV
• Facebookfacebook.com/vandongenverfgroothandel
• LinkedInlinkedin.com/company/van-dongen-verf-b-v-
• Instagraminstagram.com/vandongenverf

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Van Dongen Verf