Peninsula Power FC

What Peninsula Power FC does

Peninsula Power FC is a community football club based on the Redcliffe Peninsula in Queensland, Australia, operating since 2000 when it was formed through the amalgamation of Margate FC and Redcliffe FC. The club competes across multiple tiers of Australian football including the National Premier Leagues Queensland (men's), Football Queensland Premier League 1 (women's), Football Queensland Academy, Football Brisbane community competitions, and Walking Football, serving more than 600 registered community players ranging from PeeWees (ages 2-5) to Over 50s. Its core products are the NPL Men's Senior Squad, FQPL Women's Senior Squad, the Power Football Academy (Pre-Academy, Junior Academy, Youth Academy, and U23 NPL team), Community Football, Walking Football, and a merchandise/uniform business.

The club operates from three venues—A.J. Kelly Park in Kippa Ring, Dalton Park in Clontarf, and Bradley Park in Redcliffe—delivering a combined six playing fields plus clubhouse, function rooms, and a physical uniform shop. Power Football Academy provides structured elite development alongside community football programs and a separate Walking Football program for older adults. The technology footprint is limited to operational platforms: Majestri for club administration and online registration, with integration to Football Queensland's Squadi and Football Australia's LetsPlayFootball for mandatory governing-body fee collection.

Revenue is generated through tiered annual player registration fees (ranging from A$320 for PeeWees to A$615 for Metro senior players), four-tier corporate sponsorship packages (Platinum, Gold, Silver, Bronze) with at least 17 named sponsors across logistics, banking, hospitality, retail, and professional services, merchandise sales through online and physical uniform shops, annual events such as the Big Day Out NRL luncheon, Walking Football memberships, and tax-deductible 100 Club donations. The club is a not-for-profit incorporated association (Redcliffe Peninsula & Districts Football & Sporting Club Incorporated) governed by a volunteer committee, with infrastructure co-funded by Queensland Government and City of Moreton Bay Council grants.

Name

Peninsula Power FC

Legal name

Redcliffe Peninsula & Districts Football & Sporting Club Incorporated

Website

https://peninsulapower.com.au

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

1–10 employees

Short description

Peninsula Power FC is a community football club on Queensland's Redcliffe Peninsula operating elite NPL men's and FQPL women's teams, a Power Football Academy, community programs for over 600 players, and Walking Football across three venues since 2000.

Ownership category

akta.pro rank

Product category

Community Football Club Services

NAICS

Sports Teams and Clubs (711211), Fitness and Recreational Sports Centers (71394)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Local Amateur Clubs & Community Sports Organizations (MPAKACAE)

akta.pro secondary industries

Recreational & Intramural Sports Programs (MPAKACAG), Youth & Scholastic Sports Organizations (K–12, AAU, Club Leagues) (MPAKACAF)

Keywords

• Community football club
• Youth football academy
• Elite football competition
• Football player development
• Walking football program

Headquarters

HQ city

Clontarf

HQ country

Australia

HQ region

Oceania

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Infrastructure, Operations, Marketing or Sales, Others

Revenue model

1. Player Registration Fees: Tiered registration fees for players across all divisions including community football, NPL/FQPL elite programs, and academy teams. Fees cover club operations, coaching, facilities, and include mandatory Football Queensland and Football Australia fees.
2. Sponsorship Revenue: Multi-tiered sponsorship packages (Platinum, Gold, Silver, Bronze) providing brand exposure through signage, match day programs, venue naming rights, and event sponsorship.
3. Merchandise Sales: Online shop selling branded merchandise including supporter scarves, beanies, caps, umbrellas, stubby holders, keyrings, phone wallets, and face masks.
4. Event Revenue: Revenue from community events including the Big Day Out NRL luncheon, corporate golf day, and social events with ticket sales and sponsor activations.
5. Uniform Shop Sales: Physical uniform shop at Dalton Park selling player uniforms, supporter gear, and apparel with second-hand boot exchange program.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Peninsula Power FC is a community football club operating football programs across all ages and skill levels on Queensland's Redcliffe Peninsula. Its offering spans elite senior squads (NPL Queensland men's team and FQPL1 women's team), the Power Football Academy for elite youth development, large-scale community football including MiniRoos for children aged 3-7, competitive youth football, masters teams, and Walking Football for older adults. The club also sells branded merchandise through online and physical uniform shops and runs a year-round calendar of community and fundraising events.

Product overview

Peninsula Power FC is a community football club offering a multi-tiered product portfolio spanning elite competition (NPL Men's and FQPL Women's senior squads), youth development (Power Football Academy with Pre-Academy, Junior Academy, and Youth Academy divisions), community participation (Mini Roos, competitive football, Walking Football), and merchandise (online shop, uniform shop). The club provides structured pathways from grassroots (ages 3+) through to elite senior leagues, supported by a comprehensive events program and club membership offerings. The club operates as a single unified organization rather than a platform-plus-modules architecture.

Differentiator

Problem solved

Functional benefit

Brands

• Power Football Academy: Elite development program for players aged 8-23 competing in FQ Academy competitions, with Pre-Academy, Junior Academy (9-12), and Youth Academy (13-18) divisions.
• Power Walking Football

Products and services

• NPL Men's Senior Squad The elite men's senior team competing in the National Premier League Queensland (NPL QLD), the state's premier football competition that underpins the A-League. Crowned Premiers in 2020 and 2021 and Australia Cup Quarter Finalist in 2022. Players join by invitation and trial only.
• FQPL Women's Senior Squad Senior women's team competing in Football Queensland Premier League Division 1 (FQPL1), with an Under 23 FQPL team providing a clear pathway for junior girls academy and community players to top-tier competition. Open to local and international players.
• Power Football Academy Elite academy program with Pre-Academy (7-8 years), Junior Academy (9-12 years) and Youth Academy (13-18 years) divisions, plus the U23 NPL team. Silver Shield status, with the club committed to achieving Gold Shield status. Designed to develop technically comfortable, innovative and intelligent players. Entry by invite and trial only.
• Community Football The club's largest division, serving more than 600 players from U5s through Over 45s. Includes PeeWees (2-5 years), MiniRoos (U6-U11), competitive football (U13-U18), City Leagues and masters teams. All players compete in the Football Brisbane competition. Open registration for community teams.
• Walking Football Inclusive, low-impact modified football program for adults of all fitness levels and abilities, including older Australians. Annual membership is $40 plus $5 per session, held Wednesday nights at A.J. Kelly Park. Covers Football Queensland insurance, social participation, PPFC membership and free access to all home NPL and Women games.
• Season Player Registration Annual tiered player registration across all divisions, including PeeWees ($320), U6/U7 ($320), U8-U12 ($440), U13 ($481), U14 ($501), U15 ($511), U16-U18 ($531), Metro Men & Women ($615) and Over 35/45/50s ($455+). Integrates with Football Queensland (Squadi) and Football Australia (LetsPlayFootball) mandatory registrations.
• Online Merchandise Shop Club's own e-commerce storefront selling branded merchandise including supporter scarves ($20), beanies ($25), navy caps ($25), umbrellas ($30), stubby holders ($12), keyrings ($10), phone wallets ($5) and face masks ($10).
• Club Uniform Shop Physical uniform and apparel shop located at Dalton Park, Maine Road, Clontarf. Stocks player uniforms, supporter gear, caps, scarves, beanies and accessories for PeeWees through Senior Men and Women. Also offers a second-hand boot exchange program for gold coin donation.
• Club Events Program Annual calendar of community and fundraising events including NAIDOC Week celebrations, Season Launch, Junior Coaching Clinics, School Holiday activities, Annual Corporate Golf Day, Comedy Nights, Hall of Fame / Rising Star Dinner, Big Day Out NRL Luncheon ($120 per ticket), Presentation Dinners and Auld Memorial Shield Christmas Party.
• 100 Club Membership Annual tax-deductible donation membership ($100 per year, or $200 for a two-year commitment) that funds club development. Includes a personalized plaque on the #100 Club Member Grandstand overlooking Field 1 at A.J. Kelly Park, VIP event entry and social media exposure. Two-year members receive free entry to all NPL home games. EMMPWER doubles member donations.

Quantifiable outcome

• Multiple alumni progressed to Matilda's national team representation
• +2 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Partnerships

19 partnerships are on record, tiered flagship, core and minor.

• Raitt International FreightflagshipOthersPlatinum sponsor providing international logistics services. Supporter of Peninsula Power FC since 1996. Located at 36 Tingira St, Pinkenba, QLD 4008.
• RapidlineflagshipOthersPlatinum sponsor - furniture and equipment supplier.
• Scifleet HinoflagshipOthersPlatinum sponsor - commercial vehicle supplier.
• Fasttrack HomeloansflagshipOthersPlatinum sponsor - home loan services.
• Belvedere HotelflagshipOthersPlatinum sponsor - hospitality venue.
• Bendigo Bank - Margate Community Bank BranchcoreOthersGold sponsor - community banking branch providing financial services with community focus.
• Cook HutchisoncoreOthersGold sponsor - commercial services provider.
• BBC DigitalcoreOthersGold sponsor - Canon and HP business printer/copier supplier with locations across Australia including Brisbane.
• Entire HealthminorOthersSilver sponsor - health services provider.
• Herron AccountantsminorOthersSilver sponsor - accounting and insurance services.
• Parker Family LawminorOthersSilver sponsor - family law practice.
• Belle Property RedcliffeminorOthersSilver sponsor - real estate agency on Redcliffe Peninsula.
• Captain Cook TavernminorOthersBronze sponsor and weekly supporter of Women's Division with meat tray raffles and team prizes. Located at Kippa Ring Shopping Centre, Anzac Ave, Kippa Ring QLD 4021.
• Ashley PrintersminorOthersBronze sponsor - local printing group supporting club's Match Day Programs and bulk printing. Located at 77 Grice St, Clontarf, QLD 4019.
• Complete Party & Marquee HireminorOthersBronze sponsor - party hire and marquee services. Located at 40 High Street, Kippa Ring, Redcliffe QLD 4020.
• Angelico Jarvis PhotographyminorOthersBronze sponsor - photography services.
• EMMPower (The Shop of Opportunity)coreOthersMajor supporter of Women's Football Program and 100 Club doubling member donations.
• Queensland Government / Queensland Sport and RecreationflagshipOthersGovernment funding body providing grants for community sport facilities including funding for Bradley Park change rooms and amenities building.
• City of Moreton Bay CouncilcoreOthersLocal government partner providing facility support and funding for club infrastructure alongside Queensland Government and club contributions.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Others

• Football Australia: Football Australia is the national governing body that sets the NPL framework and collects national registration fees from Peninsula Power FC players.
• Football Queensland: Football Queensland is the governing body for Peninsula Power FC's competitions and collects mandatory fees per player, making it a key partner and ecosystem player.

Direct peers

• Gold Coast Knights FC: Gold Coast Knights FC is an NPL Queensland club with academy and community teams, directly comparable as a state-level competitor with similar operational structure.
• Lions FC: Lions FC is a Brisbane-based football club competing in NPL Queensland, directly comparable to Peninsula Power FC as a senior men's NPL competitor with academy and community programs.
• Moreton City Excelsior FC: Moreton City Excelsior FC is a Brisbane-area NPL Queensland club that competes in similar leagues and runs comparable academy and community football programs.
• Olympic FC (Brisbane): Olympic FC is a Brisbane-based football club competing in NPL Queensland, comparable in scope as a multi-tier football club with elite and community participation.
• Eastern Suburbs FC (Brisbane): Eastern Suburbs FC is a Brisbane football club with community and competitive teams, operating as a regional player in the same Queensland football landscape.
• Brisbane Strikers: Brisbane Strikers is a Queensland football club that competes in state leagues, comparable to Peninsula Power FC in scope and Queensland football ecosystem.

Regional players

• Sunshine Coast FC: Sunshine Coast FC operates in a different Queensland region but runs a similar community-elite football club model with academy and senior teams.

Broad incumbents

• Brisbane Roar FC: Brisbane Roar is the A-League professional franchise in Queensland; the NPL QLD (where Peninsula Power competes) is the tier beneath A-League, making Roar a structural umbrella and aspirational pathway.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key highlights7 records

Customer concentration

• Xx.com/penpower_fc
• Facebookfacebook.com/PeninsulaPowerfc
• LinkedInlinkedin.com/company/peninsula-power-football-club

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Peninsula Power FC