What Magic UI does

Magic UI is a solo-founder open-source software project that provides animated UI components and landing page templates for React-based web applications. The company is built and maintained primarily by Dillion Verma ("dillion"), with contributions from a small set of named community contributors. Its product consists of two tiers: a free open-source library of 150+ animated components built on React, TypeScript, Tailwind CSS, and Motion (formerly Framer Motion), distributed via GitHub and installed through the shadcn CLI; and Magic UI Pro, a paid add-on offering 50+ premium landing page sections and 9+ production-ready templates (CodeForge, AI Agent, Dev Tool, Mobile, SaaS, Startup, Portfolio, Changelog, Blog) priced at $199 for an individual lifetime license and $499 for a team lifetime license. The Pro offering includes commercial use rights and lifetime updates.

The company pursues a community-led, product-led growth model. Distribution is entirely self-serve: GitHub (21,435+ stars) and the shadcn CLI drive top-of-funnel discovery; Twitter testimonials, YouTube features (e.g., Theo/t3.gg mentioning Zen Browser's "Beautiful home page"), and a 184–193-member Discord community reinforce engagement; and the Pro tier is sold directly through pro.magicui.design with email or GitHub OAuth sign-up. A 30% affiliate program run via tolt.io extends reach through developer influencers. Target customer segments are indie hackers and bootstrappers, YC and VC-backed startups (Infisical, Langfuse, million.dev, Anara, Cognosys, llm.report are featured on the showcase), freelance developers and agencies, and individual developers building personal portfolios. No venture capital funding, PE investment, or institutional shareholders are disclosed; ownership is concentrated in the founder.

Magic UI is privately held, operates with 1–10 employees, and is governed under California law per its License Agreement. The showcase lists 19 companies actively using Magic UI, and the Pro site claims "Trusted by 5,000+ developers." Revenue is not publicly disclosed, and the pricing model appears inconsistent across pages: the main Pro page advertises $199 individual / $499 team lifetime one-time licenses, while a footer preview shows tiered monthly subscriptions of $10/$20/$50/$80, suggesting an evolving or dual pricing strategy.

Name

Magic UI

Legal name

Magic UI

Website

https://magicui.design

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Magic UI is a solo-founder open-source UI component library offering 150+ free animated React components and a paid Pro tier ($199 lifetime) with 9+ landing page templates, primarily serving indie developers, YC/VC-backed startups, and agencies building marketing websites on the shadcn/ui/Next.js stack.

Ownership category

akta.pro rank

GTM type

B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Pro Subscription / Lifetime License: One-time payment lifetime access to 50+ premium components and 9+ templates. Individual license at $199 (some pages mention $49), team license at $499. Includes all future updates and additions. Commercial use permitted; re-selling code not allowed.
2. Free Open-Source Library: 150+ free animated components distributed under open-source license. No direct revenue; drives community growth, GitHub traction, and conversion to Pro tier.
3. Affiliate / Referral Revenue Share: 30% affiliate commission on all sales referred through the tolt.io affiliate program. Affiliates earn up to $149.70 per team license sale ($499). Indirect revenue stream supporting community-led distribution.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels7 records

Core offering

Magic UI provides a free, open-source library of 150+ animated React components and effects built with React, TypeScript, Tailwind CSS, and Motion, designed as a companion to shadcn/ui and installed via the shadcn CLI copy-paste pattern. Its commercial extension, Magic UI Pro, sells 50+ premium landing page sections and 9+ production-ready templates (CodeForge, AI Agent, Dev Tool, Mobile, SaaS, Startup, Portfolio, Changelog, Blog) built on Next.js 15, targeting developers and startups that need polished animated landing pages without custom design work.

Product overview

Magic UI is a two-tier UI component ecosystem: the free open-source Magic UI library (150+ animated React components for landing pages, built with React, TypeScript, Tailwind CSS, and Motion) serves as the foundational layer, while the paid Magic UI Pro add-on (separately priced at $199) extends the offering with 50+ premium landing page sections and 9+ full landing page templates (Codeforge, AI Agent, Dev Tool, Mobile, SaaS, Startup, Portfolio, Changelog, Blog) targeting different product categories. The free library and Pro templates are distinct but complementary offerings within the same ecosystem.

Differentiator

Problem solved

Functional benefit

Products and services

• Magic UI (Free / Open Source Library)

Quantifiable outcome

• 99.8% cost savings vs. building equivalent custom (~$20,000 estimated custom build vs. $49 Pro)
• +3 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature13 records

Partnerships

Eight partnerships are on record, tiered core, moderate and minor.

• shadcn/uicoreTechnology or IntegrationMagic UI is explicitly designed as a 'Perfect companion for shadcn/ui.' Components follow shadcn/ui's installation patterns (npx shadcn@latest add) and integrate seamlessly into existing shadcn/ui projects. The design system and component architecture are compatible with shadcn/ui's philosophy of copy-paste, ownership-based component management.
• VercelmoderateTechnology or IntegrationMagic UI templates are optimized for Vercel deployment ('Deploy live to Vercel' is a listed feature). All template demos run on Vercel. The llm.report showcase customer won the Vercel AI Accelerator 2023.
• Motion (formerly Framer Motion)coreTechnology or IntegrationMagic UI components are built with Motion (Framer Motion) for animations. Motion is a core dependency of the library and central to its value proposition of animated UI components. The website lists 'Motion' as one of the four core technologies alongside React, TypeScript, and Tailwind CSS.
• Next.jscoreTechnology or IntegrationAll Magic UI Pro templates are built with Next.js (specifically Next.js 15). Templates include Next.js configuration, App Router support, and next-themes for dark mode. Next.js is a core technology dependency for the Pro product.
• Radix UImoderateTechnology or IntegrationSome Pro components (e.g., Accordion in feature slideshows) use Radix UI primitives. Listed as a technology dependency in template documentation.
• tolt.io (Affiliate Platform)minorChannel Partner/ Reseller/ DistributorThird-party affiliate management platform. Magic UI's affiliate program is run through tolt.io, where partners sign up for unique referral links and receive 30% commission on referred sales paid through the platform.
• Embla CarouselmoderateTechnology or IntegrationMagic UI Pro's Carousel section components use Embla Carousel (embla-carousel-react with embla-carousel-autoplay) as the underlying carousel engine. Installation instructions in the docs reference npm install embla-carousel-react embla-carousel-autoplay.
• YouTube / Theo (t3.gg)minorGTM or Marketing PartnerZen Browser, a Magic UI customer, was mentioned by Theo (t3.gg) on YouTube as having a 'Beautiful home page.' This organic influencer mention on a popular developer YouTube channel provides indirect marketing benefit to Magic UI.

Scale indicators6 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Radix UI: Unstyled accessible React primitives that Magic UI's components are built on top of (via shadcn). Provides the low-level foundation Magic UI wraps with animations and styling.
• Chakra UI: Established React component library with accessibility focus and theming. Competes for the same developer mindshare and is a substitute for the UI foundation Magic UI extends.
• HeroUI (formerly NextUI): React UI component library with strong focus on beautiful, customizable components for modern web apps. Serves similar developers building polished product UIs and overlapping aesthetic goals with Magic UI.
• Mantine: Mature open-source React component library with 100+ components. Competes for the same React developer audience but focuses on application UI rather than landing-page animations.
• shadcn/ui: The underlying React component system Magic UI extends. Magic UI explicitly positions itself as the 'perfect companion for shadcn/ui,' inheriting its installation conventions and design system philosophy — making it the most direct functional peer and ecosystem dependency.
• Aceternity UI: Animated React/Tailwind UI component library targeting landing pages with similar visual effects (backgrounds, cards, animations). Closest direct competitor to Magic UI in the animated-UI niche.

Emerging players

• Cult UI: Newer animated UI components library for React targeting landing pages and marketing sites. Similar positioning to Magic UI Pro with copy-paste component distribution.
• Tremor: React component library specifically for dashboards and analytics UI. Different surface area (dashboards vs. landing pages) but comparable developer-tool positioning and monetization model.
• Flowbite React: Open-source React UI component library built on Tailwind CSS, with both free and Pro tiers. Closely comparable business model (free + paid) and Tailwind-based positioning to Magic UI.

Broad incumbents

• Material UI: Largest and most-established React component library. Competes for the same React developer audience at much broader scale, though with a different (Google Material Design) aesthetic and less landing-page focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/magicuidesign
• GitHubgithub.com/magicuidesign/magicui
• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/magicuidesign

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Magic UI