The Home Label
The Home Label is presented in firmographic data as an Indian online retailer of curated home décor products founded in 2012 in Thane. Its primary domain TheHomeLabel.com is currently listed for sale on HugeDomains, with no active storefront or product information available in source data.
- Company typePrivate
- Founded2012
- HeadquartersThane, India
- Headcount1–10
- GTM typeB2C
- OfferingDigital Commerce or Content
What The Home Label does
The Home Label is described in firmographic records as an Indian online retailer of curated home décor products, founded in 2012 and headquartered in Thane, India, with a stated headcount of 1-10 employees. The brand is associated with founder Sussanne Khan in the leadership record. The retail proposition, as captured in the short description, is the sale of handpicked home décor merchandise to consumers via an e-commerce channel. No further detail is provided on category mix, sourcing, supplier relationships, fulfillment model, or repeat-customer mechanics.
However, the company's primary web property contradicts the firmographic narrative. TheHomeLabel.com does not resolve to an operating storefront; instead, it currently displays a HugeDomains marketplace listing offering the domain for sale at $4,795, with an alternative 24-month payment plan at $199.79/month through the NameBright registrar. The page contains no product catalog, no company information, no team page, and no commerce functionality. PayPal and Escrow.com are the disclosed payment rails, and the listing is accompanied by HugeDomains' standard 30-day money-back guarantee rather than any company-controlled terms.
Reconciling the two data points, the most defensible reading is that The Home Label exists as a registered entity and brand concept but is not currently transacting under TheHomeLabel.com. No revenue model, technology stack, product roadmap, customer base, or operating geography is disclosed in the available sources, leaving the actual commercial status of the underlying business indeterminate beyond what can be inferred from the parked domain.
The Home Label firmographics
Firmographics- Name
- The Home Label
- Website
- https://thehomelabel.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- The Home Label is presented in firmographic data as an Indian online retailer of curated home décor products founded in 2012 in Thane. Its primary domain TheHomeLabel.com is currently listed for sale on HugeDomains, with no active storefront or product information available in source data.
- Ownership category
- akta.pro rank
The Home Label industry classification
Industry- Product category
- Home Décor & Furnishings
- NAICS
- Furniture and Home Furnishings Retailers (4491), Home Furnishings Retailers (44912), Furniture Retailers (449110)
- SIC
- Retail-Home Furniture, Furnishings & Equipment Stores (5700), Retail-Furniture Stores (5712)
- akta.pro primary industry
- Luxury Home & Lifestyle Department Stores (CRAGADAG)
- akta.pro secondary industry
- Online Secondhand Home Furnishings Marketplaces (Home-focused) (CRAIANAO)
Keywords
Where The Home Label is headquartered
LocationHeadquarters
- HQ city
- Thane
- HQ country
- India
- HQ region
- Asia
Markets served
The Home Label business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Operations, Marketing or Sales, Personnel, Technology or R&D, Supply Chain
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Domain purchase - full payment |
| Other | Multi-year contract | Domain purchase - payment plan |
Distribution channels1 record
Marketing channels1 record
The Home Label product offering
Product offeringCore offering
The Home Label is an online store that provides clients with handpicked products related to home décor and related home lifestyle categories. The company's primary web property, TheHomeLabel.com, is currently listed for sale on the HugeDomains domain marketplace at a buy-now price of $4,795, with a 24-month payment plan option of $199.79 per month at 0% interest.
Product overview
TheHomeLabel.com is a domain name offered for sale on the HugeDomains marketplace. It is not a product or service offering from an operating company. The domain is sold as a single asset with optional payment plan financing through NameBright.com registrar.
Differentiator
Problem solved
Functional benefit
Products and services
- Handpicked Home Décor Products Curated, handpicked home décor and home lifestyle products sold online to individual consumers looking for stylish items for their homes.
Companies that use The Home Label
Customer profileIdeal customer profiles1 record
The Home Label technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
The Home Label partnerships and signals
Strategic signalRecent moves1 record
The Home Label competitors and assessment
Company assessmentDirect peers
- Jaypore: Indian e-commerce brand specializing in handpicked, artisan-led home decor and lifestyle products; the closest peer to The Home Label's stated 'handpicked home decor' model.
- Urban Ladder: India-based online home furniture and decor retailer with a curated, design-led catalog; closely comparable on geography, channel, and premium positioning to The Home Label's original model.
- Pepperfry: India's largest online furniture and home decor marketplace; directly comparable as an Indian DTC e-commerce platform selling curated home furnishings to mass-premium consumers.
- Nestasia: India-based D2C home decor and kitchenware brand selling curated, design-forward home products online; directly comparable on assortment curation, online channel, and Indian consumer base.
- Chumbak: Indian design-led home and lifestyle brand with curated online and retail presence; comparable on India footprint, brand-led merchandising, and premium home accessories category.
- FabIndia: Indian heritage lifestyle brand selling curated home textiles, decor, and furnishings through a strong DTC/retail network; comparable on India footprint, curated assortment, and premium positioning.
Broad incumbents
- West Elm: Premium home furnishings retailer with strong design-led, curated assortment; comparable on luxury/mid-premium home positioning and brand-led merchandising, though primarily US-focused.
- Wayfair: Global online home furnishings retailer with a vast, broad-market catalog; comparable on online home category and DTC e-commerce, though serving a much wider assortment and price range.
- Etsy: Global online marketplace for curated, handmade, and vintage home goods; comparable on the curated-assortment marketplace model, though significantly broader in geography and category.
Emerging players
- The Decor Company: India-based online home decor startup focused on affordable, curated decor accessories; overlaps with The Home Label on category and channel, though positioned at lower price points.
Market position
Strengths3 records
Weaknesses3 records
Competitive moat1 record
Key risks4 records
Key highlights3 records
Customer concentration
The Home Label social profiles
Digital presenceThe Home Label financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Home Label leadership team
Management profileNumber of profiles
Profiles1 record
The Home Label funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Home Label M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Home Label
What does The Home Label do?
The Home Label is an online store that provides clients with handpicked products related to home décor and related home lifestyle categories. The company's primary web property, TheHomeLabel.com, is currently listed for sale on the HugeDomains domain marketplace at a buy-now price of $4,795, with a 24-month payment plan option of $199.79 per month at 0% interest.
Is The Home Label a public or private company?
The Home Label is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was The Home Label founded?
The Home Label was founded in 2012. It employs 1 to 10 people.
Where is The Home Label based?
The Home Label is headquartered in Thane, India, in the Asia region.
Who are The Home Label's main competitors?
Direct peers on record are Jaypore, Urban Ladder, Pepperfry, Nestasia, Chumbak and FabIndia. Broad incumbents are West Elm, Wayfair and Etsy. The Decor Company is listed as an emerging player.
Does The Home Label have an API?
No public API is recorded for The Home Label.
What industry is The Home Label in?
The Home Label's product category is Home Décor & Furnishings. Its primary akta.pro industry code is CRAGADAG, Luxury Home & Lifestyle Department Stores, with a secondary code of CRAIANAO, Online Secondhand Home Furnishings Marketplaces (Home-focused). Its NAICS code is 4491 and its SIC code is 5700.