Pigeon Industries (Thailand)

What Pigeon Industries (Thailand) does

Pigeon Industries (Thailand) Co., Ltd. is a Thai-based contract manufacturer of baby care and personal care products, established in 1996 as a 97.5%-owned subsidiary of Japan's Pigeon Corporation. Operating from two factories in Amata City Chonburi Industrial Estate (Phan Thong District) totaling 14,295 square meters of building space on 45,592 square meters of land, the company employs 347 people as of August 2024 and serves customers in approximately 30 countries.

The company's core manufacturing capabilities span plastic and silicone injection molding (100t, 150t, 220t presses plus 50t liquid silicone), 250t blow molding, injection blow molding (since 2009), silk screen and pad printing, wet wipe production (mixing tanks from 100kg to 4t, folding/wrapping/sterilizing lines), and liquid product filling for bottles, pouches, and tubes. Its proprietary quality assurance system individually inspects over 100 million nipples produced annually. The company holds ISO 9001, ISO 14001, ISO 45001, ISO 13485, GMP, MUI Halal, AEO, FSC, Green Industry, and 24 consecutive years of Thailand National Safety Award certifications.

Pigeon Industries Thailand operates a dual revenue model: (1) OEM/ODM manufacturing services for global baby care and personal care brands — including R&D, packaging design, testing, FDA registration support, project management, and worldwide logistics — with a disclosed 20-year manufacturing relationship with Lansinoh for breast pads; and (2) Pigeon-branded consumer products (bottles, nipples, breast pumps, breast pads, wipes, skincare, oral care, pacifiers, teethers, weaning products, training cups) distributed domestically through Moong Pattana International (the 2.5% minority shareholder) and Shopee e-commerce. OEM/ODM services also extend to senior care and pet care categories. The company has progressively broadened its product portfolio with annual launches from 2020 through 2024, including the 2022 entry into electric products and the 2024 launch of a maternity skin care line.

Name

Pigeon Industries (Thailand)

Legal name

PIGEON INDUSTRIES (THAILAND) CO., LTD.

Website

https://pigeon.co.th

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

1–10 employees

Short description

Pigeon Industries (Thailand) is a Thai OEM/ODM manufacturer and subsidiary of Japan's Pigeon Corporation, producing baby care products (bottles, nipples, breast pads, wipes, skincare) and personal care items for global brands and its own Pigeon brand across approximately 30 countries from two factories in Chonburi.

Ownership category

akta.pro rank

Product category

Baby Care Products Manufacturing

NAICS

Plastics Bottle Manufacturing (326160), Soap and Cleaning Compound Manufacturing (32561)

SIC

Plastics Products, Nec (3089)

akta.pro primary industry

Hand & Body Care (Lotions, Creams, Body Oils) (CRADANAC)

akta.pro secondary industry

Cosmetics & Personal Care Plastic Packaging Manufacturing (IMANAEAL)

Keywords

• Baby care manufacturing
• Infant feeding products
• OEM ODM manufacturing
• Plastic injection molding
• Breast feeding products

Headquarters

HQ city

Phan Thong

HQ country

Thailand

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. OEM/ODM Manufacturing Services: Manufacturing services for wipes, cosmetics, household products, detergents, plastic and silicone injection products for third-party brands. The company offers research and development, packaging outsourcing, testing and FDA registration support, project management, and manufacture with reliable quality and timely delivery.
2. Pigeon Brand Products: Production and sales of Pigeon branded baby products including bottles, nipples, breast pumps, breast pads, baby wipes, skincare, oral care, pacifiers, teethers, and weaning products sold under the Pigeon brand name.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels2 records

Core offering

Pigeon Industries (Thailand) manufactures baby care products including breast pads, baby wipes, toiletries, skincare, oral care, bottles, nipples, pacifiers, teethers, training cups, and weaning products under the Pigeon brand, and supplies OEM/ODM manufacturing services for wipes, cosmetics, household products, detergents, and plastic & silicone injection products to global brands. The company provides R&D, packaging, testing, FDA registration support, project management, and worldwide shipment to approximately 30 countries.

Product overview

Pigeon Industries (Thailand) is a manufacturing subsidiary of Pigeon Corporation established in 1996, producing safe and high-quality baby care products. The company offers nine core product categories covering the complete baby care lifecycle: Bottles & Nipples for feeding, Breast Feeding Related Products (including breast pumps, storage bags, and nursing pads), Pacifiers & Teethers for soothing, Baby Mag Cups for drinking development, Baby Wipes for cleaning, Toiletry & Skincare for bathing and skin care, Oral Care Products for dental hygiene, Weaning Products for food transition, and Hygiene & Health Care products. Additionally, the company provides OEM/ODM manufacturing services for external brands. All products emphasize safety, quality assurance (with over 100 million nipples inspected annually), and natural botanical ingredients where applicable.

Differentiator

Problem solved

Functional benefit

Products and services

• Bottles & Nipples Feeding bottles and nipples for babies, including Wide Neck Bottle & Nipple, Peristaltic Bottle & Nipple in glass and plastic variants; designed for smooth drinking with ultra-soft silicone materials similar to mother's breast elasticity.
• Breast Feeding Related Products Complete breastfeeding support products including Manual Breast Pump (Wide Neck and Slim Neck), Electric Breast Pump, Milk Saver Pump, Milk Storage Bag (standard and laminate types), and ComfyFeel Breast Pads with ultra-absorbent polymer.
• Pacifiers & Teethers Pacifiers designed to encourage nose breathing with skin-friendly materials, and teethers (Step 1, Step 2, Munch Teether) with various textures to stimulate gums and support teething development.
• Baby Mag Cups Training cups including MagMag Spout (for 5+ months), MagMag Straw (for 8+ months), MagMag Cup, and MagMag Training Cups with interchangeable drinking tops for smooth transition from nipple to straw.
• Baby Wipes Baby cleaning wipes including Moisturizing Cloths (with natural lanolin oil), Water Base Wipe (100% purified water), and Chamomile Wipe; extra soft fabric with various sheet counts and dermatologically tested formulations.
• Toiletry & Skincare Baby care toiletries and skincare products including Natural Botanical Baby Shampoo, Head & Body Wash, Foam Wash, Milky Lotion, Water Gel, Massage Oil, Baby Compact Powder, Baby Diaper Cream, and Baby Dermasoothe Cream with natural botanical ingredients and dermatologically tested formulations.
• Oral Care Products Baby oral care products including Baby Toothgel with varying fluoride levels (1000ppm for 3+ years and 1+ years), 100% Food Grade fluoride-free Toothgel for 6+ months, and Baby Tooth & Gum Wipes in sterile sachets.
• Weaning Products Products supporting baby's transition to solid foods including Feeding Spoon Set, Feeding Support Set with bowls and lids, Self Weaning Spoon & Fork, and training Chopsticks designed for baby's grip development.
• Hygiene & Health Care Baby hygiene and health products including Liquid Cleansers for bottles/nipples and fruits/vegetables, Hand & Mouth Wet Tissue, Anti-Bacterial Wet Tissue, Anti-Mosquito products (Wet Tissue and Lotion with Icalidin), and Baby Mask Shield Spray.
• OEM/ODM Manufacturing Services Original Equipment Manufacturing and Original Design Manufacturing services for wipes, cosmetics, household products, detergents, and plastic & silicone injection products; includes R&D, packaging design, testing, FDA registration support, project management, and worldwide transportation to 30+ countries.

Quantifiable outcome

• Over 100 million nipples produced annually with individual inspection
• +2 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Three partnerships are on record, tiered core and minor.

• LansinohcoreChannel Partner/ Reseller/ Distributor · 1 January 2004Long-standing OEM partnership since 2004 for Lansinoh breast pad production. Pigeon Industries Thailand manufactures and supplies Lansinoh branded breast pads using Blue Core and Honeycomb technologies.
• Pigeon CorporationcoreStrategic or Co-development PartnerParent company holding 97.5% ownership of Pigeon Industries Thailand. Provides corporate philosophy 'Love', expertise and quality standards passed down since founding. The subsidiary operates under the Pigeon brand globally and shares quality approach with worldwide Pigeon operations.
• Moong Pattana International Public Company LimitedminorChannel Partner/ Reseller/ DistributorMinor shareholder holding 2.5% equity. Official distributor for Pigeon brand products in Thailand located at Bangna, Bangkok. Handles domestic distribution and customer service for Pigeon products in Thai market through multiple channels including LINE, Facebook, and website.

Scale indicators5 records

Recent moves18 records

Expansion highlights5 records

Broad incumbents

• Handi-Craft (Dr. Brown's): Handi-Craft / Dr. Brown's is a US baby bottle and feeding accessories brand with comparable product overlap (bottles, nipples, training cups) and operates both its own manufacturing and OEM relationships — directly comparable to Pigeon Industries Thailand's bottle-and-nipple OEM business.
• Pigeon Corporation: Pigeon Corporation is the Japan-listed parent that owns 97.5% of the Thai subsidiary and operates the global Pigeon brand across the same baby care product categories (bottles, nipples, breast care, skincare, wipes). It is the broadest incumbent peer, with the Thai subsidiary effectively serving as its Asia manufacturing arm.
• Philips Avent: Philips Avent is a global incumbent in baby bottles, breast pumps, and feeding accessories. It competes in the same end categories that Pigeon Industries Thailand manufactures, and is a potential OEM/ODM customer as well as a competitive brand.
• MAPA GmbH (NUK): NUK is a global baby bottle, pacifier, soother, and breast care brand owned by MAPA GmbH. It is a broad incumbent peer overlapping Pigeon Industries Thailand's bottle, nipple, pacifier, and breastfeeding categories.
• Munchkin Inc: Munchkin is a large US baby and toddler products brand spanning bottles, feeding, bath, and care categories with significant OEM/ODM exposure in Asia — a broad incumbent peer overlapping Pigeon's full baby care portfolio.
• Summer Infant Inc:

Regional players

• Combi Corporation: Combi is a Japanese baby care brand (strollers, feeding, oral care, skincare) with comparable product breadth and Japanese QA heritage. It is a regional peer that overlaps several of Pigeon Industries Thailand's product categories in Asian markets.
• Hegen Pte Ltd: Hegen is a Singapore-based baby bottle and feeding brand with manufacturing in Asia, competing in the same bottles/nipples/training cup categories. Its regional Southeast Asia presence and premium positioning make it a strong regional comparable.

Direct peers

• Lansinoh Laboratories: Lansinoh is both the key disclosed OEM customer and a direct peer in the breast care / baby feeding category. Its long-standing manufacturing relationship with Pigeon Industries Thailand for breast pads since 2004 makes it the most direct comparable business, and the two companies effectively co-produce the same product category.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/embed/o_H03ycRyM4?rel=0
• LinkedInlinkedin.com/company/thai-pigeon

Compliance10 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pigeon Industries (Thailand)