Moscow's Premier International Real Estate Show

What Moscow's Premier International Real Estate Show does

MPIRES (Moscow's Premier International Real Estate Show) is a recurring semi-annual international real estate exhibition organized by OOO VPI Expo, a privately held Russian LLC headquartered in Moscow (registered address 127030, Moscow, Sushchevskaya st., 21; OGRN 5157746168993; INN 7702395176). The exhibition debuted in 2016 and has run 18 consecutive editions (spring and autumn cadence) at Expocentre in Moscow City — Russia's flagship exhibition venue — connecting 60+ international real estate developers, agencies, and realtors from 25 countries with 4,000+ Russian investors and property buyers per edition. The show features a professional business program with 60+ speakers covering overseas property investment trends, residency/citizenship-by-investment programs, and country-specific market panels.

The core product is the live exhibition event itself, complemented by exhibitor participation services (booth reservations, advertising campaign management), a structured business-program conference track, and overseas property information services for visitors. There is no proprietary software platform, no API, and no AI component disclosed; the technology footprint is entirely event-logistics (venue operations, registration, marketing channels), with a multilingual web presence (Russian, English, German, French, Greek, Italian, Turkish) supporting international exhibitor recruitment.

MPIRES operates a professional services revenue model: VPI Expo charges participation fees to international real estate companies for booth space, advertising, and sponsorship at the show, with additional ancillary marketing services. Go-to-market is event-driven and two-sided — exhibitors are recruited globally through direct sales and a network of 10+ media partners (notably Prian as General Information Partner), while visitor traffic is driven through an extensive multi-channel campaign across specialized TV (RBC, Russia 24, Moscow 24), radio (Vesti FM, Business FM, Radio Jazz), outdoor advertising in elite Moscow neighborhoods, SEM on Yandex/Google, and thematic real estate portals (prian.ru, tranio.ru, tellproperty.ru). The exhibition operates under official endorsement of the Chamber of Commerce and Industry of the Russian Federation, which provides institutional credibility and on-stage representation by senior leadership including the Vice President.

Name

Moscow's Premier International Real Estate Show

Legal name

OOO VPI Expo (ООО «Ви Пи Ай Экспо» / Limited Liability Company VPI Expo)

Website

https://mpires.ru

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

MPIRES is a semi-annual international real estate exhibition organized by VPI Expo at Moscow's Expocentre, connecting 60+ developers, agencies, and realtors from 25 countries with 4,000+ Russian investors. The show is supported by the Russian Chamber of Commerce and Industry and has run 18 editions since 2016.

Ownership category

akta.pro rank

Product category

Trade Show & Exhibition Services

NAICS

Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro industry

PRIMARYTHAHAAAE

Government & Municipal Event Venues

Travel & Hospitality/MICE (Meetings, Incentives, Conferences & Exhibitions)/Conference & Convention Venues (Convention Centers, Civic Centers)

SECONDARYBPAJANAL

Real Estate Public-Private Partnership (PPP) & Infrastructure-Adjacent Real Estate Advisory

Business & Public Services/Real Estate Services (Brokerage, Property Management)/Real Estate Advisory & Consulting (Investment, Strategy)

Keywords

• International real estate exhibition
• Overseas property trade show
• Exhibition event management
• Real estate networking events
• Property exhibition services

Headquarters

HQ city

Moscow

HQ country

Russia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Marketing or Sales, Operations, Personnel, Infrastructure

Revenue model

1. Exhibition Booth Rental and Participation Fees: Revenue is generated from international real estate companies, developers, agencies, and realtors who pay to participate as exhibitors at the MPIRES exhibition. The organizing company VPI expo charges participation fees for booth space and advertising opportunities at the event.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

MPIRES is a bi-annual international real estate exhibition held at Expocentre in Moscow City, organized by VPI Expo. It connects international real estate developers, agencies, and realtors with Russian investors and buyers of overseas property. Revenue is generated from exhibitor participation fees, booth space rentals, and advertising packages sold to international real estate companies from 25 countries. Supporting services include a professional business program with expert presentations, round tables, and panel discussions.

Product overview

MPIRES is a single-product exhibition event (not a software platform) organized by VPI expo. The core offering is the annual MPIRES International Real Estate Exhibition held at Moscow's Expocentre, complemented by exhibitor participation services, a business program with expert-led sessions, and overseas property information services for visitors. There are no separate modules, sub-products, or software components—MPIRES operates as a traditional trade exhibition with associated event services.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• 4,000+ visitors attend each exhibition
• +4 more outcomes

Named customers7 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

14 partnerships are on record, tiered core, flagship and minor.

• Chamber of Commerce and Industry of the Russian FederationcoreStrategic or Co-development PartnerOfficial exhibition partner providing organizational support and credibility. The Chamber of Commerce and Industry of the Russian Federation is Russia's leading business association, lending institutional legitimacy to the MPIRES exhibition as the 8th International Exhibition of Overseas Real Estate.
• PrianflagshipGTM or Marketing PartnerGeneral Information Partner - the leading Russian portal about foreign real estate, providing information partnership and marketing support for the exhibition. Prian is the primary media partner helping promote the exhibition to their audience of Russian investors interested in overseas property.
• Expocentre (Moscow City)coreStrategic or Co-development PartnerWorld-renowned exhibition venue - the leading venue of the largest international exhibitions in Russia. Located in central Moscow with over 165,000 m2 of space. Expocentre hosts approximately 100 international exhibitions annually, visited by over 2 million professionals.
• retrolegenda.ruminorGTM or Marketing PartnerExhibition partner providing promotional support for the event.
• Royals MagazineminorGTM or Marketing PartnerInformation partner - luxury lifestyle magazine providing media coverage and promotion of the exhibition.
• EXPOSALE.netminorGTM or Marketing PartnerInformation partner - exhibition and business event directory providing promotional support.
• Digest of Russian and Foreign Real EstateminorGTM or Marketing PartnerInformation partner - real estate industry publication providing media coverage.
• M2rentminorGTM or Marketing PartnerInformation partner - online analysis and aggregator of commercial real estate providing media coverage.
• FINANCE-TIMESminorGTM or Marketing PartnerInformation partner - financial media outlet providing promotional support for the exhibition.
• EXPOCLUB.ruminorGTM or Marketing PartnerInformation partner - Internet project dedicated to exhibitions and conferences in Russia and abroad, providing promotional coverage since 2004.
• Melon RichminorGTM or Marketing PartnerInformation partner - magazine about Russian culture, fashion and beauty providing media coverage.
• kvadroom.ruminorGTM or Marketing PartnerInformation partner - real estate listings database in Russia providing promotional support.
• estate-top.ruminorGTM or Marketing PartnerInformation partner - Russian real estate and construction ratings portal providing promotional coverage.
• Expomap.RuminorGTM or Marketing PartnerInformation partner - navigator in the field of business events, covering exhibitions and conferences daily. Cooperates with more than 500 business event organizers in Russia and abroad.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• MAPIC: Leading international retail real estate trade show held in Cannes. Operates in an adjacent vertical (retail real estate rather than residential/investment overseas property) at much larger scale, but with a comparable B2B exhibition business model.

Direct peers

• Cityscape Global: Large international real estate exhibition and conference held in Dubai. Comparable as a flagship international property exhibition focused on connecting developers and investors across borders, though broader in regional reach than MPIRES.
• International Property Show: Annual Dubai-based exhibition connecting international property developers with investors, including a strong Russian buyer audience. Highly comparable as an overseas-property B2B exhibition serving HNW buyers from emerging markets.
• REX (Real Estate Expo): Russia-based real estate exhibition also serving the Moscow audience. Direct competitor for both international exhibitor participation and Russian investor attendance in the same domestic market.
• IREX (International Real Estate Expo): International real estate exhibition and conference series with editions in multiple markets. Comparable as an overseas-property B2B show but operates across different geographies than MPIRES.
• MIPIM: The world's leading international real estate trade show held annually in Cannes. Directly comparable business model — a B2B exhibition aggregating international property professionals and investors — but at a much larger global scale than MPIRES's Moscow-focused edition.
• Expo Real: Major annual real estate trade fair held in Munich by Messe München, attracting international investors, developers, and brokers. Closely matches MPIRES in serving as a curated B2B gathering point for cross-border real estate capital, though with a broader European footprint.

Regional players

• Realty+ (India): India-based real estate exhibition and media brand. Operates a similar exhibition-plus-content business model focused on its domestic market, illustrating how regional event formats can scale within a single geography.

Others

• Prian.ru: Russia's leading online portal for overseas real estate listings and information, and an existing MPIRES information partner. Adjacent rather than competing directly, but represents a digital substitute that could pressure the exhibition's relevance.

Emerging players

• Tranio: Online marketplace and lead-generation platform for overseas property investments from Russian-speaking buyers. Competes with MPIRES for the same Russian-buyer attention but via a year-round digital model rather than a twice-yearly physical exhibition.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/mpiresrussia
• Xtwitter.com/mpires_exhibition
• LinkedInlinkedin.com/company/vpi-expo

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Moscow's Premier International Real Estate Show