TecToy Automação

What TecToy Automação does

TecToy Automação is the commercial-automation division of TEC TOY S.A., a privately-held Brazilian electronics manufacturer founded in 1994 and headquartered at Avenida Buriti, 3149, Distrito Industrial, Manaus, Amazonas (CNPJ 22.770.366/0001-82). The company distributes and integrates an Android-based intelligent hardware portfolio for retail, food service, logistics, hospitality, and healthcare — spanning mobile POS terminals (V2 Pro, V2), rugged handheld computers (L2s, L2K with RFID), enterprise tablets (M2 Max), payment terminals (P2, P2 Mini), desktop POS (T2s, T2s Lite, T2 Mini, D2s family), self-service kiosks (K2, K2 Mini), IoT cameras (Store Sense surveillance, Face Sense AI analytics), electronic shelf labels (ESL with e-paper and 7-color LED), and accessories (scanners, keyboards, cash drawers, cloud-connected thermal printers). The full stack runs on SUNMI OS (Android with 200+ commercial-specific optimizations) and is managed centrally via the SUNMI IoT cloud platform and SUNMI App, with integrated components including Seiko thermal print heads, Zebra/Honeywell 2D barcode scanners, and NFC readers.

TecToy operates a B2B, quote-based revenue model with no public list pricing, going to market through a multi-tier channel: certified Software Houses ('Software House Homologada'), resellers, distributors, payment acquirers (adquirentes), industry partners, and retail partners — all managed through a dedicated 'Torne-se um parceiro' portal, supported by a direct commercial support team and a proprietary technical support and service network. Payment-terminal products carry PCI PTS 5.x, EMV L1/L2/Contactless, MasterCard TQM, ABECS, Anatel, FCC, and CE certifications, enabling regulated payment deployment in Brazil. The company reports serving over 1.5 million active merchants across 100 industries; this figure reflects the broader SUNMI/Software House ecosystem reach and is not a direct measure of TecToy's customer base. No revenue, headcount, funding, M&A, or financial KPIs are disclosed.

Name

TecToy Automação

Legal name

TEC TOY S.A.

Website

https://tectoyautomacao.com.br

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

51–100 employees

Short description

TecToy Automação distributes and integrates SUNMI-based intelligent POS, payment, kiosk, and IoT hardware for Brazilian retail, food service, logistics, and hospitality, going to market via certified software houses, resellers, and payment acquirers under a B2B quote-based model.

Ownership category

akta.pro rank

Product category

Commercial POS Hardware and Retail Automation

NAICS

Commercial and Service Industry Machinery Manufacturing (333310)

SIC

Wholesale-Electronic Parts & Equipment, Nec (5065), Computer Communications Equipment (3576)

akta.pro industry

PRIMARYTLABAJAL

Telematics Hardware, Sensors & Installation Services

Transportation & Logistics/Fleet Leasing, Rental & Management/Fleet Telematics & Asset Tracking Services (GPS, ELD, Utilization Analytics)

Keywords

• Commercial POS hardware
• Intelligent payment terminals
• Self-service kiosks
• Electronic shelf labels
• Retail automation devices

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Technology or R&D, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Hardware Sales: Sale of intelligent POS terminals, mobile devices, payment terminals, self-service kiosks, IoT cameras, electronic shelf labels, and accessories. Products are sold through a direct commercial support team and channel partner network. All products listed on the website feature 'Solicite uma cotação' (Request a Quote) CTAs, indicating B2B sales with custom pricing per device, configuration, and volume.
2. Technical Support & After-Sales Services: TecToy Automação provides a dedicated technical support team ('Suporte Técnico') and its own service/repair network ('rede própria de assistência e suporte técnico próprio') to support device implementation and ongoing maintenance. This creates a service revenue stream alongside hardware sales.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

TecToy Automação manufactures, distributes, and integrates intelligent commercial automation hardware for retail, food service, logistics, hospitality, and healthcare operations. Its portfolio spans mobile POS terminals, handheld computers, payment terminals, desktop POS systems, self-service kiosks, IoT cameras, and electronic shelf labels, all powered by SUNMI OS and managed through the SUNMI IoT cloud platform. The company sells exclusively through B2B channel partners and direct commercial support, with custom quote-based pricing per configuration and volume.

Product overview

TecToy Automação provides an integrated IoT solutions portfolio for Commerce 4.0, encompassing mobile POS terminals (V2 Pro, V2), handheld computers (L2s, L2K), business tablets (M2 Max), payment terminals (P2, P2 Mini), desktop POS systems (T2s, T2s Lite, T2 Mini, D2s, D2 Mini, D2s COMBO, D2s LITE), self-service kiosks (K2, K2 Mini), IoT products including cameras (Store Sense, Face Sense), electronic shelf labels (ESL), and accessories (Blink ScanBox, 2D Reader, Power Bank, POS Keyboard, Cash Drawer, Thermal Printer). The ecosystem is built on SUNMI OS Android-based hardware with cloud management capabilities, targeting Brazilian retail, restaurants, logistics, and healthcare markets with end-to-end automation solutions.

Differentiator

Problem solved

Functional benefit

Products and services

• V2 Pro Mobile POS Terminal Portable Android POS terminal with integrated thermal printer, 5.99\" HD+ display, 4G/Wi-Fi, NFC reader, and optional barcode scanner for mobile ordering, checkout, and label printing in retail and restaurant environments.
• V2 Mobile POS Terminal Portable POS terminal with thermal printer, 5.45\" IPS display, eSIM support, 4G connectivity, and high-capacity battery for extended daily use in retail and restaurant environments.
• L2s Rugged Handheld Computer Rugged handheld data collector with 5.5\" HD touchscreen, IP65 rating, 5000mAh battery, available in Scanner, Standard, PTT, and RFID versions for logistics and warehouse operations.
• L2K Rugged Handheld Computer High-performance rugged handheld computer with IP65 protection, 4G/Wi-Fi connectivity, UHF RFID reading, and optional integrated reader for logistics and warehouse operations.
• M2 Max Business Tablet 10.1\" FHD enterprise tablet with octa-core processor, IP65 rating, 8360mAh battery (12-hour runtime), NFC support, and cloud management for demanding retail and field applications.
• P2 Payment Terminal Portable payment terminal with 5.5\" HD display, integrated thermal printer, biometric fingerprint reader (optional), dual SIM support, and omnichannel payment acceptance including cards, QR codes, and digital wallets.
• P2 Mini Compact Payment Terminal Compact smart POS device with 5\" touchscreen, magnetic stripe reader, smart card slot, NFC for contactless payments, integrated barcode scanner, and 4G/Wi-Fi connectivity. PCI PTS 5.x and EMV L1/L2 certified for secure payment transactions.
• T2s Desktop POS Terminal Full-featured desktop POS with 15.6\" FHD main display, optional 10.1\" or 15.6\" customer display, integrated 80mm thermal printer (250mm/s), and multiple configurations for retail environments.
• T2s Lite Desktop POS Terminal Compact desktop POS with 15.6\" FHD display, aluminum anodized structure, VESA mount support, integrated thermal printer, and multiple interface ports for retail and hospitality.
• T2 Mini Compact Desktop POS Compact all-in-one Android POS with 11.6\" FHD touchscreen, integrated 80mm thermal printer, built-in barcode scanner and NFC reader, designed for space-constrained checkout counters.
• D2s Desktop POS Terminal Compact desktop POS with dual display options (10.1\" or 15.6\" customer screen), integrated 58mm thermal printer (160mm/s), and multiple configurations for efficient point-of-sale operations.
• D2 Mini Compact Desktop POS Small-footprint desktop POS with 10.1\" HD main display and 4.3\" customer display, integrated 58mm thermal printer, NFC reader, QR code scanner, and oil-resistant IPX2 design for retail environments.
• D2s COMBO All-in-One POS System Integrated all-in-one POS system combining display, Seiko thermal printer (58mm), mini cash drawer, and QWERTY keyboard in one device for comprehensive retail point-of-sale scenarios.
• D2s LITE Desktop POS Terminal Entry-level desktop POS with 15.6\" FHD display, integrated thermal printer options, multiple configurations with optional customer display, designed for compact retail deployments.
• K2 Self-Service Kiosk 24\" FHD touchscreen self-service kiosk with integrated 3D camera, 2D scanner, 80mm thermal printer with auto-cutter, available in wall-mount and pedestal-with-table versions for retail and healthcare.
• K2 Mini Compact Self-Service Kiosk Compact 15.6\" FHD self-service kiosk with integrated barcode scanner, 3D camera, dual thermal printer (58/80mm), available in table-mount and wall-mount versions for quick-service restaurants and retail.
• Store Sense IoT Security Camera Panoramic fisheye security camera with 1440x1440 resolution, night vision IR (8m), 200m² coverage, integrated microphone, and cloud-connected monitoring via SUNMI App for retail store surveillance.
• Face Sense AI Customer Analytics Camera AI-powered analytics camera with zoom lens (2.8-8mm), customer flow tracking, demographic analysis (age/gender detection), and real-time cloud management via SUNMI App for retail customer insights.
• Electronic Shelf Labels (ESL) E-paper electronic shelf labels in multiple sizes (2.13\" to 7.5\") with 7-color LED indicators, NFC, 5-year battery life, cloud-managed price updates, and waterproof IP67 options for retail pricing automation.
• Blink ScanBox QR Code Scanner Ergonomic QR code scanner with 45° reading angle, aluminum anodized body, plug-and-play USB connectivity, visual and audio indicators, supporting Windows, iOS, Android, and Linux systems.
• Leitor 2D Barcode Scanner Professional handheld 2D barcode scanner with vibratory feedback, 1.2m drop resistance, supports 1D/2D codes on packaging, paper, and screens, with USB connectivity for retail checkout.
• Power Bank UPS Battery Backup UPS power bank backup for desktop POS terminals, available in 2500mAh/45Wh and 5000mAh/90Wh configurations, providing uninterruptible power supply during outages with audio/visual indicators.
• 89-Key POS Keyboard Programmable 89-key QWERTY POS keyboard with 16 programmable keys, Cash key for drawer opening, IPX5 liquid resistance, 15-million keystroke lifespan, and USB connectivity for Android, Windows, and Linux.
• Cash Drawer (Gaveta de Dinheiro) Compact cash drawer with honeycomb-structured ABS body, 4 note trays and 3 coin compartments, RJ12 connectivity, 1-million operation lifespan, three-position lock for retail POS systems.
• 80mm Cloud Thermal Printer Cloud-connected thermal printer with 80mm paper width, 165mm/s print speed, IP52 protection, optional 4G connectivity, built-in speakers for order notifications, designed for kitchen and retail printing.
• Technical Support and After-Sales Service Network Dedicated in-house technical support team ('Suporte Técnico') and proprietary service/repair network ('rede própria de assistência e suporte técnico próprio') for device implementation and ongoing maintenance of TecToy/SUNMI terminal fleets deployed at customer sites.

Quantifiable outcome

• 4x higher checkout efficiency and 70% of customers preferring self-checkout at Freshippo stores
• +3 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature7 records

Partnerships

Four partnerships are on record, tiered core and major.

• SUNMIcoreTechnology or IntegrationSUNMI is the primary technology partner and original device manufacturer for TecToy Automação's entire product portfolio. All intelligent POS terminals, mobile devices, payment terminals, kiosks, and IoT cameras sold by TecToy Automação are SUNMI-branded devices. SUNMI provides the hardware platform, SUNMI OS operating system, and SUNMI IoT cloud platform. TecToy serves as the exclusive or primary distributor/integrator for SUNMI products in Brazil.
• Certified Software Houses (Homologadas)coreChannel Partner/ Reseller/ DistributorTecToy Automação maintains a network of certified Software Houses ('Software House Homologada') that integrate TecToy/SUNMI hardware with their POS, restaurant, or vertical-specific software. The company actively recruits new software partners through a dedicated 'Become a Partner' portal, offering a partnership program with technical support and product access.
• SeikomajorTechnology or IntegrationSeiko is the supplier of thermal print head technology integrated into TecToy/SUNMI terminals. The Seiko print heads are cited across product pages as a key quality and performance differentiator, with print speeds up to 250mm/s and lifespans up to 150km on desktop terminals.
• Zebra and HoneywellmajorTechnology or IntegrationZebra and Honeywell supply barcode scanner modules integrated into TecToy's L2S and L2K mobile computer terminals. These professional-grade 2D scanner modules enable high-speed, accurate barcode reading even on damaged, folded, or smudged codes, with identification ranges up to 50cm.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Others

• SUNMI: Upstream technology partner and the OEM for essentially all of TecToy's hardware, OS (SUNMI OS), and cloud platform. Included as a peer because any change in SUNMI's commercial terms, product roadmap, or regional strategy directly defines TecToy's catalog and economics.

Broad incumbents

• Verifone: Established POS hardware vendor with a strong Brazilian presence through acquirer partnerships. Overlaps with TecToy's desktop, mobile, and integrated POS portfolio, particularly in tier-1 retail deployments.
• Stone Co. Leading Brazilian acquirer with its own smart-POS hardware (Stone Sat, Stone Top) sold direct to merchants. Competes with TecToy on the merchant relationship and pricing for checkout hardware in Brazil.
• Mercado Pago: LATAM fintech arm of MercadoLibre with its own Point terminals and QR-based acceptance. Competes with TecToy for SMB merchant wallets across Brazil and the broader region.
• PagSeguro (Moderninha): Brazilian payments and POS provider (Moderninha line) serving millions of SMB merchants. Directly comparable end-customer base and use cases to TecToy's retail and food-service deployments.
• Cielo: Brazil's largest card acquirer, historically bundled with third-party and proprietary terminals. Overlaps with TecToy where it sources, integrates, or competes with TecToy-grade POS hardware for its SMB merchant base.
• Ingenico (Worldline): Global incumbent in POS hardware and payment terminals, deeply embedded with Brazilian acquirers and large retailers. Competes with TecToy in the same checkout-counter and unattended segments at enterprise scale.

Direct peers

• PAX Global Technology: Hong Kong-listed global POS and payment terminal manufacturer whose Android smart-terminal line (A920, A50, etc.) competes head-to-head with TecToy's SUNMI-based V2 Pro, P2, and T2 series in Brazilian acquirer and merchant deals.
• Castles Technology: Taiwan-based POS and payment terminal maker with a comparable Android smart-terminal portfolio. Another credible SUNMI/TecToy substitute for Brazilian acquirers and large retailers sourcing hardware.
• Newland Payment Technology: Chinese POS and payment terminal maker selling Android smart terminals globally. Comparable in product architecture, price point, and target segments to SUNMI/TecToy's offerings.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/tectoyautomacao
• Facebookfacebook.com/TecToyAutomacao
• LinkedInlinkedin.com/company/tectoy-automacao

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TecToy Automação