What Cobotur does

Cobotur is a private Bolivian travel agency and tour operator headquartered in Cochabamba, founded in 1972. The company sells pre-packaged guided tours to popular Bolivian destinations including Salar de Uyuni, La Paz, Tiwanaku, Copacabana/Lake Titicaca, and Cochabamba, alongside a 15-day USA cruise package targeting quinceañera celebrations. Service offerings extend to guided travel, ticket reservation/paperwork handling, and accommodation booking. Package pricing spans roughly $90 to $850 per person, with installment payment options on the higher-ticket USA cruise. Customer satisfaction is documented through public review ratings of 4.5-4.9 across packages and a portfolio of family testimonials.

The company operates a direct-to-consumer business model with no disclosed B2B or enterprise channel, distributing through its website, WhatsApp, social media, and a physical office on Av. Ballivian in Cochabamba. Customer segments are individual travelers and families, with a secondary focus on special-occasion groups (particularly quinceañeras). The GTM motion relies on organic social presence and WhatsApp-based inquiry-to-booking conversion, with prices listed publicly on the website. The core technology stack is not disclosed; there is no proprietary app, API, or platform layer, and the business runs on a small team of 1-10 employees.

Cobotur is independently owned with no disclosed venture funding, parent company, acquisitions, or institutional investors. Its primary cited differentiators are over 50 years of continuous operation, a network of certified local operators across destinations, competitive pricing, and accessible payment terms on premium products. The company has remained a traditional, family-managed travel agency with no documented digital transformation, platform buildout, or capital event.

Name

Cobotur

Legal name

Cobotur

Website

https://cobotur.com

Company type

Private

Founded year

1972

Operating status

Operating

Headcount range

1–10 employees

Short description

Cobotur is a privately held Bolivian travel agency founded in 1972 in Cochabamba, selling pre-packaged guided tours to domestic destinations and a USA quinceañera cruise directly to individual travelers and families via its website, WhatsApp, and physical office.

Ownership category

akta.pro rank

Product category

Travel and Tourism Services

NAICS

Tour Operators (56152), Travel Agencies (56151), Scenic and Sightseeing Transportation, Other (4879)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Multi-Country/Regional Circuit Tour Operators (THAKADAK)

akta.pro secondary industries

Adventure & Expedition Travel Agencies (THAKAFAB), Group & Small-Group Custom Itinerary Planning (THAKAOAF), Inbound/Local Retail Travel Agencies (Destination Booking Offices) (THAKABAH), Group, Family & Multi-Generational Travel Planning (HSACAKAK)

Keywords

• Guided tour packages
• Bolivia travel agency
• Cultural tourism services
• Adventure travel tours
• Quinceanera cruise travel

Headquarters

HQ city

La Paz

HQ country

Bolivia

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain

Revenue model

1. Tour Packages: The company sells pre-designed tour packages to popular Bolivian destinations including Salar de Uyuni, La Paz, Tiwanaku, Copacabana, and Cochabamba, as well as international packages to USA (quinceañera cruises). Revenue is generated through one-time package fees.
2. Travel Services: Additional revenue streams include travel guide services, ticket reservation (handling paperwork), and accommodation booking at various destinations.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Cobotur is a Bolivian travel agency that sells pre-packaged guided tour itineraries (1 to 15 days) to Bolivian destinations such as Salar de Uyuni, La Paz, Tiwanaku, Copacabana/Lake Titicaca, Cochabamba, and Valle Alto/Bajo, plus an international 15-day USA quinceañera cruise. The agency also provides complementary travel services including on-tour guides, ticket reservation/paperwork handling, and accommodation booking at destinations.

Product overview

Cobotur is a traditional travel agency and tour operator based in Cochabamba, Bolivia, operating since 1972. The company offers a portfolio of tour packages focused on Bolivian destinations (Salar de Uyuni, La Paz, Tiwanaku, Copacabana/Lake Titicaca, and Cochabamba) plus international offerings like USA quinceañera cruises. The core offering consists of pre-packaged tour itineraries varying from 1 to 15 days, complemented by three support services: guided travel assistance, ticket reservation/paperwork handling, and accommodation booking. The company positions itself on competitive pricing, personalized service, and a network of local operators across destinations.

Differentiator

Problem solved

Functional benefit

Products and services

• Salar de Uyuni Tour Package A 2-day guided tour package of the Salar de Uyuni salt flat, one of the natural wonders of the world, priced from $310 per person, with a 4.9 rating from 250 reviews. Targeted at individual travelers and small groups visiting Bolivia.
• Cochabamba City Tour A 1-day city tour of Cochabamba, Bolivia's gastronomic capital, covering local history, culture, and cuisine, priced from $120 per person, with a 4.5 rating from 250 reviews. Aimed at individual travelers and families visiting Cochabamba.
• La Paz, Tiwanaku & Lago Titicaca Package A 4-day guided tour covering La Paz (the City of Wonders), the ancient city of Tiwanaku, and Lake Titicaca (the highest navigable lake in the world), priced from $850 per person, with a 4.5 rating from 250 reviews.
• Valle Alto de Cochabamba Tour A 1-day tour of the Valle Alto region of Cochabamba focused on local culture, history, and gastronomy, priced from $90 per person, with a 4.5 rating from 150 reviews.
• Valle Bajo de Cochabamba Tour A 1-day tour of Valle Bajo de Cochabamba featuring local history, culture, and visits to community faith sites in a paradise-like setting, priced from $90 per person, with a 4.5 rating from 250 reviews.
• USA Quinceañera Cruise Tour A 15-day cruise tour through the USA designed for quinceañera celebrations, featuring adventure, fun, and multiple stops, priced at Bs.5500 with installment payment options, and a 4.9 rating from 1,350 reviews. Targeted at families and groups organizing quinceañera milestone trips.
• Guía de Viajes (Travel Guide Service) Professional guided travel service in which a trained Cobotur team accompanies clients throughout their tours. Provided as part of Cobotur's tour packages for individual travelers and families.
• Reserva de Tickets (Ticket Reservation Service) Ticket reservation and administrative paperwork handling service that manages all booking and documentation processing on behalf of travelers.
• Hospedaje (Accommodation Booking) Lodging arrangement service providing accommodation bookings at various destinations across Bolivia and select international locations served by Cobotur's tours.

Quantifiable outcome

• Customer satisfaction rating of 4.9 (250 reviews) for Salar de Uyuni package and 4.9 (1350 reviews) for USA quinceañera package

Named customers4 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Adventure Life: US-based boutique operator focused on small-group and custom itineraries across Latin America including dedicated Bolivia/Salar de Uyuni departures. Closely matches Cobotur's mix of cultural + adventure multi-day packages with personalized service, comparable per-trip pricing, and similar target demographic.
• Intrepid Travel: Global adventure tour operator specializing in small-group multi-day package tours to Latin America (including Bolivia/Salar de Uyuni). Comparable to Cobotur in the multi-day adventure itinerary category, target customer (English-speaking cultural/adventure travelers), and per-trip fixed pricing model, though at far larger scale.
• G Adventures: Canada-based small-group adventure tour operator with extensive Bolivia/Machu Picchu/Salt Flats programs. Direct overlap with Cobotur on multi-day South American itineraries, group travel format, and bundled guide-transport-lodging packages, distinguished by global distribution vs. Cobotur's local presence.
• Bolivia Hop: Bilingual Bolivia-focused bus and hop-on-hop-off transport-plus-tour service popular with international backpackers. Competes with Cobotur for the same inbound tourist segment in Bolivia on Uyuni and Copacabana routes, though distributed more as flexible transport than fully guided multi-day packages.
• Red Myna Tours: Boutique Bolivia/South America tour operator offering Salar de Uyuni expeditions, Tiwanaku, and Lake Titicaca itineraries sold to English-speaking travelers. Direct small-operator competitor to Cobotur's adventure product line, with overlapping destinations, similar tour package format, and shared target customer.
• Estrella del Sur: Long-running Bolivian tour operator based in Uyuni offering Salar de Uyuni expeditions, Tiwanaku, and Lake Titicaca circuits. Most direct in-country competitor to Cobotur's core adventure products, with overlapping destination mix, comparable per-trip pricing, and similar target of international/cultural travelers.

Regional players

• Peru Hop: Peru-based hop-on-hop-off tourist bus operator with strong backpacker brand across Peru and Bolivia. Comparable to Cobotur in serving flexible independent travelers on the Bolivia circuit, but anchored in Peruvian geography rather than Bolivian.

Broad incumbents

• Audley Travel: UK-based bespoke long-haul travel company with dedicated Latin America specialists selling custom multi-country itineraries including Bolivia. Comparable to Cobotur in custom multi-day itinerary design and pricing, but operating at much broader geographic scale and via a country-specialist consultancy model.

Others

• Quinceanera.com: US-focused quinceañera planning magazine and vendor directory. Not a tour operator but the closest reference point for the quinceañera-cruise niche that Cobotur's USA package targets; comparable customer (US quinceañera celebrants), though operates as content/vendor marketplace rather than a tour.

Emerging players

• Wheel & Anchor: Canadian boutique operator running small-group multi-country cultural tours across Latin America. Compares to Cobotur on multi-day package format and cultural/adventure mix, positioned as a higher-end/older demographic version of the same product category.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/cobotur
• LinkedInlinkedin.com/company/cobotur

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cobotur