Wheel & Anchor
- Company typePrivate
- Founded2017
- HeadquartersMarkham, Canada
- Headcount11–50
- GTM typeB2C
- OfferingServices
Wheel & Anchor firmographics
Firmographics- Name
- Wheel & Anchor
- Legal name
- Vancouver Regency Travel Inc.
- Website
- https://wheelandanchor.ca
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Wheel & Anchor industry classification
Industry- Product category
- Group Travel Tours
- NAICS
- Tour Operators (56152), Tour Operators (561520), Scenic and Sightseeing Transportation, Water (48721), Scenic and Sightseeing Transportation (487)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Private/Customized Multi-Day Tour Operators (THAKADAC)
- akta.pro secondary industries
- Cruise & Land Tour (Cruisetour) Package Operators (THAKADAO), Luxury Multi-Day Tour Operators (THAKADAE), Adventure & Outdoor Local Operators (Trekking/Safari/Diving) (THAKAEAF)
Keywords
Where Wheel & Anchor is headquartered
LocationHeadquarters
- HQ city
- Markham
- HQ country
- Canada
- HQ region
- North America
Offices2 records
Markets served
Wheel & Anchor business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Marketing or Sales, Technology or R&D, Others
Revenue model
- Group Travel Tours: Wheel & Anchor generates revenue by organizing and selling curated group travel experiences. All tours are sold through New Sky Travel (Vancouver Regency Travel Inc., TICO Reg. 1817786), a registered travel agency in Markham, Ontario. Revenue is derived from tour package fees paid by members.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Quote-based tour packages |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels8 records
Wheel & Anchor product offering
Product offeringCore offering
Wheel & Anchor organizes and sells curated small-group international travel experiences (LiveAways, Sojourns, Experientials, and Nauticals) for a community of primarily Canadian travellers. The company curates trip itineraries, handles logistics (flights, accommodations, activities), and provides hosted group travel with dedicated W&A hosts and expert local guides. All tours are sold through New Sky Travel (Vancouver Regency Travel Inc.), a TICO-registered travel agency in Markham, Ontario.
Product overview
Wheel & Anchor is a Canadian travel community and tour operator offering curated group travel experiences. The core product portfolio consists of four distinct trip types: LiveAways (extended 2-3 week slow travel stays), Sojourn (2+ week immersive journeys with balanced structure), Experiential (robust multi-destination itineraries), and Nauticals (small-ship maritime adventures). These trip types differ in duration, pacing, and group size to accommodate different travel styles. The company supplements its trips with community programs including the Companions For The Road solo traveler matching service, The Anchor Magazine newsletter, webinar presentations, annual Summer Social events, and Travel Guides content. The offering operates as a platform model where the trip types serve as the core products while the community programs enhance member engagement and provide ongoing value between trips.
Differentiator
Problem solved
Functional benefit
Products and services
- LiveAways Extended-stay travel experiences lasting 2-3 weeks, designed for slow travel where participants live abroad like locals. Features 7-14 nights per destination with highly flexible schedules including full/half-day excursions every other day and informal social events. Group size: 10-18 people. Targeted at travellers seeking deep cultural immersion.
- Sojourn Immersive journeys lasting 2+ weeks with 3-5 nights per location. Balances structured guided discovery with personal exploration, featuring expert-led tours of key sites alongside ample free time for independent discovery. Group size: 9-18 people.
- Experiential Robust itinerary trips lasting 2+ weeks with 2-4 nights per location. Offers comprehensive exploration of diverse destinations within a single journey, venturing beyond typical tourist routes for authentic cultural encounters. Group size: 9-18 people.
- Nauticals Intimate maritime voyages on privately chartered vessels combining water-based exploration with land excursions. Covers destinations including the Turkish Mediterranean, Adriatic Coast, Mekong and Ganges Rivers, and Galapagos Islands. Includes robust land itineraries before or after cruises. Group size: 6-30 people depending on vessel.
- Companions For The Road Program Solo traveller matching service that connects travellers looking for companions to share accommodations and avoid single supplements. Facilitates introductions between members seeking travel partners through a questionnaire-based application process.
Companies that use Wheel & Anchor
Customer profileNamed customers1 record
Segments1 record
Ideal customer profiles1 record
Wheel & Anchor technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Wheel & Anchor partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- New Sky Travel (Vancouver Regency Travel Inc.)coreWheel & Anchor is a brand operated under Vancouver Regency Travel Inc., a registered Ontario travel agency (TICO Reg. 1817786). All tours are sold by New Sky Travel, which acts as the licensed agency of record. This is the primary operational entity through which the company conducts its travel business.
Scale indicators4 records
Recent moves6 records
Expansion highlights4 records
Wheel & Anchor competitors and assessment
Company assessmentBroad incumbents
- Collette: Large escorted-tour operator with multi-day guided itineraries across all continents; overlaps with Wheel & Anchor in multi-day small/mid-group escorted product targeting older demographics.
- Tauck: Established premium escorted tour operator with multi-day guided itineraries worldwide; broader portfolio and older brand but overlapping in destination-led, hosted small/mid-group multi-day tours for affluent mature travellers.
Direct peers
- Exodus Travels: UK-based small-group adventure and cultural tour operator with multi-day escorted itineraries; comparable group size, trip duration, and experiential, locally-guided product mix.
- Adventure Canada: Canada-based small-ship expedition cruise and cultural tour operator — direct overlap with Wheel & Anchor's Nauticals product line and shared Canadian mature-traveller customer base.
- Intrepid Travel: Small-group sustainable tour operator with multi-day escorted trips worldwide; aligns with Wheel & Anchor on group size, multi-day duration, and community/cultural immersion positioning.
- Road Scholar: US-based not-for-profit educational travel company serving adults typically 50+ with small-group, multi-day learning-focused trips — directly comparable to Wheel & Anchor's mature-traveller, community-driven, multi-day tour model.
- Butterfield & Robinson: Canadian-founded luxury small-group tour operator with multi-day escorted itineraries and a premium, experiential positioning — highly comparable to Wheel & Anchor's high-touch, mature-traveller, multi-day model.
- G Adventures: Global small-group tour operator offering multi-day escorted itineraries across all continents; comparable in product structure, group size, and international destination breadth to Wheel & Anchor's experiential offering.
- ElderTreks: Canada-based small-group adventure travel company specifically targeting travellers 50+; near-identical persona and product structure to Wheel & Anchor's LiveAways and Experientials.
- Overseas Adventure Travel (OAT): Small-group adventure tour operator targeting mature travellers with immersive, multi-country itineraries; matches Wheel & Anchor's small-group size, mature demographic, and emphasis on cultural depth over rushed sightseeing.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Wheel & Anchor social profiles
Digital presenceWheel & Anchor compliance and trust
Trust signalCompliance1 record
Wheel & Anchor financial estimates
Financial estimateRevenue estimate
Valuation estimate
Wheel & Anchor leadership team
Management profileNumber of profiles
Profiles4 records
Wheel & Anchor funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Wheel & Anchor M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Wheel & Anchor
What does Wheel & Anchor do?
Wheel & Anchor organizes and sells curated small-group international travel experiences (LiveAways, Sojourns, Experientials, and Nauticals) for a community of primarily Canadian travellers. The company curates trip itineraries, handles logistics (flights, accommodations, activities), and provides hosted group travel with dedicated W&A hosts and expert local guides. All tours are sold through New Sky Travel (Vancouver Regency Travel Inc.), a TICO-registered travel agency in Markham, Ontario.
Is Wheel & Anchor a public or private company?
Wheel & Anchor is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Wheel & Anchor founded?
Wheel & Anchor was founded in 2017. It employs 11 to 50 people.
Where is Wheel & Anchor based?
Wheel & Anchor is headquartered in Markham, Canada, in the North America region.
How does Wheel & Anchor make money?
One revenue line is on record: group Travel Tours.
Who are Wheel & Anchor's main competitors?
Broad incumbents on record are Collette and Tauck. Direct peers are Exodus Travels, Adventure Canada, Intrepid Travel, Road Scholar, Butterfield & Robinson, G Adventures, ElderTreks and Overseas Adventure Travel (OAT).
Does Wheel & Anchor have an API?
No public API is recorded for Wheel & Anchor.
What industry is Wheel & Anchor in?
Wheel & Anchor's product category is Group Travel Tours. Its primary akta.pro industry code is THAKADAC, Private/Customized Multi-Day Tour Operators, with a secondary code of THAKADAO, Cruise & Land Tour (Cruisetour) Package Operators. Its NAICS code is 56152 and its SIC code is 7900.