What Van Dyck does

Van Dyck is a South African manufacturer and direct-to-consumer retailer of recycled rubber flooring, paving, and acoustic products, operating as a brand under the parent Mathe Group (Pty) Ltd. Its core offering is built on SBR (Styrene-Butadiene Rubber) products made with greater than 85% recycled content from end-of-life truck tyres, processed using non-toxic, low-VOC polyurethane binders. The portfolio spans indoor and outdoor gym tiles (50cm and 100cm formats, including speckled, confetti, and 100% EPDM variants), interlocking I-Mat and Honeycomb paving, DogBone and Rectangular pavers, ballistic blocks and acoustic/ballistic tiles for shooting ranges, equestrian rubber crumb, FlexiGrid livestock mats, artificial grass shockpads, wet pour surfacing for playgrounds, and PermaFlex/EcoLay acoustic underlays, cradles, and gym tiles. Sub-brands include EcoLay, PermaFlex, I-Mat, Honeycomb Mat, DogBone Paving, and FlexiGrid. Two patents are held: a 4-way interlocking I-Mat design and a ballistic rubber backstop system that captures bullets whole. All products carry Global GreenTag certification.

Vertically integrated with sister company Mathe Group, South Africa's largest truck tyre recycler operating a 24/7 Hammarsdale plant processing approximately 1,000 truck tyres and producing ~45 tonnes of rubber crumb per day, Van Dyck operates a cradle-to-cradle supply model. The commercial model is direct-to-consumer e-commerce through vandyck.co.za with free shipping in Cape Town, Durban, and Johannesburg, supplemented by a Zoom-based contactless quotation channel for custom and commercial orders, international bank-transfer orders, and brochure-driven mid-funnel content marketing. Named customers span commercial gyms (Anytime Fitness, Planet Fitness, Max Fit, MiFitness, Gym Gear, Fitness Network), sports facilities (Shongweni Club, SynSport), retail flooring distributors (Hyper Home Centre, Carpet Brokers, Top Carpets), landscaping and turf (EasiGrass), industrial buyers (Valmic Industries), and individual SMB buyers via testimonials.

Name

Van Dyck

Legal name

Mathe Group (Pty) Ltd

Website

https://vandyck.co.za

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

Van Dyck is a South African manufacturer and direct-to-consumer retailer of recycled SBR rubber flooring, paving, and acoustic products (gym tiles, pavers, ballistic blocks, equestrian and livestock mats) sold via vandyck.co.za and supported by sister-company Mathe Group's truck tyre recycling operations.

Ownership category

akta.pro rank

Product category

Recycled Rubber Flooring & Surfacing

NAICS

All Other Rubber Product Manufacturing (326299), Rubber Product Manufacturing (3262)

SIC

Fabricated Rubber Products, Nec (3060)

akta.pro primary industry

Industrial Matting, Flooring & Safety Rubber Products (IMANALAI)

akta.pro secondary industries

Tire Recycling & Processing (Shredding, TDF, Pyrolysis Feedstock) (IMANAMAF), Reprocessed Resin & Recycled Polymer Compounding (PCR/PIR Compounds) (IMANAMAG)

Keywords

• Recycled rubber flooring
• Gym floor tiles
• Rubber paving products
• Acoustic underlay
• Ballistic rubber backstop

Headquarters

HQ city

Hammerdal

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Rubber Flooring Products: One-time product sales of rubber flooring tiles, gym mats, rubber paving, and related products. Products are sold per unit, per sqm, or in bulk quantities (e.g., per 100kg for equestrian rubber crumb).
2. Custom/Quote-Based Products: Larger or custom orders for products like PermaFlex Acoustic Gym Tiles require contacting the company for a quote. These are typically commercial or industrial orders with volume pricing.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Van Dyck manufactures and sells recycled rubber flooring products — including gym tiles, rubber paving, ballistic backstop systems, acoustic underlays, equestrian rubber surfacing, and livestock mats — made from end-of-life truck tyres with >85% recycled SBR rubber content. Products are sold directly to consumers and businesses through an e-commerce store and a custom-order sales channel, with free shipping across major South African metros.

Product overview

Van Dyck is a South African manufacturer and online retailer of recycled rubber flooring and paving products. The product portfolio centers on SBR rubber tiles and pavers made from recycled truck tyres with greater than 85% recycled content, supplemented by acoustic treatment products (EcoLay and PermaFlex ranges) for soundproofing applications. Core offerings include: Indoor Rubber Gym Tiles (available in 50cm and 100cm formats, including Confetti, Speckled, and EPDM variants); Outdoor Rubber Gym Tiles and Premium Rubber Tiles; Rubber paving products (Rectangular Paver, DogBone Paving, Interlocking I-Mat, Honeycomb Mat, I-Mat Inserts); specialty products (Rubber Ballistic Blocks and Acoustic/Ballistic Tiles for shooting ranges); Equestrian Rubber Crumb for horse arenas; FlexiGrid Livestock Mats; Artificial Grass Shockpads; and Rubber Sole Boards for construction. Acoustic products include PermaFlex Acoustic Gym Tiles, EcoLay Acoustic Underlay, PermaFlex Acoustic Cradles, and PermaFlex Self-Adhesive Acoustic Underlay. Wet Pour rubber surfacing is also offered for playgrounds and recreational areas. All products carry Global GreenTag certification and are available through the company's e-commerce platform with free shipping in South Africa.

Differentiator

Problem solved

Functional benefit

Brands

• EcoLay: Acoustic underlay product line for sound dampening between floors
• PermaFlex
• I-Mat
• Honeycomb Mat
• DogBone Paving
• FlexiGrid

Products and services

• Indoor Rubber Gym Tile (50cm x 50cm) Modular 50cm x 50cm recycled rubber gym tile for indoor floors, sold in multiple thickness options for home and commercial gyms.
• Indoor Rubber Gym Tile (100cm x 100cm) Large-format 100cm x 100cm recycled rubber gym tile sold in multiple thickness options for indoor gym and fitness flooring.
• Indoor Rubber Gym Confetti Tile Decorative multi-colour confetti-finish recycled rubber gym tile for indoor fitness spaces.
• Indoor Speckled Rubber Gym Tile Speckled-finish recycled rubber gym tile for indoor fitness and commercial facilities.
• Indoor Rubber Gym Tile 100% EPDM Premium indoor gym tile made from 100% EPDM coloured rubber for higher-end commercial and home gym installations.
• Outdoor Rubber Gym Tile Weather-resistant recycled rubber gym tile designed for outdoor fitness and functional training areas.
• Premium Rubber Tile Premium-grade recycled rubber tile for higher-end residential and commercial surfacing applications.
• Rubber I-Mat Inserts Insert-style recycled rubber tiles compatible with the patented I-Mat 4-way interlock system for edge and detail finishing.
• Rubber Interlocking I-Mat Patented 4-way interlocking recycled rubber mat for fast, seamless flooring installation in gyms and fitness areas.
• Rubber Honeycomb Mat Honeycomb-pattern recycled rubber mat for grip and drainage in wet or heavy-use areas.
• Rectangular Rubber Paver Rectangular recycled rubber paver for outdoor walkways, driveways, and landscaping applications.
• Rubber DogBone Paving Interlocking dog-bone shape recycled rubber paver for playgrounds, yards, and outdoor safety surfacing.
• Rubber Ballistic Block Recycled rubber ballistic block designed to safely capture and contain projectiles in shooting range environments.
• Acoustic/Ballistic Tile Hybrid acoustic and ballistic recycled rubber tile for shooting ranges requiring both sound management and projectile containment.
• PermaFlex Acoustic Gym Tile Acoustic-rated recycled rubber gym tile for sound management in fitness studios and multi-floor facilities.
• Equestrian Rubber Crumb Loose recycled rubber crumb sold per 100 kg for equestrian arenas, stables, and riding surfaces.
• FlexiGrid Livestock Mat Recycled rubber livestock mat designed for pen flooring, milking parlours, and animal welfare surfaces.
• Artificial Grass Shockpad Recycled rubber shockpad underlay for artificial grass installations, providing cushioning and impact absorption.
• Rubber Sole Board Recycled rubber sole board used as a base layer in construction and landscaping applications.
• EcoLay Acoustic Underlay Recycled rubber acoustic underlay for noise reduction under flooring in residential and commercial buildings.
• PermaFlex Acoustic Cradles Recycled rubber acoustic cradle system for decoupling floors and reducing impact sound transmission in buildings.
• PermaFlex Self-Adhesive Acoustic Underlay Self-adhesive recycled rubber acoustic underlay for quick installation under floor finishes.
• Wet Pour Wet-pour recycled rubber surfacing system for seamless, safety-rated playground and outdoor recreational surfaces.

Quantifiable outcome

• Products with greater than 85% recycled content from truck tyres
• +6 more outcomes

Named customers17 records

Segments8 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature5 records

Partnerships

One partnership is on record.

• Mathe GroupcoreStrategic or Co-development PartnerMathe Group is the sister company and parent organization of Van Dyck. It is South Africa's largest truck tyre recycler, operating a 24/7 plant that processes approximately 1,000 truck tyres and produces about 45 tonnes of rubber crumb each day. Mathe Group provides all recycled rubber crumb raw material to Van Dyck for manufacturing flooring products. They employ a cradle-to-cradle methodology and have recycled over 1 million tyres.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• nora by Interface (Interface Americas): Manufacturer of rubber flooring and acoustic underlays for commercial, healthcare, and education markets. Direct overlap with Van Dyck's EcoLay/PermaFlex acoustic underlay lines; larger scale and stronger specification presence.
• Gerflor: French multinational specializing in resilient and sport flooring including rubber gym and playground surfaces. Competes with Van Dyck in sport, gym, and recreational flooring; broader product portfolio and international distribution.
• Tarkett: Global flooring manufacturer with rubber, vinyl, and sport flooring lines. Overlaps with Van Dyck in commercial gym and sport flooring categories as part of a much wider portfolio; competes on scale and specification access.
• Mondo (Mondo Contract Flooring / Artemide Group): Global rubber and athletic flooring incumbent supplying gym, sport, and commercial facilities. Comparable product (rubber gym tiles, athletic flooring) but much broader geographic reach and brand recognition; competes for the same commercial gym specifications.

Emerging players

• Safepark / Action Target (ballistic rubber): Supplier of ballistic rubber, shooting range backstops, and range equipment. Closest peer to Van Dyck's patented Ballistic Rubber Backstop System for indoor/outdoor ranges.
• Playsafer / Playsafe Playgrounds: Supplier of recycled rubber playground tiles and surfacing. Comparable to Van Dyck's playground and recreation segment; serves the same safety surfacing use case.
• SofSurfaces (Playground / Safety Surfacing): North American supplier of recycled rubber playground, splash pad, and recreational surfacing. Directly comparable wet-pour and recycled-rubber playground offering to Van Dyck's 'Wet Pour' range; serves the same safety-driven end customers.

Direct peers

• Rubber-Cal (rubber flooring & matting retailer): US-based rubber flooring and matting retailer offering gym tiles, interlocking mats, livestock mats, and rubber pavers. Closely comparable DTC product mix and online retail model to vandyck.co.za.
• Ecore International: US manufacturer of recycled rubber flooring, gym/sport surfaces, acoustic underlays, and playground surfacing. Directly comparable product mix, target customers (commercial gyms, schools, recreation), and recycled-rubber value proposition.
• Regupol (BSW Group): German manufacturer of recycled rubber flooring, acoustic underlays, and impact-protection products. Closest direct peer to Van Dyck in materials (recycled SBR), product categories (gym flooring, acoustic underlays, sport/play surfacing), and vertical integration into rubber recycling.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/vandyckSA
• Instagraminstagram.com/vandycksa
• LinkedInlinkedin.com/company/vandyck
• Xx.com/van_dyck_SA

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Van Dyck