What Araco International does

Araco International B.V. is a privately held Dutch wholesaler of promotional textile products, founded in 1984 by Henk Greftenhuis in Enschede, the historical textile hub of the Netherlands. The company sells a catalog of more than 2,000 articles spanning caps, towels, clothing (T-shirts, polos, sweaters, jackets, pants, socks), safety articles, bags, lanyards, and winter items to business customers across Benelux, the DACH region, France, and Romania. Araco has built a portfolio of six proprietary brands — Sophie Muval (premium towels), Nilton's (headwear and winter accessories), Brickstone (workwear), Black Spider (promotional clothing), Sprintex (sportswear), and PureLOFT (cotton/bamboo towels) — alongside a distribution partnership for the sustainable Stanley/Stella apparel line.

Operations span three entities grouped under parent company Jafi BV: Araco International handles wholesale distribution and account management; DOT, the in-house printing facility in Enschede, provides screen printing, transfer, sublimation, and quality control with 2–3 week turnaround; and Pure Promotional, the wholly-owned Romanian subsidiary established in 2010, delivers embroidery and printing capacity at lower cost. The company offers a 4you customization configurator for personalized promotional items and a Custom Made service for fully bespoke products from 100-piece minimums, with global production routing between Europe and the Far East.

Araco generates revenue primarily through one-time B2B wholesale transactions priced per unit, distributed via a sales-led model combining account managers for the Netherlands and DACH region with a B2B e-commerce webshop (shop.araco.nl) featuring a quote tool and account management functionality. Customers must register as businesses with a VAT number, segmenting the addressable market away from consumers toward resellers, institutes, institutions, associations, and corporate buyers of branded merchandise. The company is ISO 9001 (since 2008) and ISO 14001 certified, a member of BSCI and Platform Promotional Products, and published its first sustainability report in 2024, positioning increasingly into sustainable product categories (rPET, bamboo, organic cotton).

Name

Araco International

Legal name

Araco International B.V.

Website

https://araco.nl

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

11–50 employees

Short description

Araco International is a Dutch B2B wholesaler, founded in 1984 in Enschede, selling more than 2,000 promotional textile articles — caps, towels, clothing, bags, and winter items — to businesses, institutes, and associations across Benelux, DACH, France, and Romania, with in-house printing via DOT and Romanian production via its Pure Promotional subsidiary.

Ownership category

akta.pro rank

Product category

Promotional Textile Products

NAICS

Apparel Manufacturing (315), Apparel Accessories and Other Apparel Manufacturing (31599)

SIC

Wholesale-Apparel, Piece Goods & Notions (5130)

akta.pro primary industry

Workwear, Uniforms & Corporate Apparel Wholesale (CRAOADAF)

akta.pro secondary industries

Headwear Manufacturing (Hats/Caps/Beanies) (IMAOAFAA), Outerwear & Cold-Weather Apparel Manufacturers (CRAAAAAI), Apparel OEM/ODM & Private Label Manufacturing (CRAAAAAK)

Keywords

• Promotional textiles wholesale
• Custom branded apparel
• Textile printing services
• Corporate merchandise supplier
• Promotional product distributor

Headquarters

HQ city

Enschede

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Wholesale B2B Product Sales: Primary revenue from selling promotional textile products to businesses, institutes, and organizations. Products include caps, towels, clothing, bags, and custom-made items. Sales through account managers and e-commerce webshop.
2. Custom-Made Products: Revenue from bespoke/custom products including custom clothing, personalized accessories, and branded merchandise through the 4YOU customization line
3. 4YOU Custom Product Line: Customizable product categories including socks, towels, sunglasses, luggage straps, shoe laces, tubes, caps, scarves, kitchen wear, sports shirts, Christmas items with customization fees

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Araco International is a wholesale B2B supplier of customizable promotional textile products and branded merchandise, offering over 2,000 articles including caps, towels, clothing (T-shirts, polos, sweaters, jackets, pants, socks), bags, winter items, and safety articles. The company provides in-house customization services through screen printing, embroidery, sublimation, transfer printing, and laser engraving, and operates a 4YOU custom-made configurator line and a bespoke Custom Made service for orders starting from 100 pieces.

Product overview

Araco International is a fast-growing wholesaler of promotional gifts and textile products operating through an e-commerce webshop platform with over 2,000 articles. The product portfolio centers on customizable promotional textiles and apparel including caps, handdoeken (towels), T-shirts, polo's, truien (sweaters), jassen (jackets), broeken (pants), sokken (socks), and veiligheidsartikelen (safety items). The company operates its own brands including Sophie Muval (premium towels), Nilton's (headwear/winter items), Brickstone (workwear), Black Spider (promotional clothing), and Sprintex (sportswear), alongside partner brand Stanley/Stella (sustainable clothing). Their 4you Custom Made line enables customers to create personalized items through a configurator, while the Custom Made service offers 100% bespoke products from 100 pieces with global production options. In-house production is handled by DOT (printing/embroidery) and Pure Promotional (Romania subsidiary). The company also offers a sustainable product line featuring rPET, bamboo, and organic cotton materials.

Differentiator

Problem solved

Functional benefit

Brands

• Nilton's: Headwear and winter articles brand known for comfortable, high-quality clothing items.
• Sophie Muval
• Brickstone
• 4you
• Black Spider
• Sprintex

Products and services

• 4you Custom Made Line A customizable product line enabling B2B customers to create unique personalized items including towels, socks, caps, scarves, bags, luggage straps, shoelaces, sunglasses, picnic blankets, kitchen wear, and tubes through a configurator approach with options for colors, materials, and branding techniques.
• Custom Made Service Full custom manufacturing service combining over 35 years of experience with creative ideas, offering 100% customization with complete own designs, custom advice, flexible lead times via air, train, road, and sea transport, and production options in both Far East and Europe starting from 100 pieces.
• Sophie Muval Premium towel and bath linen brand offering luxurious towels, beach towels, and bathrobes made from high-quality cotton, bamboo, and microfiber materials with various printing and customization options including sublimation, jacquard, and digital printing.
• Nilton's Headwear and winter accessories brand specializing in comfortable caps, beanies, and scarves with a focus on durability, quality fit, and an expanding sustainable product range.
• Brickstone Workwear brand offering reliable and durable work clothing that provides protection and comfort in various conditions including cold, heat, moisture, and wind, featuring modern practical styling for daily work activities.
• Black Spider Promotional clothing brand offering a wide range of hoodies, t-shirts, polo's, and various garments for men, women, and children in excellent quality and numerous colors, customizable with logos or printing.
• Sprintex Sportswear brand combining modern functional fabrics with environmentally friendly materials for top performance during outdoor running, gym training, or cycling, with fully customizable outfit options.
• Stanley/Stella Sustainable premium clothing brand distributed by Araco, representing respect for people and planet, offering contemporary sustainable clothing with excellent quality through active involvement in the entire supply chain from beginning to end.
• Core Textiles & Apparel Catalog Wide assortment of promotional textiles and apparel including caps, towels, clothing (T-shirts, polos, sweaters, jackets, pants, socks), safety articles, and bags with over 2,000 articles available for B2B customers.
• Sustainable Products (rPET, Bamboo, Organic Cotton) Environmentally friendly product line including recycled PET (rPET) items such as fleece hats, scarves, neck straps, and safety vests, as well as bamboo and organic cotton products such as towels and plaids.

Quantifiable outcome

• 2000+ articles in catalog
• +2 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Six partnerships are on record, tiered core.

• Platform Promotional ProductscoreStrategic or Co-development PartnerIndustry association membership demonstrating commitment to responsible business practices in the promotional products sector. Provides access to industry best practices and networking.
• BSCI (Business Social Compliance Initiative)coreStrategic or Co-development PartnerMembership ensuring labor and social compliance standards are met in operations and supply chain. Supports company's commitment to responsible sourcing.
• Pure PromotionalcoreTechnology or IntegrationSubsidiary company based in Romania specializing in personalized promotional products with embroidery, sublimation and screen printing. Enables cost-efficient production with strong Dutch connection for fast delivery.
• DOT (De Printing)coreTechnology or IntegrationIn-house production facility in Enschede responsible for printing and processing products ordered on araco.nl. Provides faster turnaround and quality control with screen printing, transfer, and sublimation capabilities.
• Stanley/StellacoreChannel Partner/ Reseller/ DistributorDistribution partnership for Stanley/Stella sustainable clothing brand. Brand is known for respect for people and planet with active involvement in the entire supply chain.
• Jafi BVcoreStrategic or Co-development PartnerParent company overseeing Araco International, Pure Prom, and DOT. Jafi is the international supplier and expert in textile promotional products.

Scale indicators6 records

Recent moves7 records

Expansion highlights5 records

Market position

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/AracoInternational
• LinkedInlinkedin.com/company/jafi-bv

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Araco International