The True Blue Foundation
The True Blue Foundation is a Windsor, Colorado-based 501(c)(3) nonprofit and charitable arm of Northern Colorado Sports Officials that supports youth organizations and veteran causes in Northern Colorado, funded primarily through its annual Birdies and BBQ Golf Tournament and donations from 80+ contributing sports officials.
- Company typePrivate
- Founded2013
- HeadquartersWindsor, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
The True Blue Foundation firmographics
Firmographics- Name
- The True Blue Foundation
- Legal name
- The True Blue Foundation
- Website
- https://thetruebluefoundation.org
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- The True Blue Foundation is a Windsor, Colorado-based 501(c)(3) nonprofit and charitable arm of Northern Colorado Sports Officials that supports youth organizations and veteran causes in Northern Colorado, funded primarily through its annual Birdies and BBQ Golf Tournament and donations from 80+ contributing sports officials.
- Ownership category
- akta.pro rank
The True Blue Foundation industry classification
Industry- Product category
- Nonprofit Charitable Foundation
- NAICS
- Grantmaking and Giving Services (81321), Civic and Social Organizations (8134)
- SIC
- Services-Membership Organizations (8600)
- akta.pro primary industry
- Arts, Sports & Recreation-Based Youth Development Nonprofits (BPAGADAJ)
- akta.pro secondary industries
- Sports Fundraising & Development Services (Foundations, NIL Collectives Support) (MPAKAKAK), Cause, Community & CSR-Linked Sports Partnerships (Foundations, Youth Programs) (MPAKALAJ)
Keywords
Where The True Blue Foundation is headquartered
LocationHeadquarters
- HQ city
- Windsor
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
The True Blue Foundation business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Marketing or Sales, Supply Chain, Others
Revenue model
- Golf Tournament Fundraising: Annual golf tournament at Highland Meadows Golf Course generates proceeds that go directly to beneficiary organizations including Folds of Honor, The Children's Hospital, Child Safe, Greeley Evans Youth League, and FCBC. The 2025 tournament raised $28,000 with a goal of $30,000 for 2026.
- Sports Official Game Fee Donations: Umpires and referees donate small portions of their game checks to the foundation, including 10% of their pay, $3 per game, or $40 per weekend. This provides a recurring donation stream from over 80 contributing officials.
- Community Donations: General community donations from individuals supporting the foundation's mission to fund local nonprofits providing educational and preventive services to community youth.
- True Blue Gear Merchandise: Sale of branded merchandise including hats, jackets, and polos through their online store.
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
The True Blue Foundation product offering
Product offeringCore offering
The True Blue Foundation is a 501(c)(3) nonprofit organization that raises funds through its annual Birdies and BBQ Golf Tournament, recurring game-check contributions from over 80 sports officials, community donations, and branded merchandise sales. It then distributes 100% of proceeds as grants to local youth sports organizations and veteran support groups in Northern Colorado. The foundation operates as the charitable arm of Northern Colorado Sports Officials (NCSO) and is entirely volunteer-run with no paid staff or compensated board members.
Product overview
The True Blue Foundation is a 501(c)(3) non-profit organization that operates as the charitable arm of Northern Colorado Sports Officials. The foundation's primary offerings consist of fundraising events (annual golf tournaments marketed as Birdies and BBQ), merchandise sales (True Blue Gear), and grant programs distributing funds to youth sports organizations and veteran support groups. All operations are volunteer-driven with 100% of funds raised going directly to beneficiary organizations.
Differentiator
Problem solved
Functional benefit
Products and services
- Annual Birdies and BBQ Golf Fundraiser Annual golf tournament fundraiser held at Highland Meadows Golf Course in Windsor, CO; serves as the foundation's primary fundraising vehicle with single golfer, team, and sponsorship registration options. The 2025 tournament attracted 130 golfers and proceeds went directly to Folds of Honor, The Children's Hospital, Child Safe, Greeley Evans Youth League, and FCBC. The 2026 tournament is scheduled for August 7th.
- True Blue Gear (branded merchandise)
Quantifiable outcome
- Raised $28,000 in 2025, with goal of $30,000 for 2026
- +2 more outcomes
Companies that use The True Blue Foundation
Customer profileNamed customers7 records
Segments2 records
Ideal customer profiles3 records
The True Blue Foundation technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
The True Blue Foundation partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and minor.
- Folds of HonorcoreFolds of Honor became a beneficiary in 2020. They provide scholarships to the spouse and children of America's fallen or disabled service members. 90% of beneficiaries do not qualify for Federal Funding, making private support critical.
- Northern Colorado Sports Officials (NCSO)coreParent organization that founded The True Blue Foundation as its 501(c)(3) nonprofit arm. Sports officials from NCSO donate portions of their game checks to support the foundation's mission. NCSO has served the Northern Colorado Community for over 12 years.
- All Phase RestorationminorPartners with True Blue for their annual Thanksgiving food drive, matching donations to help Larimer and Weld county residents. In 2024, All Phase Restoration matched the foundation's donation of 160 turkeys, resulting in 320 total turkeys donated.
- Highland Meadows Golf CourseminorVenue partner for the annual Birdies and BBQ Golf Fundraiser. Located at 6300 Highland Meadows Parkway, Windsor, CO. The 2025 tournament was held at this venue and the 2026 tournament is scheduled for August 7th.
- Greeley Evans Youth LeaguecoreYouth baseball and softball league receiving funding to support local youth sports programs. One of three local organizations that True Blue partnered with in 2020.
- Fort Collins Baseball ClubcoreYouth baseball organization in Fort Collins receiving funding to support programs for local youth.
- Loveland Baseball AssociationcoreYouth baseball organization in Loveland receiving funding to support programs for local youth.
- Child Safe ColoradocoreOrganization offering individual and group therapy designed to meet the emotional and educational needs of patients and their families. Led by trained therapists in a compassionate environment.
- The Children's Hospital ColoradocoreBeneficiary focused on improving the health of children through high-quality, coordinated programs of patient care, education, research and advocacy.
- Protect The GamecoreFounded in 2019, this 501(c)(3) nonprofit focuses on supporting U.S. military veterans and enhancing youth sports by providing training and employment within youth sports, while bolstering qualified sports officials. Through their efforts, PTG has certified 200+ veterans and family members.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
The True Blue Foundation competitors and assessment
Company assessmentBroad incumbents
- Fisher House Foundation: A national 501(c)(3) that supports military families through housing near medical centers. Comparable in veteran-family support mission and as a larger incumbent operating in adjacent cause space.
- Little League Foundation: A youth baseball nonprofit that funds equipment, accessibility, and programming for Little League communities — directly comparable as a youth baseball-focused grantmaking organization.
- Wounded Warrior Project: Wounded Warrior Project is a large veteran-support nonprofit; it was the original beneficiary of the 2008 NCSO campaign that gave rise to True Blue, and shares the wounded service member support mission at national scale.
- Folds of Honor: Folds of Honor is a national 501(c)(3) that provides scholarships to spouses and children of fallen and disabled service members. It became True Blue's flagship beneficiary in 2020 and represents the same mission (veteran family support) at much larger scale.
Others
- MLB Players Trust: The charitable arm of the Major League Baseball Players Association, funding youth baseball and community programs nationally. An analogous sports-officials/community athletics philanthropy model at far larger scale.
- NCAA Foundation: The charitable arm of the NCAA supporting student-athletes and youth sports education. Thematically aligned as a collegiate and amateur sports grantmaking organization.
Direct peers
- Protect The Game: Protect The Game is a 501(c)(3) that supports U.S. military veterans and youth sports by certifying veterans as sports officials. It is both a beneficiary of True Blue and a mission-aligned peer, intersecting sports officials, veterans, and youth athletics.
Regional players
- Northern Colorado Community Foundation: A community foundation serving Northern Colorado, providing grantmaking and donor services in the same geographic footprint. Relevant as a regional peer in charitable giving and as a potential collaborator or competing donor magnet for local nonprofits.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
The True Blue Foundation social profiles
Digital presenceThe True Blue Foundation compliance and trust
Trust signalCompliance1 record
The True Blue Foundation financial estimates
Financial estimateRevenue estimate
Valuation estimate
The True Blue Foundation leadership team
Management profileNumber of profiles
Profiles3 records
The True Blue Foundation funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The True Blue Foundation M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The True Blue Foundation
What does The True Blue Foundation do?
The True Blue Foundation is a 501(c)(3) nonprofit organization that raises funds through its annual Birdies and BBQ Golf Tournament, recurring game-check contributions from over 80 sports officials, community donations, and branded merchandise sales. It then distributes 100% of proceeds as grants to local youth sports organizations and veteran support groups in Northern Colorado. The foundation operates as the charitable arm of Northern Colorado Sports Officials (NCSO) and is entirely volunteer-run with no paid staff or compensated board members.
Is The True Blue Foundation a public or private company?
The True Blue Foundation is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was The True Blue Foundation founded?
The True Blue Foundation was founded in 2013. It employs 11 to 50 people.
Where is The True Blue Foundation based?
The True Blue Foundation is headquartered in Windsor, United States, in the North America region.
How does The True Blue Foundation make money?
Four revenue lines are on record. Golf Tournament Fundraising is the primary driver. The others are sports Official Game Fee Donations, community Donations and true Blue Gear Merchandise.
Who are The True Blue Foundation's main competitors?
Broad incumbents on record are Fisher House Foundation, Little League Foundation, Wounded Warrior Project and Folds of Honor. Others are MLB Players Trust and NCAA Foundation. Protect The Game is listed as a direct peer. Northern Colorado Community Foundation is listed as a regional player.
Does The True Blue Foundation have an API?
No public API is recorded for The True Blue Foundation.
What industry is The True Blue Foundation in?
The True Blue Foundation's product category is Nonprofit Charitable Foundation. Its primary akta.pro industry code is BPAGADAJ, Arts, Sports & Recreation-Based Youth Development Nonprofits, with a secondary code of MPAKAKAK, Sports Fundraising & Development Services (Foundations, NIL Collectives Support). Its NAICS code is 81321 and its SIC code is 8600.