Warung Food Services
Warung Food Services is a Dutch producer of chilled ready-to-eat meals spanning five world cuisines (Surinamese, Indisch, Indian, Turkish, Moroccan), serving healthcare institutions, foodservice distributors, and supermarkets from its FSSC 22000 / Halal-certified Wateringen facility.
- Company typePrivate
- Founded2013
- HeadquartersWateringen, Netherlands
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Warung Food Services does
Warung Food Services is a Dutch food production company headquartered in Wateringen, Netherlands, founded in 2013 and operating as Warung Catering Services BV. It produces chilled, ready-to-eat meals and meal components drawn from five world cuisines - Surinamese, Indisch, Indian, Turkish, and Moroccan - developed in collaboration with native chefs using a proprietary "kruidenkamer" spice-blending approach. Manufacturing runs from a single FSSC 22000- and Halal-certified production facility. The company is privately held, founder-led, and bootstrapped, with no disclosed external funding to date.
Its customer base is B2B, split across three channel pillars: institutional healthcare (Amstelring, Zorgboodschap, WZH Transvaal); foodservice distribution (Huuskes, TotaalVERS, Holland Food Service); and retail supermarkets, including Albert Heijn and an online-grocery partnership with Picnic launched in 2025-07. Revenue mechanics are anchored in transaction-based sales of finished meal SKUs through these channels, with menu and nutrition-compliance lock-in in healthcare via the dedicated "Goede Zorg Proef Je" line. Pricing is set per SKU/delivery with standard cold-chain distribution terms.
Strategic activity centers on channel diversification (foodservice → retail → DTC), product-line extensions (plant-based via the Rival Foods partnership, healthcare-nutrition SKUs), and credential maintenance (FSSC 22000 recertification 2024-10). The competitive logic is cultural authenticity combined with institutional-grade food safety and Halal access, sold through a multi-channel route-to-market that is unusually broad for a single-site producer in the 11-50 employee range.
Warung Food Services firmographics
Firmographics- Name
- Warung Food Services
- Legal name
- Warung Catering Services BV
- Website
- https://warungfoodservices.nl
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Warung Food Services is a Dutch producer of chilled ready-to-eat meals spanning five world cuisines (Surinamese, Indisch, Indian, Turkish, Moroccan), serving healthcare institutions, foodservice distributors, and supermarkets from its FSSC 22000 / Halal-certified Wateringen facility.
- Ownership category
- akta.pro rank
Warung Food Services industry classification
Industry- Product category
- Ready-to-eat meals
- NAICS
- Perishable Prepared Food Manufacturing (311991), Food Manufacturing (311)
- SIC
- Food And Kindred Products (2000), Miscellaneous Food Preparations & Kindred Products (2090)
- akta.pro primary industry
- Chilled/ready-to-heat prepared meals manufacturing (AFAKAHAB)
- akta.pro secondary industries
- Ethnic & international prepared meals manufacturing (AFAKAHAG), Cold Prepared Foods & Meal Components (Sides, Proteins, Family Meals) (CRAHAKAC), Ethnic/Regional Prepared Meat & Seafood Meals (e.g., Asian, Latin, Mediterranean) (AFANAFAJ)
Keywords
Where Warung Food Services is headquartered
LocationHeadquarters
- HQ city
- Wateringen
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
Warung Food Services business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure
Revenue model
- B2B Foodservice - Healthcare Institutions: Sale of chilled ready meals and meal components to healthcare institutions including nursing homes, hospitals, and care facilities. Products are delivered through distribution partners and direct relationships.
- Retail Channel - Supermarkets: Products sold through retail supermarket chains including Albert Heijn, Hoogvliet, Boon's Supermarkt, DekaMarkt, and Picnic Technologies. Revenue generated through wholesale pricing to retailers.
- Direct Sales - Institutional Catering: Direct sales to catering companies, sports clubs, schools, and event venues. Products include full meals and meal components ordered directly from Warung.
- Product Catalog Sales: Sale of assorted product lines including: Kant en Klaar Maaltijden (ready meals), Maaltijd Componenten (meal components), Vegetarisch Assortiment (vegetarian), Halal Convenience Assortiment (halal convenience), and Halal Maaltijdcomponenten (halal meal components).
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
Warung Food Services product offering
Product offeringCore offering
Warung Food Services produces chilled ready-to-eat meals and meal components from five world cuisines (Surinamese, Indisch, Indian, Turkish, Moroccan) at a central FSSC 22000- and Halal-certified kitchen in Wateringen, Netherlands. Products are prepared with authentic recipes developed by native-chef partners and hand-weighed spice blends, and are sold to healthcare institutions, catering companies, schools, sports clubs, and retail supermarket chains across the Netherlands.
Product overview
Warung Food Services is a Dutch food production company specializing in chilled ready-to-eat meals and meal components from five world cuisines: Surinamese, Indische (Indonesian-Dutch), Indiase (Indian), Turkse (Turkish), and Marokkaanse (Moroccan). Founded in 2013 and based in Wateringen, Netherlands, the company operates from a single central production facility certified with FSSC 22000 and Halal. The core product lines include: (1) Kant en Klaar Maaltijden - fully prepared meals, (2) Maaltijd Componenten - individual components for meal assembly, (3) Vegetarisch Assortiment - vegetarian options including seitan dishes, and (4) Halal Convenience Assortiment - halal-certified meals and components across all five kitchen types. Products are available through professional food service distributors (Huuskes, TotaalVERS, Zorgboodschap, Holland Food Service, Uitgekookt!), retail supermarkets (Albert Heijn, Hoogvliet, Boon's Supermarkt, DekaMarkt), and online via Picnic. The company also offers a tasting experience (Proeverij) for prospective B2B clients.
Differentiator
Problem solved
Functional benefit
Products and services
- Kant en Klaar Maaltijden Ready-to-eat chilled meals from Surinamese, Indische (Indonesian), Indiase (Indian), Turkse (Turkish), and Marokkaanse (Moroccan) cuisines, prepared with authentic recipes and fresh ingredients, sold to institutional buyers and retail channels.
- Maaltijd Componenten Individual meal components such as rice dishes, vegetables, proteins, and accompaniments that can be combined into complete meals, sold to foodservice and institutional customers.
- Vegetarisch Assortiment Vegetarian meal options including vegetable-based dishes and plant protein alternatives such as seitan prepared in various traditional styles, sold to institutional and retail customers.
- Halal Convenience Assortiment Halal-certified ready-to-eat meals and meal components from Indonesian, Indian, Surinamese, Turkish, and Moroccan cuisines, certified by Halal Quality Control (HQC) The Netherlands.
- Indisch Assortiment Indische (Indonesian-Dutch fusion) meals combining Indonesian ingredients and cooking techniques with European influences, including dishes such as daging smoor and ayam ketjap.
- Indiaas Assortiment Indian meals featuring curries, tandoori, tikka, and kofta dishes prepared with garam masala spice blends, served with rice, roti, or bread.
- Turks Assortiment Turkish meals based on Anatolian cuisine traditions, featuring grilled meats, fish, salads, and yogurt-based sauces.
- Marokkaans Assortiment Moroccan meals including couscous and tagine dishes, prepared with authentic spice blends such as Ras al Hanout and charmoula.
- Surinaams Assortiment Surinamese meals and components including roti, nasi goreng, bami, pom, and traditional Afro-Surinamese dishes reflecting Javaanse, Creools/Afrikaanse, Hindoestaanse, and Surinaams-Chinese culinary influences.
- Proeverij (Tasting Experience) Free tasting experience where prospective B2B customers (care institutions, caterers) can sample Warung's authentic world cuisine dishes at the Wateringen facility to explore product possibilities.
- Goede Zorg Proef Je Meal Line Nutritionally standardized line of five halal, authentic meals meeting the 'Goede Zorg Proef Je' healthcare nutrition guidelines, including Nasi goreng met ayam ketjap en sperziebonen, Gele rijst met kip ketjap en kousenband, Indiase rijst met kip tandoori en mixgroenten, Couscous met Marokkaanse kip en zeven soorten groenten, and Javaanse bami met rundkokos en groentemix.
- Picnic Retail Meal Line Three meals available for direct consumer purchase via the Picnic online grocery platform, including Turkse rijst met kipshoarma, Authentiek gekruide rotirol met kip, and Lamscurry met witte rijst.
Quantifiable outcome
- Successfully developed 5 'Goede Zorg Proef Je' compliant meals meeting nutritional standards (400+ kcal, 20g+ protein, ≤1.35g salt per 450g, 150g vegetables per portion)
Companies that use Warung Food Services
Customer profileNamed customers8 records
Segments3 records
Ideal customer profiles3 records
Warung Food Services technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Warung Food Services partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered minor and core.
- Rival FoodsminorWarung Food Services partnered with Rival Foods, a plant-based protein company, to explore hybrid protein solutions that combine plant-based alternatives with their traditional meat-based dishes, aligning with sustainability trends and nutritional requirements.
- Nadia Zerouali & Samira Dahmani (COUSCOUS bar)coreWarung Food Services partnered with Nadia Zerouali and Samira Dahmani, founders of COUSCOUS bar in Amsterdam, to develop their Moroccan halal product line. The COUSCOUS bar's proprietary recipes, including authentic Râs al Hânout spice blends and traditional Moroccan preparations, form the basis for Warung's Moroccan meals sold through foodservice and retail channels.
- Albert Kokosky (Indisch)coreWarung partnered with Albert Kokosky, owner of 'Ap Halen' (an Indisch restaurant in Rotterdam described as an 'afhaalmuseum') and author of the book 'Mixtie', to develop authentic Indisch recipes for their product line. His deep knowledge of Indisch culture and cuisine informs Warung's Indisch offerings.
- Raqeebah Hussain-Karim (Chef)coreWarung partnered with Chef Raqeebah Hussain-Karim, a renowned Indian cuisine specialist who previously operated successful Indian restaurants in The Hague and Amsterdam, to develop their Indian kitchen product line. Her proprietary recipes and culinary expertise ensure authentic Indian flavors in Warung's offerings.
- Indri (Indische Keuken)coreWarung partnered with Indri, an Indonesian food professional born in Jakarta who founded In3catering in 2009, to develop their Indische (Indonesian-Dutch) kitchen recipes. Her professional catering background and expertise in authentic Indonesian cuisine provide the foundation for Warung's Indisch product line.
- Zorgboodschap (Boon Food Group)coreWarung partners with Zorgboodschap, part of the Boon Food Group, for distribution of convenience meals to healthcare clients. Zorgboodschap presents Warung's products at retail days and includes them in their product assortment for care institutions.
Scale indicators5 records
Recent moves7 records
Expansion highlights5 records
Warung Food Services competitors and assessment
Company assessmentDirect peers
- Maaltijdcompagnie: Maaltijdcompagnie is a Dutch ready-meal producer focused on chilled meals for healthcare and consumer retail channels. Comparable to Warung in product format, healthcare distribution, and Dutch market focus.
- Apetito: Apetito is a major German/Dutch producer of chilled and frozen ready meals for healthcare, institutional catering, and senior nutrition. Directly comparable to Warung in target customer (nursing homes, hospitals), product format (chilled ready meals), and value proposition (nutritionally compliant elderly meals).
- Marfo (Ahold Delhaize): Marfo is a Dutch chilled ready-meal producer owned by Ahold Delhaize, supplying Albert Heijn private label and other retailers with fresh Asian/continental meals. Closely comparable to Warung on production technology (chilled meals), customer overlap (Albert Heijn), and ethnic-meal positioning.
Broad incumbents
- Sodexo: Sodexo is a global foodservice and facilities management giant with significant institutional catering and healthcare food operations. Overlaps with Warung in serving healthcare institutions with meal services but at vastly greater scale and broader scope.
- Elior Group: Elior Group is a major international contract caterer with healthcare, education, and corporate food service operations across Europe. Comparable to Warung in serving institutional food buyers, but at much larger scale and broader portfolio rather than ethnic specialization.
- Compass Group: Compass Group is one of the world's largest contract foodservice and support services companies with extensive healthcare, education, and workplace catering operations. Comparable to Warung in healthcare/institutional food service but operates as a broad incumbent rather than specialized ethnic ready-meal producer.
Regional players
- Tilda Rice: Tilda is a UK-based premium rice and ethnic ready-meal brand producing Indian, Thai, and Caribbean-inspired rice dishes for retail across Europe. Comparable to Warung in ethnic ready-meal category, branded consumer positioning, and use of native-chef recipe development, though UK-focused and primarily dry rice rather than chilled meals.
- Lassie (Riviana Foods): Lassie is a Netherlands-based rice and grain product brand owned by Riviana Foods, producing ethnic rice dishes and meal components for European retail. Comparable to Warung in meal-component format, ethnic cuisine positioning, and Dutch food production heritage, though focused on dry/shelf-stable rice products rather than chilled ready meals.
Emerging players
- Saffron Food Group: Saffron Food Group is a Dutch halal food producer and supplier focused on convenience meals and meat products for Muslim consumers. Comparable to Warung in Halal certification, ethnic ready-meal positioning, and Dutch foodservice/retail distribution, though broader portfolio across multiple halal categories.
- Tio Tio: Tio Tio is a Dutch producer of chilled Asian-inspired ready meals (Thai, Chinese, Indonesian) sold through Dutch supermarkets and foodservice. Comparable to Warung in ethnic chilled ready-meal category and Dutch retail/supermarket distribution, representing a partial overlap on the Indisch/Asian cuisine side.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Warung Food Services social profiles
Digital presenceWarung Food Services compliance and trust
Trust signalCompliance2 records
Warung Food Services financial estimates
Financial estimateRevenue estimate
Valuation estimate
Warung Food Services leadership team
Management profileNumber of profiles
Profiles4 records
Warung Food Services funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Warung Food Services M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Warung Food Services
What does Warung Food Services do?
Warung Food Services produces chilled ready-to-eat meals and meal components from five world cuisines (Surinamese, Indisch, Indian, Turkish, Moroccan) at a central FSSC 22000- and Halal-certified kitchen in Wateringen, Netherlands. Products are prepared with authentic recipes developed by native-chef partners and hand-weighed spice blends, and are sold to healthcare institutions, catering companies, schools, sports clubs, and retail supermarket chains across the Netherlands.
Is Warung Food Services a public or private company?
Warung Food Services is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Warung Food Services founded?
Warung Food Services was founded in 2013. It employs 11 to 50 people.
Where is Warung Food Services based?
Warung Food Services is headquartered in Wateringen, Netherlands, in the Europe region.
How does Warung Food Services make money?
Four revenue lines are on record. B2B Foodservice - Healthcare Institutions are the primary driver. The others are retail Channel - Supermarkets, direct Sales - Institutional Catering and product Catalog Sales.
Who are Warung Food Services's main competitors?
Direct peers on record are Maaltijdcompagnie, Apetito and Marfo (Ahold Delhaize). Broad incumbents are Sodexo, Elior Group and Compass Group. Regional players are Tilda Rice and Lassie (Riviana Foods). Emerging players are Saffron Food Group and Tio Tio.
Does Warung Food Services have an API?
No public API is recorded for Warung Food Services.
What industry is Warung Food Services in?
Warung Food Services's product category is Ready-to-eat meals. Its primary akta.pro industry code is AFAKAHAB, Chilled/ready-to-heat prepared meals manufacturing, with a secondary code of AFAKAHAG, Ethnic & international prepared meals manufacturing. Its NAICS code is 311991 and its SIC code is 2000.