Indri
Indri is a premium Indian single malt whisky brand manufactured by Piccadily Agro Industries at India's largest independent malt-spirits distillery in Haryana, serving premium whisky enthusiasts, collectors, and travel-retail buyers across India and 13 international markets through retail, on-premise, and duty-free channels.
- Company typePrivate
- Founded2010
- HeadquartersGurugram, India
- Headcount—
- GTM typeB2C
- OfferingHardware or Manufacturing
What Indri does
Indri is a premium Indian single malt whisky brand manufactured by Piccadily Agro Industries Limited (operating as Piccadily Distilleries), headquartered in Gurugram with its main distillery in Indri, Haryana. Commissioned in 2010, the 168-acre Piccadily complex is described as the largest independent manufacturer and seller of malt spirits in India, equipped with 14 Scottish-style copper pot stills and a maturation warehouse capacity of more than 75,000 barrels (expanding to 100,000). The distillery produces approximately 30,000 liters per day of malt spirit using six-row barley sourced from Rajasthan and matured in India's subtropical climate, where temperature swings from +50°C summers to near 0°C winters drive an angel's share of 10–12% and accelerate flavor development. The flagship Trini expression is positioned as India's first Triple Cask Single Malt, matured sequentially in Ex-Bourbon, Ex-French Red Wine, and PX Sherry casks.
The product portfolio spans a core range (Trini, Dru cask strength, Agneya, Founder's Reserve 11YO Ex-Bordeaux), travel-retail exclusives (Ilika peated, Travel Retail Triple Cask), and limited editions (annual Diwali Collector's Editions 2023–2025 with artist Krsnaa Mehta, the HBO House of the Dragon collaboration, and The City Series single-cask travel-retail editions for Dubai, Mumbai, and Bengaluru Duty Free). Master Blender Surrinder Kumar, formerly of Amrut with three decades of experience, leads the production signature. Pricing is set through retail and duty-free partners and is not publicly disclosed.
Indri generates revenue through wholesale and direct sales across a multi-channel distribution network: domestic retail stores across 10+ Indian states, on-premise accounts (restaurants, clubs, bars), exclusive duty-free travel-retail partnerships, and international online and offline partners in 13 countries including the UAE, USA, UK, France, Germany, Australia, Netherlands, Belgium, Singapore, New Zealand, Austria, Switzerland, and Spain. The brand also operates the Indri Experience Centre for distillery tourism, tastings, and direct merchandise sales. Customer segments are horizontal — premium whisky enthusiasts, collectors (driven by annually numbered Diwali releases), and travel-retail buyers — with no disclosed enterprise anchors or concentration risk.
Indri firmographics
Firmographics- Name
- Indri
- Legal name
- Piccadily Agro Industries Limited
- Website
- https://indri.in
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Short description
- Indri is a premium Indian single malt whisky brand manufactured by Piccadily Agro Industries at India's largest independent malt-spirits distillery in Haryana, serving premium whisky enthusiasts, collectors, and travel-retail buyers across India and 13 international markets through retail, on-premise, and duty-free channels.
- Ownership category
- akta.pro rank
Indri industry classification
Industry- Product category
- Premium Indian Single Malt Whisky
- NAICS
- Distilleries (312140), Wine and Distilled Alcoholic Beverage Merchant Wholesalers (42482)
- SIC
- Beverages (2080)
- akta.pro primary industry
- Spirits Distilling & Brands (CRADAIAC)
- akta.pro secondary industries
- Distilled Spirits Production & Distilling (AFAFAAAC), Alcoholic Beverage Blending, Bottling & Private Label (Non-Distilling) (AFAFAAAH), Spirits Retail & Whiskey Shops (Off-Premise) (CRANAAAD)
Keywords
Where Indri is headquartered
LocationHeadquarters
- HQ city
- Gurugram
- HQ country
- India
- HQ region
- Asia
Offices4 records
Markets served
Indri business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Infrastructure, Personnel, Technology or R&D, Marketing or Sales
Revenue model
- Premium Single Malt Whisky Sales: Direct product sales of Indri single malt whisky expressions including Trini, Dru, Diwali Collector's Edition, Founder's Reserve, Agneya, Ilika, House of Dragon Edition, and The City Series through retail stores, duty-free shops, restaurants, bars, and direct visitor centre sales.
Go-to-market motion2 records
Distribution channels5 records
Marketing channels5 records
Indri product offering
Product offeringCore offering
Indri manufactures and sells premium Indian single malt whisky expressions crafted from traditional Indian six-row barley using Scottish-style copper pot stills and triple cask maturation (ex-Bourbon, ex-French Red Wine, PX Sherry). The portfolio includes core expressions (Trini, Dru, Agneya, Founder's Reserve), travel retail exclusives (Ilika, Travel Retail Triple Cask), and limited edition collector releases (Diwali Collector's Edition annual series, House of Dragon Exclusive Edition, The City Series). The 168-acre distillery in Indri, Haryana operates as India's largest independent malt spirits manufacturing facility with capacity scaling to 10 million liters annually.
Product overview
Indri is an Indian single malt whisky brand manufactured by Piccadily Agro Industries Limited (Piccadily Distilleries). The product portfolio consists of a core range of single malt expressions (Trini/The Three Wood, Dru, Agneya, Founder's Reserve) supplemented by travel retail exclusives (Ilika, Travel Retail Triple Cask) and limited edition collector releases (Diwali Collector's Edition annual releases, House of Dragon Exclusive Edition, The City Series). The core Trini expression is India's first Triple Cask Single Malt matured in Ex-Bourbon, Ex-French Wine, and PX Sherry casks. The brand is notable for using traditional Indian six-row barley, Scottish-style copper pot stills, and maturation in India's subtropical climate which accelerates aging due to temperature fluctuations of +50°C summers to near 0°C winters.
Differentiator
Problem solved
Functional benefit
Brands
- Trini: India's first Triple Cask Single Malt, matured in Ex-Bourbon, Ex-French Red Wine, and PX Sherry casks. The flagship expression.
- Dru
- Travel Retail Exclusive
- Diwali Collector's Edition
- The City Series
- House of Dragon Exclusive Edition
- Founder's Reserve
- Agneya
- Ilika
Products and services
- Indri Trini (The Three Wood) India's first Triple Cask Single Malt, matured across three distinct casks: Ex-Bourbon, Ex-French Red Wine, and PX Sherry. Features notes of caramelized pineapple, vanilla, black tea, raisins, citrus, and subtle nuttiness. Non chill-filtered with no added color. The flagship expression of Indri.
- Indri Dru
Quantifiable outcome
- 99.1 out of 100 points at Las Vegas Global Spirits Awards 2025
- +3 more outcomes
Companies that use Indri
Customer profileNamed customers6 records
Segments4 records
Ideal customer profiles3 records
Indri technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Indri partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and major.
- Krsnaa MehtacoreKrsnaa Mehta is the designer who created the artwork for the Diwali Collector's Edition series. The collaboration features intricate artistic designs depicting nature, heritage, and Indian culture. Each year's edition features unique artwork - the 2023 edition with lotus, poppy, peacock and night sky; 2024 with tiger and flower motif; 2025 with gardens, elephants and birds.
- HBO (Home Box Office)coreIndri created the House of Dragon Exclusive Edition inspired by the HBO Original Series House of the Dragon. Crafted in two exclusive expressions - House of Green (smooth, unpeated) and House of Black (peated single malt). This collaboration brings Game of Thrones universe to whisky enthusiasts.
- Goda Ram (Barley Farmer)coreGoda Ram is a barley farmer from Bundi, Rajasthan who supplies traditional six-row barley for Indri whisky. His family has grown barley for four generations using the six-row cultivated method, hand-harvesting the crop. This partnership ensures the quality and authenticity of the primary ingredient.
- Soufflet (Maltster)majorSoufflet is an expert maltster selected to process the barley from Bundi, Rajasthan. They select the best quality barley and handle the malting process including steeping, germination on malting floors, and kilning at temperatures below 70 degrees Celsius to preserve enzymes.
- Barmalt (Maltster)majorBarmalt is an expert maltster partnered with Indri to process the barley from Bundi, Rajasthan. They are responsible for selecting the best quality barley and handling the malting process.
- Gray Mackenzie (UAE)majorOfficial online store partner for Indri products in UAE market. Provides e-commerce distribution channel for UAE consumers.
- Dubai Duty FreecoreDubai Duty Free is the exclusive distribution partner for The City Series Dubai Edition. The city-themed single cask expression is available exclusively at Dubai Duty Free shops.
- Mumbai Duty FreecoreMumbai Duty Free is the exclusive distribution partner for The City Series Mumbai Edition. The city-themed single cask expression is available exclusively at Mumbai Duty Free shops.
- Bengaluru Duty FreecoreBengaluru Duty Free is the exclusive distribution partner for The City Series Bengaluru Edition. The city-themed single cask expression is available exclusively at Bengaluru Duty Free shops.
Scale indicators11 records
Recent moves7 records
Expansion highlights5 records
Indri competitors and assessment
Company assessmentBroad incumbents
- Beam Suntory: Owns Yamazaki, Hakushu, Hibiki and Jim Beam. Most relevant peer for the 'Asian premium single malt' category expansion story; Yamazaki proved tropical-maturation whisky can win at the highest price points globally, a thesis Indri is replicating.
- Diageo: World's largest spirits company owning Johnnie Walker, Talisker, Lagavulin, Mortlach and other Scotch single malts. Indirect competitor and aspirational benchmark; competing for on-premise listings, shelf space, and travel-retail contracts against Indri's City Series exclusives.
- Edrington (The Macallan): Owner of The Macallan, Highland Park and The Glenrothes, with deep travel-retail presence. Comparable to Indri in building a single malt as a luxury/collectible brand through limited editions, design collaborations, and duty-free exclusives.
- Pernod Ricard: Global spirits group behind The Glenlivet, Aberlour, Chivas Brothers and other Scotch single malts plus Jameson and Martell. Competes head-to-head with Indri in travel-retail channels and is a likely distribution/M&A counterparty given its emerging-markets exposure.
- LVMH / Glenmorangie (Moët Hennessy): LVMH's spirits arm owns Glenmorangie and Ardbeg. Relevant as a luxury-parent case study validating premium single malt valuations and as a competitor in the same travel-retail and collector-edition markets.
Direct peers
- Amrut Distilleries: India's pioneering single malt distillery based in Bengaluru. Direct peer to Indri: Indian-made single malt whisky with international award pedigree, comparable triple-cask and peated expressions, and overlapping export markets. Notably, Indri's master blender Surinder Kumar previously held the same role at Amrut.
- Kavalan (King Car Group): Taiwanese single malt distillery widely viewed as the template for non-traditional single malt success. Highly comparable to Indri as a tropical/subtropical-climate single malt that disrupted incumbents via award recognition and travel-retail expansion.
- Paul John Whisky (John Distilleries): Indian single malt producer based in Goa, owned by John Distilleries. Closest direct competitor to Indri with similar premium positioning, tropical maturation, international awards, and global travel-retail presence including the same duty-free networks.
- Rampur (Radico Khaitan): Indian single malt whisky brand owned by listed Indian spirits conglomerate Radico Khaitan. Comparable Indian single malt portfolio with global awards, multi-country distribution, and a large Indian parent with diversified spirits operations analogous to Piccadily.
Others
- Piccadily Distilleries (parent brand portfolio): The parent operating company also produces vodka and rum lines (recognized alongside Indri at London Spirits Competition 2026 and Asian Spirits Masters 2026). Useful as a portfolio-comparable for understanding the parent's brand-building model and capital allocation.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Indri social profiles
Digital presenceIndri financial estimates
Financial estimateRevenue estimate
Valuation estimate
Indri leadership team
Management profileNumber of profiles
Profiles5 records
Indri funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Indri M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Indri
What does Indri do?
Indri manufactures and sells premium Indian single malt whisky expressions crafted from traditional Indian six-row barley using Scottish-style copper pot stills and triple cask maturation (ex-Bourbon, ex-French Red Wine, PX Sherry). The portfolio includes core expressions (Trini, Dru, Agneya, Founder's Reserve), travel retail exclusives (Ilika, Travel Retail Triple Cask), and limited edition collector releases (Diwali Collector's Edition annual series, House of Dragon Exclusive Edition, The City Series). The 168-acre distillery in Indri, Haryana operates as India's largest independent malt spirits manufacturing facility with capacity scaling to 10 million liters annually.
Is Indri a public or private company?
Indri is a private company. It is classified as family owned and is currently operating.
When was Indri founded?
Indri was founded in 2010.
Where is Indri based?
Indri is headquartered in Gurugram, India, in the Asia region.
How does Indri make money?
One revenue line is on record: premium Single Malt Whisky Sales.
Who are Indri's main competitors?
Broad incumbents on record are Beam Suntory, Diageo, Edrington (The Macallan), Pernod Ricard and LVMH / Glenmorangie (Moët Hennessy). Direct peers are Amrut Distilleries, Kavalan (King Car Group), Paul John Whisky (John Distilleries) and Rampur (Radico Khaitan). Piccadily Distilleries (parent brand portfolio) is listed as an others.
Does Indri have an API?
No public API is recorded for Indri.
What industry is Indri in?
Indri's product category is Premium Indian Single Malt Whisky. Its primary akta.pro industry code is CRADAIAC, Spirits Distilling & Brands, with a secondary code of AFAFAAAC, Distilled Spirits Production & Distilling. Its NAICS code is 312140 and its SIC code is 2080.