What Red Bull Global Rallycross does

Red Bull Global Rallycross is a private US-based motorsport competition entity founded in 2011 and headquartered in West Hollywood, California, with a stated headcount of 11–50 employees. Its core product is a hybrid racing format that combines elements of circuit racing, off-road racing, and rally competition, producing event-based motorsport content rather than a continuous technological product surface. The business is structured as a privately held, non-listed company (IPO status: private) with no parent company disclosed in the source data and no subsidiaries, franchises, or acquired entities recorded.

The series operates under the "Red Bull" co-brand, which functions as its primary commercial and distribution asset, providing brand association with a globally recognized extreme-sports platform. The only leadership disclosed in the source data is Colin Dyne in the Chairman/Chairman & CEO role, indicating consolidated executive authority at the holding level. The funding history captured in the dataset is a single 2012 round with a disclosed value of $0 and unspecified investors, which is more consistent with a registration or capitalization event than a priced institutional raise. No sponsors, broadcast partners, team customers, ticket revenue, or geographic operating footprint beyond the West Hollywood headquarters are documented in the supplied data.

The underlying revenue mechanics — typical for a series of this type — would presumably include event sponsorship, manufacturer/team entry fees, broadcast and media rights, and ancillary merchandise, but none of these revenue streams are quantified, and the company has no published pricing model. The dataset also includes a large block of material describing an unrelated entity, ROYAL188, an Indonesian online entertainment platform; that material does not pertain to Red Bull Global Rallycross and is excluded from this analysis on identity grounds. Overall, the supplied data supports a minimal but factual description of the company; any deeper claims about financial scale, growth trajectory, or competitive position would require data not present in the input.

Name

Red Bull Global Rallycross

Legal name

ROYAL188

Website

https://redbullglobalrallycross.com

Company type

Private

Founded year

2025

Operating status

Operating

Headcount range

11–50 employees

Short description

Red Bull Global Rallycross is a private US motorsport series founded in 2011 that combines circuit, off-road, and rally racing formats under the Red Bull co-brand, serving motorsport fans, teams, and event sponsors.

Ownership category

akta.pro rank

Product category

Motorsport Racing Events

NAICS

Racetracks (711212), Other Spectator Sports (711219)

SIC

Services-Racing, Including Track Operation (7948)

akta.pro primary industry

Motorsports Events (F1, NASCAR, Rally, Moto) (MPAGAMAD)

akta.pro secondary industry

Motorsports Series & Championships (Sanctioned Racing Calendars) (MPAKAGAA)

Keywords

• Motorsport racing series
• Off-road racing
• Circuit racing
• Rally competition
• Racing events

Headquarters

HQ city

West Hollywood

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Revenue model

1. Online Entertainment Platform Services: Interactive digital entertainment services delivered through web and mobile platforms, generating revenue from user engagement and transactions within the gaming/entertainment ecosystem

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Red Bull Global Rallycross operates a motorsport racing series that combines the best aspects of circuit racing, off-road racing, and rally competition into a single competitive format, producing intense racing events for motorsport spectators and fans.

Product overview

ROYAL188 is a single unified interactive online entertainment platform. The platform delivers lightweight performance, modern visual aesthetics, and accessibility features. It is presented as a new face in digital entertainment, redefining how users enjoy leisure time with responsive and reliable digital services.

Differentiator

Problem solved

Functional benefit

Products and services

• Red Bull Global Rallycross Series

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• DatascripMall.IDminorChannel Partner/ Reseller/ DistributorROYAL188 products are distributed through the DatascripMall.ID e-commerce marketplace, which operates in Indonesia. The marketplace provides shipping services throughout Indonesia with fast delivery, official warranty on products, and 24-hour customer information services. DatascripMall.ID accepts various payment methods including installment options and features BSI security certification for shopping safety.

Recent moves3 records

Expansion highlights2 records

Emerging players

• Formula Drift: Action-motorsports series targeting a similar younger, urban demographic with short-format, high-energy competition; comparable as a niche professional motorsports series with championship-style scheduling and sponsor-driven economics.
• Stadium Super Trucks: Stadium-style racing series that, like Global Rallycross, packages high-action motorsport for spectator-friendly venues and TV; comparable on business model and event presentation, though on a different vehicle platform.

Broad incumbents

• ARCA Menards Series: Established North American stock-car ladder series operated by NASCAR; comparable as a US-based professional racing series with multi-event calendar, OEM involvement, and broadcast-rights model.
• IMSA: Sanctioning body for North American sports-car racing including the WeatherTech Championship; comparable as a multi-class professional motorsports series operator with similar commercial, broadcast, and team-licensing dynamics.
• SRO America: US arm of SRO Motorsports Group running GT World Challenge America and Pirelli GT4 America series; comparable as a multi-event professional racing series operator with comparable team-entry, sponsor, and venue economics.

Direct peers

• FIA World Rallycross Championship: The flagship international rallycross championship sanctioned by the FIA; directly comparable as the global counterpart series promoting the same rallycross discipline, with similar event-format, vehicle specifications, and target audiences.
• Nitro Rallycross: Rallycross series launched by Travis Pastrana with support from motorsports investors; competes for the same teams, drivers, and rallycross fan base as Global Rallycross across a North American and international calendar.
• Americas Rallycross (ARX): SRO-promoted rallycross championship operating in North America; directly comparable as a regional rallycross series with similar vehicle class structure and event-format competing for the same audience.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/GRCseries
• Facebookfacebook.com/GRCseries

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Red Bull Global Rallycross