SRO Motorsports America

What SRO Motorsports America does

SRO Motorsports America (legally WC Vision, LLC) is the North American subsidiary of the SRO Motorsports Group and operates GT World Challenge America Powered by AWS, the premier GT3 racing series on the continent. The 2026 calendar spans seven rounds across Sonoma, Circuit of the Americas, Sebring, Michelin Raceway Road Atlanta, Road America, Barber Motorsports Park, and Indianapolis Motor Speedway, where it hosts the Intercontinental GT Challenge Indianapolis 8 Hour. The series fields 18+ teams, 45+ drivers, and 11+ manufacturer brands (Acura, Aston Martin, Audi, BMW, Corvette, Ferrari, Ford, Lamborghini, McLaren, Mercedes-AMG, Porsche) across Pro, Pro-Am, Am, and SRO GT Academy classes, with each weekend featuring two 90-minute races.

Revenue is generated through a multi-stream model: entry fees from teams, ticket sales via third-party platforms (Tixr, Indy Online), VIP hospitality packages, MAV TV broadcast rights, global streaming via YouTube/GTWorld, and corporate sponsorships led by AWS (title sponsor), Pirelli (tire partner), and Toyota. The supporting technology stack includes live timing/scoring systems, telemetry feeds, and—as of July 2026—PACETEQ's ONE CONTROL AI-native race control platform, which unifies live video, telemetry, GPS, and communications for real-time officiating.

The company is privately held and wholly owned by SRO Motorsports Group, founded in 1992 by Stéphane Ratel, who created the GT3 category framework and Balance of Performance (BoP) regulations adopted globally by the FIA. SRO Group also operates GT World Challenge series in Europe, Asia, and Australia, plus British GT, GT4 championships, and TC America, with interconnected championship points feeding into the Intercontinental GT Challenge and the CrowdStrike 24 Hours of Spa. S. Greg Gill serves as President and CEO of the American operations, supported by a U.S. team of 13 named personnel spanning operations, marketing, technical, and communications roles.

Name

SRO Motorsports America

Legal name

WC Vision, LLC

Website

https://gt-world-challenge-america.com

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

11–50 employees

Short description

SRO Motorsports America operates GT World Challenge America Powered by AWS, the premier North American GT3 racing series, hosting seven annual rounds across top U.S. circuits with 18+ teams and 11+ manufacturers, generating revenue from entry fees, sponsorships, ticketing, hospitality, and global broadcast rights.

Ownership category

akta.pro rank

Product category

Motorsports Racing Series Promotion

NAICS

Racetracks (711212)

SIC

Services-Racing, Including Track Operation (7948)

akta.pro primary industry

Motorsports Leagues & Series (MPAKAAAH)

akta.pro secondary industries

Motorsports Series & Championships (Sanctioned Racing Calendars) (MPAKAGAA), Motorsports Fan Engagement & Membership Programs (Series/Team-Owned) (MPAKAGAI), Motorsports & Racing Experiences (THAJAFAF), Motorsports Events (F1, NASCAR, Rally, Moto) (MPAGAMAD)

Keywords

• GT3 racing series
• Motorsports event promotion
• VIP hospitality packages
• Racing championship organization
• Sports sponsorship activation

Headquarters

HQ city

Austin, Texas

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Event Ticket Sales: Direct ticket sales for race weekends at venues across the United States, available through the series website and third-party ticketing platforms.
2. VIP Hospitality Packages: Premium hospitality offerings including exclusive paddock access, gourmet catering, open bar, and trackside viewing experiences for corporate outings and high-end fan experiences.
3. Television and Streaming Rights: Media rights including live broadcasts on MAV TV and global livestreaming via YouTube and dedicated GTWorld platforms.
4. Sponsorship and Partnership: Title sponsorships (AWS), official partner relationships with automotive and motorsport brands including Pirelli, Toyota, and multiple technical partners.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

SRO Motorsports America promotes and operates GT World Challenge America Powered by AWS, a premier North American GT3 racing championship featuring seven annual rounds of 90-minute double-header races across renowned circuits from Sonoma to Indianapolis, including the season-ending Indianapolis 8 Hour. The company organizes race weekend operations, sells tickets and VIP hospitality packages, secures corporate sponsorships (AWS as title sponsor), produces live broadcast content for MAV TV and global streaming, and provides complementary series including GT4 America, GT America, and TC America.

Product overview

SRO Motorsports America operates the GT World Challenge America Powered by AWS as its flagship product—a premier North American GT3 racing series featuring 90-minute double-header races across seven rounds from Sonoma to Indianapolis, including the season-ending Indianapolis 8 Hour. The core product is supplemented by digital platforms including the GT World mobile application (iOS/Android), live streaming capabilities via GTWorld, a Fan Account system with exclusive content access, and VIP Hospitality packages. Supporting digital products include ticketing, standings/results tracking, entry list management, driver databases, photo/video galleries, a digital Fan Guide, and a Press Members portal for media accreditation. The company also hosts GT4 America, GT America, and TC America as part of its broader motorsport portfolio, with the GT3 series serving as the premier tier. The 2026 season features 18 teams, 50 drivers, and 11 GT3 manufacturer brands competing across Pro, Pro-Am, and Am classes.

Differentiator

Problem solved

Functional benefit

Brands

• GT World Challenge: Global GT racing championship encompassing regional series in Europe, Asia, America, and Australia.
• GT4 America
• GT America
• TC America

Products and services

• GT World Challenge America Powered by AWS The premier North American GT3 racing series featuring 90-minute double-header races over three-day weekends at top circuits from Sonoma to Indianapolis, contributing to the global GT World Challenge championship and hosting the Intercontinental GT Challenge Indianapolis 8 Hour.
• VIP Hospitality Packages

Named customers8 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature1 record

Partnerships

Six partnerships are on record, tiered flagship and core.

• AWS (Amazon Web Services)flagshipGTM or Marketing PartnerAWS serves as the title sponsor for GT World Challenge America under the 'Powered by AWS' branding. AWS provides cloud infrastructure for data management, streaming, and race control operations across the global GT World Challenge series.
• PirellicoreTechnology or IntegrationOfficial tire partner for GT World Challenge America, providing tires for all GT3, GT2, and GT4 competition. Pirelli is a long-standing partner with deep integration across all SRO racing series globally.
• ToyotacoreGTM or Marketing PartnerOfficial partner and sponsor, with Toyota vehicles used in various support series and event operations.
• VP RacingcoreTechnology or IntegrationOfficial racing fuel partner supplying fuel for competition vehicles.
• Skip BarbercoreGTM or Marketing PartnerSkip Barber Racing School and Racing programs operate under the TC America banner with Skip Barber racing schools and the Skip Barber Formula Open series.
• PACETEQcoreTechnology or IntegrationPACETEQ's ONE CONTROL is an AI-native race control platform integrated into SRO America's race weekend operations. The platform consolidates live video, timing and scoring, telemetry, GPS information, and race control communications into a unified system for real-time decision-making by race officials.

Scale indicators6 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• IMSA (International Motor Sports Association): Operates the premier North American sports car and GT racing championships (IMSA WeatherTech SportsCar Championship, Michelin Pilot Challenge). Directly comparable to SRO America as the leading GT/sports car sanctioning body in the same geography with overlapping manufacturer and team customers.
• British GT Championship: Also SRO-managed, British GT runs the same GT3/GT4 model in the UK. Highly comparable in regulatory format, team economics, and sponsor dynamics; a peer at the franchise level though geographically distinct.
• Lamborghini Super Trofeo: Lamborghini's one-make Super Trofeo series with a North American round. Operates in the same customer-racing space, sharing teams, drivers, and venues with SRO America's GT3 grids.
• Fanatec GT World Challenge Australia: SRO-promoted GT World Challenge series for Australia, incorporated by SRO in 2024. Direct peer in business model, regulations, and sponsorship framework, providing useful intra-group benchmarking for SRO America.
• SRO Motorsports Europe: Sister SRO-promoted GT World Challenge Europe series. Operates the same GT3 championship framework, shares Balance of Performance regulations, and is structurally identical to SRO America — a near-perfect functional and operational peer.
• Ferrari Challenge: One-make Ferrari GT racing series with a North American championship. Targets the same enthusiast and customer-racing demographics as SRO America's GT3 and Ferrari 296 GT3 EVO entries in the GT America sub-series.
• Trans Am Series: Long-standing North American sports car racing series with multi-class GT and TA structures. Competes with SRO America for amateur and professional GT customer teams, sponsors, and venue weekends at similar circuits.

Broad incumbents

• NASCAR: The dominant U.S. motorsport sanctioning body. Operates a portfolio of national series that competes for sponsor dollars, fans, and venue weekends across the same circuits SRO America uses; a broad incumbent rather than a direct sports-car peer.
• FIA World Endurance Championship: Global sports car and GT endurance championship (including 24 Hours of Le Mans). Competes with SRO America for the same GT3 manufacturer programs and customer team budgets at a global scale, particularly through the Intercontinental GT Challenge.
• IndyCar Series: Premier open-wheel racing series in North America. Competes with SRO America for the same entertainment dollar, sponsor budgets, and venue slots, but is a much larger, incumbent category with mainstream broadcast deals.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/gtworldcham
• YouTubeyoutube.com/gtworld
• Facebookfacebook.com/gtworldchallengeamerica
• Instagraminstagram.com/gtworldchallengeamerica
• LinkedInlinkedin.com/company/sroamerica

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SRO Motorsports America