Florca

What Florca does

Florca Westland BV, founded in 1999 by Carlo Vijverberg and headquartered in Honselersdijk, Netherlands, is a B2B exporter of fresh cut flowers, potted plants, decorative foliage, and floral accessories to professional buyers in more than 60 countries. The company sources directly from 100+ Dutch growers and operates from the modern Trade Parc Westland facility, with strategic infrastructure ownership including a vacuum cooling installation (operational since 2021) that rapidly brings flowers to a 4°C cold chain, and a co-founded air freight joint venture, IDA Cargo, at Rotterdam-The Hague Airport, which provides competitive perishable logistics.

The core product offering spans four categories: 15,000+ fresh cut flowers, 5,000+ potted plants, decorative greens, and floral accessories, all surfaced through a 24/7 webshop with real-time availability, color, and grower filters. Florca applies proprietary vacuum cooling technology to extend vase life during international air freight transport, and is registered as an Approved Agent in the European Air Cargo Database for shipment security compliance. The company operates as part of Dutch Flower Group, a 30-company family conglomerate, and collaborates in the FSI Accelerator Group on sustainable procurement.

The business model is sales-led B2B wholesale with a self-serve webshop layer. Customers include wholesalers, importers, florists, garden centers, and event agencies, served by dedicated personal account managers and supported by a 100 kg minimum order requirement. Revenue is generated through one-time wholesale transactions on flowers and plants, plus accessories, with pricing not publicly disclosed. The company is privately held, employs 11–52 people, and has no disclosed funding rounds.

Name

Florca

Legal name

Florca Westland BV

Website

https://florca.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Short description

Florca is a Dutch B2B exporter of fresh cut flowers, plants, and floral accessories, sourcing directly from 100+ Dutch growers and air-freighting produce to professional buyers in 60+ countries via its Trade Parc Westland facility and webshop.

Ownership category

akta.pro rank

Product category

Floral Wholesale Export

NAICS

Flower, Nursery Stock, and Florists' Supplies Merchant Wholesalers (424930)

akta.pro primary industry

Temperature-Controlled Air Freight (Pharma, Perishables, Active/Passive Packaging) (TLACAAAE)

akta.pro secondary industries

Refrigerated Air Cargo Carriers & Charters (TLADAHAC), Floral & Horticulture Cold Storage (TLALABAI)

Keywords

• Wholesale flower export
• Fresh cut flowers
• Potted plants wholesale
• Air freight export
• Floral accessories supply

Headquarters

HQ city

Honselersdijk

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. B2B Wholesale Flower and Plant Export: Florca generates revenue through wholesale B2B sales of fresh cut flowers, plants, greenery and accessories exported worldwide via air freight. They source directly from Dutch growers and deliver to professional buyers in 60+ countries.
2. Accessories and Complementary Products: Sale of floral accessories including foam, vases, ribbons, baskets and packaging materials combined with flower and plant orders.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Florca is a B2B flower export company that sources fresh cut flowers, potted plants, decorative foliage and floral accessories directly from 100+ Dutch growers and ships them by air freight to professional buyers in 60+ countries worldwide. The company operates a state-of-the-art packing facility at Trade Parc Westland in Honselersdijk, Netherlands, applying vacuum cooling technology to extend shelf life during international transport. Orders are placed through a 24/7 webshop or directly with personal account managers, with a minimum order of 100 kg required.

Product overview

Florca operates as a flower export company offering a comprehensive B2B platform for sourcing, packing, and shipping high-quality fresh cut flowers and potted plants via airfreight worldwide. The core offering consists of four main product categories: (1) Cut Flowers with over 15,000 varieties including roses, tulips, lilies, orchids and seasonal flowers; (2) Potted Plants with 5,000+ varieties including tropical houseplants like Fittonia, Ficus, Phalaenopsis, Monstera, Sansevieria, and seasonal crops like Poinsettia; (3) Decorative Green/Foliage including Eucalyptus, Ruscus, and ornamental branches; and (4) Floral Accessories including foam, vases, ribbons, and packaging. Products are complemented by a 24/7 Webshop for online ordering with real-time availability, combined with air freight export services to 60+ countries. The company sources directly from over 100 Dutch growers and operates from Trade Parc Westland in Honselersdijk, Netherlands.

Differentiator

Problem solved

Functional benefit

Products and services

• Cut Flowers Fresh cut flowers sourced directly from Dutch growers, with over 15,000 varieties available daily for export worldwide. Includes roses, tulips, lilies, orchids, Gerbera, Freesia, Lisianthus, Paeonia, Phlox, Hydrangea, Delphinium, Gladiolus, and many more. Targeted at professional florists, wholesalers, garden centers, importers, and event agencies.
• Potted Plants Live potted plants including tropical houseplants, flowering plants, garden plants, and seasonal varieties, with over 5,000 varieties available. Includes Fittonia, Ficus, Euphorbia pulcherrima (Poinsettia), Phalaenopsis, Monstera, Sansevieria, Syngonium, Strelitzia, Spathiphyllum, Vanda orchids, Philodendron, Rhododendron, and Rosa pot roses. Targeted at garden centers, florists, and plant retailers.
• Decorative Foliage and Cut Greens Decorative foliage and cut greens for floral arrangements, including Eucalyptus, Ruscus, Asparagus, Pittosporum, Monstera leaf, Galax, Salal, Beargrass, and seasonal branches. Targeted at professional florists and floral designers.
• Floral Accessories Floral accessories including floral foam (Oasis), vases, ceramics, rattan baskets, ribbons, packaging materials, floral care products, candles, and seasonal decorations. Combined with flower and plant orders as part of Florca's one-stop-shop offering.
• B2B Webshop 24/7 online ordering platform with real-time availability, color filters, grower filtering, and access to over 25,000 export-ready flowers, plants, greenery, and accessories. Account registration is required to view pricing and place orders. Targeted at professional B2B buyers worldwide.
• Air Freight Export Services

Quantifiable outcome

• Flowers cooled from room temperature to 4 degrees in 15-30 minutes
• +1 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Six partnerships are on record, tiered major, core and minor.

• IDA CargomajorStrategic or Co-development Partner · 1 January 2015IDA Cargo was established in early 2015 at Rotterdam-The Hague airport with four partners. The company specializes entirely in air freight bookings and handling of perishable goods including vegetables, fruits, flowers and plants to all popular destinations worldwide. Through this participation, Florca can purchase air freight more competitively and gain more knowledge and insight into air freight operations. The geographic location at Rotterdam-The Hague airport offers logistics advantages compared to Schiphol.
• HamifleurscoreStrategic or Co-development Partner · 1 January 2003Strategic partnership formed in 2003 when Florca moved to Hamifleurs premises at Trade Parc Westland. Hamifleurs is a member of Dutch Flower Group since 1994 and one of the largest flower exporters in the Westland region. Florca benefits from Hamifleurs' purchasing power and personnel exchange, enabling focus on customer acquisition and rapid growth.
• Dutch Flower Group (DFG)coreStrategic or Co-development PartnerDutch Flower Group is a unique family business specializing in international trade of flowers and plants. Through 30 individual companies, DFG supplies all sales channels including importer wholesalers, retailers, supermarket chains, gas station chains, and garden centers. Florca operates as part of the DFG group with access to shared sustainability strategy IMPACT30.
• FSI Accelerator GroupminorStrategic or Co-development PartnerFlorca participates in the FSI Accelerator Group alongside other DFG companies, FM Group, Floral Trade Group, and Royal Lemkes, following a roadmap for sustainable procurement including FSI compliance targets for plants, roses, chrysanthemums and tulips.
• 100+ Dutch GrowerscoreOthersFlorca maintains direct relationships with over 100 selected growers in the Netherlands, enabling direct online ordering and direct purchasing for their Flowers for Events orders. Direct grower relationships ensure best quality products.
• DecorumminorOthersFlorca supplies numerous brands and concepts including Decorum, a branded plant and flower concept from selected growers.

Scale indicators6 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Royal FloraHolland: The world's largest flower auction cooperative and dominant Dutch marketplace for flowers and plants. While not a direct exporter like Florca, it is the central wholesale platform through which Dutch floral trade flows, making it a critical broader incumbent.
• Dümmen Orange: Global Dutch-headquartered flower breeding and propagation company with broad portfolio across potted plants and cut flowers. Adjacent to Florca's value chain as a major Dutch industry player influencing the global supply of ornamental flowers and plants.

Direct peers

• Hamifleurs: Dutch flower exporter and member of Dutch Flower Group; Florca's strategic partner at Trade Parc Westland since 2003. Operates in the same wholesale flower export space with similar grower relationships and customer base.
• Marginpar: Dutch-based specialist flower exporter focused on summer flowers and distinctive varieties. Comparable to Florca as a Dutch exporter supplying international wholesalers and florists with differentiated flower assortments.
• FleuraMetz: Large Dutch-based flower importer/exporter serving global B2B customers. Comparable to Florca in providing broad floral assortments and supply-chain services to wholesalers, florists, and supermarket channels.
• Van der Plas: Major Dutch flower and plant wholesaler/exporter with broad international reach. Directly competes with Florca across cut flowers, plants, and accessories to professional florist and retail buyers across Europe and beyond.
• Hilverda de Boer: Long-established Dutch flower and plant exporter serving international B2B buyers. Highly comparable to Florca in product breadth (cut flowers, plants, foliage), customer base (wholesalers, florists, garden centers), and air-freight export model.
• Decorum: Dutch branded plant and flower concept from selected growers, supplied by Florca. Represents a similar premium positioning around Dutch-origin florals with strong brand differentiation and B2B export focus.
• Holex Flowers: Dutch flower exporter serving professional buyers worldwide. Directly competes with Florca in cut flower export to wholesalers, florists, and event buyers across multiple continents.

Regional players

• Esmeralda Farms: Major Ecuadorian-based cut flower grower and exporter serving North American and European markets. Represents the low-cost South American production base that increasingly competes with Dutch exporters like Florca in commodity flower categories.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/FlorcaWestlandFTP
• LinkedInlinkedin.com/company/florca-westland-bv
• Instagraminstagram.com/florca_flowerexport
• TikToktiktok.com/@florca_flowerexport

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Florca