What Decorum does

Decorum, operated by Wit By Bit Pvt Ltd, is a cloud-based B2B order management SaaS platform purpose-built for manufacturing companies. It addresses the order-to-dispatch cycle through a dual-portal architecture: a Company Portal for internal sales, operations, and fulfillment coordination, and a branded Customer Portal that lets buyers place and track orders, access purchase orders and bills of lading, and view order status in real time. The platform is built for the complexity inherent to B2B manufacturing workflows — multiple product variables and specifications, multi-currency price lists, configurable order flows, varied units of measurement, and central document storage. Its technology stack runs on Google Cloud with multi-region replication and is delivered across two web applications and two mobile applications (Decorum, Decorum CRM, Decorum Sales, and an Android operations app), with native API integrations into SAP Business One, Tally, and Oracle for ERP/accounting data synchronization.

The company serves enterprise and mid-market manufacturers and dealers across verticals including industrial fabrics (Glen Raven), geosynthetics (Strata Geosystems, 450+ team members), food and beverage distribution (Sobisco, with 1,000+ distributors and 40+ salespersons onboarded), and welding consumables (GEE Limited). It monetizes through custom-quoted annual SaaS subscriptions sold via a direct enterprise sales motion, with quick onboarding in a few weeks, comprehensive training for distinct user groups, and 24/7 support bundled into the subscription. The Decorum CRM module extends the product into lead, opportunity, activity, order, and ticket management, and has displaced Salesforce for at least one major customer, signaling competitive parity in CRM for specialized B2B manufacturing use cases.

Name

Decorum

Legal name

Wit By Bit Pvt Ltd

Website

https://decorum.work

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

Decorum is a cloud-based B2B SaaS platform purpose-built for manufacturing companies, automating the order-to-dispatch cycle via customer portals, company portals, CRM, and native ERP integrations with SAP, Tally, and Oracle.

Ownership category

akta.pro rank

Headquarters

HQ city

Kolkata

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations

Revenue model

1. SaaS Subscription: Decorum operates on a SaaS (Software as a Service) subscription model. The platform provides subscription-based access to its order management, customer portal, and CRM solutions for B2B manufacturing companies. The platform has 2 web applications and 2 Android applications under the subscription.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels7 records

Core offering

Decorum is a cloud-based B2B order management SaaS platform purpose-built for manufacturing companies. It centralizes the order-to-dispatch cycle through a Company Portal for internal operations, a branded Customer Portal for self-service ordering, an integrated CRM for sales force automation, and native ERP/accounting integrations.

Product overview

Decorum is a unified cloud-based B2B order management SaaS platform built specifically for manufacturing companies. The product suite consists of: (1) Decorum Core Platform — the central SaaS application managing the full order-to-dispatch cycle; (2) Decorum Customer Portal — a branded, customizable portal for customers to place orders, track dispatches, and access documents; (3) Decorum Company Portal — internal operations dashboard for the company's team; (4) Decorum CRM — a B2B-native CRM module covering leads, opportunities, activities, and tickets, available on Web, iOS, and Android; and (5) Decorum Sales (mobile app) — a field-sales app for on-the-go order capture, check-ins, and location tracking. The Company Portal and Customer Portal together form the dual-portal architecture of the platform, while the CRM and Sales app extend the platform into sales force automation. Built by Wit By Bit Pvt Ltd, the platform integrates natively with Tally, SAP, and other ERP/accounting tools.

Differentiator

Problem solved

Functional benefit

Brands

• Decorum CRM: Customer Relationship Management module for B2B manufacturing companies, covering leads, opportunities, activities, orders, and tickets across Web, iOS, and Android platforms.
• Decorum Sales

Products and services

• Decorum Core Platform A cloud-based B2B order management SaaS platform built specifically for manufacturing companies. Manages the full order-to-dispatch cycle with a dual-portal architecture (Company Portal and Customer Portal), custom order flows, multiple price lists and units of measurement, document management, ticket management, and native ERP/accounting integrations. Targeted at B2B manufacturing companies that need to systematize complex order workflows.
• Decorum CRM A B2B-native CRM module within the Decorum suite handling lead tracking, opportunity management, sales activities, order conversion, and tickets. Available on Web, iOS, and Android. Positioned as a replacement for general-purpose CRM tools like Salesforce, with native integration to the Decorum order management platform.
• Decorum Sales Mobile App A mobile application for sales team members to manage orders, track customer visits with check-in functionality, capture location data, manage expenses, and access customer and lead information on the go.

Quantifiable outcome

• 75% reduction in time to approve customer orders
• +4 more outcomes

Named customers4 records

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature12 records

Partnerships

Four partnerships are on record, tiered core.

• Google CloudcoreTechnology or IntegrationDecorum's platform is hosted on Google Cloud with multi-region replication, ensuring data security and reliability. This infrastructure partnership provides the foundation for the SaaS application's performance and availability.
• SAPcoreTechnology or IntegrationDecorum offers built-in integration support for SAP Business One ERP. Customers like Strata Geosystems use both SAP and Decorum together, with Decorum handling order management while SAP manages other business processes.
• TallycoreTechnology or IntegrationDecorum integrates with Tally accounting software. Customer testimonials highlight significant time savings from eliminating duplicate data entry between Decorum and Tally systems.
• OraclecoreTechnology or IntegrationDecorum provides direct API integration with Oracle ERP systems, enabling seamless data synchronization for enterprise customers using Oracle infrastructure.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Salesforce: Salesforce is the dominant horizontal CRM that Decorum has already displaced at one major account. It represents the largest incumbent threat in CRM/OMS and has the R&D and ecosystem to add manufacturing-specific order management features natively.
• HubSpot: HubSpot is a broad CRM and sales/marketing platform commonly used by manufacturers. It competes with Decorum CRM for sales pipeline management and could expand into order capture as part of its Commerce Hub offering.
• Zoho CRM: Zoho offers a broad suite of CRM and business applications (Zoho CRM, Zoho Inventory, Zoho Books) used by SMB manufacturers globally. Its inventory and order management modules overlap with Decorum's offering and represent a price-aggressive incumbent threat, especially in India and other emerging markets.

Direct peers

• Cin7: Cin7 is a cloud-based inventory and order management platform built for product sellers, manufacturers, and wholesalers. It overlaps directly with Decorum in B2B order workflows, multi-channel order capture, and integration with accounting/ERP systems, making it the most direct competitive comparable in the SMB/mid-market manufacturing OMS space.
• Orderhive: Orderhive is a SaaS order, inventory, and shipping management platform serving SMB manufacturers and wholesalers. It competes head-to-head with Decorum in automating the B2B order lifecycle, tracking shipments, and syncing with accounting tools.
• Brightpearl: Brightpearl provides order management, inventory, and CRM for retailers and wholesalers, with deep ERP-style workflows comparable to Decorum's. It targets a similar mid-market B2B customer profile and overlaps on order-to-dispatch automation and accounting integrations.
• Katana MRP: Katana is a cloud manufacturing ERP/MRP platform built for small and mid-sized manufacturers, with order management, production planning, and inventory. It targets the same B2B manufacturing vertical as Decorum and represents the risk of horizontal expansion by a manufacturing-native platform into OMS.
• Fishbowl Inventory: Fishbowl is an inventory and order management solution for manufacturers and warehouse operators, with strong QuickBooks integration. It serves a similar small/mid-market manufacturing customer base and competes for the same order workflow digitization budget.

Emerging players

• Pipedrive: Pipedrive is a sales CRM increasingly expanding into workflow automation and order-related use cases for SMBs. It competes with Decorum CRM for the sales pipeline layer of B2B manufacturing workflows.
• monday.com: monday.com is a flexible work management platform that has expanded into CRM and operational workflows. Manufacturers sometimes build order management processes on top of monday.com, posing a low-friction adjacent alternative to Decorum's specialist offering.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInin.linkedin.com/in/nikhil-agarwal-457b5414

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Decorum