FlexBooks
FlexBooks is a SaaS platform that automates nightly data syncing from MindBody, Stripe, and Kangarootime into QuickBooks Online, serving small-to-medium businesses in the fitness, childcare, and e-commerce verticals.
- Company typePrivate
- Founded2014
- HeadquartersBrooklyn, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What FlexBooks does
FlexBooks is a SaaS bookkeeping automation platform that eliminates manual data entry between third-party business software and QuickBooks Online. Its product connects three specific source platforms — MindBody (fitness/wellness studio management), Stripe (payment processing), and Kangarootime (childcare management) — and automatically imports sales, income, and transaction data into QuickBooks on a nightly basis. Notable technical components include credit card batch reconciliation, automatic fee accounting, and income categorization, all delivered as a rules-based ETL workflow with no disclosed AI/ML layer.
The company serves small-to-medium businesses in three distinct verticals: fitness and wellness studios, childcare/early childhood education centers, and any business processing payments via Stripe. FlexBooks operates a product-led, self-serve go-to-market motion with 14-30 day free trials and tiered monthly subscriptions. Pricing ranges from $20/month (Stripe plan) to $65-150/month for MindBody studio tiers, and $75-99/center/month for Kangarootime with custom enterprise pricing for 11+ centers. The only distribution channel identified is the company website (flexbooks.io); no sales team, no third-party resellers, and no content marketing or social presence are documented.
Founded in 2014 and operating as FlexBooks, Inc. (a New York corporation under parent Flexibility Software), the company is headquartered in Brooklyn, NY, with 1-10 employees and no disclosed outside funding. The business is bootstrapped, privately held, and has not reported revenue, headcount growth, or financing events. Two named customers (Sky Candy, Recreational Music Center) are both small studios illustrative of the SMB target profile.
FlexBooks firmographics
Firmographics- Name
- FlexBooks
- Legal name
- FlexBooks, Inc.
- Website
- https://flexbooks.io
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- FlexBooks is a SaaS platform that automates nightly data syncing from MindBody, Stripe, and Kangarootime into QuickBooks Online, serving small-to-medium businesses in the fitness, childcare, and e-commerce verticals.
- Ownership category
- akta.pro rank
FlexBooks industry classification
Industry- Product category
- Bookkeeping Automation Software
- NAICS
- Accounting, Tax Preparation, Bookkeeping, and Payroll Services (5412)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Financial Coaching & Budgeting Advisory (FSAEAAAH)
Keywords
Where FlexBooks is headquartered
LocationHeadquarters
- HQ city
- Brooklyn
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
FlexBooks business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Infrastructure, Personnel, Operations, Marketing or Sales
Revenue model
- Subscription - Kangarootime Integration: Monthly recurring subscription based on number of centers. Single site at $99/month, multisite at $75/center/month for 2-10 centers, enterprise pricing (11+ centers) requires custom quote. 30-day free trial available.
- Subscription - MindBody Integration: Monthly recurring subscription based on number of studio locations. Basic (1 studio) at $65/month, Plus (2 studios) at $120/month, Premium (3 studios) at $150/month. 14-day free trial. Custom pricing for 3+ locations.
- Subscription - Stripe Integration: Flat monthly subscription at $20/month with 14-day free trial. Single tier pricing.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Single center: $99/month |
| Subscription | Monthly | Multisite: $75/center/month |
| Subscription | Monthly | Enterprise: Custom pricing |
| Subscription | Monthly | Basic: $65/month |
| Subscription | Monthly | Plus: $120/month |
| Subscription | Monthly | Premium: $150/month |
| Subscription | Monthly | Stripe plan: $20/month |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels1 record
FlexBooks product offering
Product offeringCore offering
FlexBooks is a SaaS bookkeeping automation platform that automatically syncs business data from MindBody (fitness/wellness studios), Stripe (payment processing), and Kangarootime (childcare centers) into QuickBooks Online on a nightly basis. It eliminates manual data entry and credit card batch reconciliation for small and mid-sized businesses, saving bookkeepers hundreds of hours and reducing accounting fees. The platform is sold as monthly subscription integrations priced per studio or per childcare center.
Product overview
FlexBooks is a unified bookkeeping automation platform that offers native integrations syncing data from MindBody (fitness/wellness studio management), Stripe (payment processing), and Kangarootime (childcare management) into QuickBooks Online. The platform automatically imports sales, income, and transaction data each night, eliminating manual data entry. MindBody integration offers three pricing tiers (Basic at $65/mo for 1 studio, Plus at $120/mo for 2 studios, Premium at $150/mo for 3 studios). Kangarootime integration offers Single ($99/mo), Multisite ($75/center/mo), and Enterprise plans. Stripe integration is priced at $20/month. All integrations feature automated nightly syncing, credit card batch reconciliation, and income categorization.
Differentiator
Problem solved
Functional benefit
Products and services
- MindBody to QuickBooks Integration Automated data sync service that imports MindBody studio sales and income data into QuickBooks Online each night, eliminating manual data entry and reconciliation work for fitness, yoga, and wellness studio businesses.
- Stripe to QuickBooks Integration Automated sync service that imports Stripe payment transaction data into QuickBooks Online each night, providing automated bookkeeping for Stripe-based small businesses and e-commerce merchants.
- Kangarootime to QuickBooks Integration Automated sync service for childcare businesses that imports Kangarootime data into QuickBooks Online nightly, including credit card batch reconciliation and fee tracking.
Quantifiable outcome
- Save bookkeepers hundreds of hours of manual data entry
- +2 more outcomes
Companies that use FlexBooks
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles3 records
FlexBooks technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature2 records
FlexBooks partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- MindBodycoreDeep product integration connecting MindBody fitness studio management data to QuickBooks Online. FlexBooks automatically imports sales and income data each night, eliminating manual data entry for MindBody studio owners and their bookkeepers. Supports Basic, Plus, and Premium tiered pricing based on number of studio locations.
- StripecoreProduct integration connecting Stripe payment processing data to QuickBooks Online. Automatically imports Stripe sales and income data into QuickBooks each night, enabling automated bookkeeping for businesses using Stripe. Flat $20/month pricing with 14-day free trial.
- KangarootimecoreProduct integration connecting Kangarootime childcare management software to QuickBooks Online. Automatically imports childcare business data nightly, including credit card batch reconciliation. Tiered pricing for single center ($99/month), multisite ($75/center/month), and enterprise (11+ centers, custom quote).
Recent moves5 records
Expansion highlights3 records
FlexBooks competitors and assessment
Company assessmentDirect peers
- OneSaas: OneSaas connects cloud apps (Stripe, Shopify, Square, etc.) to accounting software (Xero, QuickBooks) for automated journal entries. Same destination platforms, same automation thesis, same SMB target market.
- Bookkeep: Bookkeep automates daily journal entries from payment processors and e-commerce platforms (Stripe, PayPal, Square, Shopify) into QuickBooks and Xero. Closely comparable product, customer base (SMBs and their bookkeepers), and PLG go-to-market motion.
- Synder: Synder syncs sales from Stripe, Square, Shopify, Amazon, and PayPal into QuickBooks, Xero, and Sage. Same customer (SMBs and bookkeepers), same destination accounting platforms, and same nightly-automated-journal-entry product category.
- PayTraQer: PayTraQer syncs payment platforms like Stripe, Square, and PayPal into QuickBooks and Xero with automated reconciliation. Highly comparable product offering aimed at the same bookkeeper/SMB buyer.
- A2X: A2X automatically sends summarized sales and fees from e-commerce platforms (Shopify, Amazon, Etsy) to Xero and QuickBooks. Same architecture (nightly syncing into accounting software) and same SMB/bookkeeper buyer.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights5 records
Customer concentration
FlexBooks social profiles
Digital presenceFlexBooks financial estimates
Financial estimateRevenue estimate
Valuation estimate
FlexBooks leadership team
Management profileNumber of profiles
Profiles1 record
FlexBooks funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
FlexBooks M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about FlexBooks
What does FlexBooks do?
FlexBooks is a SaaS bookkeeping automation platform that automatically syncs business data from MindBody (fitness/wellness studios), Stripe (payment processing), and Kangarootime (childcare centers) into QuickBooks Online on a nightly basis. It eliminates manual data entry and credit card batch reconciliation for small and mid-sized businesses, saving bookkeepers hundreds of hours and reducing accounting fees. The platform is sold as monthly subscription integrations priced per studio or per childcare center.
Is FlexBooks a public or private company?
FlexBooks is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was FlexBooks founded?
FlexBooks was founded in 2014. It employs 1 to 10 people.
Where is FlexBooks based?
FlexBooks is headquartered in Brooklyn, United States, in the North America region.
How does FlexBooks make money?
Three revenue lines are on record. Subscription - Kangarootime Integration is the primary driver. The others are subscription - MindBody Integration and subscription - Stripe Integration.
Who are FlexBooks's main competitors?
Direct peers on record are OneSaas, Bookkeep, Synder, PayTraQer and A2X.
Does FlexBooks have an API?
No public API is recorded for FlexBooks.
What industry is FlexBooks in?
FlexBooks's product category is Bookkeeping Automation Software. Its primary akta.pro industry code is FSAEAAAH, Financial Coaching & Budgeting Advisory. Its NAICS code is 5412 and its SIC code is 7372.