The Desi Marketing Project

What The Desi Marketing Project does

The Desi Marketing Project (TDMP) is a privately held, bootstrapped digital marketing agency headquartered in a WeWork office in Thane, within the Mumbai metropolitan area. Founded in 2018 by Akansha Singh after a solo two-month challenge, the firm has grown into a small specialist team of 1-10 employees supplemented by a roster of domain experts. Its core proposition is to act as an "integrated marketing partner" — combining strategy, execution, and accountability — for ambitious founders and SMBs that lack a full in-house marketing function.

TDMP delivers a unified suite of nine core services: SEO, Amazon marketing, retention marketing, web development, performance marketing, consulting, social media, branding, and video creation. Technology execution is built on standard web stacks (HTML, CSS, JavaScript, PHP, React) and platform expertise in Webflow, Shopify, and Amazon seller tools. The company also operates a free Marketing Calculator Suite of eight deterministic performance tools (ROAS, CPA, CPC, CPM, CTR, conversion rate, NPS, churn rate) used as a top-of-funnel inbound lead generation asset. Documented customer outcomes include 2400% three-year sales growth for cold-pressed oil brand Puvi and 40% month-on-month growth for clients Wheafree and BarADay.

Revenue is generated through professional services engagements on a project or retainer basis, with publicly stated monthly budget tiers ranging from ₹20,000-50,000 (entry) to ₹50,000-100,000 (mid-market) and ₹100,000+ (enterprise). Distribution is sales-led via direct founder conversations, the website contact form, and Calendly-scheduled diagnostic calls. Customer segments skew toward Indian startups and SMBs in e-commerce, consumer goods, and emerging service categories, with a soft claim of international client service. The company has no external institutional funding, no disclosed patents or awards, and operates as a profitable, founder-owned services business.

Name

The Desi Marketing Project

Legal name

The Desi Marketing Project

Website

https://thedesimarketingproject.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

The Desi Marketing Project is a bootstrapped, Mumbai-based integrated digital marketing agency serving Indian startups and SMBs with a nine-service offering spanning SEO, Amazon, performance, social, branding, web, video, retention, and consulting on monthly retainers of ₹20,000-100,000+.

Ownership category

akta.pro rank

Headquarters

HQ city

Mumbai

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Integrated Marketing Services: Full-service digital marketing agency offering SEO, Amazon marketing, performance ads, social media, branding, web development, video creation, retention marketing, and consulting. Revenue generated through project-based fees and retainer agreements.
2. Consulting Engagements: Strategy consulting engagements for founders requiring marketing roadmap and direction before execution.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels8 records

Core offering

The Desi Marketing Project (TDMP) is an integrated digital marketing agency that provides nine core services — SEO, Amazon Marketing, Retention Marketing, Web Development, Performance Marketing, Consulting, Social Media, Branding, and Video Creation — delivered as a unified marketing partnership to founders and businesses. The agency also offers a free Marketing Calculator Suite (ROAS, NPS, CTR, CPM, CPC, CPA, Conversion Rate, Churn Rate) for inbound lead generation. Services are sold on a monthly retainer or project basis.

Product overview

The Desi Marketing Project (TDMP) is an integrated digital marketing agency offering a unified suite of nine core marketing services: SEO, Amazon Marketing, Retention Marketing, Web Development, Performance Marketing, Consulting, Social Media, Branding, and Video Creation. These services are designed to work together as an integrated marketing ecosystem rather than as standalone offerings. Additionally, TDMP provides a free Marketing Calculator Suite with eight tools (ROAS, NPS, CTR, Conversion Rate, CPM, CPC, CPA, and Churn Rate calculators) available to the public. The company is headquartered in Mumbai, India, and positions itself as a strategic partner for founders rather than a traditional agency.

Differentiator

Problem solved

Functional benefit

Products and services

• SEO (Search Engine Optimization) Organic visibility and search engine ranking services including keyword strategy, technical SEO, and content optimization to drive compounding traffic for businesses.
• Amazon Marketing End-to-end Amazon marketplace management including listings, A+ content, sponsored ads, and account health optimization to achieve category leadership for e-commerce brands.
• Retention Marketing Email, WhatsApp, and lifecycle marketing automation services that convert first-time buyers into repeat customers through owned channel optimization.
• Web Development Custom website and e-commerce platform development using HTML, CSS, JavaScript, PHP, React, Webflow, and Shopify for conversion-focused digital presence.
• Performance Marketing Paid advertising campaigns on Meta, Google, and Amazon platforms built around revenue goals with full accountability, tracking every rupee spent.
• Consulting Strategic marketing advisory services for founders including diagnostic assessments, strategy development, and implementation roadmaps for business growth.
• Social Media Social media strategy, content creation, and platform management across Facebook, Instagram, LinkedIn, Twitter, and emerging platforms with data-driven optimization.
• Branding Brand identity development including logo design, packaging, visual storytelling, and brand guidelines to establish trust and recognition in the market.
• Video Creation Cinematic video production including reels, brand films, and product videos with scripting and platform-optimized distribution.
• Marketing Calculator Suite Suite of eight free marketing calculators — ROAS, NPS, CTR, Conversion Rate, CPM, CPC, CPA, and Churn Rate — that compute key marketing metrics for performance measurement and lead generation.

Quantifiable outcome

• 2400% sales growth for Puvi brand over 3 years
• +2 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• WatConsult: Full-service digital agency under Dentsu offering social, media, creative, and technology services. Identified as the predecessor employer of TDMP's design lead, and a direct competitor for mid-market and enterprise digital mandates in India.
• Mirum India: India arm of Mirum (Wunderman Thompson network) offering digital experience, commerce, and marketing services. Comparable integrated digital offering and similar mid-market/enterprise client base.
• Foxymoron: Mumbai-based creative and digital media agency serving brands with end-to-end digital strategy, social, content, and performance services. Direct peer for the integrated creative + media positioning.
• Schbang: Mumbai-headquartered integrated digital marketing agency offering creative, media, technology, and performance services to D2C and enterprise brands. Closest direct peer to TDMP in terms of integrated full-funnel offering, India focus, and SMB/startup customer mix.
• Pulp Strategy: Gurgaon-based integrated digital agency combining branding, performance marketing, technology, and content. Comparable multi-service stack targeting consumer and D2C brands in India.
• DViO Digital: Independent digital agency in India offering performance, programmatic, social, and content services across brand and e-commerce clients. Competes for similar performance-marketing budgets and shares TDMP's India focus.
• Langoor: India-headquartered digital transformation agency offering web, content, performance, and design services. Comparable in scale, full-service offering, and India-focused client base to TDMP.
• Interactive Avenues (a Webchutney company): Mumbai-headquartered digital media and full-service agency (Dentsu group) serving brands across SEO, paid, social, and commerce. Competes for the same pool of Indian brand clients.
• Social Beat: Bengaluru-based digital marketing agency focused on performance marketing, SEO, social media, and video for consumer brands. Highly comparable integrated offering and similar SMB-to-enterprise client profile.

Broad incumbents

• iProspect: Global digital performance marketing agency (Dentsu) operating in India with large-scale paid media, SEO, and analytics capabilities. Sets the benchmark for performance marketing services that TDMP competes against.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/TDMProject
• LinkedInlinkedin.com/company/tdmproject
• Instagraminstagram.com/thedesimarketing

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Desi Marketing Project