Gather My Crew

What Gather My Crew does

Gather My Crew is an Australian registered charity (ABN 21 612 149 201) founded in 2017 by clinical psychologist Dr Susan Palmer, headquartered in Melbourne. The organisation operates the Gather My Crew mobile application, available free on iOS and Android within Australia, which enables individuals and families to coordinate practical care and support from their existing community of family, friends, neighbours, and colleagues during illness, ageing, recovery, loss, or other crisis situations. A user (or someone on their behalf) creates a 'Crew' and invites members via SMS; tasks are posted to a shared calendar, accepted by helpers, and accompanied by push notifications, chat updates, and optional 'Inner Circle' privacy controls. The platform also offers printable resources, a video library, online information sessions, and a Referrer Hub with flyers, posters, and clinician information sheets to support health and community professionals in recommending the service to patients and carers. As of the most recent reported metrics, the platform has helped 95,000+ people, formed 15,000+ crews, coordinated 450,000+ hours of care (with an estimated replacement value of AUD $22 million), and is referred by professionals at 850+ health and community organisations including Cancer Council Australia, Dementia Support Australia, McGrath Foundation, Kidney Health Australia, and Health Direct.

The business model is non-commercial: the app and all features are provided entirely free to end users, with no paid tiers, subscriptions, or transaction fees. Operating costs are funded through individual donations and corporate partnerships. Distribution is hybrid — self-serve via app store downloads, plus a clinician-driven referral channel via 850+ partner organisations. The legal operating entity is The Gather Group Co. Pty Ltd, a private Australian proprietary limited company. The platform is exclusively available through Australian App Store/Google Play accounts and Australian mobile numbers, restricting geographic availability to the Australian market. The organisation operates with 1-10 employees, supplemented by a clinical experience team (Kathleen Fair, Jo Sherring, Lauren Smith) and a board and advisory committee.

Name

Gather My Crew

Legal name

The Gather Group Co. Pty Ltd

Website

https://gathermycrew.org.au

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

Gather My Crew is an Australian registered charity that operates a free mobile app helping individuals and families coordinate practical care from their community during illness, ageing, recovery, or loss, referred by 850+ health organisations.

Ownership category

akta.pro rank

Product category

Care coordination software

NAICS

Services for the Elderly and Persons with Disabilities (62412), Services for the Elderly and Persons with Disabilities (624120), Other Individual and Family Services (62419)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Hospice & Palliative Care Care Coordination / Navigation (HLADAHAK)

akta.pro secondary industry

Volunteer & Companion Support Services (Hospice Volunteer Programs) (HSABAFAO)

Keywords

• Care coordination app
• Community support platform
• Carer support tools
• Volunteer coordination software
• Charity mobile app

Headquarters

HQ city

Melbourne

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Free App for End Users: The Gather My Crew app is provided entirely free of charge to individuals and families navigating illness, ageing, recovery or loss. The service is funded by donations and corporate partnerships rather than by charging end users.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Gather My Crew provides a free mobile app (iOS and Android) that lets individuals and families coordinate practical care from their existing community of family, friends, neighbours and colleagues during illness, ageing, recovery or loss. Users create a "Crew" led by a Captain, post tasks to a shared calendar, and communicate through chat with Inner Circle privacy controls. The service is delivered as a registered Australian charity funded by donations and corporate partnerships, supported by a Resource Library, Referrer Hub for clinicians, and free online information sessions.

Product overview

Gather My Crew is an Australian registered charity that provides a suite of free tools to help people support each other through tough times. The core offering is the Gather My Crew mobile application, which serves as a digital coordination platform enabling users to create support crews, post tasks, manage help calendars, and communicate through chat functions. This core app is supplemented by a Resource Library containing printable guides and educational content, a Referrer Hub for health professionals to recommend the service, Real Life Stories featuring user testimonials, and Online Information Sessions for organisational training. The products work together as an integrated ecosystem: the app serves as the primary coordination tool while the supporting resources and referral infrastructure expand reach and usability for both individuals and professional referrers.

Differentiator

Problem solved

Functional benefit

Products and services

• Gather My Crew App A free iOS and Android mobile application that helps individuals and families coordinate practical support from friends, family, neighbours and colleagues during illness, ageing, recovery or loss. Users create a "Crew" led by a Captain, post tasks to a shared calendar, communicate via crew-wide or Inner Circle chat, and benefit from onboarding Help Lists, custom Guides, two-factor authentication, end-to-end encryption and Australian-hosted data.

Quantifiable outcome

• 450,000+ hours of help and care coordinated, with an estimated replacement value of $22,000,000+
• +2 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• Cancer Council AustraliacoreGTM or Marketing PartnerCancer Council Australia is listed as a referral partner, recommending Gather My Crew to people affected by cancer. This is part of the network of 850+ health and community organisations that refer to the platform.
• Dementia Support AustraliacoreGTM or Marketing PartnerDementia Support Australia is listed as a referral partner, recommending Gather My Crew to families and carers dealing with dementia.
• CarerHelpcoreGTM or Marketing PartnerCarerHelp is listed as a referral partner, providing information about Gather My Crew to carers.
• Kidney Health AustraliacoreGTM or Marketing PartnerKidney Health Australia is listed as a referral partner recommending Gather My Crew to patients and families.
• Health DirectcoreGTM or Marketing PartnerHealth Direct is listed as a referral partner recommending Gather My Crew as a support resource.
• Leukaemia FoundationcoreGTM or Marketing PartnerLeukaemia Foundation is listed as a referral partner recommending Gather My Crew to patients and families affected by blood cancer.
• Ovarian Cancer AustraliacoreGTM or Marketing PartnerOvarian Cancer Australia is listed as a referral partner recommending Gather My Crew to patients and families.
• McGrath FoundationcoreGTM or Marketing PartnerMcGrath Foundation is listed as a referral partner, recommending Gather My Crew to breast cancer patients and their families.
• Redkite Cancer CharityminorGTM or Marketing PartnerRedkite Cancer Charity is cited as a referring organisation in testimonials on the Referrer Hub page, with a staff member Tim recommending the platform to patients and families.
• YoungcareminorGTM or Marketing PartnerYoungcare (Brisbane) is cited as a referring organisation with a staff member Shane recommending Gather My Crew as a support resource for young people with high care needs.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Meal Train: Free platform for organising meal deliveries to people during illness, recovery, or new life events. Highly comparable to Gather My Crew's task-coordination and volunteer scheduling functionality, though narrower in scope to meals.
• CaringBridge: Non-profit platform that enables people going through health journeys to create private sites for updates and coordination of community support. Closely comparable mission and target user to Gather My Crew's care-coordination and updates use case.
• Lotsa Helping Hands: US-based community care coordination platform that helps family and friends organise meals, rides, and support for people facing medical crises. Most directly comparable to Gather My Crew in product functionality, target use case and member-led coordination model.
• Share The Care: Non-profit organisation that provides the Share The Care model for organising group support networks around someone in need. Comparable to Gather My Crew's structured crew-based approach to community caregiving.

Emerging players

• HelpHOPELive: US non-profit that helps families facing medical crises organise community fundraising and support. Comparable non-profit care-coordination model, though oriented around fundraising rather than task scheduling.
• CancerAid: Australian cancer patient app offering symptom tracking, journaling, and clinician connections. Comparable as a fellow Australian health-condition support app with a partially overlapping clinician-referral channel.

Others

• Carers Australia: Australia's national peak body representing unpaid carers. Comparable in addressing the same population (carers and people with illness/disability/ageing) and overlapping as a partner/referral channel in the same Australian ecosystem.
• Cancer Council Australia: Australia's leading cancer charity, which is also a Gather My Crew referral partner. Comparable in addressing the same target population (cancer patients and families) and operating as a charitable care-support channel.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/gathermycrew
• LinkedInlinkedin.com/company/gathermycrew

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gather My Crew