A 1710 rums

What A 1710 rums does

A 1710 rums (legal entity s.a.r.l. REX, trademark A1710) is a privately held Martinique-based artisanal rum producer founded in 2006 by Yves Assier de Pompignan and inaugurated at Habitation du Simon in Le François on December 31, 2015 — the first new cane-juice rum distillery to open in Martinique in over a century. The company is one of only 8 distilleries producing agricultural rum from cane juice in Martinique, with production anchored by a restored 18th-century sugar purgery, two custom-built hybrid Charentais copper alembics with 7-plate columns (La Belle Aline, installed 2015; La Douce Alice, installed 2023), a three-roll mill, refrigerated stainless steel fermentation vats, and aging in French and American oak barrels followed by a two-stage blending process in old Cognac foudres. The portfolio spans white rums (La Perle family, Diamond Rock, Bête à Feu, Renaissance), single-variety organic expressions (La Perle Rare Bio in four cane varieties), the wood-rested Cheval Bondieu, aged rums (Délivrande, Soleil de Minuit, Tricentenaire, Nuée Ardente), and the organic Prosper Bio, complemented by numbered Paradise limited editions released annually.

The business operates two revenue streams: (1) bottled rum sales distributed through Whiskies du Monde for mainland France and a network of specialty cavists and country-specific distributors across the French Antilles, Europe (Switzerland, Austria, Benelux, Italy, Denmark, Germany), Canada (SAQ, LCBO), New Caledonia, and Japan, plus direct sales at the estate boutique; and (2) experiential tourism including guided distillery tours (€12-€25), workshops (€80-€120), the Extraordinary Day immersive experience (€250), the Master Rum Maker multi-day stay, and Creole house rentals at Habitation du Simon and La Coulée d'Or (€1,323-€5,985/week). Distribution is supported by ECOCERT organic certification (since 2016), an INPI-registered trademark, multiple international awards (Luxury Masters, World Rum Awards, Rum Journal), and organic social channels (Facebook, Instagram, YouTube), with no disclosed paid advertising. Headcount sits in the 11-50 range and revenue is not publicly disclosed.

Name

A 1710 rums

Legal name

s.a.r.l. REX

Website

https://rhum-a1710.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

A 1710 rums is a Martinique-based artisanal distillery producing certified organic and aged agricultural rums from cane juice, with two hybrid copper stills and Cognac-foudre aging. It serves premium rum enthusiasts and Martinique tourists through international specialty distribution and on-site tours, workshops, and Creole house rentals.

Ownership category

akta.pro rank

Product category

Premium Agricultural Rum

NAICS

Distilleries (31214), Beer, Wine, and Distilled Alcoholic Beverage Merchant Wholesalers (4248)

SIC

Beverages (2080), Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)

akta.pro industry

PRIMARYTHAFALAG

Distilleries (Tasting Rooms)

Travel & Hospitality/Foodservice & Beverage (Restaurants, Cafes, Bars)/Breweries, Wineries & Distilleries (Taprooms/Tasting Rooms)

SECONDARYTHAJAGAF

Spirits Distillery Tours & Tastings (Whiskey, Rum, Gin, Vodka)

Travel & Hospitality/Tours, Attractions & Experiences/Food & Drink Experiences (Culinary Tours, Tastings, Cooking Classes)

Keywords

• Agricultural rum production
• Canne juice distillation
• Aged rum portfolio
• Organic rum expressions
• Distillery experiential tourism

Headquarters

HQ city

Le Francois

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Rum product sales: Sale of agricultural white rums, aged rums, organic rums, and limited-edition cuvées through a network of specialized cavists, distributors, and direct from the estate. Products include La Perle (white), Cheval Bondieu (wood-rested), aged rums (Délivrande, Soleil de Minuit, Tricentenaire, Nuée Ardente), and limited Paradise editions. Hand-bottled and numbered at the property.
2. Experiential tourism and visitor experiences: Revenue from paid visitor experiences at the distillery: guided tours (€12–€25 per person), the Extraordinary Day immersive experience (€250 per adult), Cellar Master workshops (€80 per adult), and Extraordinary workshops (€120 for 3 hours). Also includes the Master Rum Maker multi-day stay and Creole house accommodations at Habitation du Simon and La Coulée d'Or.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

A 1710 rums produces Martinique agricultural rums from fresh cane juice distilled in hybrid Charentais copper stills, offering white rums (La Perle, Diamond Rock, Bête à Feu, Renaissance, La Perle Fine, La Perle Brute), organic single-variety whites (La Perle Rare Bio), wood-rested rum (Cheval Bondieu), aged rums (Déliivrade, Soleil de Minuit, Tricentenaire, Nuée Ardente, Prosper Bio), and the limited-edition Paradise collection of numbered decanters. The distillery also operates experiential tourism through guided tours, workshops, and weekly vacation rentals of Creole houses at Habitation du Simon and La Coulée d'Or.

Product overview

A 1710 is a Martinique-based artisanal rum distillery producing extraordinary agricultural rums from pure cane juice. The portfolio includes: white rums (La Perle, Bête à Feu, Diamond Rock, La Perle Fine, La Perle Brute, Renaissance), organic whites (La Perle Rare Bio in 4 varieties), wood-rested rum (Cheval Bondieu), aged rums (Délivrande, Soleil de Minuit, Tricentenaire, Nuée Ardente, Prosper Bio), and the Paradise limited edition collection. Production uses traditional methods: hand-harvested cane, three-roll mill pressing, slow fermentation, hybrid copper alembic distillation (La Belle Aline and La Douce Alice stills), and aging in French/American oak barrels. The company also operates experiential tourism through guided distillery tours, workshops, and guest accommodations at Habitation du Simon and La Coulée d'Or.

Differentiator

Problem solved

Functional benefit

Brands

• La Perle: A pure cane juice white rum distilled in a copper still following a 5-day fermentation period.
• La Perle Fine
• La Perle Brute
• La Perle Rare Bio
• Bête à Feu
• Diamond Rock
• Renaissance
• Cheval Bondieu
• Délivrande
• Soleil de Minuit
• Tricentenaire
• Nuée Ardente
• Prosper
• Paradis

Products and services

• La Perle Pure cane juice white rum distilled in a hybrid column still following a 5-day fermentation, featuring floral, honey, exotic fruit, and papaya/banana notes. Designed for connoisseurs seeking an authentic Martinique agricultural white rum.
• Bête à Feu White agricultural rum distilled from single-pressed fresh canes and reduced to 50.9% ABV. Balanced for pure tasting, ti punch, and cocktails.
• Diamond Rock Single-pressed white agricultural rum reduced to 50.5% ABV. Multi-award-winning super-premium white rum targeting connoisseurs.
• La Perle Fine Double-distilled white agricultural rum from fresh cane juice, served crude and unreduced at 67.5% ABV for enthusiasts seeking high-proof purity.
• La Perle Brute Cask strength white agricultural rum (66° ABV) from Monsieur Paul Octave's cane plot, distilled without reduction in the hybrid column still.
• Renaissance White rum designed for both aperitif and digestif consumption, produced via 5-6 day fermentation with oenological yeasts, hybrid column distillation, and brief oak barrel aging at 52% ABV.
• La Perle Rare Bio Range of four certified organic white rums produced from single-variety organic cane plots, including Canne Rouge R579 (54.2%), Canne Bleue B69-566 (52.9%), Canne B59-92 (54.1%), and Canne Cristalline (54.7%).
• Cheval Bondieu Wood-rested agricultural rum blended from rums matured 18-36 months in French and American oak barrels at 51.5% ABV. The distillery's first aged-style expression.
• Déliivrade Pure cane juice aged rum matured six years in oak, featuring notes of black fruit, macadamia, mint, leather, smoked wood, tobacco, and chocolate at 48.8% ABV.
• Soleil de Minuit Luscious blend of 10 aged rums aged 6-20 years, selected for aromatic sweetness with notes of vanilla, rancio, mocha, underwood, and candied fruits at 46.4% ABV.
• Tricentenaire Subtle blend of 11 hors d'âge rums aged 6-20 years, matured in French oak barrels, with notes of chocolate, leather, roasted flavors, and candied fruit at 43.9% ABV.
• Nuée Ardente

Quantifiable outcome

• Multiple international rum awards and medals across multiple years and competitions (World Spirit Awards, World Rum Awards, Rum Journal, Martinique Rum Awards, Spirits Selection, Luxury Masters)

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Twelve partnerships are on record, tiered core and minor.

• Whiskies du MondecoreChannel Partner/ Reseller/ DistributorOfficial distributor of A 1710 rums in mainland France. Markets the brand through its network of cavists and online e-commerce platform (whiskiesdumonde.fr). Acts as the primary distribution partner for metropolitan France.
• Robert Peides InccoreChannel Partner/ Reseller/ DistributorOfficial agent for SAQ (Société des Alcools du Québec) in Quebec, Canada. Facilitates the distribution and sale of A 1710 rums through the provincial liquor monopoly's retail network.
• Enoteca BaccocoreChannel Partner/ Reseller/ DistributorOfficial agent for LCBO (Liquor Control Board of Ontario) in Ontario, Canada. Facilitates the distribution of A 1710 rums through Ontario's liquor retail network.
• Trésor du Chai (Lausanne, Switzerland)minorChannel Partner/ Reseller/ DistributorSpecialty rum and spirits retailer in Lausanne, Switzerland, distributing A 1710 rums in the Swiss market.
• Paul Ullrich AG (Münchenstein, Switzerland)minorChannel Partner/ Reseller/ DistributorSwiss spirits importer and distributor based in Münchenstein, Switzerland, handling A 1710 rum distribution in the Swiss market.
• The Nectar (Heusden-Zolder, Belgium)minorChannel Partner/ Reseller/ DistributorBelgian specialty spirits importer and distributor serving the Benelux market.
• GS Distribuzione Italia (Italy)minorChannel Partner/ Reseller/ DistributorItalian distributor handling A 1710 rum distribution in Italy.
• CRT Spirits APS (Denmark)minorChannel Partner/ Reseller/ DistributorDanish spirits importer and distributor handling A 1710 rum distribution in Denmark.
• Kirsch Import E.K. (Germany)minorChannel Partner/ Reseller/ DistributorGerman whisky and spirits importer handling A 1710 rum distribution in Germany.
• Three Rivers LTP (Japan)minorChannel Partner/ Reseller/ DistributorJapanese importer and distributor of A 1710 rums, facilitating sales in the Japanese market.
• SARL Les Hauts de Badens (New Caledonia)minorChannel Partner/ Reseller/ DistributorLocal distributor of A 1710 rums in New Caledonia.
• Care Free CaribbeanminorChannel Partner/ Reseller/ DistributorTravel and hospitality agency managing bookings for La Coulée d'Or Creole house rentals (contact: [email protected]).

Scale indicators5 records

Recent moves7 records

Expansion highlights4 records

Direct peers

• Habitation Saint-Étienne (HSE): Martinique agricultural rum producer and estate with visitor tours, tastings and on-site dining; directly comparable as an AOC Martinique rhum agricole distillery operating both spirits production and an experiential tourism business.
• Distillerie Trois Rivières: Historic Martinique agricultural rum distillery with AOC Martinique estate rums and a recognized visitor center; competes in the same Martinique AOC cane juice rum category as A 1710.
• Distillerie La Favorite: Family-owned Martinique agricultural rum distillery using estate-grown cane and Creole column stills; directly comparable small-scale, family-run AOC Martinique rhum agricole producer with premium positioning.
• Rhum JM: Iconic Martinique agricultural rum distillery in Macouba, known for estate-grown cane and a Macouba aging cellar; one of the most established AOC Martinique rum producers and a direct competitor in the premium cane juice segment.
• Distillerie Depaz: Martinique AOC agricultural rum distillery on the slopes of Mount Pelée, producing estate-grown cane juice rums with aging cellars open to visitors; comparable Martinique heritage estate producer with tourism and aged expressions.
• Distillerie Neisson: Family-owned Martinique agricultural rum producer in Le Carbet, also making cane juice rhum agricole from single-variety, often organic cane; one of only a handful of AOC Martinique rum distilleries and the closest direct peer to A 1710 in scale, philosophy and product mix.

Broad incumbents

• Rhum Diplomático: Venezuelan super-premium aged rum brand with extensive international distribution and a broad aged-rum range; competes with A 1710 in the global super-premium and aged-rum category.
• Appleton Estate: Large Jamaican estate rum producer with global distribution and a long-aged portfolio (including 30+ year expressions); broader incumbent comparable to A 1710 as an estate-driven aged rum brand but at significantly larger scale.
• Ron Zacapa: Global super-premium aged rum from Guatemala with a Sistema Solera aging process and worldwide distribution; broader incumbent competing for the same premium-rum occasion and gifting budget that A 1710 targets.
• Rhum Plantation (Maison Ferrand / Planteray): Larger multi-origin premium rum brand sourcing Caribbean agricole and molasses rums with global retail distribution; broader incumbent in the premium rum space rather than a single-estate Martinique specialist.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCAXg0Scq6WZG2rR_ib6fd_w
• Facebookfacebook.com/RhumA1710
• Instagraminstagram.com/rhum_a1710/?hl=fr
• LinkedInlinkedin.com/company/rhum-a1710

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about A 1710 rums