Dealy Ireland
Dealy Ireland (Dealy.ie) is an Irish deal marketplace that connects Irish consumers with local businesses and Wowcher affiliate deals across restaurants, beauty, activities, hotels, and more, monetizing via flat-fee subscription plans (€9-€49/month) instead of commissions.
- Company typePrivate
- Founded2015
- HeadquartersDublin, Ireland
- Headcount1–10
- GTM typeB2B and B2C
- OfferingDigital Commerce or Content
What Dealy Ireland does
Dealy Ireland (Dealy.ie) is an Irish deal marketplace that connects deal-seeking Irish consumers with local businesses and third-party affiliate deals across categories including restaurants, beauty, activities, hotels, home, tech, and fashion. The platform is organized around city-level landing pages for Dublin, Cork, Galway, and Limerick and offers a daily email newsletter delivering personalized deal recommendations by city and category.
The product is a web-based, self-service marketplace. Irish businesses create accounts and list deals through a self-service portal with deals going live immediately; consumers browse free of charge and are redirected to affiliate partner sites — primarily Wowcher — to complete purchases. The technology stack is conventional SaaS plumbing: Stripe handles subscription billing, Mailgun handles transactional email, Cloudflare provides CDN and security, and Google Analytics and Google AdSense support traffic monetization.
Dealy's commercial model is a flat-fee, no-commission subscription product for businesses, with three tiers (Starter €9/month, Plus €29/month, Pro €49/month) allowing merchants to retain 100% of sales revenue — a deliberate differentiator from commission-based competitors like Groupon. The company is privately held, founder-operated (Andrew Harkness), employs 1-10 people, and discloses no external funding. It is Ireland-domiciled and exclusively focused on the Irish market.
Dealy Ireland firmographics
Firmographics- Name
- Dealy Ireland
- Legal name
- Dealy
- Website
- https://dealy.ie
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Dealy Ireland (Dealy.ie) is an Irish deal marketplace that connects Irish consumers with local businesses and Wowcher affiliate deals across restaurants, beauty, activities, hotels, and more, monetizing via flat-fee subscription plans (€9-€49/month) instead of commissions.
- Ownership category
- akta.pro rank
Dealy Ireland industry classification
Industry- Product category
- Online Deals Marketplace
- akta.pro primary industry
- Price Comparison, Deals, Cashback & Loyalty Shopping Platforms (BPAMAGAH)
Keywords
Where Dealy Ireland is headquartered
LocationHeadquarters
- HQ city
- Dublin
- HQ country
- Ireland
- HQ region
- Europe
Offices1 record
Markets served
Dealy Ireland business model
Business model- GTM type
- B2B and B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Marketing or Sales, Operations, Personnel
Revenue model
- Business Subscription Plans: Flat monthly subscription fees from business customers. Three tiers: Starter (€9/month), Plus (€29/month), and Pro (€49/month). No commission or transaction fees taken from sales.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Starter - 1 active deal for €9/month |
| Subscription | Monthly | Plus - 3 active deals for €29/month |
| Subscription | Monthly | Pro - 10 active deals for €49/month |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels3 records
Dealy Ireland product offering
Product offeringCore offering
Dealy.ie is an Irish online deals marketplace that connects local businesses with deal-seeking consumers. Businesses pay a flat monthly subscription (Starter €9, Plus €29, Pro €49) to list promotional offers across categories such as restaurants, beauty, leisure, and events in cities including Dublin, Cork, Galway, and Limerick. Consumers browse and purchase deal vouchers directly from businesses, with the platform operating on a no-commission model where businesses retain 100% of their revenue.
Product overview
Dealy.ie is Ireland's deal marketplace operating as a single unified platform that connects consumers with both local Irish businesses and third-party affiliate deals. The platform is organized into local city marketplaces (Dublin, Cork, Galway, Limerick) and multiple deal categories including Restaurants, Beauty & Spa, Activities & Events, Holidays & Hotels, Home & Garden, Tech & Gadgets, Fashion & Accessories, Home Essentials, Beauty & Grooming, Kids & Toys, Pets, Health & Wellness, and Automotive. The business-facing product offers three subscription tiers: Starter (€9/month), Plus (€29/month), and Pro (€49/month) with increasing visibility and feature benefits. The consumer-facing product includes a daily deals newsletter with personalized city and category-based notifications. Affiliate deals from partners like Wowcher/LivingSocial are displayed alongside local business deals.
Differentiator
Problem solved
Functional benefit
Products and services
- Dealy Marketplace Self-service online deals marketplace where Irish local businesses (restaurants, beauty, leisure, events) subscribe to list promotional deals and vouchers, and consumers browse and purchase them across major cities including Dublin, Cork, Galway, and Limerick.
- Deal Newsletter Email newsletter that delivers curated, regularly updated deals and voucher offers to subscribing consumers across Irish cities.
Quantifiable outcome
- Keep 100% of sales revenue (vs competitors taking commission)
Companies that use Dealy Ireland
Customer profileNamed customers2 records
Segments2 records
Ideal customer profiles2 records
Dealy Ireland technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Dealy Ireland partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- WowchercorePrimary affiliate deal provider. All featured 'Partner Deal' listings on the site are sourced through Wowcher, with deals across restaurants, beauty, activities, holidays, and shopping. Users clicking deals are redirected to Wowcher's site for purchase and fulfillment.
- StripecorePayment processing provider for business subscription billing. Handles all payment transactions for the platform.
Scale indicators2 records
Recent moves5 records
Expansion highlights5 records
Dealy Ireland competitors and assessment
Company assessmentDirect peers
- LivingSocial: Original daily-deals marketplace co-mentioned by Dealy as an aggregated source. Operates the same localized deal marketplace model with merchant-funded offers across restaurants, beauty, activities, and travel.
- Dealrush: Daily-deals marketplace explicitly cited in Dealy's own positioning as one of the sources it aggregates. Closely comparable category player offering discounted local experience deals.
- Wowcher: UK-headquartered deal marketplace that is Dealy's primary affiliate content partner and operates the same daily-deals marketplace model across categories like restaurants, beauty, activities, and hotels. Most comparable because it is the actual upstream provider for Dealy's deal catalog.
- Pigsback: Long-running Irish daily-deals and voucher platform, historically a direct domestic competitor in the same niche (Irish consumers + Irish SMBs + restaurant/beauty/activity deals).
Broad incumbents
- Groupon: Global leader of the daily-deals category and the explicit competitor Dealy positions against ('no commission vs Groupon'). Operates a much larger marketplace across multiple countries including Ireland, but with a commission-based model.
Emerging players
- VoucherCodes Ireland: Irish voucher-code and discount aggregator targeting the same deal-seeking Irish consumer with retailer promo codes and cashback. Overlapping consumer segment and discount-discovery use case, though operating in codes rather than group deals.
- HotUKDeals: Community-driven UK deals and voucher aggregator that indexes discounted offers across merchants. Comparable as a deal-discovery destination serving deal-hunting consumers, though community-led rather than merchant-listed.
Regional players
- Pepper: Dutch daily-deals marketplace operating the same localized group-buying model for restaurants, beauty, and activities. Comparable business model and category focus but serves the Netherlands rather than Ireland.
- Scoopon: Australian daily-deals marketplace offering discounted local experience deals across restaurants, travel, beauty, and activities. Same group-buying DNA as Dealy but focused on Australia.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Dealy Ireland social profiles
Digital presenceDealy Ireland financial estimates
Financial estimateRevenue estimate
Valuation estimate
Dealy Ireland leadership team
Management profileNumber of profiles
Profiles1 record
Dealy Ireland funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Dealy Ireland M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Dealy Ireland
What does Dealy Ireland do?
Dealy.ie is an Irish online deals marketplace that connects local businesses with deal-seeking consumers. Businesses pay a flat monthly subscription (Starter €9, Plus €29, Pro €49) to list promotional offers across categories such as restaurants, beauty, leisure, and events in cities including Dublin, Cork, Galway, and Limerick. Consumers browse and purchase deal vouchers directly from businesses, with the platform operating on a no-commission model where businesses retain 100% of their revenue.
Is Dealy Ireland a public or private company?
Dealy Ireland is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Dealy Ireland founded?
Dealy Ireland was founded in 2015. It employs 1 to 10 people.
Where is Dealy Ireland based?
Dealy Ireland is headquartered in Dublin, Ireland, in the Europe region.
How does Dealy Ireland make money?
One revenue line is on record: business Subscription Plans.
Who are Dealy Ireland's main competitors?
Direct peers on record are LivingSocial, Dealrush, Wowcher and Pigsback. Groupon is listed as a broad incumbent. Emerging players are VoucherCodes Ireland and HotUKDeals. Regional players are Pepper and Scoopon.
Does Dealy Ireland have an API?
No public API is recorded for Dealy Ireland.
What industry is Dealy Ireland in?
Dealy Ireland's product category is Online Deals Marketplace. Its primary akta.pro industry code is BPAMAGAH, Price Comparison, Deals, Cashback & Loyalty Shopping Platforms.