Zierer

What Zierer does

ZIERER Karussell- und Spezialmaschinenbau GmbH & Co. KG is a German specialty manufacturer of custom amusement rides founded in 1930 and headquartered in Deggendorf, Germany. The company designs and produces roller coasters (Force Coaster, Dueling Reverse Coaster, Elevated Seating Coaster, Multi Seating Coaster, Tower Launch/Speed Coaster), Advanced Dark Rides, Fun Rides, Rundfahrgeschäfte (including the Drifter, Berg- und Talbahn, Flying Gondolas), Wave Swingers, and Major Rides for major theme parks and amusement parks worldwide. It is a wholly-owned operating subsidiary of the STREICHER Gruppe, a diversified German conglomerate with over 4,500 employees.

ZIERER's technical differentiation rests on a portfolio of proprietary mechanical and electrical innovations: a patented over-the-shoulder restraint system (schulterbügelfreies Rückhaltesystem), contactless magnetic disc launch systems, maintenance-free magnetic brakes, brake energy recovery systems, track-guided vehicles with pitch/roll/rotation for dark rides, integrated wear monitoring, and hydraulic storage cylinder restraint adjustment. The company operates a 3,400 m² in-house Polyester Studio with over 50 years of GFK (glass fiber reinforced plastic) component manufacturing experience under ISO 9001:2015 certification. The company is also certified to ISO 14001 (environmental management) and ISO 50001 (energy management), and the broader STREICHER Group/ZIERER entity offsets approximately 21% of its electricity demand through renewable sources.

Revenue is generated primarily through one-time custom manufacturing contracts with enterprise customers (SeaWorld, Universal Studios, Disneyland California, Merlin Entertainments, Chimelong Group, OCT, Europa Park, PortAventura, Plopsaland, Liseberg, Tobu Zoo, Nagashima Spaland, and others), supplemented by a recurring after-sales service stream that includes a 1,000-article spare parts warehouse, 24-hour express delivery, 24/7 emergency hotline, restoration services, and electrical control modernization for both ZIERER and third-party rides. Pricing is project-based and not publicly disclosed. Distribution runs through direct enterprise field sales from Deggendorf supported by regional representatives across Germany/Austria/Switzerland, Benelux/UK/Nordic/Poland, France, USA/Canada, Southeast Asia, and China, plus IAAPA Expo participation. Marketing includes organic social (YouTube, Facebook, Instagram, LinkedIn, Xing), downloadable brochures, and a corporate news channel.

Name

Zierer

Legal name

ZIERER Karussell- und Spezialmaschinenbau GmbH & Co. KG

Website

https://zierer.com

Company type

Private

Founded year

1930

Operating status

Operating

Headcount range

51–100 employees

Short description

ZIERER is a German specialty manufacturer (founded 1930, ~75 employees) that designs and builds custom amusement rides — roller coasters, dark rides, wave swingers, and fun rides — for major theme park operators worldwide, supported by proprietary magnetic drive and restraint technologies and an in-house GFK Polyester Studio. It is a wholly-owned subsidiary of STREICHER Gruppe.

Ownership category

akta.pro rank

Product category

Amusement Ride Manufacturing

NAICS

All Other Amusement and Recreation Industries (71399)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Water Park Equipment & Technology Suppliers (Slides, Pumps, Filtration, Ride Systems) (THAAABAK)

Keywords

• Amusement ride manufacturing
• Roller coasters
• Dark rides
• Family rides
• Carousel manufacturing

Headquarters

HQ city

Deggendorf

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Custom Amusement Ride Manufacturing: ZIERER designs and manufactures custom roller coasters, fun rides, major rides, dark rides, carousels, and wave swingers for amusement parks worldwide. Revenue is generated through one-time custom manufacturing projects rather than standardized products.
2. After-Sales Service and Maintenance: Comprehensive after-sales support including maintenance, spare parts supply (approximately 1,000 different articles in inventory), 24-hour express delivery, 24/7 emergency hotline, restoration services, and electrical control modernization for both ZIERER and third-party attractions.
3. Special Custom Machine Building: Custom machine building solutions tailored to specific customer requirements, beyond standard amusement ride production.
4. Polyester Studio Services: Manufacturing of high-quality single pieces or small series from glass fiber reinforced plastic (GFK), including design, modeling, lamination, and painting services.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels9 records

Core offering

ZIERER designs, engineers, and manufactures custom amusement rides — including roller coasters, Advanced Dark Rides, Wave Swingers, Fun Rides, Major Rides, and Round Rides (Drifter, Flying Gondolas, Dragon Boats, etc.) — for amusement and theme park operators worldwide. The company provides full turnkey delivery from concept and theming through manufacturing, commissioning, and lifetime after-sales service, including maintenance, spare parts, restorations, and control modernizations.

Differentiator

Problem solved

Functional benefit

Brands

• Polyester Studio: ZIERER's in-house polyester studio with over 50 years of experience in GFK (glass fiber reinforced plastic) component manufacturing, certified to ISO 9001:2015.

Products and services

• Roller Coasters (Achterbahnen) Custom-designed roller coasters targeted at family and theme park operators, including Force Coaster, Dueling Reverse Coaster, Elevated Seating Coaster, Multi Seating Coaster, Tower Launch Coaster, Tower Speed Coaster, and Vertical Drop Element variants. Used by major amusement parks worldwide.
• Advanced Dark Rides Track-guided dark rides with vehicles capable of pitch, roll, and rotation, offered in three layout sizes (Layout S, M, L). Targeted at family theme parks seeking immersive themed experiences (e.g., PAW Patrol, Ghostbusters).
• Wave Swinger (Wellenflieger) Classic rotating swing ride (carousel-type attraction) with custom theming; installed at Nagashima Spaland (Japan, replacing 1981 predecessor), Cigoland (France), and many other parks globally.
• Drifter Interactive round ride with airboat-style gondolas and curved LED lighting; manufactured in cooperation with Inno Heege GmbH. Sold to theme parks including Tobu Zoo (Japan) and Chessington (UK).
• Fun Rides Family-oriented fun rides including Familienfreifallturm (family freefall tower), Kontiki, and Riesenrad (Ferris wheel) for amusement and theme parks.
• Round Rides (Rundfahrgeschäfte) Family round rides including Berg- und Talbahn (switchback railway), Dragon Boats, Jet Skis, Flying Gondolas (with hydraulic joystick height control), and Kinderflieger (children's helicopter ride).
• Major Rides — Star Shape High-capacity major ride with star-shaped layout and brake energy recovery system, designed for theme parks seeking centerpiece attractions.
• After-Sales Service & Restorations Lifetime after-sales service including maintenance, spare parts supply (~1,000 SKU warehouse), 24-hour express delivery, 24/7 emergency hotline, ride restorations, and electrical control modernizations for both ZIERER and third-party attractions.
• Polyester Studio (GFK Manufacturing) In-house 3,400 m² polyester studio with over 50 years of experience in GFK (glass fiber reinforced plastic) component manufacturing via hand lamination, ISO 9001:2015 certified; produces theming, decoration, figures, and small-batch GFK parts for both ZIERER rides and external industrial customers.
• Custom Machine Building (Sonderanfertigungen) Custom-engineered machinery and special fabrications tailored to specific customer requirements beyond standard amusement ride production.

Quantifiable outcome

• Many rides operate for 40+ years with minimal maintenance
• +2 more outcomes

Named customers20 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature10 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Leisure Expert GroupcoreStrategic or Co-development PartnerPartnership for Advanced Dark Ride concept development. The Leisure Expert Group provides protected concept information and designs for ZIERER's Advanced Dark Ride product line, including Farm Frenzy, Cretar, Dino Scan, Music Festival, Merlin's Quest, and Ragnarok themes.
• Inno Heege GmbHminorStrategic or Co-development PartnerManufacturing cooperation for Drifter attraction. Inno Heege GmbH partners with ZIERER for the production of the Drifter ride, combining ZIERER's ride design expertise with Inno Heege's manufacturing capabilities.
• KCAcoreStrategic or Co-development PartnerKCA is acknowledged as a valuable partner in the Nagashima Spaland Wave Swinger project, contributing to the realization of the attraction replacement.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Premier Rides: US-based manufacturer of roller coasters and launch coasters for major North American theme parks. Competes with ZIERER's coaster line for US operator projects (e.g., Morey's Piers, SeaWorld).
• Mack Rides: German family-owned manufacturer of roller coasters, dark rides and theme park attractions. Closest geographic and product overlap with ZIERER, including shared focus on family coasters (e.g., YoungStar class) and operates Europa-Park as a captive reference customer.
• Zamperla: Italian global manufacturer of amusement rides including family coasters, spinning rides and flat rides. Competes head-to-head with ZIERER for theme park contracts worldwide.
• Gerstlauer Amusement Rides: German coaster and family ride manufacturer known for compact spinning coasters and Euro-Fighter models. Direct competitor in the small-to-mid coaster segment where ZIERER's Force Coaster competes.
• Vekoma: Dutch manufacturer of family coasters, suspended coasters and custom dark rides. Direct competitor to ZIERER in the same family-ride segment, serving the same global theme park operator customer base.
• Intamin Amusement Rides: Liechtenstein-based large-scale ride manufacturer producing launch coasters, drop towers and water rides. Competes for major park contracts, including launch coaster opportunities against ZIERER's Tower Launch Coaster.
• S&S Worldwide: US manufacturer of amusement and thrill rides including coasters, drop towers and pneumatic rides. Competes with ZIERER globally, particularly in the US market.
• Maurer Rides: German manufacturer of rides including spinning coasters, observation wheels and tracked rides. Direct German peer overlapping with ZIERER's product portfolio.
• Bolliger & Mabillard: Swiss manufacturer of steel roller coasters and related ride systems. Competes for the larger custom coaster segment of the same theme park RFPs ZIERER participates in.
• Metallbau Emmeln: German manufacturer of custom amusement rides and special machines for theme parks. Closely comparable to ZIERER's "Spezialmaschinenbau" positioning and serves similar European parks.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCOHuZpgaI3H41LXJihRMkmA
• Facebookfacebook.com/zierer
• LinkedInlinkedin.com/company/zierer
• Instagraminstagram.com/ziererrides

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Zierer