Winning Post Productions

What Winning Post Productions does

Winning Post Productions is a privately held video production and post-production company headquartered in Hobart, Tasmania, Australia, operating for over 25 years with a team of 11-50 professionals. Its core offering is end-to-end video services spanning television commercials, promotional and training videos, feature films, documentaries, and multi-camera live streaming, delivered from four Avid Media Composer Suites, an Adobe Creative Suite graphics/effects pipeline, and an 8x16 metre pack-shot studio with chroma key capability. The company also operates a legacy-format video duplication service (VHS, Betacam, MiniDV, DVCAM, Digital Betacam, HDD camcorders) transcoded to DVD, Blu-Ray, or digital file, and holds what it describes as the largest independent library of electronic visual material covering Tasmania's culture, heritage, industry, and people.

The business model combines project-based professional services (production, post-production, duplication, Parliament streaming) with one-time library sales of titles such as "Tasmania The Video" (over 50,000 copies sold), and subscription/managed-service revenue through the TVPC internet-TV platform that enables web distribution and commercialisation of client video content. Customers span advertising agencies (Clemenger Tasmania), federal/state government (Parliament of Tasmania, CSIRO, Crown Commercial), corporations (Incat, Komatsu), cultural and education institutions (MONA, University of Tasmania, State Cinema), and non-profits (Anglicare), with delivery handled via direct enterprise relationships from its Hobart headquarters. The team's industry recognition includes a Silver Logie Award, USA Golden Eagle Award, AFI shortlist appearance, CableACE Awards, and an International Emmy nomination, providing the company's principal competitive credentials in a regional market. No external funding rounds, public listings, M&A activity, or AI/ML capabilities are disclosed in the available data.

Name

Winning Post Productions

Legal name

Winning Post Productions

Website

https://winningpost.tv

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Winning Post Productions is an Australian video production and post-production company based in Hobart, Tasmania, serving advertising agencies, government departments, corporations, and independent producers with commercials, documentaries, training videos, and streaming services since the early 1990s.

Ownership category

akta.pro rank

Product category

Video Production Services

NAICS

Teleproduction and Other Postproduction Services (512191), Motion Picture and Video Production (51211), Other Motion Picture and Video Industries (512199), Motion Picture and Video Industries (5121)

SIC

Services-Motion Picture & Video Tape Production (7812), Services-Allied To Motion Picture Distribution (7829), Television Broadcasting Stations (4833)

akta.pro primary industry

Post-Production Facilities & Suites (Edit/Color/Sound Stages) (MPADAGAI)

akta.pro secondary industries

Post-Production Facilities & Stage Services (Edit Suites, Screening Rooms) (MPAHAAAJ), Offline/Online Editorial (Picture Editing) (MPAHAAAA), Post-Production (Editorial, Color, Online Finishing) (MPAAAMAB), Video Production & Post-Production (BPAFAIAB), Production & Talent Services (Casting, Crew, Production Management) (MPAAAMAF)

Keywords

• Video production services
• Post-production editing
• Television commercials production
• Video duplication services
• Internet TV platform

Headquarters

HQ city

Hobart

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Video Production Services: Production and post-production of television commercials, promotional and training videos, feature films, and documentaries using Avid Media Composer and Adobe Creative Suite
2. Studio Facility Rental: Rental of 4 Avid Media Composer editing suites and 8x16 metre pack shot studio with Chroma Key capabilities
3. Video Library Sales: Sales of DVD titles including Tasmania The Video, Tasmanian Tiger, Port Arthur, and other regional documentary content
4. Duplication Services: Transfer and duplication services converting various tape formats to DVD, digital files, or Blu-Ray
5. Parliament Streaming Services: Multi-camera television coverage and streaming services for Parliament of Tasmania
6. TVPC Platform Services: Internet TV platform for managing, protecting, distributing and commercialising video content

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Winning Post Productions provides end-to-end video production and post-production services for television commercials, promotional and training videos, feature films, and documentaries. The company operates four Avid Media Composer editing suites, an 8x16 metre pack shot studio with chroma keying, video duplication services across legacy and digital tape formats, the TVPC Internet TV platform for web distribution, and multi-camera streaming for the Parliament of Tasmania.

Product overview

Winning Post Productions is a video production and post-production company offering a unified suite of services rather than a modular software platform. The core offering consists of video production and studio facilities (4 Avid Media Composer Suites, Adobe Creative Suite, and an 8x16 metre pack shot studio), complemented by an extensive video library featuring Tasmania-related documentary titles. Additional services include TVPC, an Internet TV platform for web content distribution, and video duplication services supporting multiple legacy and digital formats. The portfolio also includes specific documentary titles such as Tasmania The Video (the flagship souvenir production with over 50,000 copies sold), The Crystal Ocean (Antarctica trilogy), Port Arthur Unravelling the Truth, and The Devil's Playground.

Differentiator

Problem solved

Functional benefit

Products and services

• Video Production and Studio Facilities Full-service video production and post-production facilities including 4 Avid Media Composer Suites (ranging from basic offline to full broadcast specification online), Adobe Creative Suite for graphics and effects, and an 8x16 metre pack shot studio with lights, autocue, and hard cyclorama on three walls for Chroma Keying. Targeted at independent producers, advertising agencies, federal and state government departments, corporations, and private companies.
• Video Sales and Library Sales of DVD titles from the largest independent library of electronic visual material covering Tasmania, its culture, heritage, industry, and people. Titles include Tasmania The Video, The Tasmanian Tiger, Port Arthur Unravelling the Truth, The Crystal Ocean, See Tasmania, The Devil's Playground, Tasmania History, Tall Ships and Maritime History, and motoring and aviation titles.
• TVPC Internet TV Platform Internet TV platform that enables organisations to communicate directly with their audiences 24/7 through high-quality broadband audio-visual content over the internet. Provides a comprehensive solution for managing, protecting, distributing, and commercialising videos. Targeted at organisations needing web video content distribution.
• Video Duplication Services Transfer and duplication services converting content from VHS, VHS-C, S-VHS, Betamax, Video 8, Hi-8, Digital 8, 1 inch, U-matic, Betacam SP, Mini DV, DVCAM, DVC-Pro, Digital Betacam, and most HDD camcorders to multiple DVD duplicators, digital files, or Blu-Ray disk for HD footage. Targeted at organisations with archival and legacy video assets.
• Parliament of Tasmania Streaming Services Multi-camera television coverage operated by Winning Post Productions for the Parliament of Tasmania, delivering high-definition pictures to servers and media rooms from the House of Assembly, Legislative Council, and Committee Rooms for internet streaming and media outlet feeds. Targeted at parliamentary and government clients requiring live legislative coverage.

Quantifiable outcome

• Over 50,000 copies sold of Tasmania The Video
• +1 more outcomes

Named customers15 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Visual Domain: Australian video production and post-production services company serving advertising, corporate and government clients with editing and finishing capabilities — closely aligned with Winning Post's commercial, promotional and training video offering.
• Hoodlum Entertainment: Australian film, television and digital content producer with award-winning drama and documentary output — comparable to Winning Post in television production pedigree and Emmy/award-nominated work.
• 8com: Adelaide-based production and post-production company serving corporate, government and broadcast clients with editing, motion graphics and finishing — a regional Australian peer with similar horizontal service positioning.
• Ramus Productions: Sydney-based production company producing television commercials, corporate videos and branded content — directly comparable to Winning Post's commercial and corporate production work.
• Gorilla Blue: Australian production company producing broadcast commercials, branded content and digital video — directly comparable to Winning Post's television commercial and promotional video production focus.
• Cutting Edge: Leading Australian post-production house offering editing, visual effects, color grading and finishing for film, television and advertising — directly comparable to Winning Post's Avid-based editing suites and broadcast-grade finishing work.

Broad incumbents

• ITV Studios Australia: Australian arm of a global production group producing entertainment, drama and factual television — a broad incumbent overlapping with Winning Post's television and documentary capabilities.
• NEP Group: Global broadcast services and outside broadcast provider with Australian operations supporting live multi-camera coverage — comparable to Winning Post's Parliament of Tasmania multi-camera streaming mandate at significantly larger scale.
• Fremantle Australia: Major global production and distribution group with significant Australian operations across television, drama and factual programming — a much larger incumbent operating in Winning Post's documentary and television space.

Regional players

• Clemenger BBDO (and group agencies): Major Australian advertising network that both buys production services from houses like Winning Post and competes for creative/production budgets — a regional buyer/adjacent peer listed among Winning Post's actual clients (Clemenger Tasmania).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/winningposthobart
• LinkedInlinkedin.com/company/winning-post-productions

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Winning Post Productions