What Visual Domain does

Visual Domain is a Melbourne-headquartered, full-service video production agency operating as a wholly-owned subsidiary of News Corp Australia. Founded in 2009, the company delivers end-to-end video content — spanning live action filming, 2D/3D/hybrid animation, motion graphics, VFX, stop motion, drone videography, live streaming, and post-production — from in-house studios in Melbourne and Sydney staffed by 80+ creatives. It serves 330+ clients annually across 164 industries, including enterprise customers such as News Corp Australia, Football Australia, Taste.com.au, NAB, MYOB, Jetstar, Medibank, Suncorp, REA Group, Bupa, and SEEK, producing 450+ videos per month and 85,000+ videos cumulatively over its 15+ year operating history.

The company's underlying technology stack combines a proprietary cloud-based Client Hub platform for project management, asset delivery, and client collaboration with a Growth Intelligence Centre for data-driven creative strategy, and integrates third-party capabilities from Vudoo (interactive video) and Visuo (AI-personalised video). Its GTM motion is enterprise field sales: direct outreach, website brief submission, and inbound referrals amplified through the News Corp ecosystem, supported by case-study-led content marketing across website, LinkedIn, Instagram, and YouTube. The business model blends project-based professional services billing (scoped per engagement, with terms ranging from 100% upfront to 50/50 split) with a recurring revenue layer via Production Packs — prepaid credit bundles valid for 12 months that lock in agency rates for repeat clients. Leadership includes founder and CEO Renece Brewster, Chief Innovation Officer Netanel Teicher, and Owner/Director Daniel Goldstein.

Name

Visual Domain

Legal name

Visual Domain Australia Pty Ltd

Website

https://visualdomain.com.au

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

51–100 employees

Short description

Visual Domain is an Australian full-service video production agency, owned by News Corp Australia, delivering live action, animation, and post-production content to 330+ enterprise and mid-market clients across 164 industries from studios in Melbourne and Sydney.

Ownership category

akta.pro rank

Product category

Video Production Services

NAICS

Motion Picture and Video Production (51211), Postproduction Services and Other Motion Picture and Video Industries (51219)

SIC

Services-Motion Picture & Video Tape Production (7812), Services-Allied To Motion Picture Production (7819)

akta.pro primary industry

VFX Supervision & On-Set VFX Services (MPAHABAA)

Keywords

• Video production services
• Corporate video production
• Animation and motion graphics
• Branded video content
• Social video content

Headquarters

HQ city

Melbourne

HQ country

Australia

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Video Production Services (Project-based): Full-service video production billed per project or job, encompassing creative development, pre-production, production (filming/animation), and post-production. Fees are quoted based on scope, with payment terms ranging from 100% upfront to split payments (50/50 on commencement and completion). Additional services (extra hours, scope changes) are charged at Hourly Rates.
2. Production Packs (Prepaid Credits): Prepaid credit bundles purchased by clients to lock in discounted rates for agency services over a 12-month validity period. Production Pack Credits are applied at a rate of one credit per $1 of fees, providing a cost-efficiency incentive for recurring clients.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Visual Domain is a full-service Australian video production agency delivering end-to-end content from creative development through live action filming, 2D/3D/hybrid animation, motion graphics, VFX, post-production, and delivery. Services are sold per project and bundled through prepaid Production Pack credits, with all production managed in-house across Melbourne and Sydney studios and supported by a proprietary Client Hub platform.

Product overview

Visual Domain is a full-service video production agency offering end-to-end video production services across live action, animation, and professional videography. The core offerings are Live Action (brand storytelling, explainer videos, TV commercials, social content, testimonials, corporate videos), Animation (in-house 2D, 3D, hybrid animation, motion graphics, stop motion, VFX), and Videography (corporate, event, product, testimonial production). These are supported by specialised add-on modules including Drone Videography, Live Streaming, Social Video Content, Corporate Videography, and Training Videos. Two AI-powered enhancements—Interactive Video (powered by Vudoo) and Personalised Video (powered by Visuo)—add interactive non-linear storytelling and AI-driven personalisation at scale. The company operates a cloud-based Client Hub platform for project management and delivery, and provides 24-hour turnaround on select projects. Founded in 2009 and backed by News Corp, Visual Domain serves 330+ Australian clients annually across 164 industries with 80+ expert creatives.

Differentiator

Problem solved

Functional benefit

Products and services

• Live Action Video Production End-to-end live action video production service for businesses, including brand storytelling, explainer videos, product videos, TV commercials, social media content, testimonials, and corporate event coverage. Produced by in-house directors of photography and camera operators across Melbourne and Sydney studios.
• Animation Production Full-service in-house animation studio delivering 2D animation, 3D animation, hybrid animation combining live action with animation, motion graphics, stop motion, and visual effects. Designed for businesses needing animated content to simplify complex ideas and captivate audiences.
• Professional Videography Professional videography services for businesses including corporate videography, event coverage, product showcases, testimonials, and case studies. Provided by skilled Camera Operators and Directors of Photography in Melbourne and Sydney.
• Interactive Video Interactive, non-linear storytelling video production service that adds clickable elements, decision branches, or embedded actions into video content, turning passive viewing into active engagement. Delivered through partnership with the Vudoo platform and effective for product demonstrations, training content, and personalised sales content.
• Personalised Video AI-powered personalised video production service that tailors content to individual viewers at scale, driving deeper engagement and faster campaign results. Delivered through partnership with the Visuo platform.

Quantifiable outcome

• 847 videos produced for Taste.com.au, driving 260% branded content performance increase and 27M views on Coles branded content contributing to $7.4M annual revenue.
• +5 more outcomes

Named customers22 records

Segments9 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability6 records

Feature6 records

Partnerships

Five partnerships are on record, tiered flagship, core and minor.

• RollerflagshipStrategic or Co-development PartnerRoller is a production management and event technology platform. Visual Domain partnered with Roller and News Corp to create 80+ animated video assets for the News Corp Australia D_Coded event across Sydney and Melbourne. Roller provided event technology infrastructure while Visual Domain delivered the creative animation work, integrating live event presentations and product announcements for Intent Connect.
• Medium Rare ContentflagshipStrategic or Co-development PartnerMedium Rare Content is a content marketing and production agency. Visual Domain partnered with Medium Rare Content to co-produce the 1800-GO-FULL-FLYBUYS campaign — a 6-episode social-first series for FlyBuys. Visual Domain provided video production and creative execution while Medium Rare Content contributed content strategy and editorial direction.
• VudoocoreTechnology or IntegrationVudoo is an interactive video platform. Visual Domain delivers interactive, non-linear storytelling video experiences to clients through its partnership with Vudoo. This enables clickable decision branches, embedded actions, and interactive product demonstrations that elevate audience intent and shorten sales cycles — particularly effective for product, training, and personalised sales content.
• JTB StudiosminorImplementation/ SI/ Consulting PartnerJTB Studios is credited as the web design partner responsible for Visual Domain's website design and development (listed as 'Powered by JTB Studios' in the site footer). This is a vendor/contractor relationship for digital production services.
• Taste.com.auflagshipChannel Partner/ Reseller/ DistributorTaste.com.au is a long-term production client (since 2019) and distribution partner. Visual Domain produces scalable recipe and food content for Taste.com.au that is distributed across Taste's owned channels (website, social media) and commercial partnerships (including Coles branded content generating $7.4M annual revenue). This is a production client relationship where Visual Domain serves as the video production engine for Taste's content needs.

Scale indicators16 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Lemonlight: Lemonlight is a US-based full-service video production agency serving brands and enterprises with a hybrid in-house/creator network model. It is directly comparable to Visual Domain's enterprise-focused, end-to-end live-action and animation production offering.
• Yum Yum Videos: Yum Yum Videos is an animation-focused production agency specialising in explainer and animated brand videos. It overlaps directly with Visual Domain's animation studio offering for SMB and mid-market clients.
• Switch Video: Switch Video is a corporate video production agency producing explainer, brand, and product videos for enterprise clients. Its full-service model and corporate focus make it a direct comparable to Visual Domain's Live Action and Animation lines.
• 90 Seconds: 90 Seconds is a global video production platform connecting brands with vetted creators and agencies across APAC, including Australia. Its marketplace-plus-managed-service model competes for the same enterprise video budgets Visual Domain serves.
• Demo Duck: Demo Duck is a video production agency focused on explainer, animated, and brand videos for B2B clients. Its service mix and target buyer closely mirror Visual Domain's animation and explainer business.

Broad incumbents

• Vidyard: Vidyard is a video hosting, analytics, and AI-personalisation platform with attached production services for sales and marketing teams. It competes with Visual Domain's interactive/AI-personalised video offerings and broader content programs as part of a wider video SaaS portfolio.
• MediaMonks (Monks): MediaMonks is a global digital content production and experience company operating across video, creative, and media at enterprise scale. It is a broader incumbent competing for the same large enterprise video mandates Visual Domain targets, with a much wider service portfolio.
• Wistia: Wistia is a video hosting and analytics platform serving business marketers, with adjacent production and studio services. It overlaps Visual Domain's corporate video and training video categories as part of a broader SaaS-led offering.

Regional players

• The Faction Group: The Faction Group is an Australian content production and creative agency producing brand, TVC, and digital video content for enterprise clients. It competes regionally for the same Australian enterprise video briefs Visual Domain serves.
• Sandbox Studios: Sandbox Studios is an Australian full-service video and animation production agency serving brands across Melbourne and Sydney. It is a regional peer offering comparable live action, animation, and post-production services in the same domestic market.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCTJ9cFE29hBPEpdxX1kZ2nw
• LinkedInlinkedin.com/company/visualdomain
• Instagraminstagram.com/visual.domain
• Xx.com/visualdomain

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Visual Domain