Binori
Binori operates a single 4-star luxury boutique hotel in Ahmedabad, India, offering five room categories, two banquet halls, a multi-cuisine restaurant and cafe, and a spa, serving leisure travelers, business guests, and wedding and corporate event clients.
- Company typePrivate
- Founded2018
- HeadquartersAhmedabad, India
- Headcount51–100
- GTM typeB2C
- OfferingServices
What Binori does
Binori is a privately held boutique hotel operator incorporated as Binori Hotels Private Limited, headquartered in Ahmedabad, Gujarat, India. The company operates a single 4-star luxury boutique property on S.G. Highway in Thaltej, leveraging Ahmedabad's positioning as India's first UNESCO World Heritage City to target heritage-tourism leisure travelers, business travelers, and event/wedding guests. The property offers five room categories — Club Room, Supreme Room, Premium Room, King Suite, and Queen Suite — ranging from 320 to 825 sq ft, alongside two banquet halls (Saachi Hall and Sarvam Hall) with combined capacity up to 350 guests, an on-site Spa & Wellness center, and two food and beverage outlets: Pol 21 multi-cuisine restaurant and Cafe Patio coffee shop.
The underlying technology stack is modest: the SwiftBook booking platform is integrated on the company's website for direct reservations with real-time availability, complemented by distribution on TripAdvisor, Google Hotels, and Goibibo, plus WhatsApp-based inquiry handling segmented by department (reservations, events, dining). Rooms feature standard modern amenities — complimentary high-speed WiFi, LED Smart TVs, in-room breakfast, and king beds — with no proprietary technology or AI/ML features disclosed. The company has no mobile app, no SDK or API offering, and no integration partnerships beyond SwiftBook.
Binori's business model is operationally diversified across four revenue streams — room bookings (primary), food and beverage, banquet and event services, and spa — with seasonal pricing (peak November 15 to March 31) and a strict tiered cancellation policy. Distribution runs through direct website, OTAs, walk-ins, and WhatsApp. The company is family-owned under the Binori Group (founded 1975 by Kailash Sharma in steel and construction), is bootstrapped with no disclosed institutional funding, employs 51–100 people, and operates exclusively in Gujarat with no stated geographic expansion plans.
Binori firmographics
Firmographics- Name
- Binori
- Legal name
- BINORI HOTELS PRIVATE LIMITED
- Website
- https://binorihotels.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Binori operates a single 4-star luxury boutique hotel in Ahmedabad, India, offering five room categories, two banquet halls, a multi-cuisine restaurant and cafe, and a spa, serving leisure travelers, business guests, and wedding and corporate event clients.
- Ownership category
- akta.pro rank
Binori industry classification
Industry- Product category
- Boutique Hotels
- NAICS
- Hotels (except Casino Hotels) and Motels (72111)
- SIC
- Hotels & Motels (7011), Retail-Eating & Drinking Places (5810)
- akta.pro primary industry
- Private House Hotels & Small Luxury Inns (THAGADAL)
- akta.pro secondary industry
- Resort-Area Full-Service Hotels (Non–All-Inclusive) (THAGAAAD)
Keywords
Where Binori is headquartered
LocationHeadquarters
- HQ city
- Ahmedabad
- HQ country
- India
- HQ region
- Asia
Offices1 record
Markets served
Binori business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain
Revenue model
- Room Bookings: Primary revenue stream from hotel room reservations across five room categories: Club Room, Supreme Room, Premium Room, King Suite, and Queen Suite. Revenue is generated through direct website bookings, online travel agencies, and walk-in guests with peak season pricing from November to March.
- Food & Beverage: Revenue from Pol 21 multi-cuisine restaurant and Cafe Patio coffee shop. Includes daily breakfast service, multi-cuisine dining, signature dishes, and beverage offerings. Special dining events and seasonal culinary promotions drive additional revenue.
- Banquet & Event Services: Revenue from hosting weddings, engagements, receptions, corporate events, and social gatherings in Saachi Hall and Sarvam Hall banquet spaces. Includes event planning, catering, and venue rental with capacity up to 350 guests.
- Spa & Wellness Services: Revenue from spa services including signature therapies, massages, rejuvenating treatments, and holistic wellness services
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Peak Season Cancellation (Nov 15 - Mar 31) |
| Other | Pay-as-you-go | Off-Peak Cancellation (Apr 1 - Nov 14) |
| Unit Pricing | Pay-as-you-go | Extra Bed/Mattress |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels7 records
Binori product offering
Product offeringCore offering
Binori is a 4-star luxury boutique hotel in Ahmedabad offering accommodation across five room categories (Club Room, Supreme Room, Premium Room, King Suite, Queen Suite). The property operates two food and beverage outlets (Cafe Patio coffee shop and Pol 21 multi-cuisine restaurant), two banquet halls (Saachi Hall and Sarvam Hall) for events, and an on-site Spa & Wellness center.
Product overview
Binori is a boutique hotel offering a unified hospitality experience centered around its accommodation and dining services. The hotel provides five distinct room categories (Club Room, Supreme Room, Premium Room, King Suite, and Queen Suite) as core lodging products, complemented by Food & Beverage offerings including Cafe Patio (coffee shop) and Pol 21 multi-cuisine restaurant. Event hosting capabilities include two banquet halls: Saachi Hall and Sarvam Hall. Additional wellness services are provided through the on-site Binori Spa & Wellness center. The products work together to deliver a comprehensive luxury hospitality experience for both leisure and business travelers.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- 4.8 star rating from 900+ reviews across major platforms
- +1 more outcomes
Companies that use Binori
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles3 records
Binori technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Binori partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- SwiftBookcoreSwiftBook is the booking platform integration used by Binori for online room reservations. It provides real-time availability, multiple room selection, and booking confirmation functionality embedded directly on the hotel's website.
Scale indicators5 records
Recent moves5 records
Expansion highlights3 records
Binori competitors and assessment
Company assessmentBroad incumbents
- Taj Hotels (IHCL): India's largest luxury hotel chain with presence in Ahmedabad; overlaps with Binori in the upper-upscale and luxury boutique positioning, banquets, and heritage/leisure guest segments.
- Hyatt Regency Ahmedabad: International branded full-service hotel operating in Ahmedabad; overlaps with Binori on business-travel segment, banquets, F&B, and premium amenities (smart TVs, WiFi).
- ITC Hotels: Major Indian luxury and premium hotel chain; comparable in full-service rooms, F&B, banquets, and spa offerings at the upper-upscale tier.
- Radisson Blu Hotel Ahmedabad: International full-service hotel in Ahmedabad; competes for the same premium leisure and corporate guest segments with overlapping F&B and banquet facilities.
- Courtyard by Marriott Ahmedabad: International upper-upscale hotel in Ahmedabad; directly comparable on business-travel guest mix, banquet/event hosting, and F&B revenue diversification.
- Ginger Hotels (IHCL): Indian limited-service hotel chain with properties in Ahmedabad; comparable in city lodging offering, though positioned at a lower price point than Binori's boutique luxury tier.
- Lemon Tree Hotels: Pan-Indian mid-scale and upper-midscale hotel chain operating in Ahmedabad; comparable in product (rooms, F&B, banquets) and mid-market business/leisure segments, though at broader scale.
Direct peers
- The Fern Hotels & Resorts: Indian upscale and boutique hotel chain focused on full-service hotels with eco-friendly positioning; closely comparable business model in mid-to-upper upscale rooms, banquets, and F&B.
- The House of MG: Heritage boutique hotel in Ahmedabad's old city, comparable to Binori in category (4-star boutique heritage stay), city, and leisure-tourism target segment.
Regional players
- Welcomhotel by ITC Hotels: Full-service Indian hotel brand in Ahmedabad; comparable on rooms, banquets, F&B, and the upper-upscale leisure/business guest overlap with Binori.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Binori social profiles
Digital presenceBinori financial estimates
Financial estimateRevenue estimate
Valuation estimate
Binori leadership team
Management profileNumber of profiles
Profiles1 record
Binori funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Binori M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Binori
What does Binori do?
Binori is a 4-star luxury boutique hotel in Ahmedabad offering accommodation across five room categories (Club Room, Supreme Room, Premium Room, King Suite, Queen Suite). The property operates two food and beverage outlets (Cafe Patio coffee shop and Pol 21 multi-cuisine restaurant), two banquet halls (Saachi Hall and Sarvam Hall) for events, and an on-site Spa & Wellness center.
Is Binori a public or private company?
Binori is a private company. It is classified as family owned and is currently operating.
When was Binori founded?
Binori was founded in 2018. It employs 51 to 100 people.
Where is Binori based?
Binori is headquartered in Ahmedabad, India, in the Asia region.
How does Binori make money?
Four revenue lines are on record. Room Bookings are the primary driver. The others are food & Beverage, banquet & Event Services and spa & Wellness Services.
Who are Binori's main competitors?
Broad incumbents on record are Taj Hotels (IHCL), Hyatt Regency Ahmedabad, ITC Hotels, Radisson Blu Hotel Ahmedabad, Courtyard by Marriott Ahmedabad, Ginger Hotels (IHCL) and Lemon Tree Hotels. Direct peers are The Fern Hotels & Resorts and The House of MG. Welcomhotel by ITC Hotels is listed as a regional player.
Does Binori have an API?
No public API is recorded for Binori.
What industry is Binori in?
Binori's product category is Boutique Hotels. Its primary akta.pro industry code is THAGADAL, Private House Hotels & Small Luxury Inns, with a secondary code of THAGAAAD, Resort-Area Full-Service Hotels (Non–All-Inclusive). Its NAICS code is 72111 and its SIC code is 7011.