Temashop

What Temashop does

Temashop ApS is a Danish e-commerce retailer founded in 2009 and headquartered in Fredericia, Denmark. The company sells costumes, costume accessories, party decorations, themed party supplies, licensed merchandise, toys, and novelty gifts, organized across its catalog by occasion (Halloween, Fastelavn, Oktoberfest, student graduation, birthdays, weddings, baptisms, baby showers), demographic (children and adults), and theme. It self-claims to operate the largest costume assortment in the Nordic region, with 60,000+ product SKUs and 700,000+ costume units, and reports a 500,000+ customer base and 30,000+ verified reviews at 4.5 out of 5 stars.

The storefront runs on a Magento-based commerce platform (frontend theme awd_live/temashop_new) and operates four country-level web properties: temashop.dk, temashop.no, temashop.se, and temashop.fi, covering Denmark, Norway, Sweden, and Finland. Fulfillment is anchored at a Fredericia warehouse that supports 1-day delivery for orders placed before 19:00, with a secondary remote warehouse (Fjernlager) covering 3-7 day delivery beyond the local catchment, plus click-and-collect pickup at the Fredericia site. There is no native mobile app, no B2B channel, and no marketplace presence disclosed.

Commercially, Temashop is a direct-to-consumer B2C retailer with a one-time-purchase (no subscription) unit-pricing model, free shipping above a 599-699 DKK threshold, a 30-day return policy, a 100% price match guarantee, and product pricing ranging from ~19 kr accessories to 249 kr+ costumes. Customer service is delivered by phone, chat, and email by the in-house team (customer service hours Monday-Friday 9-16). The company is privately held with no disclosed institutional investors, funding rounds, M&A activity, parent entity, or named management team, and operates as an active going concern with no public listing.

Name

Temashop

Legal name

Temashop ApS

Website

https://temashop.dk

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

51–100 employees

Short description

Temashop is a privately held Danish e-commerce retailer founded in 2009 that sells costumes, costume accessories, party decorations, and licensed merchandise to individual consumers across Denmark, Norway, Sweden, and Finland via localized .dk, .no, .se, and .fi storefronts.

Ownership category

akta.pro rank

Product category

Costume and Party Supplies Retail

NAICS

Gift, Novelty, and Souvenir Retailers (459420), Clothing and Clothing Accessories Retailers (458110)

SIC

Retail-Apparel & Accessory Stores (5600), Retail-Hobby, Toy & Game Shops (5945)

akta.pro industry

PRIMARYCRALAJAD

Seasonal & Holiday Gifts & Decor Retail

Consumer Products & Retail/Specialty Retail (Hobby, Books, Office, Pet, Toys)/Gift, Novelty & Souvenir Retail

SECONDARYCRAIACAD

Seasonal, Holiday & Party Home Décor Retail

Consumer Products & Retail/Home & Furniture Retail/Home Décor & Accessories Retail

Keywords

• Costume retail
• Party supplies
• Costume accessories
• Licensed merchandise
• Theme party decorations

Headquarters

HQ city

Fredericia

HQ country

Denmark

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Product Sales (B2C E-commerce): Direct-to-consumer online retail of costumes, accessories, party supplies, and merchandise. One-time product purchase model. Revenue derived from product margin on individual SKUs across categories including costumes, decorations, colored contact lenses, makeup, and licensed merchandise.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Temashop is a Danish e-commerce retailer that sells costumes, costume accessories, party decorations, theme party supplies, licensed character merchandise, and toys directly to consumers via its own web stores under the temashop.dk, .no, .se, and .fi domains. Orders are fulfilled from a Fredericia warehouse with 1-day delivery on local stock and a click-and-collect pickup option. The catalog spans over 60,000 SKUs including 10,000+ costume variants, covering occasions such as Halloween, Fastelavn, student parties, Oktoberfest, birthdays, weddings, and baptisms.

Product overview

Temashop is a Danish e-commerce company (since 2009) specializing in costumes, dress-up clothing, and party supplies. The company operates as an online marketplace with over 60,000 product SKUs and claims to be Denmark's largest costume retailer. The core offering includes costumes (Kostumer) as the primary product category, supplemented by costume accessories (Kostumetilbehør) such as colored contact lenses, face paint, liquid latex, wigs, masks, and makeup. The company also offers merchandise featuring licensed characters (Disney, Pokemon, Harry Potter, etc.), party decorations (Pynt og festartikler), theme party supplies (Temafest), toys (Legetøj), and novelty gifts (Gaver & gadgets). Products are available for children and adults, covering occasions like Halloween, Fastelavn, student parties, Oktoberfest, and various celebration events.

Differentiator

Problem solved

Functional benefit

Products and services

• Kostumer (Costumes) Extensive range of dress-up costumes for children and adults covering occasions such as Halloween, Fastelavn, student parties, Oktoberfest, and theme parties. Includes licensed character costumes (Disney, Harry Potter, Wednesday, Paw Patrol, etc.) and generic categories like superheroes, pirates, animals, and historical costumes.
• Kostumetilbehør (Costume Accessories) Accessories to complement costumes including wigs, colored contact lenses, face paint, liquid latex, makeup products, props, teeth (zombie teeth, bunny teeth), ears (animal ears, wolf ears, bear ears, bunny ears), crowns, tiaras, and special effects makeup tools.
• Farvede Kontaktlinser (Colored Contact Lenses) Color-changing cosmetic contact lenses without prescription for costumes and parties. Includes Halloween-themed lenses (zombie, vampire, monster designs) and UV-reactive lenses in various colors.
• Flydende Latex (Liquid Latex) Skin-safe liquid latex for creating wounds, scars, and artificial skin effects for Halloween and costume makeup.
• Masker (Masks) Masquerade and costume masks including Venetian masks, eye masks, half masks, and themed masks for masquerade balls and costume events.
• Sminke (Makeup) Face paint, body paint, and special effects makeup including UV/neon face paint, Grimas professional makeup products, eyeliner, and makeup brush sets.
• Parykker (Wigs) Synthetic wigs in various styles and colors for costume completion, including character wigs and themed styles.
• Pynt og Festartikler (Decorations & Party Supplies) Party decorations including balloons, streamers, confetti, tablecloths, banners, artificial flowers, and festive accessories for various celebrations and events.
• Temafest (Theme Party) Theme party supplies and decorations organized by occasions such as student parties, summer parties, Halloween, Oktoberfest, Christmas, Easter, and various celebration events.
• Merchandise Licensed merchandise products featuring popular brands and characters including Hello Kitty, Pokemon, Lilo & Stitch, Bluey, Frozen, Minecraft, Paw Patrol, Gabby's Dollhouse, Disney franchises, and Marvel Avengers.
• Legetøj (Toys) Toys and games including plush animals, building toys, and children's play items.
• Gaver & Gadgets (Gifts & Gadgets) Novelty gifts, gadgets, and fun items for parties and celebrations.
• Pandebånd (Headbands) Decorative headbands including devil horns, tiara crowns, flower crowns, animal ears headbands, and themed headpieces for costume completion.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Amazon: Global e-commerce incumbent with growing Nordic presence; competes directly for costume, party-supply, and licensed-character searches and threatens Temashop's assortment-and-price-match positioning.
• Smyths Toys: Pan-European toy and licensed-character retailer; overlapping assortment with Temashop's toys, merchandise and kids' licensed costumes, serving the same family demographic.
• Party City: Largest North American specialty party goods retailer carrying costumes, decorations, and themed merchandise across occasions; comparable category mix though broader scale and offline-plus-online model.

Direct peers

• Costumesupercenter: Online costume-first retailer offering a broad multi-occasion, multi-demographic assortment with year-round shipping; mirrors Temashop's SKU-led, SEO-organized buying experience.
• Partykungen: Sweden-based party supply retailer (part of same group as PartyKing) covering costumes, decorations and party items; competes with Temashop in the same SE/Nordic digital shelf.
• Maskorama: Swedish costume retailer offering costumes, masks and themed accessories across Nordic occasions; direct head-to-head peer in the Swedish market where Temashop also operates.
• HalloweenCostumes.com: Specialist online costume retailer with a deep, category-organized assortment of themed and licensed costumes; directly comparable go-to-market and assortment strategy to Temashop.
• PartyKing: Largest dedicated costume and party supplies e-commerce retailer in the Netherlands, with a similarly broad multi-category assortment and B2C seasonal positioning directly comparable to Temashop's Danish/Nordic costume-and-party model.
• Spirit Halloween: Seasonal Halloween/costume specialist with deep licensed-character assortment and event-driven demand curve; closest seasonal and assortment analog to the Halloween peaks that drive Temashop's calendar.
• Joke (Joke Shop / Joke BV): Dutch specialist in party supplies, decorations, costumes and festive articles sold B2C/B2B online; mirrors Temashop's assortment breadth across costumes, decorations and accessories in a mature European market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/temashop
• Instagraminstagram.com/temashopdk
• Xx.com/temashopdk
• LinkedInlinkedin.com/company/temashop.dk

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Temashop