SanoGym
SanoGym is a German personal training company operating six studios across Germany. It delivers the proprietary NeuroFit-Methode, a neurocentric training approach targeting chronic pain and mobility for individual consumers, and licenses its brand and methodology to certified trainers via a franchise system.
- Company typePrivate
- Founded2010
- HeadquartersSindelfingen, Germany
- Headcount1–10
- GTM typeB2C
- OfferingServices
What SanoGym does
SanoGym is a Stuttgart-headquartered personal training company that delivers one-to-one coaching under its proprietary NeuroFit-Methode, a neurocentric training approach that integrates brain and nervous system principles (visual, vestibular, and proprioceptive systems) into every session. The company operates as SanoGym GmbH & Co. KG with Trainingsinsel Verwaltungs GmbH as general partner, and is led by co-founders Sven Bartolcic, Ringo Mosch, and Frédéric Marx, with Ringo Mosch and Marcel Hein serving as managing directors. The product portfolio spans in-person Personal Training, Online Training, specialized services (Schmerzanalyse/pain analysis, Ganganalyse/gait analysis, Neuroathletik Training, Neurotraining, Pilates), group courses via sanogym-kurse.de, the BrainGym Akademie for trainer education (including a media library with 20+ workshops), the Wissensbereich SEO-driven knowledge hub covering 50+ pain conditions, and a Lizenzsystem franchise/licensing program for certified trainers.
The company distributes through six physical studios across Germany (Stuttgart HQ, Sindelfingen, Fellbach, Hohenahr, Würzburg, Schleiz) plus online channels, and uses a content-led go-to-market anchored by a 181,000+ subscriber YouTube channel. Customer segments include people with chronic pain and movement limitations (primary), fitness-minded individuals seeking optimization, older adults (50+) maintaining mobility, and fitness professionals seeking NeuroFit certification. Pricing is individualized with a free 60-minute initial analysis (regularly valued at EUR 169) and post-consultation quotes for ongoing training. Revenue mechanics combine direct personal training fees, license/franchise royalties from licensee-operated studios, and academy tuition; the model enables capital-light geographic expansion while internal trainers deliver over 2,000 personal training hours per month.
SanoGym firmographics
Firmographics- Name
- SanoGym
- Legal name
- SanoGym GmbH & Co. KG
- Website
- https://sanogym.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- SanoGym is a German personal training company operating six studios across Germany. It delivers the proprietary NeuroFit-Methode, a neurocentric training approach targeting chronic pain and mobility for individual consumers, and licenses its brand and methodology to certified trainers via a franchise system.
- Ownership category
- akta.pro rank
SanoGym industry classification
Industry- Product category
- Personal Training Services
- NAICS
- Offices of Physical, Occupational and Speech Therapists, and Audiologists (621340), Technical and Trade Schools (6115)
- SIC
- Services-Membership Sports & Recreation Clubs (7997), Services-Educational Services (8200)
- akta.pro primary industry
- General Personal Training (In-Person & Virtual) (HSADAAAA)
- akta.pro secondary industries
- Online/Remote Personal Training & Programming (HSADAAAM), Neurologic Rehabilitation (Stroke, TBI, Parkinson’s, MS) (HSADAIAC), Small-Group Personal Training (Semi-Private) (HSADAAAN)
Keywords
Where SanoGym is headquartered
LocationHeadquarters
- HQ city
- Sindelfingen
- HQ country
- Germany
- HQ region
- Europe
Offices6 records
Markets served
SanoGym business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Personal Training Sessions: One-on-one personalized training sessions at individual studio locations. Customers book individual sessions or training packages with certified personal trainers. Pricing is individualized based on goals and needs, quoted upon consultation.
- License/Franchise System: Licensing model allows qualified trainers to open their own SanoGym studios using the proven concept, brand recognition, marketing processes, and methodology. Licensees benefit from marketing strategy, contracts framework, automated processes, recruiting support, academy access, mastermind community, and ongoing innovation.
- BrainGym Akademie (Trainer Education): Internal education and certification programs for personal trainers including workshops and full-day training courses. Trainer handbooks provided for ongoing professional development. Movement Matrix Advanced training for internal staff.
- Online Training: Remote personal training services developed after YouTube success. Combines online supervision with occasional on-site sessions at customer preference.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free Initial Analysis Session |
| Other | Pay-as-you-go | Personal Training - Individual Pricing |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
SanoGym product offering
Product offeringCore offering
SanoGym is a German personal training company that delivers one-on-one and group personal training built around its proprietary NeuroFit-Methode, a neurocentric approach that links nervous-system conditioning to fitness outcomes and pain relief. It operates six studios across Germany and distributes free educational content via a YouTube channel (181,000+ subscribers), while also commercializing its methodology through a franchise/licensing model.
Product overview
SanoGym offers a unified personal training ecosystem centered on the NeuroFit-Methode, a proprietary neurocentric training approach. The core offering is one-to-one Personal Training supplemented by Online Training for remote clients. Supporting products include the Wissensbereich (Knowledge Hub) with educational content on pain and mobility, the BrainGym Akademie for trainer education, and a Lizenzsystem franchise program. Individual services like Schmerzanalyse, Neuroathletik Training, Ganganalyse, and Pilates are offered as specialized training modules. Group courses are available as an additional format. The company operates multiple studio locations across Germany (Stuttgart, Würzburg, Sindelfingen, Fellbach, Hohenahr, Schleiz) with YouTube serving as a major content and client acquisition channel.
Differentiator
Problem solved
Functional benefit
Brands
- BrainGym Akademie: Internal training academy for personal trainers offering workshops, education programs, and certification. Provides ongoing professional development for SanoGym trainers with over 2,000 hours of personal training conducted monthly by their own trainers.
Products and services
- NeuroFit Personal Training (one-on-one) One-on-one personal training sessions delivered at SanoGym studios using the proprietary NeuroFit-Methode, targeting adult consumers seeking pain relief, mobility improvement, and strength development.
- NeuroFit Group Training Small-group personal training sessions at SanoGym studios applying the NeuroFit-Methode to multiple participants simultaneously, offered as a more accessible price point than one-on-one training.
- SanoGym Studio Memberships Recurring membership access at any of SanoGym's six German studios, granting members entry to NeuroFit-Methode training sessions and studio facilities on an ongoing basis.
- SanoGym Franchise and Licensing Program Licensing package that allows third-party studio operators to open SanoGym-branded locations and deliver the NeuroFit-Methode to local consumers under the SanoGym brand.
- SanoGym YouTube Educational Content Free educational video content on YouTube presenting the NeuroFit-Methode, used to build brand awareness, attract studio customers, and support franchise marketing rather than sold as a standalone product.
Quantifiable outcome
- Over 1,000 customers helped achieve their goals since 2010
- +2 more outcomes
Companies that use SanoGym
Customer profileNamed customers10 records
Segments4 records
Ideal customer profiles3 records
SanoGym technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
SanoGym partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Alexander Seifried (Licensee)coreLicensee operating SanoGym studio at Ulm location. Benefits from brand recognition, marketing processes, training methodology, and ongoing support from the franchisor.
Scale indicators6 records
Recent moves11 records
Expansion highlights5 records
SanoGym competitors and assessment
Company assessmentDirect peers
- Bodystreet: Bodystreet is a German EMS (electrical muscle stimulation) personal-training franchise with a comparable studio-based, 1-to-1 service model and franchise expansion playbook, making it a structural analogue to SanoGym's licensed personal-training studio concept.
- Liebscher & Bracht: Liebscher & Bracht is the most direct German peer to SanoGym: a movement- and pain-focused training brand built around a proprietary methodology (Liebscher-Bracht osteopressure), large YouTube educational presence, certified trainer licensing model, and consumer-facing pain-relief positioning — overlapping with SanoGym's NeuroFit-Methode across method, audience, channel mix and franchise model.
- Injoy Fitness: Injoy is a German fitness franchise network offering studio-based training with personal-coaching options; relevant peer because it shares SanoGym's small-studio, license-driven model within the same German market.
- Mrs.Sporty: Mrs.Sporty is a German women-focused personal training and small-group fitness franchise with hundreds of micro-studios and a comparable capital-light licensing model — directly comparable to SanoGym's studio-per-licensee approach.
- clever fit: clever fit is one of Germany's largest fitness franchise chains operating a multi-studio licensing model; comparable to SanoGym in its franchise-driven German expansion strategy, though oriented toward discount gym memberships rather than premium 1-to-1 training.
Emerging players
- Freeletics: Freeletics is a Germany-headquartered AI-driven digital fitness and coaching platform; relevant as an emerging player competing with SanoGym's online-training offering via a fully digital, subscription-based model that can reach customers beyond the German studio footprint.
Regional players
- Athera Group: Athera is a German outpatient physiotherapy and rehabilitation chain with multi-location clinics; comparable to SanoGym in its pain-management and movement-restoration positioning and German footprint, though it operates as a clinical provider rather than a personal-training studio.
Broad incumbents
- Kieser Training: Kieser Training is a long-established German strength-training chain with proprietary methodology and corporate-owned studios; comparable to SanoGym in its methodology-led, health-focused positioning but broader in scale and corporate-owned rather than franchised.
- McFit / RSG Group: McFit (RSG Group) is the dominant German discount fitness brand with hundreds of corporate-owned studios; relevant as the broad incumbent defining the German personal-training and fitness-services category in which SanoGym competes.
- Fitness First Germany: Fitness First operates premium German fitness clubs with personal-training offerings; comparable as a broad incumbent in the same personal-training services category, though with corporate-owned premium-club economics.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
SanoGym social profiles
Digital presenceSanoGym compliance and trust
Trust signalCompliance1 record
SanoGym financial estimates
Financial estimateRevenue estimate
Valuation estimate
SanoGym leadership team
Management profileNumber of profiles
SanoGym funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SanoGym M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SanoGym
What does SanoGym do?
SanoGym is a German personal training company that delivers one-on-one and group personal training built around its proprietary NeuroFit-Methode, a neurocentric approach that links nervous-system conditioning to fitness outcomes and pain relief. It operates six studios across Germany and distributes free educational content via a YouTube channel (181,000+ subscribers), while also commercializing its methodology through a franchise/licensing model.
Is SanoGym a public or private company?
SanoGym is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was SanoGym founded?
SanoGym was founded in 2010. It employs 1 to 10 people.
Where is SanoGym based?
SanoGym is headquartered in Sindelfingen, Germany, in the Europe region.
How does SanoGym make money?
Four revenue lines are on record. Personal Training Sessions are the primary driver. The others are license/Franchise System, brainGym Akademie (Trainer Education) and online Training.
Who are SanoGym's main competitors?
Direct peers on record are Bodystreet, Liebscher & Bracht, Injoy Fitness, Mrs.Sporty and clever fit. Freeletics is listed as an emerging player. Athera Group is listed as a regional player. Broad incumbents are Kieser Training, McFit / RSG Group and Fitness First Germany.
Does SanoGym have an API?
No public API is recorded for SanoGym.
What industry is SanoGym in?
SanoGym's product category is Personal Training Services. Its primary akta.pro industry code is HSADAAAA, General Personal Training (In-Person & Virtual), with a secondary code of HSADAAAM, Online/Remote Personal Training & Programming. Its NAICS code is 621340 and its SIC code is 7997.