Record Electric
Record Electric is a Paraguayan electromechanical solutions provider founded in 1970 that distributes, integrates, and services electrical, lighting, automation, power generation, and solar products across industrial, agricultural, energy, commercial, residential, and government customers via four integrated business units.
- Company typePrivate
- Founded1970
- HeadquartersAsunción, Paraguay
- Headcount51–100
- GTM typeB2B
- OfferingHardware or Manufacturing
What Record Electric does
Record Electric S.A.E.C.A. is a Paraguayan electromechanical solutions provider founded in 1970 and headquartered in Asunción. The company distributes, integrates, and services industrial electrical equipment, lighting, automation, power generation, welding, compressed air, and solar energy products across 12 core product categories. It serves industrial, agricultural, energy, commercial, residential, and government customers in Paraguay, with selected demonstration projects suggesting broader South American reach.
The business is organized into four integrated units: Record Service (maintenance and repair), Record Ingeniería (turnkey electrical and industrial engineering), Record Lux (lighting solutions), and Record Production (in-house manufacturing of metal control panels and cable trays). Core technical offerings include drive and automation panels, welding and cutting systems, MV/LV electrical equipment, generator sets from 2 kVA to 500 kVA, LED lighting, electric motors, pumps, and solar pumping systems. The company is an authorized distributor and integrator for international brands including WEG, Volvo, MWM, EBARA, HELVI, Atlas Copco, INDUSCABOS, GENPOWER, and Macroled (the latter distributed exclusively in Paraguay). Notable reference projects include the Don Toyo inland container vessel with five synchronized generator sets and the Biocombustible Caazapá renewable-energy plant.
Record Electric's business model combines hardware distribution, project-based engineering services, and recurring maintenance revenue. Standard products are sold through a publicly priced e-commerce storefront in Paraguayan Guaraní and US dollars, while B2B turnkey projects are quoted via WhatsApp and direct engineering engagement. Go-to-market is sales-led, targeting enterprise industrial, agricultural, and energy clients through dedicated technical sales and engineering teams. Leadership comprises President Arnold Klassen Toews and an Encargado (Head of Accounting) overseeing accounting operations under the S.A.E.C.A. corporate form.
Record Electric firmographics
Firmographics- Name
- Record Electric
- Legal name
- RECORD ELECTRIC S.A.E.C.A.
- Website
- https://recordelectric.com
- Company type
- Private
- Founded year
- 1970
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Record Electric is a Paraguayan electromechanical solutions provider founded in 1970 that distributes, integrates, and services electrical, lighting, automation, power generation, and solar products across industrial, agricultural, energy, commercial, residential, and government customers via four integrated business units.
- Ownership category
- akta.pro rank
Record Electric industry classification
Industry- Product category
- Industrial Electrical Equipment Distribution
- NAICS
- Electrical Equipment Manufacturing (33531), Relay and Industrial Control Manufacturing (335314), Wiring Device Manufacturing (33593), Electrical Equipment, Appliance, and Component Manufacturing (335)
- SIC
- Electronic Components & Accessories (3670), Electric Lighting & Wiring Equipment (3640), Switchgear & Switchboard Apparatus (3613), Electrical Industrial Apparatus (3620)
- akta.pro primary industry
- Motor Drive & Motion Control Electronics Manufacturing Services (VFDs, servo drives, controllers) (IMAGAGAJ)
- akta.pro secondary industry
- Wiring Devices & Receptacles (switches, sockets, plugs, industrial outlets, pin & sleeve) (IMAGAEAF)
Keywords
Where Record Electric is headquartered
LocationHeadquarters
- HQ city
- Asunción
- HQ country
- Paraguay
- HQ region
- Latin America
Offices1 record
Markets served
Record Electric business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales
Revenue model
- Product Sales: Sale of electromecánica products including automation equipment, welding machines, generators, motors, cables, compressors, lighting, and solar panels through e-commerce and direct sales
- Engineering Services: Design, implementation, and installation of turnkey electrical and industrial projects including distribution posts, electrical installations, automation, grounding systems, motor control centers, distribution boards, compressed air systems, industrial lighting, thermometry, and fire protection systems
- Maintenance and Repair: Post-sale technical services including maintenance, repair, and specialized technical support through Record Service
- Board and Cabinet Manufacturing: Manufacturing of metal control panels and cable trays under Record Production unit
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | LED Lighting Products |
| Unit Pricing | Pay-as-you-go | Industrial LED Products |
| Other | Multi-year contract | Project-Based Custom Solutions |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
Record Electric product offering
Product offeringCore offering
Record Electric distributes and sells electrical, lighting, automation, power generation, welding, and motor products sourced from international brands (WEG, Volvo, MWM, EBARA, HELVI, Atlas Copco, INDUSCABOS, Macroled, GENPOWER) in Paraguay. The company also provides turnkey electrical and industrial engineering services, manufactures metal control panels and cable trays, and offers post-sale maintenance, repair, and technical support through four integrated business units (Record Service, Record Ingeniería, Record Lux, Record Production).
Product overview
Record Electric is a comprehensive electromechanical solutions provider in Paraguay operating as a distributor, manufacturer, and engineering services company. The product portfolio consists of two main divisions: (1) Product Sales offering 12 core product categories including drive automation panels, welding and cutting equipment, cables and wires, compressed air systems, pumps, LED lighting, electric motors, chemical paints, gearboxes, MV/LV equipment, generator sets, and tools, all sourced from international brands like WEG, Genpower, Macroled, EBARA, HELVI, Atlas Copco, and INDUSCABOS; and (2) Service Divisions including Record Service (technical maintenance and repair), Record Ingeniería (turnkey electrical engineering projects), Record Lux (specialized lighting solutions), and Record Production (metal panel and cable tray manufacturing). The company provides complete electromechanical solutions from product supply through installation, engineering design, and after-sales technical support.
Differentiator
Problem solved
Functional benefit
Brands
- RECORD SERVICE: Servicio técnico especializado que brinda mantenimiento, reparación y soporte para asegurar el óptimo desempeño y la vida útil de los equipos.
- RECORD INGENIERÍA
- RECORD LUX
- RECORD PRODUCTION
Products and services
- Drive Automation Panels (Accionamiento Automatización Tableros) Industrial drive and automation control systems including contactors, switches, motor starters, relays, frequency converters, and soft starters for controlling and automating industrial machinery and electrical panels.
- Welding and Cutting Equipment (Soldadura y Corte) Complete welding and cutting solutions including equipment for submerged arc, inverter, MIG, plasma, laser, spot welding, and TIG processes, along with consumables, electrodes, wires, rods, and torches for industrial metal fabrication.
- Cables and Wires (Cables y Alambres) Electrical cables and wires including bare aluminum, bare copper, multiconductor, underground NYY, pre-assembled, and welding cables for power transmission and distribution applications.
- Compressed Air Systems (Aire Comprimido) Compressed air solutions including piston and screw compressors, oil-free compressors, dryers, filters, separators, and tanks for industrial air supply.
- Industrial and Agricultural Pumps (Bombas) Industrial and agricultural pumps including bearing-mounted, multistage, and submersible pumps; motor pumps for self-priming, centrifugal, circulator, drainage applications; and solar-powered pump systems.
- LED Lighting Products (Iluminación) LED lighting solutions and electrical materials including LED fixtures, tubes, panels, street lighting, industrial luminaires, wall switches, outlets, and installation accessories.
- Electric Motors (Motores Eléctricos) Single-phase and three-phase electric motors along with motor accessories including mounting flanges (Type A, Type C, Type C DIN) for industrial applications.
- Gearboxes and Gearmotors (Reductores) Speed reducers and gearmotors for industrial power transmission and mechanical drive applications.
- Medium and Low Voltage Equipment (MV/LV) Medium and low voltage electrical equipment including distribution transformers and cable tray systems for electrical infrastructure.
- Generator Sets (Grupos Generadores) Power generators including open, enclosed/cabineted, and portable generator sets in single-phase and three-phase configurations for backup and primary power applications.
- Record Service (Technical Maintenance and Repair) Specialized technical service division providing maintenance, repair, and technical support to ensure optimal equipment performance and lifespan for industrial clients.
- Record Ingeniería (Turnkey Electrical Engineering) Electrical and industrial engineering services for turnkey project development and implementation including distribution posts, electrical installations, automation, grounding systems, motor control centers, compressed air systems, industrial lighting, thermometry, and fire protection systems.
- Record Production (Metal Panel and Cable Tray Manufacturing) Industrial manufacturing unit producing metal electrical control panels and cable tray systems with high quality standards, applied technology, and competitive costs for industry.
- GENPOWER Generator Sets Generator sets ranging from 2.0 kVA to 100+ kVA including portable, cabineted, and open models with AVR technology for reliable backup and primary power across residential, commercial, and industrial applications.
- Macroled LED Lighting Products Argentine lighting brand distributed exclusively in Paraguay by Record Electric including LED tubes, panel lights, street lighting, industrial luminaires, floodlights, LED strips, downlights, wall lamps, and LED drivers (207+ products in catalog).
Quantifiable outcome
- Generator life up to 30 years with preventive maintenance
- +3 more outcomes
Companies that use Record Electric
Customer profileNamed customers6 records
Segments6 records
Ideal customer profiles5 records
Record Electric technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Record Electric partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered core and major.
- WEGcoreBrazilian manufacturer providing electric motors and generators. Supplies generators for ship projects (Don Toyo: 500kVA and 200kVA units) and electrical panels. Key technology partner for power generation solutions.
- Volvo (through RECORD powered by Volvo)coreEngine manufacturer for generator sets. Powers 3 cabinados generator units of 500kVA each for the Don Toyo vessel project.
- MWM (through RECORD powered by MWM)coreEngine manufacturer for generator sets. Powers 2 open generator units of 200kVA each for the Don Toyo vessel project.
- INDUSCABOScoreCable manufacturer supplying high-quality cables for power transmission. Provided cables for biofuel plant project, recognized for reliability and resistance.
- EBARAcoreJapanese pump manufacturer. Fire pump motors installed in biofuel plant protection system, known for efficient and reliable performance.
- HELVIcoreItalian welding equipment manufacturer. Supplied 36 HELVI 418 welding machines for structural welding work on the Don Toyo vessel.
- GENPOWERcoreGenerator brand with range from 2kVA to 100+kVA. Featured extensively in marketing and projects including 220kVA unit for biofuel plant. Includes AVR technology for stable power output.
- Atlas CopcomajorSwedish industrial equipment manufacturer providing compressors and compressed air treatment systems (dryers, filters, separators). Part of product portfolio offering.
- HyperthermmajorPlasma cutting equipment manufacturer. Part of welding and cutting product category.
- HugongmajorWelding equipment manufacturer. Part of welding and cutting product category.
- ReluxmajorLighting brand represented in portfolio. Specialized in professional lighting solutions.
- MacroledcoreArgentine lighting brand distributed exclusively in Paraguay through Record Lux. Leader in regional lighting market offering variety, quality, and functionality. 207+ products in Record Electric catalog.
- SAER SumergiblesmajorSubmersible pump manufacturer represented in product portfolio under pumps category.
- CESTARImajorBrand represented in product portfolio. Associated with industrial electric motors and generators.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
Record Electric competitors and assessment
Company assessmentBroad incumbents
- ABB: Global electrification, motion, and automation incumbent with industrial channel partners across LatAm; competes with Record Electric in motors, drives, and switchgear categories through local distribution.
- Schneider Electric: Global incumbent in electrical equipment, automation, and energy management; broader portfolio including its own manufacturing, but competes with Record Electric in industrial automation, distribution, and project services.
- Eaton: Global power management incumbent covering electrical components, industrial controls, and power distribution; overlaps with Record Electric's switchgear, motor controls, and project integration activities.
- Legrand: Global specialist in electrical and digital building infrastructures (wiring devices, lighting, data); broader incumbent in adjacent categories where Record Electric sells and integrates products through Record Lux.
- Siemens: Global electrification, automation, and digital industries incumbent with extensive Latin American footprint; comparable to Record Electric's automation, drives, and electrical infrastructure offerings in industrial markets.
Direct peers
- Sonepar: World's largest B2B electrical distributor offering products, solutions, and supply-chain services to industrial and commercial customers; directly comparable to Record Electric's distribution core plus technical services.
- Rexel: Global electrical products and services distributor serving industrial, commercial, and residential customers; closely mirrors Record Electric's distribution-anchored business model with adjacent services across multiple geographies.
- Border States Electric: US employee-owned electrical distributor focused on industrial, utility, and construction end-markets; comparable as a technically-led distributor with engineering/services overlay.
- WESCO International: Global electrical, communications, and utility distributor with industrial and construction end-markets; shares Record Electric's model of value-added distribution combined with adjacent services to industrial buyers.
- Crescent Electric Supply Company: US family-owned electrical distributor with industrial, contractor, and utility customers; comparable privately held mid-market electrical distributor with deep brand partnerships and engineered solutions.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Record Electric social profiles
Digital presenceRecord Electric financial estimates
Financial estimateRevenue estimate
Valuation estimate
Record Electric leadership team
Management profileNumber of profiles
Profiles2 records
Record Electric funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Record Electric M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Record Electric
What does Record Electric do?
Record Electric distributes and sells electrical, lighting, automation, power generation, welding, and motor products sourced from international brands (WEG, Volvo, MWM, EBARA, HELVI, Atlas Copco, INDUSCABOS, Macroled, GENPOWER) in Paraguay. The company also provides turnkey electrical and industrial engineering services, manufactures metal control panels and cable trays, and offers post-sale maintenance, repair, and technical support through four integrated business units (Record Service, Record Ingeniería, Record Lux, Record Production).
Is Record Electric a public or private company?
Record Electric is a private company. It is classified as unknown and is currently operating.
When was Record Electric founded?
Record Electric was founded in 1970. It employs 51 to 100 people.
Where is Record Electric based?
Record Electric is headquartered in Asunción, Paraguay, in the Latin America region.
How does Record Electric make money?
Four revenue lines are on record. Product Sales are the primary driver. The others are engineering Services, maintenance and Repair and board and Cabinet Manufacturing.
Who are Record Electric's main competitors?
Broad incumbents on record are ABB, Schneider Electric, Eaton, Legrand and Siemens. Direct peers are Sonepar, Rexel, Border States Electric, WESCO International and Crescent Electric Supply Company.
Does Record Electric have an API?
No public API is recorded for Record Electric.
What industry is Record Electric in?
Record Electric's product category is Industrial Electrical Equipment Distribution. Its primary akta.pro industry code is IMAGAGAJ, Motor Drive & Motion Control Electronics Manufacturing Services (VFDs, servo drives, controllers), with a secondary code of IMAGAEAF, Wiring Devices & Receptacles (switches, sockets, plugs, industrial outlets, pin & sleeve). Its NAICS code is 33531 and its SIC code is 3670.