after BREAST CANCER

What after BREAST CANCER does

after BREAST CANCER is a registered Canadian charity (Charity #84922 5040 RR0001), headquartered in Toronto, Ontario, that provides post-treatment support to breast cancer survivors who cannot afford essential aftercare products. Founded around 2013–2015 (firmographic listing 2013, charity timeline 2015), the organization is led by Founder and Executive Director Alicia Vianga and governed by a board chaired by Honorary Chair Sam Ciccolini. It targets uninsured or underinsured women who have completed mastectomy or lumpectomy surgery and lack the financial resources to purchase proper mastectomy bras and breast prostheses. As of 2020 the organization had distributed over 2,200 mastectomy bras and camisoles and over 1,200 breast prostheses to nearly 670 women across Canada, with cumulative beneficiary count exceeding 3,500 since inception.

The organization's core offerings are the ABC Care KIT! program — a comprehensive post-surgical package containing temporary breast prostheses, drainage pockets, front-closure mastectomy camisoles and bras, a fitting guide, handmade knitted blankets and caps, and a seatbelt pillow — and the ABC Thrive Program, which provides up to three mastectomy bras per year and breast prostheses every two years at no cost. Distribution is hybrid: in-person fitting appointments at Shoppers Drug Mart Beauty Clinic locations in the Greater Toronto Area and direct mail delivery of Care KITs to beneficiaries across Canada. The organization also runs the S|HE Thrive Program (photography and community empowerment events for graduates), the annual Shine a Light on Breast Cancer awareness campaign, and the Pink Diamond Gala, its flagship annual fundraising event held since 2015.

The revenue model is entirely donation-based. There is no pricing to beneficiaries — all products and services are provided at no out-of-pocket cost. Funding is generated through three streams: individual donations, corporate sponsorships (with Shoppers Drug Mart, LiUNA! Local 183, Skechers Canada, Masters Insurance, Premier Jour Lingerie & Swimwear, and Salex Lighting as core partners), and event fundraising. The 2019 Pink Diamond Gala alone raised over $110,000. Marketing and outreach rely on event-driven community engagement, social media across Facebook, LinkedIn, Twitter, Instagram, and TikTok, a community ambassador program featuring breast cancer graduates, and endorsements from public figures including former Toronto Mayor John Tory and TV personality Cynthia Mulligan. The organization has no proprietary technology, no mobile application, and no disclosed AI capabilities.

Name

after BREAST CANCER

Legal name

after BREAST CANCER

Website

https://afterbreastcancer.ca

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

after BREAST CANCER is a Toronto-based Canadian charity that provides free mastectomy bras, breast prostheses, and post-surgical Care KITs to uninsured or underinsured breast cancer survivors across Canada, funded through donations, corporate sponsorships, and its annual Pink Diamond Gala.

Ownership category

akta.pro rank

Product category

Nonprofit Breast Cancer Aftercare Support

NAICS

Voluntary Health Organizations (813212), Individual and Family Services (6241)

SIC

Services-Health Services (8000)

akta.pro primary industry

Blood, Organ & Tissue Donation Organizations (BPAGACAJ)

akta.pro secondary industry

Gynecologic Oncology & Women’s Cancer Centers (HLAFAJAK)

Keywords

• Breast cancer aftercare
• Nonprofit healthcare support
• Mastectomy product distribution
• Post-surgical care programs
• Cancer survivor advocacy

Headquarters

HQ city

Toronto

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Marketing or Sales, Operations, Others

Revenue model

1. Individual Donations: The organization relies on individual donations from the public to fund its programs providing free mastectomy bras and breast prostheses to breast cancer graduates in financial need.
2. Corporate Sponsorships: Corporate partners sponsor events and programs, providing financial support and in-kind contributions to fund the organization's mission.
3. Event Fundraising: Annual flagship events like the Pink Diamond Gala raise significant funds. The 2019 gala alone raised over $110,000. Events include ticket sales, auction items, and sponsorship packages.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

after BREAST CANCER is a registered Canadian charity that provides free mastectomy bras, breast prostheses, and ABC Care KIT! post-surgical supply packages to breast cancer graduates who cannot afford these basic needs after mastectomy or lumpectomy surgery. The organization runs the Thrive Program (yearly mastectomy bras up to three, and breast prostheses every two years), the Care KIT! Program (pre/post-surgery kits shipped to patients), the S|HE Thrive Program, and an annual Pink Diamond Gala as its flagship fundraising event. All products and services are delivered at no out-of-pocket cost to eligible beneficiaries, supported entirely by donations and sponsorships.

Product overview

after BREAST CANCER is a registered Canadian charity (Charity #: 84922 5040 RR0001) focused on supporting breast cancer graduates who cannot afford basic needs after mastectomy or lumpectomy surgery. The organization's core offerings consist of the ABC Care KIT! program, which provides comprehensive post-surgical supply packages (containing prostheses, mastectomy bras, camisoles, and handmade comfort items), and the Thrive Program, which offers yearly mastectomy bras and breast prostheses every two years at no cost to eligible women. Additional programs include the Shine a Light on Breast Cancer awareness campaign and the Pink Diamond Gala as the organization's flagship annual fundraising event.

Differentiator

Problem solved

Functional benefit

Brands

• ABC Care KIT!: Care kit containing temporary breast prostheses, drainage pockets, front closure mastectomy camisole, mastectomy bra, fitting guide, handmade knitted blanket, knitted cap, and seatbelt pillow for breast cancer surgery patients.
• ABC Thrive Program
• S|HE Thrive Program
• Pink Diamond Gala

Products and services

• ABC Care KIT! A comprehensive care package containing temporary breast prostheses, drainage pockets, front closure mastectomy camisole, front closure mastectomy bra, fitting guide, handmade knitted blanket, knitted cap, and seatbelt pillow, provided to breast cancer patients pre- or post-surgery.
• Thrive Program A program providing up to three mastectomy bras per year at no cost to enrolled breast cancer graduates, along with breast prostheses every two years.
• Care KIT! Program Program distributing ABC Care Kits to women who are about to undergo or have recently received mastectomy surgery, offering essential post-surgical supplies at no cost.
• Shine a Light on Breast Cancer Annual month-long awareness campaign during Breast Cancer Awareness Month to raise public awareness for those affected by breast cancer, featuring light dedications and social media engagement.
• Pink Diamond Gala The organization's premier annual fundraising gala, dubbed 'the city's most stylish charitable event,' supporting the ABC Care KIT! and other after BREAST CANCER programs that provide essential aftercare to women recovering from breast cancer at no cost.

Quantifiable outcome

• 3,500+ women supported since inception
• +2 more outcomes

Named customers4 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eleven partnerships are on record, tiered minor and core.

• She Blooms - A Women's Nutrition SummitminorStrategic or Co-development Partner · 27 June 2026after BREAST CANCER has been selected as the Official Charity Partner of the She Blooms Nutrition Summit taking place June 27, 2026 at Novotel Vaughan Centre. Summit attendees will have opportunity to support ABC's mission.
• Rainhard Brewing CompanyminorGTM or Marketing Partner · 9 October 2020Collaboration for Fight Song beer release in October 2020 (Breast Cancer Awareness Month). Rainhard donated $10 per 30L keg, $1 per 355mL can, and $1 from every pint sold to after BREAST CANCER.
• City of TorontominorOthers · 14 February 2020The City of Toronto recognized Sam Ciccolini with a laneway naming ceremony. The City also held flag-raising ceremonies commemorating Breast Cancer Awareness Month with after BREAST CANCER as the honored charity.
• Shoppers Drug MartcoreGTM or Marketing PartnerCorporate sponsor and partner of after BREAST CANCER. Listed as a sponsor on the organization's website with logo displayed prominently.
• LiUNA! Local 183coreGTM or Marketing PartnerMajor presenting sponsor of the Pink Diamond Gala and ongoing supporter of the organization. LiUNA has been a Pink Diamond sponsor.
• Skechers CanadacoreGTM or Marketing PartnerEvent sponsor supporting after BREAST CANCER programs and events. Skechers has sponsored the Pink Diamond Gala.
• Masters Insurance FinancialcoreGTM or Marketing PartnerPresenting sponsor and long-time supporter. Honorary Chair Sam Ciccolini is a founding partner of Masters Insurance.
• Premier Jour Lingerie & SwimwearcoreGTM or Marketing PartnerPresenting sponsor of the Pink Diamond Gala. Premier Jour is an Official Charity Partner.
• Plan B PromotionsminorGTM or Marketing PartnerPR and marketing partner providing promotional services for events.
• Salex Lighting Under ControlminorGTM or Marketing PartnerPresenting sponsor of the Pink Diamond Gala; Nick Puopolo of Salex Lighting serves as official gala presenting sponsor.
• Hearth Place Cancer Support CentreminorStrategic or Co-development PartnerCancer support center partner providing support services to breast cancer patients.

Scale indicators9 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Living Beyond Breast Cancer: US-based nonprofit providing trusted information, community, and support to people affected by breast cancer. Closely comparable to after BREAST CANCER as a post-treatment support charity focused on survivors' quality of life.
• Young Survival Coalition: US-based nonprofit dedicated to young adults affected by breast cancer, providing resources, advocacy, and survivor support. Comparable to after BREAST CANCER's S|HE Thrive program as a niche survivor-focused support organization.
• Look Good Feel Better: Canadian charity (and global program) that helps people with cancer manage appearance-related effects of treatment. Comparable as a support-focused nonprofit that addresses quality-of-life after cancer diagnosis, an adjacent but overlapping mission to after BREAST CANCER's aftercare work.
• Rethink Breast Cancer: Canadian charity focused on supporting young people affected by breast cancer through education, resources, and community programs. Directly comparable to after BREAST CANCER as a Canadian breast-cancer-focused nonprofit delivering support services beyond research.
• Willow Breast & Hereditary Cancer Support: Canadian organization providing support, information, and resources to people affected by breast and hereditary cancer. Comparable mission and beneficiary population to after BREAST CANCER's aftercare focus.
• The Pink Fund: US-based nonprofit providing financial assistance to breast cancer patients in active treatment. Comparable to after BREAST CANCER in addressing the financial burden of breast cancer, though focused on cost-of-living expenses rather than post-surgical products.

Broad incumbents

• Susan G. Komen: Largest US-based breast cancer organization, funding research, community health, and direct support. Broad incumbent benchmark for brand scale, fundraising events (e.g., Race for the Cure), and program delivery in the breast cancer nonprofit space.
• Breast Cancer Now: UK's largest breast cancer charity, combining research funding with patient support services. Broad incumbent that overlaps with after BREAST CANCER in the survivor-support mission while operating at materially larger scale.
• American Cancer Society: Largest US-based voluntary health organization fighting cancer through research, advocacy, and patient support. Broad incumbent that competes with after BREAST CANCER for donor dollars across the broader cancer-care ecosystem.
• Canadian Cancer Society: Canada's largest national cancer charity, funding research and providing broad information/support services. Broad incumbent that overlaps with after BREAST CANCER's donor base and beneficiary population but operates across all cancer types.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/abc_program_
• Facebookfacebook.com/AfterBreastCancer
• LinkedInlinkedin.com/company/after-breast-cancer

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about after BREAST CANCER