ONE Musicfest

What ONE Musicfest does

ONE Musicfest, operated by Sol Fusion, LLC and founded in 2010 by Jason Carter, produces a two-day, multi-stage open-air music festival held annually in Atlanta's Piedmont Park. The event features 40+ live performances emphasizing hip-hop, R&B, and soul, alongside 30+ food and beverage vendors, brand activations, and merchandise sales. It is the nation's largest Black-owned music festival, attracting 100,000+ attendees annually and generating $61M in annual economic impact for Atlanta while employing 5,000+ people during the event window.

The company operates four primary revenue streams: tiered ticket sales (General Admission through Platinum, priced $99-$1,699), corporate sponsorships (presenting sponsor P&G plus 14+ brands including Delta, Google, Square, and Toyota), merchandise sales via shop.onemusicfest.com, and food & beverage vendor commissions. A premium Hospitality Suites product adds group-based high-margin revenue. Underlying technology consists of an RFID wristband cashless payment system mailed to attendees pre-event, complemented by an official iOS/Android mobile app for schedules, maps, and real-time updates. The festival is co-produced with Live Nation Urban, which provides artist booking and production scale.

ONE Musicfest announced a pause for its 2026 edition — the first in 16 years — to reimagine and rebuild the festival with new experiences ahead of a planned 2027 return. Customer segments include individual festival attendees (primary, broad demographic), corporate sponsors (primary, enterprise), and food vendors and media (secondary). Distribution is primarily online through FrontGate Tickets, with on-site box office and MARTA public transit access.

Name

ONE Musicfest

Legal name

Sol Fusion, LLC

Website

https://onemusicfest.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

ONE Musicfest operates the nation's largest Black-owned multi-stage music festival in Atlanta's Piedmont Park, attracting 100,000+ attendees annually through tiered ticketing, corporate sponsorships, and on-site food, beverage, and merchandise sales.

Ownership category

akta.pro rank

Product category

Live Music Festival Events

NAICS

Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Music Festival Organizers & Promoters (MPAGAAAB)

akta.pro secondary industries

Concerts & Music Festivals (THAJAFAA), Fan Engagement & Onsite Technology (RFID, Cashless, Apps) (MPAGAAAL)

Keywords

• Live music festivals
• Music event production
• Entertainment events
• Concert ticketing
• Festival sponsorship

Headquarters

HQ city

Atlanta

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Ticket Sales: Primary revenue stream from ticket sales across multiple tiers including General Admission, GA+, VIP, and Platinum experiences. Tickets are sold as 2-day and 1-day options with tiered pricing from $99 to $1,699.
2. Sponsorships: Corporate sponsorship revenue from presenting sponsor P&G and numerous brand partners including Toyota, Delta Air Lines, UPS, Google, Square, and other beverage and lifestyle brands.
3. Merchandise Sales: Official OMF merchandise including apparel sold through the online shop at shop.onemusicfest.com.
4. Food & Beverage Vendor Commissions: Revenue from food vendors serving 30+ options including vegan and vegetarian selections, as well as festival bars throughout the grounds.
5. Hospitality Suites: Premium hospitality suite rentals offering 25 VIP tickets, open bar, catered food, and exclusive viewing areas.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

ONE Musicfest produces and operates a two-day, multi-stage, open-air music festival held annually at Piedmont Park in Atlanta, GA, featuring 40+ live performances centered on hip-hop, R&B, and soul. The company sells tiered ticket experiences (General Admission, GA+, VIP, Platinum) to attendees, complemented by an online merchandise store, a companion mobile app, premium hospitality suites, and RFID-based cashless wristband access/payment infrastructure. It also monetizes the event through corporate sponsorships and food/beverage vendor commissions.

Product overview

ONE Musicfest is the nation's largest Black-owned, open-air, multi-stage music festival held annually in Atlanta's Piedmont Park. The core product is the two-day festival event offering multiple ticket tiers (General Admission, GA Plus, VIP, and Platinum), complemented by a mobile app for schedules and updates, an e-commerce merchandise store, premium Hospitality Suites for group experiences, and an RFID-based cashless ticketing and access control system.

Differentiator

Problem solved

Functional benefit

Products and services

• ONE Musicfest Annual Festival Two-day, multi-stage open-air music festival held at Atlanta's Piedmont Park featuring 40+ live performances centered on hip-hop, R&B, and soul, with 30+ food vendors, multiple ticket tiers, and brand activations. Targeted at music fans seeking a large-scale celebration of Black music culture.
• Festival Ticket Tiers (GA, GA+, VIP, Platinum; 2-day and 1-day) Multi-tier ticketed access to the festival: General Admission ($199 2-day / $99 1-day), GA+ ($349 / $249), VIP ($639 / $399), and Platinum ($1,699 / $949), plus a discounted GA 4-Pack ($799) and student-rate tickets. Each tier unlocks incremental amenities such as lounges, expedited entry, front-stage viewing, open bars, and catered dining.
• OMF Hospitality Suites Premium group hospitality package including 25 two-day VIP tickets, a fully furnished tented space with main stage views, custom signage, open bar, catered food, private air-conditioned restrooms, and all VIP ticket amenities. Targeted at corporate groups and large parties.
• ONE Musicfest Mobile App Official event companion app for iOS and Android (Apple App Store and Google Play) providing real-time performance schedules, festival news, maps, and artist information for attendees throughout the year and during event dates.
• OMF Merchandise Store Official e-commerce store (shop.onemusicfest.com) selling ONE Musicfest branded merchandise including apparel, accessories, and collectibles to fans and attendees.
• RFID Wristband Cashless Access & Payment System Cashless event access system using RFID wristbands linked to attendee credit cards for admission and for purchases of food, drinks, and merchandise by scanning at vendors. Wristbands are mailed 4 weeks before the festival or available at Will Call pickup.
• Group/Bulk Ticket Inquiries Bulk/group ticket purchasing program for crews, families, and large parties with exclusive group deals and a dedicated inquiry form for non-standard bookings.

Quantifiable outcome

• $61 million in annual economic impact for Atlanta
• +3 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

15 partnerships are on record, tiered flagship, core, major and secondary.

• P&G (Procter & Gamble)flagshipGTM or Marketing Partner · 1 January 2025Presenting sponsor of ONE Musicfest 2025. P&G's logo appears prominently on festival branding and materials. Partnership positions P&G as the headline sponsor with 'presented by P&G' designation on all official festival communications.
• Live Nation UrbanflagshipStrategic or Co-development Partner · 1 January 2025Co-producer of ONE Musicfest. Live Nation Urban brings production expertise, artist booking capabilities, and operational scale to the festival partnership.
• RevoltcoreGTM or Marketing Partner · 1 January 2025Official media partner of ONE Musicfest. Revolt provides media coverage and promotional support as the festival's official media outlet.
• ToyotamajorGTM or Marketing Partner · 1 January 2025Major corporate sponsor with dedicated presence at the festival. Provides vehicle-related activations and brand experiences for attendees.
• Delta Air LinesmajorGTM or Marketing Partner · 1 January 2025Major sponsor providing travel and transportation support. Delta supports the festival through logistics, sponsorships, and promoting travel to Atlanta for the event.
• UPSmajorGTM or Marketing Partner · 1 January 2025Corporate sponsor providing logistics and shipping support for festival operations and merchandise distribution.
• GooglemajorGTM or Marketing Partner · 1 January 2025Technology sponsor providing digital tools and promotional support for the festival through Google's advertising and platform ecosystem.
• SquaremajorGTM or Marketing Partner · 1 January 2025Payment technology sponsor supporting cashless payment infrastructure at the festival. Square's technology enables vendor transactions throughout the event.
• HennessysecondaryGTM or Marketing Partner · 1 January 2025Spirit brand sponsor with dedicated presence at the festival providing brand activations and tastings.
• SiriusXMsecondaryGTM or Marketing Partner · 1 January 2025Satellite radio partner with Hip-Hop Nation channel promoting festival coverage and providing media exposure.
• Atlanta BravessecondaryGTM or Marketing Partner · 1 January 2025Local sports team partnership providing cross-promotional opportunities and community engagement.
• FebrezesecondaryGTM or Marketing Partner · 1 January 2025P&G brand sponsor providing odor-elimination products and brand activations at the festival.
• BevelsecondaryGTM or Marketing Partner · 1 January 2025Men's grooming brand sponsor with dedicated presence and brand activations.
• MARTA (Metropolitan Atlanta Rapid Transit Authority)coreGTM or Marketing Partner · 1 January 2025Official transit partner providing public transportation information and promoting sustainable travel options to the festival venue.
• BMI (Broadcast Music, Inc.)coreOthers · 1 January 2025Music rights organization partner supporting the festival's music licensing and royalty arrangements.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Made in America Festival: Annual urban music festival curated by Jay-Z's Roc Nation, historically held in Philadelphia. Comparable hip-hop/R&B-leaning lineup, urban venue format, and brand-driven festival model targeting similar demographics.
• Roots Picnic: Annual hip-hop/R&B festival co-produced by The Roots and Live Nation Urban in Philadelphia. Direct competitor for the same genre mix, sponsor pool, and Black audience demographic that ONE Musicfest targets.
• Rolling Loud: Largest U.S. hip-hop festival brand with multi-city and international editions. Direct competitor for hip-hop headliner bookings, sponsorship dollars, and the same core attendee demographic as ONE Musicfest.
• Afropunk Festival: Black-owned, multi-stage music and culture festival celebrating Black music and creative communities. Closely comparable cultural positioning, audience demographic, and brand-led festival model.

Broad incumbents

• Bonnaroo Music & Arts Festival: Large multi-stage destination festival with multi-genre lineup, owned by Live Nation. Comparable as a major U.S. multi-stage festival brand with tiered ticketing and significant sponsorship revenue.
• Coachella Valley Music and Arts Festival: The largest U.S. destination music festival, operated by Goldenvoice (AEG). Comparable premium multi-tier ticketing, sponsor activation model, and operational scale at a category-leading level.
• Lollapalooza: Multi-stage destination festival with international editions, operated by Live Nation. Comparable in scale, multi-tier pricing structure, sponsor mix, and major city park venue model.
• Austin City Limits Music Festival: Large two-weekend destination festival in Austin's Zilker Park operated by Live Nation. Comparable tiered ticketing, multi-stage park venue model, and sponsor scale — though broader genre mix than ONE Musicfest.
• Live Nation Entertainment: Largest global live entertainment company and current co-producer of ONE Musicfest via Live Nation Urban. Relevant as the strategic partner providing artist booking leverage and the natural acquirer or parent of successful festival IP.

Emerging players

• Dreamville Festival: Annual hip-hop/R&B festival produced by J. Cole's Dreamville Records in Raleigh, NC. Comparable genre mix, sponsor-driven model, and emerging cultural positioning competing for the same genre-loyal attendee base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/onemusicfest
• Facebookfacebook.com/onemusicfest
• LinkedInlinkedin.com/company/onemusicfest

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ONE Musicfest