LB Ventures

What LB Ventures does

LB Ventures LLC is a U.S.-based BPO (Business Process Outsourcing) sourcing advisory firm founded in 2021 and headquartered in Middleton, Massachusetts. The company advises enterprise buyers on selecting business process outsourcing suppliers by designing RFP processes, identifying qualified supplier candidates, evaluating onshore/offshore/nearshore and employee/contractor options, and guiding transition best practices. The firm is led by President John Maczynski, a 35-year BPO industry veteran whose prior roles include 20 years at the largest global BPO provider and a CRO position at a managed services leader, giving him both supplier-side and buyer-side perspective.

The offering is productized into four named service modules — Outsourcing Strategy, Prospect Partner Identification, Partner Selection, and Supplier and Solution Assessment — that together span the BPO sourcing lifecycle from scope decision through transition. LB Ventures serves enterprise buyers across more than a dozen verticals including financial services, healthcare, government, technology, telecommunications, eCommerce, and travel/hospitality, with project sizes ranging from 5 FTE to 5,000+ FTE and sourcing experience spanning 26 countries and 6 continents. There is no proprietary technology platform; the practice is expertise-led and delivered directly by the founder.

The firm's commercial model is distinctive: advisory fees are paid by the selected BPO supplier rather than by the buyer client, allowing engagements to be marketed as effectively no-cost to the client. Revenue is therefore a transaction/take-rate on completed supplier selections, with multi-year contract cadence implied by the BPO engagement structure. Go-to-market is consultative enterprise field sales driven by Maczynski's personal network and supported by LinkedIn thought leadership content marketing; there are no intermediary channels, no disclosed outside funding, and no customer logos published on the website or in the source material.

Name

LB Ventures

Legal name

LB Ventures LLC

Website

https://lbventures.net

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

LB Ventures is a U.S.-based BPO sourcing advisory firm that helps enterprise clients identify, evaluate, and select business process outsourcing suppliers through RFP design and consultative engagement, with advisory fees paid by the selected BPO supplier rather than the buyer.

Ownership category

akta.pro rank

Product category

BPO Sourcing Advisory

NAICS

Management Consulting Services (54161), Management, Scientific, and Technical Consulting Services (5416)

SIC

Services-Engineering, Accounting, Research, Management (8700)

akta.pro primary industry

Spend Analytics & Reporting Support (BPAAAJAJ)

Keywords

• BPO sourcing advisory
• Supplier selection consulting
• RFP design services
• Outsourcing strategy consulting
• BPO partner identification

Headquarters

HQ city

Middleton

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Others

Revenue model

1. BPO Advisory Services: LB Ventures provides BPO supplier assessment and selection services. The company states that 'in many situations, our services can be provided largely at no cost to you and are paid for by the selected suppliers.' This indicates a success-based fee model where the selected BPO supplier pays the advisory fee as part of the engagement, not the client.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

LB Ventures provides BPO (Business Process Outsourcing) sourcing advisory services for enterprise clients seeking to outsource business processes. The firm identifies and evaluates BPO suppliers, designs and executes RFP processes, advises on outsourcing strategy (including onshore/offshore/nearshore, home agent vs. in-site, and employee vs. contractor models), and guides clients through supplier selection and transition planning. Advisory fees are typically paid by the selected BPO supplier rather than the client.

Product overview

LB Ventures offers a single integrated advisory service focused on BPO supplier selection and optimization. The core offering is BPO Sourcing Advisory Services, which encompasses four interconnected service modules: Outsourcing Strategy (determining what and how to outsource), Prospect Partner Identification (targeting qualified suppliers), Partner Selection (executing RFP processes), and Supplier and Solution Assessment (evaluating options across locations, staffing models, and transition approaches). These services work together to guide clients through the entire BPO sourcing lifecycle, from initial strategy through final supplier selection.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• $1 Billion+ in annualized BPO engagement revenues facilitated
• +1 more outcomes

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Selected BPO SupplierscoreGTM or Marketing PartnerLB Ventures works with BPO suppliers as partners in their sourcing process. The company is paid by selected suppliers rather than clients, making the BPO supplier relationship a core part of the business model. Suppliers benefit from being selected through the advisory process, while LB Ventures facilitates connections between buyers and appropriate suppliers.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Information Services Group (ISG): ISG is a global technology and sourcing advisory firm that advises enterprises on BPO and IT outsourcing provider selection, contracting, and governance — directly overlapping LB Ventures' core service of BPO sourcing advisory.
• Everest Group: Everest Group is a research and advisory firm specializing in BPO and IT services sourcing, providing vendor assessments, PEAK Matrix evaluations, and selection support — directly comparable to LB Ventures' BPO supplier evaluation work.
• HFS Research: HFS Research provides research, analysis, and sourcing advisory for the global services and BPO ecosystem, including vendor rankings and sourcing recommendations — overlapping with LB Ventures' supplier differentiation advisory.
• Source Global Research: Source Global Research provides research and advisory on the professional services and BPO/IT sourcing market, advising enterprises on supplier selection and procurement strategy — comparable to LB Ventures' buyer-side advisory focus.
• Alsbridge (now part of ISG): Alsbridge historically specialized in outsourcing advisory and BPO/IT sourcing, comparable to LB Ventures in focus area, now operating within ISG — a direct historical peer in BPO sourcing advisory.

Broad incumbents

• Genpact: Genpact is a large global BPO and digital transformation services provider. While LB Ventures advises buyers on BPO selection, Genpact is one of the suppliers who would pay LB Ventures' fees — a key commercial counterpart rather than a direct competitor.
• Teleperformance: Teleperformance is one of the largest global BPO and CX outsourcing providers. It is a potential supplier partner for LB Ventures-sourced deals and an incumbent competitor in the BPO market LB Ventures' clients are evaluating.
• Accenture Operations: Accenture's Operations practice includes large-scale BPO and business process services, and Accenture also operates sourcing advisory capabilities. It is a broad incumbent that overlaps with both the supplier and advisory sides of LB Ventures' market.
• Concentrix: Concentrix is a major global BPO and customer experience services provider. It sits on the supplier side of LB Ventures' ecosystem and competes indirectly for the same enterprise outsourcing wallet.

Others

• The Outsourcing Institute / Outsourcing Center: The Outsourcing Institute is an industry community and resource hub for BPO and outsourcing buyers. It is thematically adjacent to LB Ventures, connecting the same enterprise buyers and supplier ecosystem the firm serves.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/lb-ventures-inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LB Ventures