SNS

What SNS does

SNS (სისტემური ინტეგრაციები, legal entity ეს ენ ეს შ.პ.ს.) is a privately held Georgian limited liability company founded in 2011 and headquartered at A. Beliashvili 145, Tbilisi. It operates as an IT systems integrator and direct-to-customer e-commerce retailer specializing in the COTT house brand of enterprise server hardware, PC components, and hospitality IPTV equipment, selling to enterprise IT buyers, hotels and hospitality venues, and individual consumers across the Caucasus region (single-country domestic focus on Georgia). Headcount is reported at 11–50 employees.

The company's product portfolio centers on the COTT-branded server line, which spans rack-mount (1U–4U), storage, multi-node, multi-purpose, and HA-controller configurations built on Intel Xeon (E Series, Scalable) and AMD platforms, alongside COTT DDR3/DDR4 desktop and laptop RAM modules, CSDC-series microSD cards, and SATA SSD/NVMe storage categories. In the hospitality vertical, SNS offers the COTT Hotelier Server IPTV platform and the HTLR-series branded hotel televisions in 32- to 65-inch sizes. Complementary solution lines include CCTV server and VoIP telephony offerings. The full catalog comprises 205 SKUs, of which 87 are server components, 39 are storage servers, 36 are multi-node servers, 18 are rack-mount servers, 17 are rack-mount chassis, and 8 are multi-purpose servers.

Revenue is generated through one-time hardware sales priced in Georgian Lari (GEL), with servers listed between 4,246 and 13,847 GEL and memory products between 14.23 and 407.82 GEL; TVs and streamers are quote-based. The go-to-market motion is primarily self-serve e-commerce on sns.ge supplemented by a WhatsApp contact channel, with no disclosed recurring service, subscription, or managed-services revenue. The only disclosed strategic technology partnership is with Intel for processor integration; no external investors, parent company, or funding rounds are documented.

Name

SNS

Legal name

ეს ენ ეს შ.პ.ს.

Website

https://sns.ge

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

SNS is a privately held Georgian IT systems integrator and e-commerce retailer (Tbilisi, founded 2011) that sells the COTT-branded portfolio of enterprise servers, PC memory, and hospitality IPTV hardware to enterprise, hotel, and consumer buyers in the Georgian market.

Ownership category

akta.pro rank

Headquarters

HQ city

Tbilisi

HQ country

Georgia

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Server Systems Sales: Sale of enterprise-grade rack mount servers, storage servers, and multi-node servers under COTT brand
2. PC Components Sales: Sale of RAM modules, memory cards, and other PC components through e-commerce platform
3. Television Products: Sale of televisions and TV streaming equipment including Hotelier Server solutions
4. IP TV Hospitality Solutions: Customized IP television systems for hotels and hospitality venues

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

SNS is a Georgian IT systems integrator that designs, assembles, and sells enterprise server hardware under its proprietary COTT brand (rack mount, storage, multi-node, and multi-purpose servers using Intel Xeon and AMD EPYC platforms), supplies hotel IPTV solutions (HTLR branded hotel televisions and the COTT Hotelier IPTV server), and distributes COTT-branded PC memory modules (DDR3/DDR4 desktop and laptop RAM) and microSD cards through its own e-commerce storefront at sns.ge.

Product overview

SNS (System Integration Solutions) is a Georgian IT systems integrator and B2B/B2C e-commerce retailer specializing in enterprise hardware. Its portfolio spans branded server infrastructure (COTT rack mount, storage, multi-node, and multi-purpose servers), hotel IPTV systems (HTLR television series and COTT Hotelier Server), and PC components (COTT RAM modules and memory cards). The COTT server line includes Intel-based and AMD-based models across 1U, 2U, 3U, and 4U form factors, with configurations for single CPU, dual CPU, storage controller, and high-density multi-node deployments. The hospitality TV division offers branded hotel televisions (HTLR D1 and C2U series) and the COTT Hotelier Server IPTV platform. The company also distributes branded PC memory (DDR3/DDR4 desktop and laptop RAM) and flash memory cards under the COTT brand.

Differentiator

Problem solved

Functional benefit

Products and services

• COTT Rack Mount Servers Configurable 1U, 2U, 3U, and 4U rack mount server systems in the COTT RMS line, offered in single-CPU and dual-CPU variants with Intel Xeon E Series, Intel Xeon Scalable, Intel Core i3, and AMD EPYC processor options, targeting enterprise IT infrastructure buyers in Georgia.
• COTT Storage Servers Dedicated COTT SS and JSS storage server families supporting 12, 16, 24, and 36 drive bays with single-CPU, dual-CPU, single storage controller, and dual storage HA controller configurations for high-capacity enterprise storage deployments.
• COTT Multi-Node Servers High-density COTT MNS line of dual, triple, quad, 6, 8, and 12 node servers designed for high-density computing and scale-out data center workloads.
• COTT Multi-Purpose Servers 2U, 3U, and 4U COTT multi-purpose server configurations for general enterprise workloads.
• COTT Server Components Discrete COTT-branded server building blocks including motherboards, RAID controllers, network cards, Intel Xeon and AMD server processors, server DDR4 memory, and 2.5"/3.5" hard drives sold separately for custom server builds and upgrades.
• COTT Hotelier Server IPTV streaming server from the COTT television/streamer line, purpose-built to power in-room entertainment and IP-based television distribution in hotel and hospitality environments.
• HTLR Hotel Television Series Branded COTT HTLR hotel television displays available in 32", 40", 43", 50", 55", and 65" screen sizes across D1, D1U, and C2U series designed for in-room hotel use.
• Hotel IP Television Solution Customizable, branded IPTV solution bundle for the hospitality industry that combines HTLR hotel TVs with the COTT Hotelier Server to deliver tailored in-room guest entertainment.
• CCTV Server Solutions Server hardware packages engineered for CCTV video surveillance deployments, providing storage and processing capacity for security camera infrastructures.
• VoIP Telephony Solutions IP-based voice communication solutions providing VoIP telephone system deployment for business customers.
• COTT RAM Modules COTT-branded DDR3 and DDR4 desktop DIMM and laptop SO-DIMM memory modules in 4GB, 8GB, 16GB, and 32GB capacities with clock speeds of 1600MHz, 2666MHz, and 3200MHz, covering PRL, RDL, and GGR series for consumer and prosumer PC upgrades.
• COTT Memory Cards COTT CSDC series microSD memory cards with adapter in 32GB, 64GB, and 128GB capacities with V30 speed class for consumer flash storage use.

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• IntelcoreTechnology or IntegrationIntel processor technology integration in server products. Server components include Intel Xeon E Series, Intel Xeon Scalable, and Intel Core i3 processors.

Scale indicators1 record

Recent moves1 record

Expansion highlights4 records

Regional players

• Elko Group: IT product and solutions distributor covering the Baltics, Central Asia, and Caucasus. Closely comparable to SNS in regional IT distribution and enterprise hardware integration.
• ASBISc Enterprises: IT distribution and value-added services company operating across CEE, CIS, and Caucasus regions. Comparable to SNS as a regional IT hardware distributor and systems integrator, though at much larger scale.

Direct peers

• Kingston Technology: Major memory module and storage product vendor. SNS's COTT RAM (DDR3/DDR4 desktop, laptop, server) and microSD card lines directly mirror Kingston's branded memory products.
• Supermicro: White-label and branded server, storage, and multi-node systems manufacturer. Directly comparable to SNS's COTT rack mount, storage, and multi-node server lines, though at vastly larger global scale.
• ASUS (ASUSTOR / ASUS Servers): Sells branded servers, server motherboards, and storage solutions. Comparable to SNS in producing branded server hardware, with broader PC-component overlap (ASUS memory, motherboards).
• TYAN (MiTAC Computing): Server board and system manufacturer focused on Intel/AMD platforms and HPC/AI workloads. Closely comparable to SNS's COTT server engineering approach and dual-platform strategy.

Broad incumbents

• HPE (Hewlett Packard Enterprise): Major server and storage vendor (ProLiant, Apollo, Alletra). Competes with SNS in enterprise and storage-server deals across the Caucasus region through channel partners.
• Inspur: Large Chinese server and storage OEM with growing presence in emerging markets. Competes with SNS's COTT servers in price-sensitive enterprise and channel-driven deals.
• Lenovo (ThinkSystem / ThinkEdge): Global server OEM with ThinkSystem rack and edge servers. Directly overlaps with SNS's rack mount and multi-node COTT server lines for enterprise and SME buyers.
• Dell Technologies (PowerEdge): Global server OEM selling rack, tower, and modular servers plus storage. Overlaps with SNS's enterprise server offering but operates at much broader scale and with deeper channel programs.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/smartnetgeo
• LinkedInlinkedin.com/company/smart-net-solutions-sns

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SNS