ELKO Group
ELKO Group is a Latvia-headquartered wholesale distributor of IT and consumer electronics products and solutions, serving 10,000+ retailers, system integrators, and enterprises across 14 European countries through a proprietary B2B e-commerce platform and authorized partnerships with 400 manufacturers.
- Company typePrivate
- Founded1993
- HeadquartersRiga, Latvia
- Headcount501–1,000
- GTM typeB2B
- OfferingServices
What ELKO Group does
ELKO Group, founded in 1993 in Riga, Latvia, is one of Central/Eastern Europe's largest wholesale distributors of IT and consumer electronics products and solutions, operating across 14 European countries through wholly-owned subsidiaries and activated sales forces. The company distributes more than 40,000 SKUs sourced from approximately 400 manufacturers to a base of 10,000+ retailers, system integrators, local computer builders, and enterprise customers. Its portfolio spans three segments: IT products (components, PCs, notebooks, smartphones, tablets, peripherals, software including Microsoft ESD electronic delivery); consumer electronics (small and major domestic appliances, TVs, smart pet technology, outdoor gear, digital art tools, refurbished electronics via reNewed); and solutions distribution (data centre infrastructure, security systems, industrial automation, communication systems).
The operating backbone is a proprietary B2B wholesale platform, ELKO eCom (ecom.elkogroup.com), paired with an eCommerce API at api.elko.cloud that enables real-time warehouse inventory mirroring and automated ordering between partners' systems and ELKO's catalog. Distribution is delivered via dedicated regional sales forces, 24/7 self-service e-commerce, Microsoft ESD electronic key delivery, and a structured partner program architecture (e.g., UniFi Enterprise Partner Program for Ubiquiti). Ancillary revenue-generating services include logistics, RMA, credit/finance, training, demo lab, consulting, dropshipping, and engineering/design support.
The revenue model is asset-light wholesale distribution, monetized through margin on product transactions across three product segments (IT, CE, solutions) plus digital software delivery (Microsoft ESD) and circular-economy sales through the Renewed AB recommerce unit. Pricing is not publicly disclosed and is negotiated per partner via account managers. Authorized distribution contracts with tier-1 vendors (Microsoft, Supermicro, Ubiquiti, Micron/Crucial, Axis, STORViX, Dreame, XP-Pen, Catlink, FLEXTAIL) anchor preferential access to product allocation, pre/post-sales support, and joint demand generation across the European channel.
ELKO Group firmographics
Firmographics- Name
- ELKO Group
- Legal name
- Akciju Sabiedrība "ELKO Grupa"
- Website
- https://elkogroup.com
- Company type
- Private
- Founded year
- 1993
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- ELKO Group is a Latvia-headquartered wholesale distributor of IT and consumer electronics products and solutions, serving 10,000+ retailers, system integrators, and enterprises across 14 European countries through a proprietary B2B e-commerce platform and authorized partnerships with 400 manufacturers.
- Ownership category
- akta.pro rank
ELKO Group industry classification
Industry- Product category
- IT and Consumer Electronics Distribution
- NAICS
- Computer and Computer Peripheral Equipment and Software Merchant Wholesalers (423430), Computer and Computer Peripheral Equipment and Software Merchant Wholesalers (42343)
- SIC
- Wholesale-Computers & Peripheral Equipment & Software (5045)
- akta.pro primary industry
- Office Supplies, IT & Workplace Procurement Marketplaces (CRAFAHAF)
- akta.pro secondary industry
- Wholesale/B2B Generalist Marketplaces (CRAFAAAF)
Keywords
Where ELKO Group is headquartered
LocationHeadquarters
- HQ city
- Riga
- HQ country
- Latvia
- HQ region
- Europe
Offices14 records
Markets served
ELKO Group business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- IT Product Distribution: Wholesale distribution of IT products including components, PCs, notebooks, smartphones, tablets, wearables, office electronics, peripherals and software. Revenue generated through margin on product sales to retailers and system integrators.
- Consumer Electronics Distribution: Distribution of small and major domestic appliances, TV sets, health and wellness products, scooters and other gadgets. Fast-growing segment contributing to overall revenue growth.
- Solutions Distribution: Value-added distribution of IT solutions including Data Centre Infrastructure, Security Systems, Industrial Automation, and Communication Systems to solution providers.
- Microsoft ESD Electronic Software Delivery: Digital distribution of Microsoft software products with electronic product key delivery, higher profit margins compared to boxed products, no logistics costs.
- Refurbished Electronics (reNewed): Circular economy segment through Renewed AB acquisition, offering refurbished electronics as a sustainable product line.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Acquisition of Deltaco Baltic UAB |
Go-to-market motion5 records
Distribution channels5 records
Marketing channels5 records
ELKO Group product offering
Product offeringCore offering
ELKO Group is a wholesale distributor of IT and consumer electronics products and solutions, sourcing more than 40,000 products from approximately 400 manufacturers and reselling them to retailers, local computer manufacturers, system integrators, and enterprise customers across 14 European countries. Its offering is organised into IT products, consumer electronics, and value-added solutions (data centre infrastructure, security systems, industrial automation, communication systems), delivered through direct sales, an authorized reseller network, and a proprietary B2B e-commerce platform with API integration and Microsoft electronic software delivery.
Product overview
ELKO Group is a regional IT and consumer electronics (CE) product distributor operating across 14 European countries, headquartered in Riga, Latvia, with more than 1,100 employees and 2025 revenue of USD 1,259 million. The company operates a broad distribution model anchored by its proprietary B2B wholesale e-commerce platform (eCom) and eCommerce API, through which it distributes over 40,000 products from approximately 400 IT manufacturers. Its portfolio is organized into three main segments: (1) IT products — components, PCs, notebooks, smartphones, tablets, wearables, office electronics, peripherals, and software; (2) Consumer Electronics — small and major domestic appliances, TV sets, health and wellness products, scooters, and gadgets, including new categories like Dreame TVs, Catlink smart pet tech, XP-Pen digital art tools, FLEXTAIL outdoor gear, and STORViX smart storage; and (3) Solutions — Data Centre Infrastructure, Security Systems, Industrial Automation, and Communication Systems with associated distribution services (logistics, RMA, finance, training, demo lab, API integration, dropshipping, extended warranty, service centre). ELKO also operates a recommerce/refurbished electronics business via Renewed AB in Sweden, and offers Microsoft ESD electronic software delivery. The company is an authorized distributor for major brands including Supermicro, Ubiquiti, Micron/Crucial, and Axis.
Differentiator
Problem solved
Functional benefit
Brands
- Gandalf Distribution: Nordic region distribution operations under Gandalf Distribution AB subsidiary
- reNewed
- ELKO eCom
Products and services
- ELKO eCom (B2B Wholesale E-Commerce Platform) A full-featured wholesale online shop available 24/7 to authorized business partners for browsing product ranges, placing orders, viewing financial information, processing RMA requests, and accessing personalised promotions.
- IT Product Distribution (Components, PCs, Notebooks, Smartphones, Tablets, Wearables, Office Electronics, Peripherals, Software) Wholesale distribution of an extensive range of IT products including components, PCs, notebooks, smartphones, tablets, wearables, office electronics, peripherals, and software from approximately 400 manufacturers to retailers, local system builders, and resellers across Europe.
- Consumer Electronics Distribution (Small/Major Domestic Appliances, TV Sets, Health and Wellness, Scooters) Distribution of consumer electronics including small and major domestic appliances, TV sets, health and wellness products, scooters, and trending gadgets to retailers across 14 European countries.
- Solutions Distribution (Data Centre Infrastructure, Security Systems, Industrial Automation, Communication Systems) Value-added distribution of IT solutions covering Data Centre Infrastructure (servers, storage, networking, power), Security Systems (video surveillance, access control, fire detection), Industrial Automation (IoT, embedded PCs, HMI, rugged devices), and Communication Systems (unified communication, conference, congress) for system integrators and solution providers.
- Microsoft Electronic Software Delivery (ESD) Digital distribution of Microsoft software products including Office 365 Personal/Family/Business Standard, Office Home/Business 2024, Project Standard/Professional 2024, Visio Standard/Professional 2024, and Windows 11 Home/Professional, delivered electronically with secure product key delivery to retail and e-commerce partners.
- ELKO Distribution Services (Logistics, RMA, Finance, Training, Demo Lab, Consulting, Dropshipping) Comprehensive distribution support services for partners including logistics and reverse logistics, RMA services, custom packaging, asset tagging, finance and credit, dropshipping, 24/7 online store access, consulting and technical support, demo lab and testing, extended warranty, authorized service centre for brands such as Advantech and Supermicro, and engineering and design.
- ELKO Recommerce by reNewed (Refurbished Electronics) Refurbished electronics business operated via Renewed AB in Sweden, extending ELKO's circular economy offering and providing sustainable pre-owned electronics products across European markets.
Quantifiable outcome
- Q1 2026 gross profitability improved to 9.9% from 8.1% in Q1 2025
- +2 more outcomes
Companies that use ELKO Group
Customer profileNamed customers10 records
Segments6 records
Ideal customer profiles4 records
ELKO Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
ELKO Group partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core.
- XP-PencoreOfficial distributor agreement for XP-Pen digital art solutions including graphic displays, graphic tablets, and creative accessories for the Baltics market.
- FLEXTAILcoreExclusive distribution agreement for FLEXTAIL outdoor-innovation brand in the Baltics. ELKO distributes portable electric pumps (MAX Pump series, Tiny Pump, EVO Pump), air mattresses and accessories for camping and outdoor use.
- CatlinkcoreExclusive distribution agreement with Catlink for smart pet technology in Latvia, Lithuania, and Estonia. Portfolio includes smart self-cleaning litter boxes, automatic feeders, and wireless pump filtration fountains.
- Dreame TechnologycoreELKO Group expanded cooperation with Dreame to include TV distribution in Baltic markets. Dreame enters Baltics with S series Mini LED and Q series Google TV models. ELKO hosted 70+ participant partner visit to Dreame headquarters in Suzhou, China. Partnership spans Latvia, Lithuania, Estonia, Romania, Slovakia, Czech Republic, Slovenia, Croatia, and Bulgaria.
- STORViXcoreELKO Group became official distributor of STORViX smart storage solutions across Latvia, Lithuania, Estonia, and Greece. Collaboration focuses on STORViX's AiRE IntelligentFiler platform supporting enterprise storage needs with AI-driven automation and scalability.
- UbiquiticoreELKO Group is an authorized distributor for Ubiquiti in all countries of business operation. Provides Ubiquiti Enterprise solutions through UniFi Enterprise Partner Program offering optimized distribution, fast issue resolution, extensive support, and efficient inventory management.
- SupermicrocoreELKO Group is an authorized distributor for Supermicro in all countries of business operation. Offers full range including servers, storage systems, server components, mainboards, JBOD, chassis, and cooling parts.
- MicroncoreELKO Group is an authorized distributor for Micron brands (Micron for enterprise/cloud/data center, Crucial for home/office/gaming) in all countries of operation. Products include server memory, enterprise SSDs, consumer SSDs, and DRAM.
- MicrosoftcoreELKO Group distributes Microsoft ESD (Electronic Software Delivery) products including Office 365, Windows 11, Project, and Visio through B2B e-commerce platform with secure electronic product key delivery.
Scale indicators15 records
Recent moves13 records
Expansion highlights6 records
ELKO Group competitors and assessment
Company assessmentEmerging players
- Exclusive Networks: Specialist cybersecurity and infrastructure value-added distributor across EMEA; comparable in serving solution providers/SIs with specialized technical distribution, though narrower in focus than ELKO's broadline IT/CE model.
- RetaLink: Adria/Croatia-region IT and gaming peripherals distributor; comparable in addressing the partner/reseller segment in nearby Balkan/CEE markets overlapping with ELKO's emerging Croatian presence.
Direct peers
- ALSO Group: European-headquartered B2B IT distributor serving SMBs, resellers, and retailers across multiple European countries; directly comparable in business model, product breadth, value-added services, and regional footprint.
- EET Group: Nordic and European IT/CE distributor with overlapping product portfolio (components, peripherals, consumer electronics) and similar pan-European value-added distribution model.
- Esprinet: Southern European B2B IT and consumer electronics distributor with similar geographic distribution model and product portfolio spanning IT and CE; overlap on Iberian/Italian/CEE regional presence and reseller customer base.
Broad incumbents
- Ingram Micro: Global IT broadline distributor with established operations across Europe; comparable through IT distribution services, vendor relationships, and supply chain capabilities, but with much larger global scale.
- Arrow Electronics: Global enterprise-focused IT distributor with European footprint and enterprise solutions portfolio; comparable through enterprise and data center infrastructure distribution channels.
- TD SYNNEX: Global IT distribution and solutions aggregator offering similar IT/CE distribution services with comparable value-added capabilities, though substantially larger and more diversified than ELKO.
Regional players
- MAUS Nordic (Scandinavian Distribution Partner): Nordic consumer electronics and gaming peripherals distributor; comparable through CE distribution focus, though more niche and Nordic-focused versus ELKO's broader portfolio.
- Westcoast: UK's largest independent IT distributor operating across IT, CE, and mobility categories; comparable B2B distribution model and reseller customer base, though primarily UK-focused.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
ELKO Group social profiles
Digital presenceELKO Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
ELKO Group leadership team
Management profileNumber of profiles
Profiles10 records
ELKO Group subsidiaries and ownership
Company hierarchySubsidiaries9 records
ELKO Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ELKO Group M&A and investment
M&A and investmentM&A2 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ELKO Group
What does ELKO Group do?
ELKO Group is a wholesale distributor of IT and consumer electronics products and solutions, sourcing more than 40,000 products from approximately 400 manufacturers and reselling them to retailers, local computer manufacturers, system integrators, and enterprise customers across 14 European countries. Its offering is organised into IT products, consumer electronics, and value-added solutions (data centre infrastructure, security systems, industrial automation, communication systems), delivered through direct sales, an authorized reseller network, and a proprietary B2B e-commerce platform with API integration and Microsoft electronic software delivery.
Is ELKO Group a public or private company?
ELKO Group is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was ELKO Group founded?
ELKO Group was founded in 1993. It employs 501 to 1,000 people.
Where is ELKO Group based?
ELKO Group is headquartered in Riga, Latvia, in the Europe region.
How does ELKO Group make money?
Five revenue lines are on record. IT Product Distribution is the primary driver. The others are consumer Electronics Distribution, solutions Distribution, microsoft ESD Electronic Software Delivery and refurbished Electronics (reNewed).
Who are ELKO Group's main competitors?
Emerging players on record are Exclusive Networks and RetaLink. Direct peers are ALSO Group, EET Group and Esprinet. Broad incumbents are Ingram Micro, Arrow Electronics and TD SYNNEX. Regional players are MAUS Nordic (Scandinavian Distribution Partner) and Westcoast.
Does ELKO Group have an API?
Yes. ELKO eCommerce API enables automatic data exchange between partner online stores or warehouse systems and ELKO's B2B e-commerce system (eCom). It allows partners to reflect ELKO's real-time warehouse inventory in their own online stores and simplifies/accelerates goods ordering. Available via documentation at https://api.elko.cloud/. The API is used within the ESD (Electronic Software Delivery) model, where partner systems integrate with ELKO's platform for product key ordering and delivery via API interface. Developer documentation is at api.elko.cloud.
What industry is ELKO Group in?
ELKO Group's product category is IT and Consumer Electronics Distribution. Its primary akta.pro industry code is CRAFAHAF, Office Supplies, IT & Workplace Procurement Marketplaces, with a secondary code of CRAFAAAF, Wholesale/B2B Generalist Marketplaces. Its NAICS code is 423430 and its SIC code is 5045.