Prisma Nova
Prisma Nova is a Colombian industrial equipment distributor that represents over 20 international machinery manufacturers, supplying technical solutions and equipment to pulp, paper, packaging, and sugar mills across Colombia, Ecuador, and Peru.
- Company typePrivate
- Founded1992
- HeadquartersCali, Colombia
- Headcount51–100
- GTM typeB2B
- OfferingHardware or Manufacturing
What Prisma Nova does
Prisma Nova, operating legally as PrismaQuímica SAS, is a Colombian industrial technical-solutions distributor founded in 1992 in Cali and rebranded from PrismaQuímica to Prisma Nova in 2023. The company acts as the exclusive regional representative for more than 20 international machinery manufacturers across Colombia, Ecuador, and Peru, supplying equipment, technical products, and after-sales assistance to industrial clients in the pulp and paper, packaging, corrugated, sugar, food, nonwovens, and alcohol sectors. Its portfolio is organized into four business lines: Prisma Industry (fiber processing, web guiding, screw presses, forming wires, felts, infrared drying, doctor blades, recycling equipment), Prisma Coating (turnkey web coating and lamination systems), Prisma Fluid (steam/condensate handling, dissolved air flotation, high-pressure water management, starch conversion), and Prisma Lab (laboratory testing and in-line sensors for quality control).
Prisma Nova monetizes primarily through hardware sales and project-based equipment contracts with industrial enterprises, with quote-based pricing and no public rate cards. The go-to-market is enterprise field sales, supported by participation in industry events such as ACOTEPAC and Expoacotepac congresses, a bilingual Spanish/English website, and a technical blog. Customer engagement centers on long-cycle, high-touch technical sales: representative reference work includes the PM3 reconstruction for Smurfit Kappa Roermond Papier (1,000 tons/day packaging paper line) and recurring equipment and consumables supply to Latin American paper mills, sugar mills (ingenios azucareros), and converters. Key represented principals include A.Celli Group, Kadant Lamort, Kadant Johnson, Kroenert, Bellmer Kufferath, Erhardt+Leimer, Techpap, Veolia Water Technologies, Clouth Group, ProJet, Vyncke, and Ircon-Solaronics.
The company is privately held with no disclosed parent, institutional investors, or public market activity; ownership is independent and there are no recorded funding rounds, acquisitions, or leadership changes in the input data. Headcount is reported at 51-100 employees, and the operating footprint remains a single headquarters office in Cali (Calle 11 100-121 Of. 901, Edificio Campestre Towers), with regional commercial coverage in Ecuador and Peru handled through the same field-sales structure.
Prisma Nova firmographics
Firmographics- Name
- Prisma Nova
- Legal name
- PrismaQuimica SAS
- Website
- https://prismanova.com.co
- Company type
- Private
- Founded year
- 1992
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Prisma Nova is a Colombian industrial equipment distributor that represents over 20 international machinery manufacturers, supplying technical solutions and equipment to pulp, paper, packaging, and sugar mills across Colombia, Ecuador, and Peru.
- Ownership category
- akta.pro rank
Prisma Nova industry classification
Industry- Product category
- Industrial Machinery Distribution
- NAICS
- Textile Product Mills (314)
- SIC
- General Industrial Machinery & Equipment (3560), Special Industry Machinery, Nec (3559)
- akta.pro primary industry
- Packaging Papers & Converted Paper Distribution (Corrugated sheets/boxes, Paper bags, Labels, Stationery) (IMAMAIAI)
- akta.pro secondary industry
- Testing, Inspection, Certification & Commissioning (TICx) Technical Services (BPAHAIAL)
Keywords
Where Prisma Nova is headquartered
LocationHeadquarters
- HQ city
- Cali
- HQ country
- Colombia
- HQ region
- Latin America
Offices1 record
Markets served
Prisma Nova business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Industrial Equipment Distribution: Revenue generated through distribution and representation of international machinery manufacturers to industrial clients in Latin America. Provides equipment, technical products, and assistance for pulp, paper, packaging, sugar, and other industrial sectors.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
Prisma Nova product offering
Product offeringCore offering
Prisma Nova is the Colombian representative and distributor of international industrial machinery manufacturers serving the pulp, paper, packaging, sugar, and related process industries. It sells capital equipment across four business lines (Prisma Industry, Prisma Coating, Prisma Fluid, and Prisma Lab) and provides technical assistance and spare parts support throughout Colombia, Ecuador, and Peru.
Product overview
PrismaNova is a Colombian company (formerly PrismaQuimica, rebranded in 2023) that provides industrial technical solutions as a distributor and representative of international equipment manufacturers. The company operates four distinct business lines: Prisma Industry (pulp and paper production equipment), Prisma Coating (web coating and lamination systems), Prisma Fluid (fluid handling and water treatment equipment), and Prisma Lab (laboratory and quality control equipment). The company serves the pulp, paper, packaging, corrugated, sugar, food, nonwovens, and other industrial sectors across Colombia, Ecuador, Peru, and other Latin American markets.
Differentiator
Problem solved
Functional benefit
Products and services
- Prisma Industry Distribution and representation of pulp and paper production machinery for industrial manufacturers in the Andean region. Provides capital equipment, technical assistance, and spare parts support to pulp and paper mills.
- Prisma Coating Distribution of web coating and lamination systems used by paper, packaging, and converting plants. Provides equipment sales, technical assistance, and spare parts support for these systems.
- Prisma Fluid Distribution of fluid handling and water treatment equipment for industrial process plants. Provides pumps, valves, treatment systems, and related technology to pulp, paper, sugar, and other process industries.
- Prisma Lab Distribution of laboratory and quality control instruments used by industrial laboratories in the pulp, paper, packaging, sugar, and related sectors. Provides testing equipment, supplies, and technical support.
- Technical Assistance and Spare Parts Service Post-sale technical assistance, installation, commissioning, and spare parts supply for the industrial equipment distributed across the four business lines. Serves industrial customers in Colombia, Ecuador, and Peru.
Companies that use Prisma Nova
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles1 record
Prisma Nova technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Prisma Nova partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered major and core.
- Clouth GroupmajorGerman manufacturer of doctor blades, coater blades, and creping blades. Products available in over 70 countries through a network of 50+ commercial representatives. Welcomed as new represented partner in October 2021.
- Kadant LamortcoreLong-standing representation partnership for pulp and paper equipment. Kadant Lamort specializes in fiber processing equipment and services for virgin and recycled fiber treatment. The partnership dates back to 1993 and represents one of the company's foundational business relationships.
- Kadant JohnsoncoreSpecialized in steam and condensate handling equipment. Provides solutions for energy optimization and fluid management in industrial processes, serving paper, corrugated, sugar, and other industries.
- TechpapcoreLaboratory equipment and in-line sensors for quality control and process optimization. Provides SimpaLab testing equipment demonstrated at ACOTEPAC events. Serves paper industry clients in Colombia and Ecuador.
- A.Celli GroupcoreItalian manufacturer specializing in paper machine reconstruction and nonwoven fabric equipment. Successfully completed PM3 reconstruction project for Smurfit Kappa Roermond Papier. Also operates PMT Italia acquired in 2020.
- Erhardt+Leimer GmbHcoreAdvanced web guiding and tension control solutions for paper and corrugated industries. Provides automation equipment for web processing in manufacturing operations.
- Bellmer KufferathcoreWorld leader in screw press technology for fluid and solid separation. Offers 10 series and 10 sizes with diameters from 200 to 1400mm. Serves paper and food industries with dewatering and thickening equipment.
- Veolia Water TechnologiesmajorDissolved air flotation classifiers for water treatment. Serves Colombia, Ecuador, and Peru markets with equipment for industrial water management.
- ProJet b.v.majorEngineering and fabrication of energy-efficient equipment. Provides cleaning solutions and water recycling system design and installation. Serves paper, pulp, nonwovens, food, fiberglass, and gypsum board industries in Colombia, Ecuador, Peru, and Bolivia.
- KroenertcoreWorld leader in turnkey installations for web coating technology, specializing in paper, foil, and film. Provides coating and lamination systems with training services. Headquartered in Hamburg, Germany.
- Ircon-Solaronicsmajor50 years of experience in electric or gas-fired infrared systems with integrated convection drying. Serves paper and metal industries.
- PAG DepurmajorEngineering that optimizes industrial water treatment processes to reduce discharges, reduce costs, and offer fast solutions for production increases. Serves all industries.
- VynckemajorEngineering that converts waste into energy to reduce emissions, lower costs, and provide sustainable solutions ensuring energy independence. Presented at ACOTEPAC 2026 on energy transition topics.
Scale indicators2 records
Recent moves5 records
Expansion highlights6 records
Prisma Nova competitors and assessment
Company assessmentBroad incumbents
- Kadant: Global leader in pulp and paper process equipment (fiber processing, fluid handling, doctoring). PrismaNova has been Kadant Lamort's LATAM representative since 1993, making Kadant both a strategic principal and a broad incumbent whose direct-sales moves could directly affect PrismaNova's territory.
- Andritz: Major global OEM of pulp, paper, and hydropower machinery with a strong LATAM presence and direct sales force. Competes with PrismaNova-represented OEMs for the same paper mill CapEx budgets across Colombia, Ecuador, and Peru.
- Toscotec: Italian machinery supplier specializing in tissue and paper machines with active LATAM references. Competes with several of PrismaNova's represented OEMs (A.Celli, Bellmer) for tissue and packaging paper mill projects in Colombia, Ecuador, and Peru.
- Valmet: Global market leader in pulp, paper, and energy technologies, providing complete paper machines and process solutions. A dominant LATAM competitor through direct sales and service centers, particularly for tissue and packaging paper lines where PrismaNova's principals also compete.
- Kroenert: German world leader in turnkey web coating installations for paper, foil, and film, headquartered in Hamburg. Represented by PrismaNova under the Prisma Coating business line and competes in the same coating/lamination segment with other global OEMs in LATAM.
- Bellmer: German specialist in paper machinery (screw presses, dewatering, thickening) and food industry equipment, serving the same Latin American paper and food customers via PrismaNova's representation. Comparable as a global special-industry machinery incumbent with whom PrismaNova partners directly.
- Voith: German-headquartered global paper machinery and process technology supplier offering complete paper machines, roll services, and digitalization. Operates direct sales and service in LATAM, competing for the same enterprise paper mill projects PrismaNova's principals address.
- A.Celli Group: Italian manufacturer of paper machines (including the PM3 reconstruction project for Smurfit Kappa delivered via PrismaNova) and nonwoven equipment. As a Core strategic principal, A.Celli both supplies and potentially competes with PrismaNova in adjacent LATAM geographies.
- PMP Group: Poland-based paper machinery manufacturer with a focus on rebuilds, new paper machines, and stock preparation systems. Competes for the same rebuild and modernization projects PrismaNova has delivered through A.Celli and Kadant.
- Metso: Finnish industrial machinery group with a substantial pulp and paper segment offering fiber processing, recycling, and stock preparation equipment. Competes with PrismaNova-represented Kadant, Bellmer, and others in the LATAM pulp/paper market.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Prisma Nova social profiles
Digital presencePrisma Nova financial estimates
Financial estimateRevenue estimate
Valuation estimate
Prisma Nova leadership team
Management profileNumber of profiles
Prisma Nova funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Prisma Nova M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Prisma Nova
What does Prisma Nova do?
Prisma Nova is the Colombian representative and distributor of international industrial machinery manufacturers serving the pulp, paper, packaging, sugar, and related process industries. It sells capital equipment across four business lines (Prisma Industry, Prisma Coating, Prisma Fluid, and Prisma Lab) and provides technical assistance and spare parts support throughout Colombia, Ecuador, and Peru.
Is Prisma Nova a public or private company?
Prisma Nova is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Prisma Nova founded?
Prisma Nova was founded in 1992. It employs 51 to 100 people.
Where is Prisma Nova based?
Prisma Nova is headquartered in Cali, Colombia, in the Latin America region.
How does Prisma Nova make money?
One revenue line is on record: industrial Equipment Distribution.
Who are Prisma Nova's main competitors?
Broad incumbents on record are Kadant, Andritz, Toscotec, Valmet, Kroenert, Bellmer, Voith, A.Celli Group, PMP Group and Metso.
Does Prisma Nova have an API?
No public API is recorded for Prisma Nova.
What industry is Prisma Nova in?
Prisma Nova's product category is Industrial Machinery Distribution. Its primary akta.pro industry code is IMAMAIAI, Packaging Papers & Converted Paper Distribution (Corrugated sheets/boxes, Paper bags, Labels, Stationery), with a secondary code of BPAHAIAL, Testing, Inspection, Certification & Commissioning (TICx) Technical Services. Its NAICS code is 314 and its SIC code is 3560.