Promas
Promas BV is a Netherlands-based exclusive Benelux distributor of CNC metalworking machines from eight European manufacturers (Hedelius, Hartford, CMZ and others), serving metalworking and machine-building enterprises with bundled installation, training, and preventive-maintenance services.
- Company typePrivate
- Founded1998
- HeadquartersMaasbree, Netherlands
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Promas does
Promas BV (operating as "Promas CNC" / "Professional Machine Support") is a Netherlands-based, privately held distributor of high-quality CNC metalworking machines, founded in 1998 and headquartered in Maasbree with an additional sales office in Belgium. The company holds exclusive distribution rights across the Benelux for eight European machine manufacturers — Hedelius, Hartford, CMZ, Reiden, SHW, Zimmermann, OPS Ingersoll, and CNC Takang — spanning CNC vertical and horizontal machining centers, CNC lathes with Y-axis and live tooling, high-speed and gantry milling machines, bed-type and floor-type machines, teach-in lathes, and CNC boring mills. Its product range is complemented by an Eco-Logic line of environmentally friendly shop-floor solutions (chip briquetting presses, multi-phase air purification, coolant cleaning), automation integration offerings, and accessories including NC rotary tables (120mm–2500mm), 3D workpiece measurement systems, and tool measurement/break-monitoring systems compatible with Heidenhain, Fanuc, and Siemens controls.
The business operates a stock-and-service distribution model: machines are held in inventory at Maasbree for fast delivery ("direct leverbaar uit voorraad"), and each sale is bundled with installation, operator training, commissioning, and ongoing preventive maintenance. Pricing is quote-based with no public list prices; customers contact a dedicated Dutch or Belgian sales email and phone line. Promas's go-to-market is enterprise-oriented direct field sales backed by an in-house mechanics team for after-sales service, supported by content marketing through an extensive library of named-customer case studies and presence at industrial trade events such as TechniShow.
The customer base spans more than 30 disclosed enterprise and mid-market accounts across metalworking, machine building, food processing equipment, logistics, cable processing, precision engineering, and other industrial verticals in the Benelux. No revenue, headcount, or funding data is publicly disclosed; the company operates independently with no parent or institutional investor identified.
Promas firmographics
Firmographics- Name
- Promas
- Legal name
- Promas BV
- Website
- https://promascnc.nl
- Company type
- Private
- Founded year
- 1998
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Promas BV is a Netherlands-based exclusive Benelux distributor of CNC metalworking machines from eight European manufacturers (Hedelius, Hartford, CMZ and others), serving metalworking and machine-building enterprises with bundled installation, training, and preventive-maintenance services.
- Ownership category
- akta.pro rank
Promas industry classification
Industry- Product category
- Industrial CNC Machine Tools
- NAICS
- Machine Tool Manufacturing (333517)
- SIC
- Machine Tools, Metal Cutting Types (3541), Special Industry Machinery, Nec (3559)
- akta.pro primary industry
- CNC Machine Tools (Turning, Milling, Machining Centers) (IMAHADAA)
- akta.pro secondary industry
- EDM & Electrochemical Machining (Wire/Sinker EDM, ECM) (IMAHADAF)
Keywords
Where Promas is headquartered
LocationHeadquarters
- HQ city
- Maasbree
- HQ country
- Netherlands
- HQ region
- Europe
Offices2 records
Markets served
Promas business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- CNC Machine Sales: Sale of high-quality CNC metalworking machines from selected manufacturers including Hedelius, Hartford, CMZ, and others. Machines are sold with full installation, training, and commissioning services.
- After-sales Service and Maintenance: Ongoing service, preventive maintenance, and technical support for installed CNC machines. Promas provides service with a team of mechanics having years of knowledge and experience.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | All machine sales are quote-based with individual pricing |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
Promas product offering
Product offeringCore offering
Promas BV is a specialist Dutch distributor of high-quality CNC-controlled metalworking machines, supplying vertical and horizontal machining centers, CNC lathes, gantry and high-speed milling machines, bed/floor-type mills, teach-in lathes, and boring mills from European and Taiwanese manufacturers including Hedelius, Hartford, CMZ, Reiden, SHW, Zimmermann, OPS Ingersoll, and CNC Takang. Each sale is bundled with installation, operator training, commissioning, preventive maintenance, and ongoing after-sales service, complemented by the Eco-Logic line of chip briquetting presses, air purification, and coolant cleaning systems and accessories such as NC rotary tables and 3D measurement systems.
Product overview
Promas is a distributor of high-quality CNC-controlled metalworking machines, offering a comprehensive portfolio of precision machining equipment. Their core offering centers on CNC machining centers (vertical and horizontal), CNC lathes, gantry mills, and bed-type machines from leading manufacturers including Hartford, Hedelius, CMZ, Reiden, SHW, Zimmermann, OPS Ingersoll, and CNC Takang. The product lineup includes specific models such as the Hartford LG series (LG-1000, LG-1570, LG-2100, LG-500), Hartford S-PLUS and 5A series, Hedelius Acura and T7/Tiltenta series, and CMZ TD and TA series lathes with Y-axis capability. Beyond machine tools, Promas provides the Eco-Logic product line encompassing chip briquetting presses (Jvonne Eco-Compatt), air purification systems with multi-phase filters, and coolant purification systems. They also supply accessories including NC rotary tables, 3D workpiece measurement systems, and tool measurement systems. Full service capabilities encompass installation, training, commissioning, preventive maintenance, and technical support. The company operates from Maasbree, Netherlands, serving the Benelux market.
Differentiator
Problem solved
Functional benefit
Products and services
- CNC Vertical Machining Centers High-precision vertical CNC machining centers for metalworking operations including drilling, milling, and boring, available in multiple sizes and configurations from suppliers including Hartford and Hedelius.
- CNC Horizontal Machining Centers Horizontal CNC machining centers for efficient multi-sided machining of complex workpieces with automatic pallet changing capabilities.
- CNC Lathes (Turning Machines) CNC-controlled turning machines for precision metal turning operations, including models with Y-axis capability, live tooling, and sub-spindles, supplied by manufacturers including CMZ and CNC Takang.
- CNC Gantry Milling Machines Large-format gantry-type milling machines suitable for oversized workpieces such as frames, base plates, and welded structures, supplied by manufacturers including Hartford, SHW, and Hedelius.
- High-Speed Milling Machines High-speed milling machines optimized for rapid material removal while maintaining precision and surface finish quality.
- CNC Bed Milling Machines and Floor-Type Machines Heavy-duty bed-type and floor-type milling machines for large-scale machining operations requiring maximum rigidity and precision.
- Teach-in Lathes Manual-controlled lathes with CNC-style control interface for operators transitioning from conventional to CNC machining.
- CNC Boring Mills CNC-controlled boring machines for creating large-diameter precision holes and performing accurate boring operations on heavy workpieces.
- Hartford LG-1000 Vertical CNC Machining Center Vertical CNC machining center with Hartrol HP2 control (Fanuc compatible), SK40/BT40 spindle, 10,000-12,000 rpm, ATC-24 or ATC-30 tool magazine.
- Hartford LG-2100 Large-Format Vertical Machining Center Large-format vertical CNC machining center with Hartrol Premium 1 control, 2050x1020x820mm work area, SK40 spindle, 15,000 rpm, ATC-40 tool magazine, and 20 bar spindle cooling.
- Hartford 5A-65E 5-Axis Machining Center 5-axis machining center with Hartrol HP1 control, 650x520x460mm work area, B-axis swivel range -110 to -40 degrees, C-axis 360 degrees, SK40 spindle, 15,000 rpm DDS, ATC-60 tool magazine, prepared for automation.
- Hedelius Acura 50EL M (Magnum) 5-Axis Machining Center 5-axis machining center with Heidenhain TNC 7 control, 500x550x550mm XYZ work area, A-axis +30 to -115 degrees, C-axis 360 degrees, 14,000 rpm spindle, 22kW spindle power, SK40 tool holder, and 80-position servo-controlled tool magazine.
- CMZ TA20YS-640 CNC Lathe CNC lathe with Fanuc 32iTb control, 640mm between centers, Y-axis +70/-50mm travel, ASA 6 A2 spindle nose, 4,000 rpm, 66mm bar capacity, 250mm chuck, 15-position turret with powered tools, and sub-spindle with chuck.
- Jvonne Eco-Compatt Chip Briquetting Press Eco-Logic chip briquetting press processing 150-200 liters of chips per hour, suitable for aluminum, steel, stainless steel, and titanium. Produces 65mm briquettes with 22 tons pressing force, PLC-controlled for different materials, with a 4kW hydraulic pump.
- Eco-Logic Air Purification System Multi-phase filter air purification system as part of the Eco-Logic environmentally friendly product line, contributing to an attractive workplace environment.
- NC Rotary Tables CNC rotary tables that extend machining centers with 4th and 5th axis capability, available in diameters from 120mm to 2500mm with servomotor configurations, compatible with Heidenhain, Fanuc, and Siemens controls.
- 3D Workpiece Measurement Systems 3D measurement systems for automatic workpiece datum setting, post-machining verification, and workpiece identification, available in infrared (IR) or radio versions for integration into CNC machines.
- Tool Measurement Systems Tool setting systems using touch-trigger probes on the spindle table or laser measurement systems installed in the work area. Automatically measure tool diameter and length, write values to tool tables, and include automatic tool break monitoring.
- Installation, Training, Commissioning and After-Sales Service Full service and technical support for CNC metalworking machines, including on-site installation, operator training, commissioning, ongoing technical support, and rapid on-site response for the Dutch and Belgian customer base.
- Preventive Maintenance Preventive maintenance services delivered by an in-house team of experienced mechanics to keep CNC machines up to date, minimize the probability of failure, and ensure continuous operation of customer machine parks.
Quantifiable outcome
- Machines available directly from stock for quick delivery
- +1 more outcomes
Companies that use Promas
Customer profileNamed customers30 records
Segments3 records
Ideal customer profiles2 records
Promas technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Promas partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- HedeliuscoreExclusive distributor partnership for pendulum machining centers and 5-axis machines. Hedelius is a German manufacturer known for high-quality 5-axis machining centers and multi-axis solutions including gantry machines.
- HartfordcoreExclusive distributor for vertical CNC machining centers, horizontal CNC machining centers, and CNC gantry machines. Hartford is a Taiwan-based manufacturer of CNC machining centers.
- CMZcoreExclusive distributor for CNC lathes. CMZ is a Spanish manufacturer specializing in CNC turning centers with Y-axis capability and live tooling.
- ReidenminorDistributor for Reiden machines including large vertical machining centers and special solutions.
- SHWminorDistributor for SHW CNC gantry milling machines, German manufacturer known for large workpiece machining solutions.
- ZimmermannminorDistributor for Zimmermann milling machines, German manufacturer of precision milling solutions.
- OPS IngersollminorDistributor for OPS Ingersoll HSC machining centers (3 and 5-axis) and EDM spark erosion machines. German manufacturer specializing in high-speed cutting and electrical discharge machining.
- CNC TakangminorDistributor for CNC Takang flatbed lathes. Taiwan-based manufacturer offering robust and reliable CNC turning solutions.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Promas competitors and assessment
Company assessmentBroad incumbents
- TRUMPF: German global leader in machine tools and laser technology with broad product portfolio and direct sales across Europe. Adjacent incumbent competitor to Promas' high-end metalworking offering.
- Haas Automation: Large US CNC machine tool manufacturer with an extensive independent Haas Factory Outlet (HFO) distributor network. Represents the broader competitor model where OEMs control their own distribution rather than rely on multi-brand dealers.
- Hurco Companies: US-based CNC machine tool manufacturer with European distribution serving metalworking shops. Competes with several brands in Promas' portfolio, particularly in the mid-market machining center segment.
- DMG MORI: One of the world's largest CNC machine tool manufacturers with extensive direct sales and own dealer network across Europe. Broader, vertically integrated incumbent that competes with Promas' OEM partners' direct channels.
- Mazak: Global Japanese CNC machine tool manufacturer with own European Technology Centers and dealer network. Competes directly with Hartford and other brands distributed by Promas in the Benelux market.
- Okuma: Japanese CNC machine tool manufacturer with its own European dealer network (e.g., Okuma Europe). Competes with the Japanese and European brands distributed by Promas for Benelux metalworking customers.
Direct peers
- Müller Machines: Swiss-based CNC machine tool distributor carrying multiple premium European and Asian brands. Closely comparable to Promas as a multi-brand specialist dealer serving a defined European market with full sales, service, and commissioning support.
- Methods Machine Tools: US-based multi-brand CNC machine tool distributor representing Japanese and European brands with full service and automation integration. Same multi-OEM distributor model as Promas, scaled to North America.
- KAAST Werkzeugmaschinen: German-based multi-brand CNC machine tool distributor offering machining centers, lathes, and EDM with installation, training, and service. Same distributor business model as Promas, serving European metalworking customers with comparable product breadth.
- Gosiger Industrial: US multi-brand CNC machine tool distributor and automation integrator, representing multiple premium OEMs with full lifecycle service support. Directly comparable distributor business model to Promas.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Promas social profiles
Digital presencePromas financial estimates
Financial estimateRevenue estimate
Valuation estimate
Promas leadership team
Management profileNumber of profiles
Promas funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Promas M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Promas
What does Promas do?
Promas BV is a specialist Dutch distributor of high-quality CNC-controlled metalworking machines, supplying vertical and horizontal machining centers, CNC lathes, gantry and high-speed milling machines, bed/floor-type mills, teach-in lathes, and boring mills from European and Taiwanese manufacturers including Hedelius, Hartford, CMZ, Reiden, SHW, Zimmermann, OPS Ingersoll, and CNC Takang. Each sale is bundled with installation, operator training, commissioning, preventive maintenance, and ongoing after-sales service, complemented by the Eco-Logic line of chip briquetting presses, air purification, and coolant cleaning systems and accessories such as NC rotary tables and 3D measurement systems.
Is Promas a public or private company?
Promas is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Promas founded?
Promas was founded in 1998. It employs 11 to 50 people.
Where is Promas based?
Promas is headquartered in Maasbree, Netherlands, in the Europe region.
How does Promas make money?
Two revenue lines are on record. CNC Machine Sales are the primary driver. The others are after-sales Service and Maintenance.
Who are Promas's main competitors?
Broad incumbents on record are TRUMPF, Haas Automation, Hurco Companies, DMG MORI, Mazak and Okuma. Direct peers are Müller Machines, Methods Machine Tools, KAAST Werkzeugmaschinen and Gosiger Industrial.
Does Promas have an API?
No public API is recorded for Promas.
What industry is Promas in?
Promas's product category is Industrial CNC Machine Tools. Its primary akta.pro industry code is IMAHADAA, CNC Machine Tools (Turning, Milling, Machining Centers), with a secondary code of IMAHADAF, EDM & Electrochemical Machining (Wire/Sinker EDM, ECM). Its NAICS code is 333517 and its SIC code is 3541.