Pure Recovery California

What Pure Recovery California does

Pure Recovery California operates a single-campus, luxury addiction treatment center in Oxnard, California, delivering a full continuum of care — 24/7 medically monitored detox, residential treatment, partial hospitalization (PHP), intensive outpatient (IOP), and outpatient/aftercare — for adults with substance use disorders and co-occurring mental health conditions. The program is integrated with a neuroscience-based treatment platform that combines 3D brain mapping via quantitative EEG (qEEG), bio-neurofeedback, and repetitive transcranial magnetic stimulation (rTMS) for treatment-resistant depression, alongside evidence-based therapies (CBT, DBT, EMDR), psychiatric care, and dual-diagnosis protocols under one coordinated team. Patients are housed in two private oceanfront residences — Mandalay Beach House and Driftwood House — on the Pacific near the Channel Islands, with private suites, ocean-view balconies, gourmet dining, and direct beach access that anchor the luxury positioning.

The company is privately held and serves three primary segments: adult men with substance use disorders, executives and high-profile individuals requiring confidential care, and professional athletes needing TBI/concussion-informed treatment, plus the broader dual-diagnosis population. The business model is a hybrid of insurance reimbursement and private pay, with in-network and out-of-network billing across eight major payers (Anthem, Aetna, Optum, UnitedHealthcare, Beacon Health, TRICARE, Cigna, Magellan Health) and transparent all-in self-pay pricing with payment plans. Go-to-market is direct-to-consumer via a 24/7 admissions phone line, Calendly-scheduled consultations, website intake, and SEO-optimized condition-specific content; the sales-led motion is supported by in-house benefit verification and travel coordination. Operations are governed by Joint Commission, CARF, ASAM Level 3.5/3.7, LegitScript, HIPAA, 42 CFR Part 2, and four California DHCS licenses plus three DSS Social Rehabilitation Facility licenses, with a clinical team of 20+ that includes board-certified psychiatrists, credentialed neuro specialists (qEEG-T, BCN, BCB), licensed therapists, nurses, and admissions/utilization-review leadership under CEO Maurice Rayford, MBA.

Name

Pure Recovery California

Legal name

Pure Recovery California

Website

https://purerecoveryca.com

Company type

Private

Founded year

1949

Operating status

Operating

Headcount range

11–50 employees

Short description

Pure Recovery California is a Southern California luxury addiction treatment center delivering neuroscience-based dual-diagnosis care across a full continuum (detox, residential, PHP, IOP, outpatient), serving men, executives, and professional athletes in private oceanfront residences.

Ownership category

akta.pro rank

Product category

Addiction Treatment Services

NAICS

Residential Mental Health and Substance Abuse Facilities (623220), Outpatient Mental Health and Substance Abuse Centers (62142)

SIC

Services-Nursing & Personal Care Facilities (8050), Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

Residential Substance Use Rehabilitation (Inpatient Rehab) (HLAFACAE)

akta.pro secondary industry

Substance Use Detoxification Centers (Medical Detox) (HLAFACAD)

Keywords

• Addiction treatment services
• Residential rehabilitation
• Dual diagnosis treatment
• Neuroscience-based therapy
• Luxury behavioral health

Headquarters

HQ city

Oxnard

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Residential Treatment: 24/7 clinically managed residential program with private oceanfront accommodations, daily therapy, neuroscience services, psychiatric care, and wellness programming. Priced as comprehensive package covering room & board, medical services, therapy sessions, medications, aftercare planning, and 24/7 clinical staff. Residential programs typically run 30, 60, or 90 days.
2. Partial Hospitalization Program (PHP): Day-program format with full days of structured clinical programming (5-6 days per week), individual therapy, group therapy, psychiatric care, neuroscience services. Most clients in PHP for 2-4 weeks before stepping down to IOP.
3. Intensive Outpatient (IOP): Flexible clinical support with 3-5 days per week of clinical programming, group therapy, individual sessions, psychiatric follow-up, and family programming. Most clients in IOP for 6-12 weeks.
4. Medical Detox: 24/7 medically monitored treatment program for safe withdrawal management. Most clients complete detox in 5-10 days, then transition directly to residential program.
5. Outpatient & Aftercare: Ongoing therapy, alumni groups, family sessions, psychiatric follow-up, relapse-prevention check-ins, and coordination with outside providers. Open-ended duration.
6. Insurance Billing & Reimbursement: Works with major insurance providers including Anthem, Aetna, Optum, UnitedHealthcare, Beacon Health, TRICARE, Cigna, Magellan Health. Offers in-network and out-of-network billing, single-case agreements, and files claims on behalf of clients.
7. Private Pay / Self-Pay: Transparent all-in pricing with no hidden fees, payment plans, and financing partners for families preferring not to use insurance.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Pure Recovery California provides luxury residential and outpatient addiction treatment integrated with neuroscience-based interventions, including qEEG brain mapping, bio-neurofeedback, and rTMS therapy, for adults with substance use disorders and co-occurring mental health conditions. The facility delivers medically supervised detox, residential inpatient care, partial hospitalization, intensive outpatient, and continuing care/aftercare programming in an oceanfront luxury setting, with specialized tracks for athletes and individuals with co-occurring anxiety or depression.

Product overview

Pure Recovery California offers a single, integrated treatment platform built around a full continuum of care for substance use disorders and co-occurring mental health conditions. The core offering spans five levels of care: Medical Detox (24/7 medically monitored withdrawal management), Residential Treatment (24/7 on-campus clinical care), Partial Hospitalization/PHP (day-program with evening return), Intensive Outpatient/IOP (3-5 days weekly clinical programming), and Outpatient & Aftercare (ongoing weekly support). These clinical programs are unified by specialized dual-diagnosis treatment tracks for Depression, Anxiety, Alcohol use, and Athletes, all powered by Neuroscience-Based Treatment services including 3D Brain Mapping, Bio-Neurofeedback, and rTMS therapy. Clients are housed in two private oceanfront residences — Mandalay Beach House and Driftwood House — on the Pacific coast near the Channel Islands.

Differentiator

Problem solved

Functional benefit

Products and services

• Medical Detoxification

Named customers16 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Eight partnerships are on record, tiered core.

• Anthem Blue CrosscoreOthersMajor health insurance provider. Pure Recovery works with Anthem Blue Cross for in-network and out-of-network benefit coverage for residential addiction treatment, PHP, IOP, and outpatient services. Admissions team verifies benefits and handles claims filing.
• AetnacoreOthersMajor health insurance provider. Pure Recovery accepts Aetna insurance plans with both in-network and out-of-network benefits covering medically necessary residential addiction treatment.
• OptumcoreOthersMajor health insurance provider. Pure Recovery works with Optum for coverage verification of residential addiction treatment and related services. Handles benefit verification and claims processing.
• UnitedHealthcarecoreOthersMajor health insurance provider. Pure Recovery accepts UnitedHealthcare insurance with in-network and out-of-network benefits for addiction treatment programs including residential, PHP, IOP, and outpatient.
• Beacon HealthcoreOthersBehavioral health insurance provider. Pure Recovery works with Beacon Health for coverage of mental health and substance use disorder treatment services.
• TRICAREcoreOthersMilitary health insurance program. Pure Recovery accepts TRICARE for military personnel and their families seeking addiction and mental health treatment services.
• CignacoreOthersMajor health insurance provider. Pure Recovery accepts Cigna insurance plans for residential addiction treatment and related behavioral health services.
• Magellan HealthcoreOthersBehavioral health managed care organization. Pure Recovery works with Magellan Health for coverage of substance use disorder and mental health treatment services.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Cliffside Malibu: Luxury residential addiction and co-occurring disorder treatment center located on the coast in Malibu, California. Closest direct competitor — comparable oceanfront setting, residential and step-down programming, dual-diagnosis focus, and premium pricing for executives and high-profile clients.
• Passages Malibu: High-end residential addiction treatment center in Malibu, California offering individualized non-12-step and 12-step programs. Closely comparable to Pure Recovery on luxury positioning, Southern California coastal location, and individualized continuum of care for substance use disorders.
• Cirque Lodge: Luxury residential addiction and co-occurring disorder treatment center in Sundance, Utah. Comparable premium positioning, small residential census, dual-diagnosis specialization, and individualized treatment for professionals and executives seeking confidential recovery outside their home geography.
• Cottonwood Tucson: Luxury behavioral health treatment center in Tucson, Arizona offering residential care for substance use and co-occurring disorders. Comparable premium amenity set, dual-diagnosis focus, integrative and evidence-based modalities, and a similar size profile to Pure Recovery's single-campus operation.
• The Ranch / The Greenhouse at The Ranch: Luxury residential addiction and mental health treatment center in Tennessee with extended-stay programs and a strong integrative wellness offering. Comparable on premium residential pricing, dual-diagnosis scope, and a multi-week residential model targeting executives and high-acuity clients.
• Promises Malibu / The Luxury Rehab: Long-established luxury residential addiction treatment center on the Malibu coast offering detox, residential, PHP, IOP, and outpatient services. Comparable in continuum structure, luxury amenities, executive clientele focus, and Southern California beachfront positioning.

Emerging players

• Brightside Recovery: Smaller-scale outpatient and intensive outpatient addiction treatment provider in California. Comparable on California geography, dual-diagnosis and outpatient programming, and insurance-friendly billing model, though lacks the luxury residential component that anchors Pure Recovery's offering.
• Solace Behavioral Health (neurorehab and TMS): Behavioral health practice offering TMS, neurofeedback, and qEEG services for mood and substance use disorders. Comparable on the neuroscience treatment platform (rTMS, qEEG) that Pure Recovery uses to differentiate, but operates in a clinical-practice setting without residential capacity.

Broad incumbents

• Caron Treatment Centers: Established nonprofit addiction treatment provider with flagship residential campus in Wernersville, Pennsylvania and additional regional locations. Comparable on full continuum of care (detox through outpatient), dual-diagnosis specialization, and senior executive programming, but operates at significantly larger institutional scale.
• Hazelden Betty Ford Foundation: Largest nonprofit addiction treatment provider in the United States operating a national network of residential and outpatient sites. Overlaps with Pure Recovery on residential and outpatient SUD services, ASAM-aligned programming, and dual-diagnosis care, but at much larger scale and broader geographic reach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/pure-recovery-california

Compliance16 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pure Recovery California