Pure Recovery California
Pure Recovery California is a Southern California luxury addiction treatment center delivering neuroscience-based dual-diagnosis care across a full continuum (detox, residential, PHP, IOP, outpatient), serving men, executives, and professional athletes in private oceanfront residences.
- Company typePrivate
- Founded1949
- HeadquartersOxnard, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Pure Recovery California does
Pure Recovery California operates a single-campus, luxury addiction treatment center in Oxnard, California, delivering a full continuum of care — 24/7 medically monitored detox, residential treatment, partial hospitalization (PHP), intensive outpatient (IOP), and outpatient/aftercare — for adults with substance use disorders and co-occurring mental health conditions. The program is integrated with a neuroscience-based treatment platform that combines 3D brain mapping via quantitative EEG (qEEG), bio-neurofeedback, and repetitive transcranial magnetic stimulation (rTMS) for treatment-resistant depression, alongside evidence-based therapies (CBT, DBT, EMDR), psychiatric care, and dual-diagnosis protocols under one coordinated team. Patients are housed in two private oceanfront residences — Mandalay Beach House and Driftwood House — on the Pacific near the Channel Islands, with private suites, ocean-view balconies, gourmet dining, and direct beach access that anchor the luxury positioning.
The company is privately held and serves three primary segments: adult men with substance use disorders, executives and high-profile individuals requiring confidential care, and professional athletes needing TBI/concussion-informed treatment, plus the broader dual-diagnosis population. The business model is a hybrid of insurance reimbursement and private pay, with in-network and out-of-network billing across eight major payers (Anthem, Aetna, Optum, UnitedHealthcare, Beacon Health, TRICARE, Cigna, Magellan Health) and transparent all-in self-pay pricing with payment plans. Go-to-market is direct-to-consumer via a 24/7 admissions phone line, Calendly-scheduled consultations, website intake, and SEO-optimized condition-specific content; the sales-led motion is supported by in-house benefit verification and travel coordination. Operations are governed by Joint Commission, CARF, ASAM Level 3.5/3.7, LegitScript, HIPAA, 42 CFR Part 2, and four California DHCS licenses plus three DSS Social Rehabilitation Facility licenses, with a clinical team of 20+ that includes board-certified psychiatrists, credentialed neuro specialists (qEEG-T, BCN, BCB), licensed therapists, nurses, and admissions/utilization-review leadership under CEO Maurice Rayford, MBA.
Pure Recovery California firmographics
Firmographics- Name
- Pure Recovery California
- Legal name
- Pure Recovery California
- Website
- https://purerecoveryca.com
- Company type
- Private
- Founded year
- 1949
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Pure Recovery California is a Southern California luxury addiction treatment center delivering neuroscience-based dual-diagnosis care across a full continuum (detox, residential, PHP, IOP, outpatient), serving men, executives, and professional athletes in private oceanfront residences.
- Ownership category
- akta.pro rank
Pure Recovery California industry classification
Industry- Product category
- Addiction Treatment Services
- NAICS
- Residential Mental Health and Substance Abuse Facilities (623220), Outpatient Mental Health and Substance Abuse Centers (62142)
- SIC
- Services-Nursing & Personal Care Facilities (8050), Services-Offices & Clinics Of Doctors Of Medicine (8011)
- akta.pro primary industry
- Residential Substance Use Rehabilitation (Inpatient Rehab) (HLAFACAE)
- akta.pro secondary industry
- Substance Use Detoxification Centers (Medical Detox) (HLAFACAD)
Keywords
Where Pure Recovery California is headquartered
LocationHeadquarters
- HQ city
- Oxnard
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Pure Recovery California business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Residential Treatment: 24/7 clinically managed residential program with private oceanfront accommodations, daily therapy, neuroscience services, psychiatric care, and wellness programming. Priced as comprehensive package covering room & board, medical services, therapy sessions, medications, aftercare planning, and 24/7 clinical staff. Residential programs typically run 30, 60, or 90 days.
- Partial Hospitalization Program (PHP): Day-program format with full days of structured clinical programming (5-6 days per week), individual therapy, group therapy, psychiatric care, neuroscience services. Most clients in PHP for 2-4 weeks before stepping down to IOP.
- Intensive Outpatient (IOP): Flexible clinical support with 3-5 days per week of clinical programming, group therapy, individual sessions, psychiatric follow-up, and family programming. Most clients in IOP for 6-12 weeks.
- Medical Detox: 24/7 medically monitored treatment program for safe withdrawal management. Most clients complete detox in 5-10 days, then transition directly to residential program.
- Outpatient & Aftercare: Ongoing therapy, alumni groups, family sessions, psychiatric follow-up, relapse-prevention check-ins, and coordination with outside providers. Open-ended duration.
- Insurance Billing & Reimbursement: Works with major insurance providers including Anthem, Aetna, Optum, UnitedHealthcare, Beacon Health, TRICARE, Cigna, Magellan Health. Offers in-network and out-of-network billing, single-case agreements, and files claims on behalf of clients.
- Private Pay / Self-Pay: Transparent all-in pricing with no hidden fees, payment plans, and financing partners for families preferring not to use insurance.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | Residential Treatment - 30, 60, or 90 day programs |
| Subscription | Monthly | Insurance-covered treatment |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
Pure Recovery California product offering
Product offeringCore offering
Pure Recovery California provides luxury residential and outpatient addiction treatment integrated with neuroscience-based interventions, including qEEG brain mapping, bio-neurofeedback, and rTMS therapy, for adults with substance use disorders and co-occurring mental health conditions. The facility delivers medically supervised detox, residential inpatient care, partial hospitalization, intensive outpatient, and continuing care/aftercare programming in an oceanfront luxury setting, with specialized tracks for athletes and individuals with co-occurring anxiety or depression.
Product overview
Pure Recovery California offers a single, integrated treatment platform built around a full continuum of care for substance use disorders and co-occurring mental health conditions. The core offering spans five levels of care: Medical Detox (24/7 medically monitored withdrawal management), Residential Treatment (24/7 on-campus clinical care), Partial Hospitalization/PHP (day-program with evening return), Intensive Outpatient/IOP (3-5 days weekly clinical programming), and Outpatient & Aftercare (ongoing weekly support). These clinical programs are unified by specialized dual-diagnosis treatment tracks for Depression, Anxiety, Alcohol use, and Athletes, all powered by Neuroscience-Based Treatment services including 3D Brain Mapping, Bio-Neurofeedback, and rTMS therapy. Clients are housed in two private oceanfront residences — Mandalay Beach House and Driftwood House — on the Pacific coast near the Channel Islands.
Differentiator
Problem solved
Functional benefit
Products and services
- Medical Detoxification
Companies that use Pure Recovery California
Customer profileNamed customers16 records
Segments5 records
Ideal customer profiles2 records
Pure Recovery California technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Pure Recovery California partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core.
- Anthem Blue CrosscoreMajor health insurance provider. Pure Recovery works with Anthem Blue Cross for in-network and out-of-network benefit coverage for residential addiction treatment, PHP, IOP, and outpatient services. Admissions team verifies benefits and handles claims filing.
- AetnacoreMajor health insurance provider. Pure Recovery accepts Aetna insurance plans with both in-network and out-of-network benefits covering medically necessary residential addiction treatment.
- OptumcoreMajor health insurance provider. Pure Recovery works with Optum for coverage verification of residential addiction treatment and related services. Handles benefit verification and claims processing.
- UnitedHealthcarecoreMajor health insurance provider. Pure Recovery accepts UnitedHealthcare insurance with in-network and out-of-network benefits for addiction treatment programs including residential, PHP, IOP, and outpatient.
- Beacon HealthcoreBehavioral health insurance provider. Pure Recovery works with Beacon Health for coverage of mental health and substance use disorder treatment services.
- TRICAREcoreMilitary health insurance program. Pure Recovery accepts TRICARE for military personnel and their families seeking addiction and mental health treatment services.
- CignacoreMajor health insurance provider. Pure Recovery accepts Cigna insurance plans for residential addiction treatment and related behavioral health services.
- Magellan HealthcoreBehavioral health managed care organization. Pure Recovery works with Magellan Health for coverage of substance use disorder and mental health treatment services.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
Pure Recovery California competitors and assessment
Company assessmentDirect peers
- Cliffside Malibu: Luxury residential addiction and co-occurring disorder treatment center located on the coast in Malibu, California. Closest direct competitor — comparable oceanfront setting, residential and step-down programming, dual-diagnosis focus, and premium pricing for executives and high-profile clients.
- Passages Malibu: High-end residential addiction treatment center in Malibu, California offering individualized non-12-step and 12-step programs. Closely comparable to Pure Recovery on luxury positioning, Southern California coastal location, and individualized continuum of care for substance use disorders.
- Cirque Lodge: Luxury residential addiction and co-occurring disorder treatment center in Sundance, Utah. Comparable premium positioning, small residential census, dual-diagnosis specialization, and individualized treatment for professionals and executives seeking confidential recovery outside their home geography.
- Cottonwood Tucson: Luxury behavioral health treatment center in Tucson, Arizona offering residential care for substance use and co-occurring disorders. Comparable premium amenity set, dual-diagnosis focus, integrative and evidence-based modalities, and a similar size profile to Pure Recovery's single-campus operation.
- The Ranch / The Greenhouse at The Ranch: Luxury residential addiction and mental health treatment center in Tennessee with extended-stay programs and a strong integrative wellness offering. Comparable on premium residential pricing, dual-diagnosis scope, and a multi-week residential model targeting executives and high-acuity clients.
- Promises Malibu / The Luxury Rehab: Long-established luxury residential addiction treatment center on the Malibu coast offering detox, residential, PHP, IOP, and outpatient services. Comparable in continuum structure, luxury amenities, executive clientele focus, and Southern California beachfront positioning.
Emerging players
- Brightside Recovery: Smaller-scale outpatient and intensive outpatient addiction treatment provider in California. Comparable on California geography, dual-diagnosis and outpatient programming, and insurance-friendly billing model, though lacks the luxury residential component that anchors Pure Recovery's offering.
- Solace Behavioral Health (neurorehab and TMS): Behavioral health practice offering TMS, neurofeedback, and qEEG services for mood and substance use disorders. Comparable on the neuroscience treatment platform (rTMS, qEEG) that Pure Recovery uses to differentiate, but operates in a clinical-practice setting without residential capacity.
Broad incumbents
- Caron Treatment Centers: Established nonprofit addiction treatment provider with flagship residential campus in Wernersville, Pennsylvania and additional regional locations. Comparable on full continuum of care (detox through outpatient), dual-diagnosis specialization, and senior executive programming, but operates at significantly larger institutional scale.
- Hazelden Betty Ford Foundation: Largest nonprofit addiction treatment provider in the United States operating a national network of residential and outpatient sites. Overlaps with Pure Recovery on residential and outpatient SUD services, ASAM-aligned programming, and dual-diagnosis care, but at much larger scale and broader geographic reach.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Pure Recovery California social profiles
Digital presencePure Recovery California compliance and trust
Trust signalCompliance16 records
Pure Recovery California financial estimates
Financial estimateRevenue estimate
Valuation estimate
Pure Recovery California leadership team
Management profileNumber of profiles
Profiles1 record
Pure Recovery California funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Pure Recovery California M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Pure Recovery California
What does Pure Recovery California do?
Pure Recovery California provides luxury residential and outpatient addiction treatment integrated with neuroscience-based interventions, including qEEG brain mapping, bio-neurofeedback, and rTMS therapy, for adults with substance use disorders and co-occurring mental health conditions. The facility delivers medically supervised detox, residential inpatient care, partial hospitalization, intensive outpatient, and continuing care/aftercare programming in an oceanfront luxury setting, with specialized tracks for athletes and individuals with co-occurring anxiety or depression.
Is Pure Recovery California a public or private company?
Pure Recovery California is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Pure Recovery California founded?
Pure Recovery California was founded in 1949. It employs 11 to 50 people.
Where is Pure Recovery California based?
Pure Recovery California is headquartered in Oxnard, United States, in the North America region.
How does Pure Recovery California make money?
Seven revenue lines are on record. Residential Treatment is the primary driver. The others are partial Hospitalization Program (PHP), intensive Outpatient (IOP), medical Detox, outpatient & Aftercare, insurance Billing & Reimbursement and private Pay / Self-Pay.
Who are Pure Recovery California's main competitors?
Direct peers on record are Cliffside Malibu, Passages Malibu, Cirque Lodge, Cottonwood Tucson, The Ranch / The Greenhouse at The Ranch and Promises Malibu / The Luxury Rehab. Emerging players are Brightside Recovery and Solace Behavioral Health (neurorehab and TMS). Broad incumbents are Caron Treatment Centers and Hazelden Betty Ford Foundation.
Does Pure Recovery California have an API?
No public API is recorded for Pure Recovery California.
What industry is Pure Recovery California in?
Pure Recovery California's product category is Addiction Treatment Services. Its primary akta.pro industry code is HLAFACAE, Residential Substance Use Rehabilitation (Inpatient Rehab), with a secondary code of HLAFACAD, Substance Use Detoxification Centers (Medical Detox). Its NAICS code is 623220 and its SIC code is 8050.