Via Green Institute

What Via Green Institute does

Via Green Institute (operating as Instituto Via Green) is a Brazilian corporate sustainability consulting firm headquartered in Santos, São Paulo, founded in 2017 on the back of more than 15 years of team-level experience in the carbon market. The firm sells an integrated sustainability stack centered on its proprietary VGP (Via Green Program) platform, which combines technology, methodology, and specialist technical support for GHG emission inventory development (Scopes 1, 2, and 3), environmental data structuring, indicator monitoring, emissions reduction strategy, NetZero planning aligned with SBTi, and corporate reporting against GHG Protocol, GRI, CDP, IFRS, and ECOVADIS. The VGP platform is complemented by an internationally accredited Sustainable Logistics Platform with TMS API integration (positioned as the only platform of its kind with that accreditation in Brazil), a CO2 Compensation Portal for automated carbon credit offsetting, and an Ecofrete Emission Compensation Project that enables transport companies and clients to address Scope 3 emissions.

The company's go-to-market is enterprise field sales via direct specialist consultation (WhatsApp and phone) targeted at Brazilian organizations in logistics, port operations, media, pharmaceuticals, food production, e-commerce, and transportation services. Revenue is generated through five streams: annual VGP platform subscriptions, technical consulting engagements (GHG inventories, climate risk plans, ESG maturity analysis per ABNT 2030, materiality matrices, incentive project structuring), sustainable logistics platform subscription/API usage, training workshops, and transaction fees on carbon compensation through the CO2 Portal. Pricing is bespoke, scaled by client size, operational complexity, and ESG maturity, with a scalable implementation approach starting from a foundational ESG structure.

Via Green serves 100+ enterprise clients, including Santos Brasil, Multilog, Total Express, Tegma, Grupo Tribuna, Grupo Enjoei, ISDIN Brasil, Camil Alimentos, Grupo Cesari, Bravo Serviços Logísticos, Cargo X, Carglass, and the industry association ABOL. Several engagements span multiple years (Grupo Enjoei and Grupo Tribuna both at four years), supporting recurring revenue. The firm claims 17,000+ tonnes of carbon neutralized and 5,000+ people impacted through social projects. Operating geographies are concentrated in Brazil, with the website supporting Portuguese, English, and Spanish, suggesting limited but stated international ambition. The firm is privately held with no disclosed funding rounds, parent company, or institutional investors, indicating growth has been organic to date.

Name

Via Green Institute

Legal name

Via Green Institute

Website

https://viagreen.com.br

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Via Green Institute is a Brazilian sustainability consulting firm that sells a proprietary VGP ESG management platform, an internationally accredited sustainable logistics platform, and a CO2 compensation portal to enterprise clients across logistics, media, pharma, and food sectors.

Ownership category

akta.pro rank

Product category

ESG Management Software

NAICS

Environmental Consulting Services (54162), Computer Systems Design and Related Services (54151)

SIC

Services-Commercial Physical & Biological Research (8731)

akta.pro primary industry

Enterprise Carbon Accounting & GHG Inventory Platforms (EUABAEAA)

akta.pro secondary industries

Supply Chain (Scope 3) Emissions & Supplier Engagement Platforms (EUABAEAE), ESG/Sustainability Reporting & Disclosure Platforms (EUABAEAB), Audit-Ready Controls, Assurance & Compliance Workflow Tools (CSRD/SEC/ISSB) (EUABAEAG), Sustainability & ESG Consulting (BPAHACAK)

Keywords

• ESG management software
• GHG inventory consulting
• Carbon emissions tracking
• Sustainable logistics platform
• Carbon credit compensation

Headquarters

HQ city

Brasil

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales

Revenue model

1. VGP Program Subscription: Annual subscription-based access to the VGP platform providing ESG management technology, methodology, and technical support for GHG inventory, monitoring, and corporate reporting.
2. Technical Consulting Services: Advisory services including GHG emission inventory elaboration, Climate Risk Adaptation Plan, NetZero planning with SBTi-aligned targets, ESG maturity analysis (ABNT 2030), materiality matrix development, and incentive project structuring (federal, state, municipal tax exemptions).
3. Sustainable Logistics Platform: API-accessible logistics platform with international accreditation, generating revenue through platform usage fees from carriers, shippers, freight agents, and logistics operators.
4. Training and Workshops: Capacity building, awareness, and technical deepening actions focused on ESG agenda, climate change, and corporate sustainability delivered as workshops and training sessions.
5. Carbon Compensation: Automatic carbon credit compensation through the CO2 Portal, enabling companies to offset emissions directly via the platform.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Via Green Institute sells a proprietary ESG management platform (VGP / Via Green Program) that combines technology, methodology, and specialist technical support to help organizations structure environmental data, develop GHG emission inventories (Scopes 1, 2, 3), monitor sustainability indicators, and produce corporate reports aligned with GHG Protocol, GRI, IFRS, CDP, and ECOVADIS. It also operates an internationally accredited Sustainable Logistics Platform with TMS API integration and a CO2 Compensation Portal for automatic carbon offsetting, complemented by technical consulting services, training workshops, and socioenvironmental projects.

Product overview

Via Green Institute offers a multi-product sustainability ecosystem centered on the VGP (Via Green Program) platform, an integrated ESG management solution combining technology, methodology, and specialized technical support. The core offering is complemented by a Sustainable Logistics platform (the only internationally accredited platform of its kind), a CO2 Compensation Portal, and specialized consulting services. Additional offerings include training programs (Courses, Lectures, Workshops), Research and Innovation services, and Socioenvironmental Projects. The product portfolio is designed to support organizations throughout their entire sustainability journey—from data structuring and GHG emission inventory development to decarbonization strategy execution and emissions compensation—with clients accessing these solutions primarily through the VGP platform.

Differentiator

Problem solved

Functional benefit

Brands

• VGP (Via Green Program): An integrated platform combining technology, methodology, and specialized technical support to help organizations structure environmental data, develop GHG inventories, monitor indicators, and develop emission reduction strategies.

Products and services

• Programa VGP (Via Green Program)

Quantifiable outcome

• 15+ years of experience in the carbon market
• +3 more outcomes

Named customers9 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature4 records

Partnerships

One partnership is on record.

• ABOL (Associação Brasileira de Operadores Logísticos)coreStrategic or Co-development PartnerSecond-year partnership to develop important and unprecedented projects in the Logistics and Transport sector in Brazil, including the GHG emission inventory of associated Logistics Operators. The Instituto Via Green team is committed, accessible, and highly qualified, providing the ABOL with technical support to consolidate its role in companies' decarbonization journey.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Plan A: Carbon accounting and ESG SaaS for SMBs and mid-market with decarbonization planning features. Comparable as a SaaS-first carbon management platform targeting corporate clients across industries, similar GTM segment to Via Green.
• WayCarbon: Brazilian carbon management and climate intelligence platform serving enterprises with GHG inventories, decarbonization strategy, and sustainability reporting. Most direct Brazilian regional peer with overlapping product offering and customer verticals.
• Persefoni: Climate Management and Accounting Platform (CMAP) for enterprise carbon footprint measurement and reduction. Directly comparable as a GHG inventory and decarbonization SaaS for large enterprises, with audit-grade methodology alignment.
• Greenly: Carbon accounting SaaS platform that helps businesses measure Scope 1-3 emissions and run decarbonization programs. Directly comparable as a software-led carbon management vendor targeting SMEs and mid-market enterprises, similar in offering scope to Via Green's VGP platform.
• Watershed: Enterprise climate platform combining carbon accounting, reporting and reduction workflows for large corporations. Direct competitor on the enterprise ESG reporting and disclosure platform layer, with overlapping methodology frameworks.
• Sweep: Enterprise carbon accounting and ESG data platform with strong Scope 3 and supply chain engagement capabilities. Closely comparable to Via Green on the supply chain emissions / Scope 3 dimension that anchors Via Green's Ecofrete offering.

Broad incumbents

• Carbon Trust: Global sustainability consultancy certifying low-carbon products, operations and supply chains. Comparable as a broader incumbent providing certification, advisory, and verified carbon footprint services across multinational enterprises.
• ClimatePartner: European climate action company combining carbon accounting software with carbon offset marketplace and advisory. Comparable as a broader incumbent integrating ESG software and carbon compensation services similar to Via Green's bundled offering.
• South Pole: Global climate solutions provider combining carbon credit development, advisory, and digital tooling. Comparable as a broader incumbent offering consulting + carbon compensation marketplace, overlapping Via Green's CO2 Portal and consulting services.

Regional players

• Carbonext: Brazilian carbon credit project developer and climate solutions company. Comparable as a Brazilian regional player in the carbon compensation value chain, overlapping Via Green's CO2 Portal and Ecofrete compensation offerings.

Market position

Strengths1 record

Weaknesses5 records

Competitive moat5 records

Key risks1 record

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Via Green Institute