System Lift
SYSTEM LIFT is the largest German cooperative rental network for construction equipment, federating 70+ partner companies and 135-140 rental parks with 23,000+ machines across DACH and four other European countries. It rents aerial work platforms, forklifts, telehandlers, cranes and construction machinery to construction, events, industrial, municipal, agricultural and SMB customers, complemented by operator training (SYSTEM-CARD), used-equipment sales and logistics services.
- Company typePrivate
- Founded2002
- HeadquartersIsenhagen, Germany
- Headcount1,001–5,000
- GTM typeB2B
- OfferingServices
What System Lift does
SYSTEM LIFT (legal entity avs SYSTEM LIFT AG) is a German-headquartered cooperative rental network (Verbund) that aggregates over 70 independent regional partner rental companies operating approximately 135-140 rental parks across Germany, Austria, Switzerland, Poland and the Netherlands. The network collectively runs more than 23,000 rental machines and is positioned by the company as the largest aerial work platform, forklift and crane rental operator in the DACH region. Core offerings span modular rental categories including trailer-mounted, truck-mounted, scissor, articulated-telescopic, telescopic, tracked and vertical/mast work platforms, plus telehandlers, forklifts, mini and truck cranes, and construction machinery; supplementary revenue comes from used-equipment sales (Gebrauchtmarkt), SYSTEM-CARD operator training delivered in classroom, VR and e-learning modes, and logistics/delivery services.
The underlying technology is largely fleet-based and operational rather than software-centric. The fleet strategy emphasises hybrid, electric and modern diesel-with-DPF platforms to satisfy urban environmental-zone regulations, with working heights reaching up to 72 metres. SYSTEM LIFT operates an own logistics fleet for machine transport between parks, plus networked partner logistics that can relocate machines across the network on short notice. Digital infrastructure consists of the mein.systemlift.de partner and customer portal (CMS, hosting, training management), a 24/7 online rental-request tool that returns a personalised quote within 60 seconds, and a city-specific landing-page SEO strategy covering Berlin, München, Hamburg, Köln, Frankfurt, Nürnberg, Leipzig, Hannover and Stuttgart, supported by Google Ads, Microsoft Advertising and Meta Pixel. The SYSTEM LIFT Qualitätssiegel quality seal and SYSTEM-CARD ISO 18878-aligned training programme are proprietary assets used to differentiate the network.
SYSTEM LIFT makes money primarily through usage-based rental of construction and material-handling equipment at daily, weekly and monthly terms, supplemented by professional-services revenue from SYSTEM-CARD training and certification, hardware-sales revenue from the used-equipment marketplace, and managed-services revenue from logistics, delivery, on-site instruction and rental of qualified operating personnel. Pricing is largely quote-based, varying by machine type, size, working height, configuration, rental duration and location, with disclosed indicative rates for Manitou machines starting at roughly €50/day for compact scissor/mast lifts and €130-€500+/day for telehandlers. Customers include construction trades, events and trade-fair organisers, industrial/logistics firms, municipalities and the public sector, agriculture, and SMBs/individual contractors, distributed across thousands of project-based engagements rather than concentrated on any single account.
System Lift firmographics
Firmographics- Name
- System Lift
- Legal name
- avs SYSTEM LIFT AG
- Website
- https://systemlift.de
- Company type
- Private
- Founded year
- 2002
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- SYSTEM LIFT is the largest German cooperative rental network for construction equipment, federating 70+ partner companies and 135-140 rental parks with 23,000+ machines across DACH and four other European countries. It rents aerial work platforms, forklifts, telehandlers, cranes and construction machinery to construction, events, industrial, municipal, agricultural and SMB customers, complemented by operator training (SYSTEM-CARD), used-equipment sales and logistics services.
- Ownership category
- akta.pro rank
System Lift industry classification
Industry- Product category
- Construction equipment rental
- NAICS
- Other Commercial and Industrial Machinery and Equipment Rental and Leasing (53249), Elevator and Moving Stairway Manufacturing (333921)
- SIC
- Services-Equipment Rental & Leasing, Nec (7359)
- akta.pro primary industry
- Lifting & Hoisting Rental & Leasing (IMAHAJAN)
Keywords
Where System Lift is headquartered
LocationHeadquarters
- HQ city
- Isenhagen
- HQ country
- Germany
- HQ region
- Europe
Offices11 records
Markets served
System Lift business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure, Others
Revenue model
- Aerial work platform and forklift rental: Core short- and long-term rental of aerial work platforms, forklifts, telescopic loaders, cranes, and construction machinery to construction, maintenance, event, agriculture, and industrial customers; daily, weekly, and monthly rental terms.
- Used equipment sales (Gebrauchtmarkt): Sale of inspected used aerial work platforms, forklifts, telescopic loaders, cranes, and construction machinery via the company's used-equipment marketplace.
- Operator training and certification (SYSTEM-CARD): Paid training and certification programs for operators of aerial work platforms, forklifts, cranes, earth-moving machines, signallers, slingers, and PSAgA users, including e-learning and virtual-reality delivery formats.
- Logistics, delivery, and ancillary rental services: Transport delivery/pick-up of rented machines to and from customer sites, on-site operator instruction, and additional services such as site security and rental of qualified operating personnel.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Usage-based | Pay-as-you-go | Manitou compact scissor / mast lifts rental start from approximately €50 per day |
| Usage-based | Pay-as-you-go | Manitou telescopic loader rental from approximately €130 per day, with high-performance models €300–€500+ |
| Unit Pricing | Pay-as-you-go | Manitou telehandler purchase from approximately €40,000 upwards; large rotating models can reach six-figure prices |
| Other | Pay-as-you-go | Online rental request produces a personalised quote within 60 seconds, 100% free and non-binding |
Go-to-market motion4 records
Distribution channels6 records
Marketing channels12 records
System Lift product offering
Product offeringCore offering
System Lift (avs SYSTEM LIFT AG) is a German-headquartered cooperative rental network offering short- and long-term rental of aerial work platforms, telescopic handlers, forklifts, mini and truck cranes, and construction machinery through 70+ partner companies operating 135–140 rental parks with more than 23,000 machines. The offering bundles expert consultation, delivery, on-site instruction, a used-equipment marketplace, and the SYSTEM-CARD operator training/certification program (classroom, virtual reality, and e-learning).
Product overview
SYSTEM LIFT (avs SYSTEM LIFT AG) is a Germany-headquartered platform-plus-network offering rather than a single product: a cooperative rental network of over 70 partner rental companies and around 135 rental parks that collectively operates more than 23,000 rental devices. Its core offering is the rental of height-access equipment organised into modular rental categories — Anhänger-Arbeitsbühnen, LKW-Arbeitsbühnen, Scheren-Arbeitsbühnen, Gelenkteleskop-Arbeitsbühnen, Teleskop-Arbeitsbühnen, Raupen-Arbeitsbühnen, Senkrechtlifte & Mastbühnen — alongside related material-handling and site machinery categories (Teleskoplader, Gabelstapler, Mini- und Autokrane, Baumaschinen), a used-equipment marketplace (Gebrauchtmarkt), and a tightly integrated training programme (SYSTEM-CARD Schulungsprogramm) with sub-modules for platforms, forklifts, cranes, earth-moving machinery, slingers, signallers and PSAgA, delivered in classroom, Virtual Reality (SYSTEM-CARD Virtual Reality), contactless and e-learning formats (SYSTEM-CARD E-Learning). These are tied together by the SYSTEM LIFT Qualitätssiegel partner quality programme, a 24/7 online rental-request service and the mein.systemlift.de partner & training portal. Premium brands distributed include Multitel, Manitou, Merlo, Magni, Palfinger, Sahalift, JLG, Ruthmann and Niftylift.
Differentiator
Problem solved
Functional benefit
Brands
- SYSTEM-CARD: SYSTEM LIFT's branded operator training and certification programme for aerial work platforms, forklifts, cranes, earth-moving machinery, slingers, signallers and PSAgA users; includes SYSTEM-CARD operator card, e-learning, virtual-reality training, and corresponding training categories (Hubarbeitsbühne, Stapler, Kran, Erdbaumaschinen, Anschläger, Einweiser, Anwender PSAgA).
- SYSTEM LIFT Qualitätssiegel
Products and services
- Anhänger-Arbeitsbühnen (Trailer-mounted work platforms) rental Trailer-mounted aerial work platforms available for short- and long-term rental, characterized by flexible mobility, compact design, and easy transport via trailer coupling; offered to trades, maintenance crews, and contractors needing height work at varying locations.
- LKW-Arbeitsbühnen (Truck-mounted work platforms) rental Truck-mounted aerial work platforms for quick location changes and high reach, covering working heights up to approximately 72 metres and including hybrid, electric, and diesel variants.
- Scheren-Arbeitsbühnen (Scissor work platforms) rental Scissor lifts with stable vertical-lift platforms and high load capacity for indoor and outdoor applications on level ground.
- Gelenkteleskop-Arbeitsbühnen (Articulated telescopic boom lifts) rental Articulated telescopic boom lifts for flexible positioning in difficult-to-access heights, capable of bypassing obstacles via the articulated arm.
- Teleskop-Arbeitsbühnen (Telescopic work platforms) rental Telescopic boom lifts for direct vertical access at great heights with high reach, offered in diesel, electric, and hybrid drive variants.
- Raupen-Arbeitsbühnen (Tracked work platforms) rental Track-driven aerial work platforms for uneven terrain and sensitive surfaces where ground pressure must be minimised.
- Senkrechtlifte & Mastbühnen (Vertical lifts and mast platforms) rental Vertical lifts and mast platforms for narrow working areas and precise vertical access, typically electric-driven and suited to indoor applications.
- Teleskoplader (Telescopic handlers) rental Telescopic handlers for high reach and high lifting capacity across obstacles; supplied by manufacturers such as Manitou, Merlo, and Magni in rotating, fixed, and heavy-duty variants.
- Gabelstapler (Forklifts) rental Counterbalance and front forklifts for daily lifting, stacking, and moving of loads in warehouses and on construction sites.
- Mini- und Autokrane (Mini and truck cranes) rental Mini cranes for confined and built-over areas (e.g., inner courtyards, restricted sites) and truck-mounted auto cranes with high mobility and load capacity for larger construction projects.
- Baumaschinen (Construction machinery) rental Construction machinery including wheel loaders and excavators for earthworks, foundation construction, road building, and material transport on construction sites.
- Gebrauchtmarkt (Used equipment marketplace) Second-hand marketplace offering inspected and maintained used aerial work platforms, forklifts, telescopic loaders, mini cranes, and construction machinery for permanent fleet acquisition.
- SYSTEM-CARD operator training and certification programme Comprehensive operator training and certification program covering aerial work platforms, forklifts/telehandlers, cranes, earth-moving machinery, slingers, signallers, and PSAgA users, aligned with international standard ISO 18878.
- SYSTEM-CARD Virtual Reality training Virtual-reality-based operator training offered as part of the SYSTEM-CARD portfolio, in addition to contactless training formats and e-learning options.
- SYSTEM-CARD e-learning / annual operator instruction Online e-learning offering annual operator instruction (gesetzliche jährliche Unterweisung) for operators of aerial work platforms, forklifts, cranes, and other height-access equipment; flexible, location-independent refresh training.
- Online-Mietanfrage (24/7 60-second online rental request service) 24/7 self-service online rental request tool that allows customers to submit rental inquiries in around 60 seconds; offered free of charge and without obligation, with personal follow-up.
Quantifiable outcome
- Over 23,000 rental machines across the partner network as of early 2026
- +3 more outcomes
Companies that use System Lift
Customer profileNamed customers8 records
Segments6 records
Ideal customer profiles6 records
System Lift technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
System Lift partnerships and signals
Strategic signalPartnerships
15 partnerships are on record, tiered core, flagship and minor.
- Udert Mietgeräte GmbH & Co. KGcoreUdert Mietgeräte joined the SYSTEM LIFT partner network on 1 March 2026 as a new rental partner. With 17 staff, it operates around 200 aerial platforms, telehandlers, and forklifts plus over 40 construction machines (wheel loaders, excavators) from Dierdorf in the Westerwald region.
- Magni (Magni Deutschland)flagshipSYSTEM LIFT is a Premium-Partner of Magni Deutschland and offers the full Magni range — RTH rotating telehandlers, TH/HTH heavy-duty telehandlers, THA agricultural series, FL/FL-A rough-terrain forklifts, and Magni aerial work platforms up to 45 m working height — for rent or sale across the partner network. Dedicated sales/service hotline numbers are listed for Magni inside SYSTEM LIFT content.
- Multitel (Multitel Service GmbH / Pagliero)flagshipSYSTEM LIFT is Premium-Partner of Multitel and offers the full Multitel truck-mounted aerial-work-platform range under 3.5 tonnes — articulated, telescopic, and jib variants such as Multitel 145 ALU, 160 ALU, MJE 250, and hybrid models — for rent or sale. Multitel Service-Partner locations in NRW, Berlin, and Saarland provide regional service.
- SAHALIFT GmbHflagshipSAHALIFT GmbH (Langenhagen) is a Premium-Lieferant of SYSTEM LIFT AG and the long-standing general importer for OMMELIFT, AIRO, ALMAC, and AICHI brands in the German-speaking market. SYSTEM LIFT markets and rents Sahalift's full range of trailer, crawler, scissor, articulated, telescopic, and special aerial platforms from 4.60 m to 42 m working height via the partner network.
- PalfingerflagshipPalfinger is a Premium-Lieferant of SYSTEM LIFT AG for truck-mounted aerial work platforms. Palfinger provides load cranes, forestry/recycling cranes, hookloaders, Mitnahmestapler, and aerial platforms backed by over 170 service partners across Germany.
- MerloflagshipSYSTEM LIFT offers the full Merlo telescopic-handler range — eWorker, Compact, Medium, Turbofarmer, Heavy-Duty, Panoramic, Roto, and Multifarmer — for rent or sale via its partner network across Germany.
- ManitouflagshipSYSTEM LIFT markets and rents Manitou telescopic handlers and aerial work platforms — including 100 VJR mast lifts, 220 TJ / 260 TJ+ telescopic platforms, SE-series scissor lifts, MT/MRT/MLT telehandlers — via its 70+ partner network.
- JLGcoreJLG is listed as a Premium-Lieferant of SYSTEM LIFT AG and one of the leading brands offered in the SYSTEM LIFT fleet for aerial work platforms.
- RuthmanncoreRuthmann is listed as a Premium-Lieferant of SYSTEM LIFT AG and a frequently offered brand in the SYSTEM LIFT fleet.
- NiftyliftcoreNiftylift is listed as a Premium-Lieferant of SYSTEM LIFT AG and a frequently offered brand in the SYSTEM LIFT fleet.
- Google (Google Ireland Limited)coreSYSTEM LIFT uses Google AdServices, Google Analytics, Google Static, Google DoubleClick, and Google Tag Manager for advertising and analytics, plus Google Maps API for embedded maps and YouTube in privacy-enhanced mode for video content.
- Meta Platforms Ireland Ltd. (Facebook / Instagram)coreSYSTEM LIFT operates official Instagram (@systemlift), Facebook (systemliftag), and LinkedIn pages and uses Meta Pixel for website retargeting and conversion tracking.
- Die Schittigs GmbH (Tuerchen.com)minorTuerchen.com by Die Schittigs GmbH powers the 'SYSTEM LIFT Adventskalender' giveaway, collecting participant data (name, email, postcode, employer, IP) for prize fulfilment under a DPA.
- SYSTEM LIFT partner companies (network of 70+ regional rental partners)flagshipSYSTEM LIFT AG operates a federated partner-network model in which over 70 independent regional rental partners (operating 135-140 rental parks) integrate into the SYSTEM LIFT brand, share a unified fleet of 23,000+ machines, and participate in joint procurement. The mein.systemlift.de portal provides CMS, hosting, and training-management tools to partners under multi-section terms and conditions including data-processing terms.
- Pietsch IT GmbH (Stefan Pietsch)minorStefan Pietsch of Pietsch IT GmbH (Wabern) is appointed as the external data-protection officer for avs SYSTEM LIFT AG.
Scale indicators11 records
Recent moves7 records
Expansion highlights6 records
System Lift competitors and assessment
Company assessmentBroad incumbents
- Herc Rentals: North American equipment rental leader with growing European footprint (acquired H&E Equipment Services' aerial platform business); provides benchmark scale and capital efficiency for SYSTEM LIFT's product categories and customer use cases.
- Loxam: Largest equipment rental company in Europe, with German operations; competes with SYSTEM LIFT on aerial platforms, telehandlers and construction equipment, bringing pan-European scale, capital and procurement power that the SYSTEM LIFT network must compete against.
- Kiloutou: French-headquartered European equipment rental group with operations in Germany; offers aerial platforms, telehandlers, forklifts and construction machinery through a multi-branch network comparable to SYSTEM LIFT's partner-rental model.
- Boels Rental: One of Europe's largest equipment rental companies, headquartered in the Netherlands, with a broad portfolio of aerial work platforms, telehandlers, forklifts and construction machinery; directly comparable on fleet size and customer segments, but operates a wider product mix than SYSTEM LIFT.
- Zeppelin Rental: German equipment rental arm of the Zeppelin Group, offering aerial work platforms, forklifts, construction machinery and site equipment with nationwide park coverage; overlaps SYSTEM LIFT's product categories and customer base but is part of a larger industrial conglomerate.
Direct peers
- Hünnebeck (BrandSafway): German specialist in scaffolding, formwork and access equipment rental; comparable to SYSTEM LIFT in serving construction and industrial height-access customers with a mix of owned-and-rented fleet and operator training.
- Riwal: Netherlands-based aerial work platform rental specialist with significant operations in Germany and other European countries; competes head-to-head with SYSTEM LIFT on aerial platform fleet depth, working-height coverage and integrated operator training.
- Mateco: Germany- and Europe-headquartered aerial work platform rental specialist; operates a multi-country network of rental parks with a comparable product portfolio (scissor, telescopic, articulated, truck-mounted platforms) and overlapping customer base in construction, events and industrial segments — the closest like-for-like competitor to SYSTEM LIFT in DACH.
Others
- Manitou: French OEM of telehandlers, aerial platforms and forklifts that designates SYSTEM LIFT as a flagship Premium-Partner; included as a peer because Manitou's own dealer-rental network overlaps with SYSTEM LIFT in serving agricultural and construction customers.
- Wacker Neuson: German OEM of compact machinery, aerial work platforms, telehandlers and site equipment that also runs a dealer/rental channel; adjacent to SYSTEM LIFT as both a potential equipment supplier and an indirect channel partner competing for end-customer rental spend.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
System Lift social profiles
Digital presenceSystem Lift compliance and trust
Trust signalCompliance5 records
System Lift financial estimates
Financial estimateRevenue estimate
Valuation estimate
System Lift leadership team
Management profileNumber of profiles
Profiles3 records
System Lift subsidiaries and ownership
Company hierarchySubsidiaries1 record
System Lift funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
System Lift M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about System Lift
What does System Lift do?
System Lift (avs SYSTEM LIFT AG) is a German-headquartered cooperative rental network offering short- and long-term rental of aerial work platforms, telescopic handlers, forklifts, mini and truck cranes, and construction machinery through 70+ partner companies operating 135–140 rental parks with more than 23,000 machines. The offering bundles expert consultation, delivery, on-site instruction, a used-equipment marketplace, and the SYSTEM-CARD operator training/certification program (classroom, virtual reality, and e-learning).
Is System Lift a public or private company?
System Lift is a private company. It is classified as management employee owned and is currently operating.
When was System Lift founded?
System Lift was founded in 2002. It employs 1,001 to 5,000 people.
Where is System Lift based?
System Lift is headquartered in Isenhagen, Germany, in the Europe region.
How does System Lift make money?
Four revenue lines are on record. Aerial work platform and forklift rental is the primary driver. The others are used equipment sales (Gebrauchtmarkt), operator training and certification (SYSTEM-CARD) and logistics, delivery, and ancillary rental services.
Who are System Lift's main competitors?
Broad incumbents on record are Herc Rentals, Loxam, Kiloutou, Boels Rental and Zeppelin Rental. Direct peers are Hünnebeck (BrandSafway), Riwal and Mateco. Others are Manitou and Wacker Neuson.
Does System Lift have an API?
No public API is recorded for System Lift.
What industry is System Lift in?
System Lift's product category is Construction equipment rental. Its primary akta.pro industry code is IMAHAJAN, Lifting & Hoisting Rental & Leasing. Its NAICS code is 53249 and its SIC code is 7359.