True Grit Management
True Grit Management is a privately held music talent management company representing eleven artists and bands across country, Americana, and rock genres, including Houndmouth, Whitey Morgan & the 78's, and The Steel Woods. It provides booking, career development, publicity, and strategic planning services on a commission basis.
- Company typePrivate
- Founded2015
- HeadquartersAustin, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What True Grit Management does
True Grit Management is a privately held music talent management company that represents a roster of eleven artists and bands operating primarily in the country, Americana, and rock genres. The firm functions as a traditional artist management business, providing career development, booking representation, public relations, and strategic planning services on behalf of its clients. Its roster includes established acts such as Houndmouth, Whitey Morgan & the 78's, The Steel Woods, and Charles Wesley Godwin, alongside emerging artists including Coleman Jennings, Cowboy Angels, Erin Viancourt, Lev UFO, TRIPPP, and Wes Bayliss, as well as West 22nd, described as a film/visual act.
The company does not operate a software or technology platform; its offering is service-based artist representation. Each managed act maintains an independent website and digital presence (hosted on Squarespace infrastructure) that the firm supports as part of its marketing and distribution function. The company's underlying "product" is its managerial expertise and industry relationships, with no proprietary technology, AI/ML capabilities, patents, or certifications disclosed.
True Grit Management generates revenue through commissions on artist earnings (live performance, recording, publishing, and ancillary income), consistent with industry-standard talent management economics; specific commission rates are not publicly disclosed. The company operates independently with no disclosed parent, investors, or subsidiaries, and its ownership structure is not public. Contact is via a single general inbox ([email protected]), and no management team is publicly identified. Geographic operating markets and headcount are not disclosed, and the firm shows no signs of acquisition, fundraising, or expansion beyond organic roster curation.
True Grit Management firmographics
Firmographics- Name
- True Grit Management
- Legal name
- True Grit Management
- Website
- https://truegritmanagement.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- True Grit Management is a privately held music talent management company representing eleven artists and bands across country, Americana, and rock genres, including Houndmouth, Whitey Morgan & the 78's, and The Steel Woods. It provides booking, career development, publicity, and strategic planning services on a commission basis.
- Ownership category
- akta.pro rank
True Grit Management industry classification
Industry- Product category
- Artist & Talent Management
- NAICS
- Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (7114), Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (711410), Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (71141)
- akta.pro primary industry
- Full-Service Artist Management (MPAIAGAA)
- akta.pro secondary industries
- Talent Booking Agencies (Live Performance) (MPAIAGAB), Artist Booking, Talent Buying & Agency Services (MPAGAAAF)
Keywords
Where True Grit Management is headquartered
LocationHeadquarters
- HQ city
- Austin
- HQ country
- United States
- HQ region
- North America
Markets served
True Grit Management business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales
True Grit Management product offering
Product offeringCore offering
True Grit Management is a music talent management firm that represents a roster of eleven country, Americana, and rock artists and bands. Its core service is providing professional artist management, including career development strategy, booking representation, publicity, and industry navigation for musicians across the country, Americana, and rock genres.
Product overview
True Grit Management is a music artist management company representing a roster of country, rock, and Americana artists. The company does not offer a SaaS product or platform; its 'products and services' consist of artist management services for a roster of 11 musical acts including Charles Wesley Godwin, Coleman Jennings, Cowboy Angels, Erin Viancourt, Houndmouth, Lev UFO, The Steel Woods, TRIPPP, Wes Bayliss, West 22nd, and Whitey Morgan & the 78's. Each artist in the managed roster functions as a distinct product/service offering under the True Grit Management brand.
Differentiator
Problem solved
Functional benefit
Products and services
- Artist Management Services
Companies that use True Grit Management
Customer profileSegments1 record
Ideal customer profiles1 record
True Grit Management technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
True Grit Management partnerships and signals
Strategic signalRecent moves3 records
Expansion highlights3 records
True Grit Management competitors and assessment
Company assessmentEmerging players
- Range Media Partners: Newer artist management and entertainment company representing musicians, actors, and creators. Comparable to True Grit Management as a multi-artist management firm, but with a broader genre mix and additional verticals (film, brand deals).
Direct peers
- Make Wake Artists: Boutique country and Americana artist management firm representing touring acts in the same genre space as True Grit Management. Directly comparable given shared country/Americana focus and similar boutique scale.
- Sandbox Entertainment: Country music-focused management and entertainment company with a roster of established Nashville-based artists. Comparable to True Grit Management because both operate as artist management firms specializing in country music with similar full-service representation offerings.
- Big Loud Records: Country music-focused management, label, and publishing company representing major country artists. Comparable to True Grit Management as both are vertically specialized in the country/Americana space and operate as full-service artist representatives with country-heavy rosters.
- Red Light Management: One of the largest independently owned artist management firms in the US, representing a broad roster of rock, alternative, and Americana acts. Directly comparable to True Grit Management in that both are artist management companies focused on rock/Americana-adjacent genres with multi-artist rosters.
- Q Prime South: Artist management firm with a strong country and rock roster, known for managing major touring acts. Directly comparable to True Grit Management given shared genre focus on country/rock and similar boutique-style multi-artist management model.
- Good Company Artist Management: Artist management firm representing country and Americana touring acts, often working with established Nashville and regional artists. Comparable to True Grit Management as a boutique country-focused management company with overlapping genre and roster profile.
Broad incumbents
- United Talent Agency (UTA): Major talent agency with a substantial music artist representation practice across multiple genres. Comparable as an artist management peer, though UTA operates at enterprise scale and represents talent across entertainment verticals beyond music.
- Creative Artists Agency (CAA): One of the largest global talent and entertainment agencies, representing artists across music, film, TV, and sports. Comparable as a music artist representation peer, but operates at vastly larger scale and across all genres, whereas True Grit Management is a boutique country/Americana/rock specialist.
- Wasserman Music (formerly WME): Major global talent agency with a large music division representing artists across all genres. Comparable to True Grit Management as an artist representation peer, but with significantly broader scope, larger rosters, and additional services (brand, sports, content).
Market position
Strengths1 record
Weaknesses1 record
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
True Grit Management social profiles
Digital presenceTrue Grit Management financial estimates
Financial estimateRevenue estimate
Valuation estimate
True Grit Management leadership team
Management profileNumber of profiles
True Grit Management funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
True Grit Management M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about True Grit Management
What does True Grit Management do?
True Grit Management is a music talent management firm that represents a roster of eleven country, Americana, and rock artists and bands. Its core service is providing professional artist management, including career development strategy, booking representation, publicity, and industry navigation for musicians across the country, Americana, and rock genres.
Is True Grit Management a public or private company?
True Grit Management is a private company. It is classified as unknown and is currently operating.
When was True Grit Management founded?
True Grit Management was founded in 2015. It employs 11 to 50 people.
Where is True Grit Management based?
True Grit Management is headquartered in Austin, United States, in the North America region.
Who are True Grit Management's main competitors?
Range Media Partners is listed as an emerging player. Direct peers are Make Wake Artists, Sandbox Entertainment, Big Loud Records, Red Light Management, Q Prime South and Good Company Artist Management. Broad incumbents are United Talent Agency (UTA), Creative Artists Agency (CAA) and Wasserman Music (formerly WME).
Does True Grit Management have an API?
No public API is recorded for True Grit Management.
What industry is True Grit Management in?
True Grit Management's product category is Artist & Talent Management. Its primary akta.pro industry code is MPAIAGAA, Full-Service Artist Management, with a secondary code of MPAIAGAB, Talent Booking Agencies (Live Performance). Its NAICS code is 7114.