Wau73

What Wau73 does

Wau73 S.r.l. (operating as Wau73 Digital Mindset) is a privately held Italian digital agency founded in 2016 and headquartered operationally in Seregno (Monza e Brianza), with its legal registered office in Caronno Pertusella. The company is run by two co-founders — Antonello Carlomagno, a full-stack Delphi developer, and Deborah Terrin, a journalist and SEO specialist with 20 years of tourism publishing experience — supported by a network of freelance specialists covering design, photography, development, translation, event organization, and business acceleration. Its service portfolio spans three pillars: custom Software & App Development (Windows/macOS applications, multi-sector management software, native iOS/Android apps with cloud backends, and beacon technology integrations), Branding & Digital Marketing (logo and brand identity, SEO/GEO strategy, website development, paid and organic campaigns, event/trade show setup), and Training Consulting delivered through the Wau73 Academy platform. The firm also maintains proprietary sub-products including IlTurista.info (tourism marketing platform), wau.cards (proximity marketing/beacon solution), custom CRM systems, and the Metaxù cross-platform productivity app.

Wau73 serves primarily Italian small and medium businesses across diverse verticals (legal/notary, food & beverage, tourism, real estate, medical, construction, industrial software, publishing, cinema, and nonprofit), with secondary penetration into the Swiss Ticino cross-border market. Its go-to-market is consultative and sales-led, relying on portfolio showcase, testimonials, and word-of-mouth referrals rather than paid acquisition. Pricing is project-based and bespoke; no public pricing tiers exist, and contracts are initiated via direct contact (phone, email, website form). Customer acquisition is supported by active organic presence on Facebook, LinkedIn, and Instagram, plus a content marketing effort through the Wau73 Academy blog.

The business model is pure professional services revenue from three streams — software/app development, branding and digital marketing, and training consulting — all delivered on a custom, project-by-project basis. The company is bootstrapped and founder-owned, with no disclosed external funding, no institutional investors, and no acquisition history. Quantified outcomes cited include growing Officina Notarile's blog readership from 150,000 to 220,000+ monthly readers (now 17M+ annual page views), and supporting Kona's Mistral software in reaching 1,000+ daily users, indicating the firm can deliver measurable SEO and product support impact despite its small scale.

Name

Wau73

Legal name

Wau73 S.r.l.

Website

https://wau73.com

Company type

Private

Founded year

1973

Operating status

Operating

Headcount range

1–10 employees

Short description

Wau73 S.r.l. is a bootstrapped Italian digital agency in Seregno (Lombardy) offering custom software/app development, branding and digital marketing (including SEO/GEO), and training consulting, serving SMB and select enterprise clients across multiple verticals with two founders and a freelance network.

Ownership category

akta.pro rank

Headquarters

HQ city

Carate Brianza

HQ country

Italy

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Software & App Development: Custom software and mobile application development services. Includes Windows/macOS applications, management software, and native iOS/Android apps with cloud backend.
2. Branding & Digital Marketing: Logo and brand identity design, event and trade show setup, website development and SEO optimization, digital strategy planning, and management of organic and paid marketing plans.
3. Training Consulting: Professional development and training services covering SEO, content marketing, advertising (SEA and Social), communication, and specific tools.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels8 records

Core offering

Wau73 is a digital agency that develops custom software and native mobile applications (iOS/Android with cloud backends and beacon technology), designs brand identities and websites, runs digital marketing campaigns (SEO, paid ads, social media), and delivers professional training on SEO, content marketing, and advertising tools. The firm also operates proprietary platforms such as IlTurista.info for tourism marketing and wau.cards for proximity marketing. Services are delivered project-based primarily to SMBs and enterprises across Italy, with concentration in Lombardy.

Product overview

Wau73 Digital Mindset is a web agency based in Monza e Brianza, Italy, offering a unified portfolio of digital services including custom Software & App Development (Windows, macOS, iOS, Android with cloud backend and beacon technology), Branding & Digital Marketing (logo design, brand identity, websites, SEO, paid advertising), Consulenza Formativa (professional training on SEO, content marketing, advertising), and specialized products like IlTurista.info for tourism marketing, wau.cards for proximity marketing, custom CRM systems, and the Metaxù productivity app. The company operates from Seregno (MB) serving clients across Lombardy and Italy.

Differentiator

Problem solved

Functional benefit

Products and services

• Software & App Development Custom software and native mobile application development for businesses, including Windows and macOS applications, multi-sector management systems, and native iOS/Android apps with cloud backend integration and beacon technology for proximity marketing. Target users are Italian SMBs and mid-market enterprises across multiple sectors.
• Branding & Digital Marketing End-to-end branding and digital marketing service for businesses, including logo and brand identity design, website development, SEO, paid advertising (SEA and Social), social media management, editorial planning, and event/trade show installations. Target users are Italian SMBs and enterprises seeking to establish or refresh their digital presence.
• Consulenza Formativa (Training Consulting) Professional training and consulting services covering SEO, content marketing, advertising (SEA and Social), communication, and specific digital tools. Delivered through the Wau73 Academy platform and externally for partners such as Touring Club Italiano and Huky. Target users are professionals and business teams seeking to build in-house digital marketing capability.
• IlTurista.info Tourism marketing platform and information resource serving the tourism sector. Target users are travel agencies, tour operators, tourism boards, and hospitality businesses seeking visibility and audience engagement.
• wau.cards Proximity marketing solution for customer engagement through digital cards, leveraging beacon technology and tracking tools. Target users are retail and venue-based businesses seeking proximity-driven customer interaction.
• Metaxù App Mobile and web application that aligns employee actions with company objectives, supported by a cloud REST server backend. Developed for client Metaxù as a business alignment tool.

Quantifiable outcome

• Increased monthly readers from 150,000 to 220,000+ for Officina Notarile blog in 2020
• +2 more outcomes

Named customers24 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators6 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Studio Samo: Italian creative and digital agency delivering branding, web, and content services to SMEs and cultural institutions — directly comparable in service bundle, geography, and client size.
• Hibo: Italian web and digital agency providing website development, SEO, and digital marketing services to SMBs — comparable in size, geography, and core service mix.
• TSW: Italian digital agency offering branding, web development, SEO, and digital strategy services to SMB and mid-market clients — a directly comparable small-agency competitor in the Italian market.
• Blueocean: Italian digital agency focused on digital marketing, web, and content for mid-market Italian brands — directly comparable in service offering and target segment.
• Conflux: Italian digital marketing and technology agency delivering SEO, web, and digital strategy to Italian SMEs and enterprises — overlaps with Wau73 across SEO and digital strategy services.
• Webranking: Italian SEO and digital marketing agency specializing in search visibility, content, and inbound strategy — a direct peer in Wau73's strongest service line (SEO) and similar Italian SMB target market.

Broad incumbents

• Jakala: Larger Italian martech and digital services company offering marketing services, data, and loyalty solutions across enterprise clients — an incumbent that competes for the same Italian marketing wallet at a higher scale.
• HubSpot: Global inbound marketing and CRM platform with a broad agency partner ecosystem — a broad incumbent whose software increasingly displaces the type of marketing consulting Wau73 sells.
• Mailchimp (Intuit): Major email and digital marketing platform used by Italian SMBs — an incumbent that competes with the email and paid-media execution portion of Wau73's services.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/wau73
• LinkedInlinkedin.com/company/wau73-srl
• Instagraminstagram.com/wau73digitalmindset

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wau73