Zalsman

What Zalsman does

Zalsman B.V. is a privately held, family-owned Dutch commercial printing and communication services company headquartered in Zwolle, Netherlands, with a second site in Kampen. Founded in 1857 by Gerhardus Philippus Zalsman and owned since approximately 1957 by the Verlind family, the company operates as one of the Top-5 printers in the Netherlands with roughly 115 employees across both locations. The business is led by Director Herman Verlind and Commercial Director Thomas Witten, with an operating-management team covering front office, operations, ICT, sales/communications, HRM, and finance.

The company's offering is structured as a multispecialist portfolio: traditional offset printing (Drukken) for high-volume runs such as letterhead, books, and brochures; digital printing (Printen) for smaller, personalized runs with next-day delivery; in-house finishing (Afwerking) including laminating, spot-UV, and binding; warehousing and fulfilment tied to an online portal; ICT services for data-driven personalized print and cross-media communications; and a dedicated calendar sub-brand, Mercurius Art Productions. Production and ordering workflows run on customer-specific online portals built on XpressionManager and web2-print.com, with Mollie as the payment gateway, enabling same-day order processing, inventory management, and direct-to-end-customer shipping domestically and internationally.

Zalsman sells primarily through direct sales with dedicated account managers for enterprise accounts, complemented by an inside-sales function and self-serve ordering via the online portal. Customers span healthcare (Isala), manufacturing (Scania Production Zwolle), higher and vocational education (Hogeschool Windesheim, Wyzer Academie, Landstede MBO), fashion (Van Gils), interior design (HKLIVING — an 11-year relationship), home textiles (Vadain), and creative publishing (Happi). Pricing is quote-based across all service lines. Revenue is generated through transactional printing fees, managed warehousing and fulfilment services, and professional services for ICT integration and data personalization. The company is heavily differentiated on certifications and sustainability: ISO 9001, 14001, 27001, and 12647/2; FSC Chain of Custody; PSO Trede 3 and PSO 30+; a 5-star MVO Register rating; and CO2-neutralized production since 2011, supporting tenders and contracts with social-return requirements.

Name

Zalsman

Legal name

Zalsman B.V.

Website

https://zalsman.nl

Company type

Private

Founded year

1857

Operating status

Operating

Headcount range

51–100 employees

Short description

Zalsman is a Top-5 Dutch commercial printer founded in 1857, family-owned and operating from Zwolle and Kampen with 115 employees. It offers offset and digital printing, in-house finishing, warehousing/fulfilment, and ICT-driven personalized communications to enterprise and mid-market clients across healthcare, manufacturing, education, fashion, and creative publishing.

Ownership category

akta.pro rank

Product category

Commercial Printing Services

NAICS

Printing and Related Support Activities (3231)

SIC

Commercial Printing (2750)

akta.pro primary industry

Printing Operations (Rotary/Flat/Digital/Sublimation) (IMAOACAC)

Keywords

• Commercial printing services
• Digital printing services
• Personalized print communications
• Print finishing services
• Warehousing and fulfillment

Headquarters

HQ city

Zwolle

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Traditional Printing Services: Offset printing for large runs of traditional print materials like letterhead, envelopes, presentation folders, books, and brochures. Part of core business offering with focus on quality and inventory management.
2. Digital Printing Services: Modern print techniques for smaller runs and personalized printing. Enables personalization, next-day delivery, and flexible quantities.
3. Warehousing and Fulfilment: Storage and fulfillment services for printed materials with online portal management. Includes same-day production capability and shipping to customers or end customers domestically and internationally.
4. ICT Services: Systems integration, data structuring, and personalized communication solutions. Combines print techniques with ICT expertise for complete communication strategies.
5. Finishing Services: In-house finishing capabilities including stapling, laminating, spot-UV coating, cutting, folding, and binding. Done in-house for speed and sustainability.
6. Mercurius Art Productions (Calendar Division): Calendar production under Mercurius Art Productions brand, including practical calendaria and visual calendars with access to image libraries and calendar data.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

Zalsman is a Dutch multispecialist printing company offering traditional offset printing for large runs, digital printing for small runs and personalized output, in-house finishing, warehousing and fulfillment, and ICT services for data-driven personalized communications. Operating from Zwolle and Kampen since 1857, the company serves enterprise clients across healthcare, education, manufacturing, fashion, and publishing with an integrated online ordering portal.

Product overview

Zalsman is a multispecialist printing company offering a unified portfolio of offset printing, digital printing, in-house finishing, and cross-media ICT services. The core offering consists of Drukken (large-volume offset printing) and Printen (smaller digital runs with personalization), complemented by Afwerking (in-house finishing). Two named sub-brands serve specific markets: Mercurius Art Productions specializes in calendars. The service suite is extended by Warehousing en Fulfilment (inventory management and logistics) and ICT-services (data personalization and system integration), which are accessible through Online Portals built on XpressionManager and web2-print.com platforms. Customers can order through these portals, manage stock, and trigger production or direct shipment—all under one partner.

Differentiator

Problem solved

Functional benefit

Brands

• Mercurius Art Productions: Specialist in calendar design, production and distribution. Part of the Zalsman Group with short lines to printers, photographers and designers.

Products and services

• Drukken (Offset Printing) Traditional offset printing for large-volume runs of letterhead, envelopes, presentation folders, books, and brochures, with managed inventory and online reordering portals.
• Printen (Digital Printing) Digital printing enabling smaller runs, faster turnaround, and personalized or individualized communication materials, with next-day delivery and full reproduction department outsourcing.
• Afwerking (Finishing) In-house finishing services including stapling, folding, laminating, spot-UV coating, die-cutting, and binding, performed in-house for speed and sustainability.
• Mercurius Art Productions Calendar production specialist brand within the Zalsman Group producing practical desk and wall calendars with curated image libraries and calendar data, offering short production lines to printers, photographers, and designers.
• Warehousing en Fulfilment Inventory management combined with an online customer portal for viewing stock, placing orders, and requesting new production, with same-day order processing and domestic or international shipping to customers or their end clients.
• ICT-services Data personalization services connecting customer systems to produce individualized communication materials in both print and digital formats, including system integration, data structuring, and cross-media communication strategy support.

Quantifiable outcome

• Van Gils Fashion achieved 35 new customers from first personalized magazine edition
• +2 more outcomes

Named customers8 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability3 records

Feature4 records

Partnerships

Six partnerships are on record, tiered core and supporting.

• IMpact (Social Werkvoorziening)coreStrategic or Co-development PartnerPartnership with social work organization IMpact in Kampen providing employment opportunities through detachments and work experience agreements for vulnerable groups. Supports Zalsman's social enterprise mission and PSO certifications.
• CO2 Operate / Paul BurgerscoreTechnology or IntegrationCO2 neutralization partnership through tree planting in Indonesia. Restores ecosystems, increases biodiversity, and provides income for local families. Active since 2011.
• EmonomysupportingStrategic or Co-development PartnerUses Emonomy's 'vliegwiel' (flywheel) methodology for talent discovery and development assessment. Helps identify potential and possibilities for trajectory workers.
• OntwikkelpartnersupportingStrategic or Co-development PartnerCollaboration to create customized Talent Development Route using practical assessments to identify qualities and opportunities for trajectory workers.
• Mercurius Art ProductionscoreOEM/ Whitelabel/ Licensing PartnerCalendar production specialist operating as part of Zalsman Group. Located at Gildestraat 1, 8263 AH Kampen. Provides calendaria, image libraries, and calendar data with short lines to Zalsman's printers.
• MVO Nederland KoplopernetwerksupportingStrategic or Co-development PartnerActive participant in MVO Nederland's Koploper (leading pioneer) network. Shares knowledge and experience, has input in The Hague and Brussels, and pioneers projects for climate-neutral, circular, and inclusive entrepreneurship.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Market position

Competitive moat4 records

Key highlights6 records

Customer concentration

• Xx.com/zalsman
• LinkedInlinkedin.com/company/zalsman-bv
• Instagraminstagram.com/zalsmanbv
• Facebookfacebook.com/zalsmanbv

Compliance8 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Zalsman