Unreel

What Unreel does

Unreel (legal entity Aimdigital BV) is an independent creative video production house headquartered in Antwerp, Belgium, operating from a studio in the Nieuw Zuid district at Michel de Braeystraat 52. The company produces video content for brands and advertising agencies, with a service portfolio organized around four core offerings: social video (short-form content for Instagram, TikTok, LinkedIn, and YouTube), corporate video including brandfilms and employer branding, branded content (cinematic brandfilms, mini-docs, branded series), and video advertising ranging from digital campaigns to high-end cinematic TV spots. Underlying capabilities include in-house concept development, on-location production with compact crew setups, POV-style filming, multi-format and multi-language variant generation (e.g., 30+ variants per campaign), and post-production covering editing, color grading, and platform optimization.

The company's go-to-market combines direct enterprise engagement with brand clients and project-based commissioning through advertising agency partners, notably Berlin Creative Agency and BBDO. Pricing is quote-based and project-driven, with no disclosed tiers, recurring subscriptions, or public rate cards; flexible monthly content packages are available. Unreel targets ambitious Belgian brands and agencies as primary customers, alongside selective international projects (documented shoots in Marseille, France and Rotterdam, the Netherlands). Customer segments span healthcare, food and beverage, beauty, fashion, hospitality, tourism, government, construction, and retail — indicating an explicit cross-vertical diversification strategy rather than vertical specialization.

Unreel is a privately held, founder-led Belgian BV (company number 0697.860.362) with no external institutional investment, no public listing, and no disclosed revenue or headcount figures. Director/DOP Wim Peeters provides creative direction across the documented portfolio. The operating model emphasizes combining high-end cinematic production quality with the agility of a compact creative team, marketed as a deliberate counter-positioning to larger production houses. Revenue derives entirely from project-based professional services fees.

Name

Unreel

Legal name

Aimdigital BV

Website

https://unreel.be

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

Unreel is an independent Antwerp-based video production house serving brands and advertising agencies with social, corporate, branded, and advertising video content across multiple industries in Belgium and select international markets.

Ownership category

akta.pro rank

Headquarters

HQ city

Antwerpen

HQ country

Belgium

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Video Production Services: Project-based video production services for brands and agencies, including social media content, branded content, video advertising campaigns, employer branding videos, product videos, and commercial productions. Services range from single video productions to comprehensive multi-variant campaign deliverables.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Unreel is an independent creative video production house operating from Antwerp, Belgium, delivering end-to-end video production services for brands and advertising agencies. The core offering covers Social Video (short-form vertical content for Instagram, TikTok, LinkedIn, YouTube), Corporate Video / Bedrijfsfilm (brandfilms, employer branding, case studies, product videos), Branded Content (cinematic brandfilms, mini-docs, branded series), and Video Advertising (digital campaigns to cinematic TV spots and multi-channel commercials).

Product overview

Unreel is an independent creative production house in Antwerp, Belgium, offering full-service video production for brands and companies. The portfolio consists of four core service offerings: Social Video (short-form content for Instagram, TikTok, LinkedIn, YouTube), Corporate Video/Bedrijfsfilm (including brandfilms, employer branding, case studies, and product videos), Branded Content (cinematic brandfilms, mini-docs, and branded series), and Video Advertising (from digital campaigns to cinematic TV spots). Projects range from collection videos for fashion brands, recruitment videos for healthcare, influencer campaigns, advertising campaigns, to employer branding content. The company operates as a single unified creative service rather than a platform with modules, delivering end-to-end from concept development through production to final delivery.

Differentiator

Problem solved

Functional benefit

Products and services

• Social Video

Quantifiable outcome

• Produced 30+ video variants for single campaign to support multi-channel deployment

Named customers16 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core.

• Berlin Creative AgencycoreStrategic or Co-development PartnerBerlin Creative Agency commissions Unreel for video production on brand campaigns. Notable collaborations include HelloFresh influencer campaign ('t Zalige Avondspel) and Colmar Restaurants social and DTV video campaigns. The partnership involves Berlin Creative providing creative direction while Unreel handles production execution.
• BBDOcoreStrategic or Co-development PartnerBBDO engaged Unreel for LIDL spring campaign social media video production. BBDO served as the advertising agency providing creative direction, with Unreel executing video production focused on showcasing product freshness and customer journey.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• B-Reel: Stockholm- and Amsterdam-based digital creative agency producing brand experiences, films, and content. Broad incumbent peer to Unreel: serves the same brand clients with similar creative video capabilities but as a wider digital creative agency offering strategy, design, and production under one roof.
• Park Pictures: International production company producing commercials, branded content, and feature films with a director-driven model. Broad incumbent peer to Unreel: similar creative-led model but operating at global scale with broader commercial film and content verticals.
• Anonymous Content: Global production company spanning commercials, film, TV, and branded content with a roster of high-profile directors. Broad incumbent peer to Unreel: produces premium commercial and brand work at much larger scale, illustrating the upside trajectory of a successful independent production house.

Regional players

• Joe Public: Amsterdam-based independent creative agency producing campaigns, commercials, and branded content. Regional peer to Unreel: competes for similar brand and agency creative video work in the Dutch market, representing the agency-side competitor for production contracts.

Direct peers

• Czar: Belgian independent production house headquartered in Ghent, producing commercials, branded content, and films. Direct peer to Unreel: similar Benelux-based compact-to-mid production company serving agencies and brands with cinematic commercial work.
• Submarine: Amsterdam-based creative production company producing commercials, branded content, and music videos. Direct peer to Unreel: similar compact creative-team model serving brands and agencies in the Benelux market.
• CCCP: Amsterdam-based independent production company producing commercials, brand films, and digital content. Direct peer to Unreel: comparable size and model — compact creative team producing commercial content for brands and agencies across Benelux and internationally.
• Caviar: Belgian-founded commercial and branded content production company with offices in Antwerp, Brussels, London, and beyond. Direct peer to Unreel: produces commercials and brand films for major brands and agencies, sharing the same Antwerp creative ecosystem and similar high-end production positioning.
• Wenneker.tv: Dutch independent production house based in Amsterdam producing commercials and branded content for agencies and brands. Direct peer to Unreel: similar Benelux independent production model focused on commercial and brand film work.
• Stuurman: Amsterdam-based independent commercial production company. Direct peer to Unreel: comparable size and Benelux regional positioning, producing commercial and brand content for agencies and direct brand clients.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/unreelagency
• LinkedInlinkedin.com/company/unreelagency
• Instagraminstagram.com/unreelantwerp

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Unreel