The Wine House
Het Wijnhuis is a Belgian specialty wine retailer operating 12+ physical stores and an e-commerce platform, selling 1,300+ wines from 16 countries to individual consumers, Belgian hospitality businesses, and corporate clients, with localized sister sites in the Netherlands and France.
- Company typePrivate
- Founded1994
- HeadquartersZwijndrecht, Belgium
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What The Wine House does
Het Wijnhuis Smaakshop BE, trading as Het Wijnhuis ("The Wine House"), is a private Belgian specialty wine retailer operating an omnichannel model that combines 12+ physical retail stores across Belgian cities (Antwerpen, Sint-Niklaas, Hoogstraten, Asse, Brugge, Kortrijk, Herentals, Leuven, Neeroeteren, Zele, Zoersel, with an additional online advice point in Waregem) with an e-commerce webshop. The headquarters is at Westpoort 25, 2070 Zwijndrecht, Belgium. The core product is a curated catalog of more than 1,300 quality wines sourced from 16 countries spanning Old World and New World regions, complemented by organic/biodynamic/natural wines, spirits (Gin, Cognac, Grappa, Rum, Eau de Vie, Liqueur), fortified wines (Sherry, Porto), wine accessories, gift vouchers (€10–€200), and pre-curated themed tasting boxes. The technology stack is conventional: an e-commerce platform with online ordering, a CRM for customer management, and web analytics (Google Analytics, Hotjar).
The company monetizes through one-time retail sales across all channels, including a dedicated Wine Outlet section with tiered clearance discounts (-20% for 3+ bottles, -30% for 6+ bottles, with promotional markdowns up to -25%). Distribution is omnichannel: physical stores with in-store tasting, a domestic webshop with free delivery in Belgium and the Netherlands for orders above €130, paid international shipping from €28, and a field sales force that manages B2B accounts in the hospitality (horeca) sector across Belgian regions. Supporting services include free loan of wine glasses and cooling equipment for events, in-store tasting events at selected locations, and personalized wine advice from in-store advisors.
The customer base spans three primary segments: individual wine consumers purchasing for personal consumption, gifting or culinary pairing; the Belgian hospitality sector (restaurants, hotels, catering, event venues) served by regional field sales reps; and corporate/business customers served through a dedicated corporate gifting vertical with branded packaging. Sister localized e-commerce sites (hetwijnhuis.nl for the Netherlands and lafolieduvin.com for France) extend the Belgian retail concept cross-border. Marketing combines email newsletters, organic social media (Facebook, Instagram, YouTube), content/SEO via the catalog site, in-store tasting events, and referral mechanics through gift cards and tasting boxes.
The Wine House firmographics
Firmographics- Name
- The Wine House
- Legal name
- Het Wijnhuis Smaakshop BE
- Website
- https://hetwijnhuis.be
- Company type
- Private
- Founded year
- 1994
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Het Wijnhuis is a Belgian specialty wine retailer operating 12+ physical stores and an e-commerce platform, selling 1,300+ wines from 16 countries to individual consumers, Belgian hospitality businesses, and corporate clients, with localized sister sites in the Netherlands and France.
- Ownership category
- akta.pro rank
The Wine House industry classification
Industry- Product category
- Specialty Wine Retail
- NAICS
- Beer, Wine, and Liquor Retailers (445320), Wine and Distilled Alcoholic Beverage Merchant Wholesalers (424820)
- akta.pro primary industry
- Wine Retail (Bottle Shops & Wine Merchants) (CRANABAB)
- akta.pro secondary industries
- Wine Shops (Off-Premise) (CRANAAAB), Alcohol Subscription & Wine Clubs (Retail) (CRANABAF)
Keywords
Where The Wine House is headquartered
LocationHeadquarters
- HQ city
- Zwijndrecht
- HQ country
- Belgium
- HQ region
- Europe
Offices13 records
Markets served
The Wine House business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Retail Wine Sales: One-time retail sales of wines through physical stores and e-commerce platform. Customers purchase individual bottles or cases with pricing ranging from budget-friendly to premium wines.
- Gift Cards (Cadeaubonnen): Gift certificates sold in denominations of €10, €25, €50, €100, and €200, allowing recipients to select wines of their choice.
- Pre-packaged Gift Boxes: Curated wine tasting boxes sold as gifts (Bubble Box, Classic Box, Discovery Box, Wooden Box, Think Big Box, Winemaker's Box) with personalization options.
- B2B Hospitality Sales: Sales to the hospitality sector (horeca) including restaurants, hotels, and event venues. Field sales representatives manage these accounts.
- Wine Accessories: Sale of wine glasses (Arcoroc, Glashütte Eisch), gift packaging materials, and wine accessories.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Wine price range |
| Unit Pricing | Pay-as-you-go | Gift Cards |
| Unit Pricing | Pay-as-you-go | Delivery fee |
| Unit Pricing | Pay-as-you-go | Bulk discounts on clearance wines |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
The Wine House product offering
Product offeringCore offering
The Wine House is a Belgian specialty wine retailer that curates and sells more than 1,300 quality wines from 16 countries (Old and New World), alongside organic/biodynamic/natural wines, spirits, fortified wines, gift boxes, gift vouchers, and wine accessories. It operates 12+ physical stores across Belgium and an e-commerce webshop offering home delivery, and also supplies the hospitality sector (horeca) via dedicated field sales representatives and provides B2B corporate gifting services.
Product overview
Het Wijnhuis Smaakshop BE is a Belgian wine retailer operating both physical stores (11 locations) and an online webshop. The core offering centers on a curated portfolio of over 1,300 quality wines from 15 countries, complemented by organic/biodynamic/natural wine selections, spirits, fortified wines, and accessories. The product portfolio includes themed tasting gift boxes (Bubble Box, Classic Box, Discovery Box, Wooden Box, Think Big Box, Winemaker's Box), custom package assembly service, gift vouchers (€10–€200), B2B corporate gifts, wine glass loan service, and a Wine Outlet clearance section. The company offers free delivery in Belgium and the Netherlands from €130, with complimentary personalized gift cards on request.
Differentiator
Problem solved
Functional benefit
Products and services
- Wine Retail (1,300+ quality wines) Curated selection of more than 1,300 quality wines sourced from 16 Old and New World countries, available in white, red, rosé, orange, sparkling, sweet, Sherry, Porto, and spirits varieties, sold individually or by the case through stores and the webshop.
- Organic, Biodynamic and Natural Wines Dedicated assortment of biological, biodynamic, and natural wines sourced from certified organic vineyards, positioned mid-range at roughly €10–€20.
- Spirits and Fortified Wines Spirits including Gin & Tonic, Cognac, Grappa, Rum, Eau de Vie, and Liqueur, plus fortified wines (Sherry, Porto, sweet wines) and olive oil and vinegar accessories.
- Curated Wine Gift Boxes Pre-packaged tasting gift boxes in multiple themes: Bubble Box (sparkling), Classic Box (French/Spanish/Italian classics), Discovery Box (world wine exploration), Wooden Box (luxury wooden case), Think Big Box (magnum format), and Winemaker's Box (winemaker selections), with personalization options.
- Gift Vouchers (Cadeaubonnen) Digital and physical gift certificates sold in denominations of €10, €25, €50, €100, and €200, redeemable online or in physical stores, with optional personalized messages.
- B2B Corporate Gifts Corporate gifting service offering carefully selected wines in luxurious packaging with company logo customization and personalized thank-you cards for clients, employees, and partners.
- Wine Glass and Cooling Loan Service Free loan service for wine glasses, champagne glasses, and coolers for events, parties, or catering purposes, available alongside wine purchases.
- Wine Outlet (Clearance) Discounted clearance wine section featuring last bottles of strong references and wines making way for new vintages, with -20% off for 3+ bottles and -30% off for 6+ bottles.
- Wine Accessories Wine-related accessories including branded glasses (Glashütte Eisch, Arcoroc) and packaging materials (gift boxes, paper gift bags, shipping boxes).
- Wine Tasting Events In-store wine tasting available during opening hours at select locations (Antwerp, Hoogstraten, Sint-Niklaas, Herentals), with monthly tasting lists and OpenFlesClub promotions.
- B2B Hospitality (Horeca) Wine Supply B2B wine supply service for Belgian restaurants, hotels, catering companies, and event venues, managed by dedicated regional commercial representatives with CRM-based account management and personalized wine advice.
Companies that use The Wine House
Customer profileSegments3 records
Ideal customer profiles3 records
The Wine House technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
The Wine House partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights5 records
The Wine House competitors and assessment
Company assessmentDirect peers
- Wijnvoordeel: Dutch online wine retailer offering broad multi-country wine assortment with home delivery, subscription-style tasting boxes, and gift options — directly comparable to Het Wijnhuis's e-commerce and tasting-box GTM.
- La Folie du Vin: Het Wijnhuis's own French-language Belgian sister site, offering a comparable omnichannel wine retail model (online + physical) targeting French-speaking Belgium with the same catalog and brand positioning.
- De Wijnfles: Belgian specialty wine and spirits retailer with physical presence and online ordering, directly competing for the same Belgian consumers and gifting occasions as Het Wijnhuis.
- Wijnbeurs: Dutch online wine retailer with broad international assortment and home delivery, comparable to Het Wijnhuis's catalog breadth and DTC delivery proposition, serving the same Benelux geography.
Emerging players
- Naked Wines: Online wine subscription club connecting consumers directly with independent winemakers. Comparable discovery/gifting and curated-wine proposition, but operating globally with a crowdfunding-backed DTC model rather than physical retail.
- Dranken.nl: Online Dutch drinks retailer covering wine, beer, and spirits with delivery. Comparable omnichannel specialty alcohol retail model serving overlapping Benelux customers.
Broad incumbents
- Gall & Gall: Largest liquor and wine retail chain in the Netherlands with hundreds of physical stores and online. Overlaps directly with Het Wijnhuis's specialty wine and gifting proposition but at vastly greater scale and with a much broader assortment including beer and spirits.
- Carrefour Belgium: Major Belgian grocery retailer with a significant wine aisle, frequent wine promotions, and online ordering. Represents the supermarket-scale competitive threat that pressures Het Wijnhuis's price-conscious routine-purchase customers.
Regional players
- Ventealapropriete: French online wine retailer offering curated international wines, gift boxes, and delivery. Comparable in assortment and gifting focus, but operating primarily in the French market rather than Benelux.
- Het Wijnhuis Nederland: The company's own Dutch-market storefront. Comparable specialty wine retail model but operating in the Netherlands with Dutch-language merchandising, competing with local Dutch wine specialists.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
The Wine House social profiles
Digital presenceThe Wine House financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Wine House leadership team
Management profileNumber of profiles
The Wine House funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Wine House M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Wine House
What does The Wine House do?
The Wine House is a Belgian specialty wine retailer that curates and sells more than 1,300 quality wines from 16 countries (Old and New World), alongside organic/biodynamic/natural wines, spirits, fortified wines, gift boxes, gift vouchers, and wine accessories. It operates 12+ physical stores across Belgium and an e-commerce webshop offering home delivery, and also supplies the hospitality sector (horeca) via dedicated field sales representatives and provides B2B corporate gifting services.
Is The Wine House a public or private company?
The Wine House is a private company. It is classified as unknown and is currently operating.
When was The Wine House founded?
The Wine House was founded in 1994. It employs 11 to 50 people.
Where is The Wine House based?
The Wine House is headquartered in Zwijndrecht, Belgium, in the Europe region.
How does The Wine House make money?
Five revenue lines are on record. Retail Wine Sales are the primary driver. The others are gift Cards (Cadeaubonnen), pre-packaged Gift Boxes, B2B Hospitality Sales and wine Accessories.
Who are The Wine House's main competitors?
Direct peers on record are Wijnvoordeel, La Folie du Vin, De Wijnfles and Wijnbeurs. Emerging players are Naked Wines and Dranken.nl. Broad incumbents are Gall & Gall and Carrefour Belgium. Regional players are Ventealapropriete and Het Wijnhuis Nederland.
Does The Wine House have an API?
No public API is recorded for The Wine House.
What industry is The Wine House in?
The Wine House's product category is Specialty Wine Retail. Its primary akta.pro industry code is CRANABAB, Wine Retail (Bottle Shops & Wine Merchants), with a secondary code of CRANAAAB, Wine Shops (Off-Premise). Its NAICS code is 445320.