Murudeshwar Ceramics

What Murudeshwar Ceramics does

Murudeshwar Ceramics Limited, operating under the Naveen Tile brand, is a Bengaluru-headquartered Indian tile manufacturer founded in 1983 as part of the RNS Group of Companies. The company produces ceramic wall and floor tiles, polished and glazed vitrified tiles, porcelain tiles, double charge tiles, full body tiles, soluble salt tiles, and specialized cool roof tiles. Manufacturing relies on hydraulic pressing of clay, quartz, feldspar, and silica mixtures combined with a vitrification process, supplemented by digital printing technology for design reproduction and color consistency. The portfolio is organized across material types and room applications (living room, bedroom, kitchen, bathroom, commercial, outdoor), positioning the company as a one-stop tile supplier for residential, commercial, and industrial spaces.

The business operates a multi-channel go-to-market: direct enterprise sales to builders, developers, government departments, and large corporates; thousands of independent retail dealers across India; and a direct-to-consumer e-commerce storefront at naveentile.com. Pricing is quote-based rather than publicly listed, with unit pricing on tiles, a standard domestic shipping fee of approximately Rs. 1,000 per order, and a 4% breakage allowance borne by the customer. The company holds ISO 9001:2015, ISI, and BIS certifications, and its customer roster spans IT majors (Infosys, Wipro, Tech Mahindra), banks (SBI, HDFC, ICICI), automotive OEMs (Maruti Suzuki, Mercedes-Benz, Tata Motors), real estate developers (Prestige, Sobha, Puravankara), healthcare institutions (AIIMS, Manipal, Narayana), oil & gas PSUs (Indian Oil, BPCL), conglomerates (Reliance), engineering firms (L&T), FMCG (Hindustan Unilever), and government (ISRO). A third-party tile visualizer (tilesview.ai) is embedded for customer room preview, and an active content/blog presence supports top-of-funnel demand generation.

Name

Murudeshwar Ceramics

Legal name

Murudeshwar Ceramics Limited

Website

https://naveentile.com

Company type

Private

Founded year

1983

Operating status

Operating

Headcount range

101–250 employees

Short description

Murudeshwar Ceramics (Naveen Tile) is a Bengaluru-based Indian tile manufacturer founded in 1983 that produces ceramic, vitrified, porcelain, and specialty tiles for residential, commercial, and industrial customers, distributed through thousands of retailers, direct enterprise sales, and an online store across India.

Ownership category

akta.pro rank

Product category

Ceramic and Vitrified Tile Manufacturing

NAICS

Clay Building Material and Refractories Manufacturing (327120), Pottery, Ceramics, and Plumbing Fixture Manufacturing (327110)

SIC

Structural Clay Products (3250), Pottery & Related Products (3260), Retail-Lumber & Other Building Materials Dealers (5211)

akta.pro primary industry

Ceramic, Porcelain & Natural Stone Tile Flooring (IMADAJAE)

akta.pro secondary industries

Clay & Concrete Roof Tiles (IMADAFAC), Tile & Stone Specialty Retail (CRAIAGAA)

Keywords

• Ceramic tile manufacturing
• Vitrified tile production
• Porcelain floor tiles
• Wall and floor tiles
• Tile distribution network

Headquarters

HQ city

Bangalore

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Infrastructure, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Tile Manufacturing and Sales: Manufactures and sells a wide range of tiles including ceramic wall and floor tiles, polished vitrified tiles, glazed vitrified tiles, porcelain tiles, double charge tiles, and designer digital tiles. Revenue is generated through direct sales to enterprise clients and through distribution network to retail customers.
2. Retail Distribution: Products distributed through thousands of retail stores across India, generating revenue through wholesale and retail sales channels.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Murudeshwar Ceramics Limited, operating under the brand name Naveen Tile, manufactures and sells a wide range of ceramic, vitrified, porcelain, double charge, full body, soluble salt, and cool roof tiles for floor, wall, and roof applications. Products are sold through thousands of retail stores across India, direct enterprise sales to builders, developers, corporates, and government clients, and through an own e-commerce store.

Product overview

Naveen Tile is a comprehensive tile retail platform under Murudeshwar Ceramics Limited, offering an extensive portfolio of floor and wall tiles across multiple material types and room applications. The product lineup centers on Ceramic Tiles, Vitrified Tiles (including Glazed and Polished Glazed variants), Porcelain Tiles, Double Charge Tiles, Full Body Tiles, and Soluble Salt Tiles. These are organized by application areas including Living Room, Bedroom, Kitchen, Bathroom, Commercial, and Outdoor spaces, along with specialized offerings like Cool Roof Tiles. The company positions itself as a one-stop solution for residential, commercial, and industrial tiling needs.

Differentiator

Problem solved

Functional benefit

Products and services

• Ceramic Tiles Versatile, moisture-resistant tiles suitable for kitchens, bathrooms, and living areas, available in various colors, patterns, and designs for residential and commercial wall and floor applications.
• Double Charge Tiles High durability tiles produced through double-layer pigment compression, offering scratch and stain resistance for high-traffic spaces such as hallways, lobbies, and commercial floors.
• Full Body Tiles Tiles with colour pigments running through the entire tile body, providing high durability and chip resistance suitable for both residential and commercial spaces.
• Glazed Vitrified Tiles Tiles combining vitreous strength with a stain-resistant glaze, available in glossy or matte finishes for modern interiors and high-traffic areas.
• Polished Glazed Vitrified Tiles Premium vitrified tiles with a polished finish offering high durability and easy maintenance for sophisticated residential and commercial interiors.
• Vitrified Tiles Tiles produced through vitrification with low water absorption (less than 1%), providing high durability, scratch resistance, and stain resistance for high-traffic areas.
• Porcelain Tiles Premium dense tiles with water absorption under 0.5%, offering superior durability, stain resistance, and scratch resistance for moisture-prone areas and heavy-use floors.
• Soluble Salt Tiles Handcrafted design tiles with a rustic aesthetic suited for feature walls, bathrooms, and kitchens.
• Wall Tiles Tiles designed for wall applications in living rooms, bathrooms, kitchens, bedrooms, and commercial spaces, available in varied designs, patterns, and finishes.
• Floor Tiles Tiles designed for floor applications across living rooms, bedrooms, kitchens, bathrooms, outdoor areas, and commercial spaces.
• Cool Roof Tiles Specialized roof tiles with UV-resistant and weather-resistant properties for outdoor and rooftop installations.

Quantifiable outcome

• Tiles are made to withstand the rigors of foot traffic, humidity, and extreme weather conditions
• +1 more outcomes

Named customers22 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature3 records

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• RAK Ceramics India: Indian arm of UAE-based global ceramics major, offering ceramic, vitrified, and porcelain tiles plus sanitaryware. Competes in premium Indian commercial and hospitality segments with global branding.
• H&R Johnson (Prism Johnson): Tile division of Prism Johnson Limited, one of India's oldest tile brands. Operates at greater scale and broader geographic reach than Naveen, with overlapping products in ceramic, vitrified, and outdoor tiles.

Direct peers

• Varmora Granito: Privately-held Indian tile manufacturer with a broad product portfolio across ceramic, vitrified, and porcelain tiles. Comparable scale, distribution model, and target customer base.
• Orient Bell Limited: Indian tile producer with ceramic, vitrified, and porcelain offerings distributed through a multi-thousand retailer network. Closely matched business model, geography, and customer segments.
• Nitco Tiles: Indian tile and marble manufacturer with established enterprise and retail distribution. Comparable in product mix and Indian-market focus, with similar engagement in commercial and residential projects.
• Kajaria Ceramics: India's largest tile manufacturer producing ceramic, vitrified, and porcelain tiles with a nationwide distribution network and enterprise client base. Directly comparable in product category, customer segments (builders, corporates, retailers), and Indian-market focus.
• Somany Ceramics: Major Indian tile and sanitaryware manufacturer with a similar portfolio of ceramic, vitrified, and digital tiles. Competes head-to-head with Naveen in residential and commercial channels across India.
• Asian Granito India: Listed Indian tile manufacturer with comparable product range covering ceramic, vitrified, porcelain, and engineered marble. Competes in similar price bands and distribution channels as Naveen Tile.
• Simpolo Ceramics: Indian tile manufacturer producing vitrified, porcelain, ceramic, and wall tiles with nationwide distribution. Competes in the same mid-to-premium segments of the Indian market.

Emerging players

• Cera Sanitaryware: Primarily a sanitaryware and bath solutions company that has expanded into tiles and engineered marble. Adjacent competitor in home building products with overlapping distribution through Indian dealers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/naveentile1
• LinkedInlinkedin.com/company/naveentile
• Instagraminstagram.com/naveen.tile
• Xx.com/naveentile

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Murudeshwar Ceramics