Golfpark de Haenen

What Golfpark de Haenen does

Golfpark de Haenen is a privately held, single-site golf and hospitality destination located on a former mission estate in Teteringen near Breda, North Brabant, Netherlands. The park operates an 18-hole championship course alongside a 6-hole Academy Course, Par 3 facilities, and a driving range, with a minimum handicap requirement of 54 to play the main course. The estate also functions as a public art and nature park featuring sculptures, flora/fauna documentation, and walking trails, making it accessible to non-golfers as well as golfers. The facility is privately owned by Hans de Wilde, with an operating team of 11-50 staff under General Manager Rieks Lambers, including dedicated sales, hospitality, and business club management roles.

The business operates a diversified multi-revenue-stream model anchored on three pillars: golf operations, hospitality, and corporate/B2B services. Golf revenue comes from green fees, age-tiered playing rights subscriptions (€840-€1,575/year), Golfclub De Haenen membership (€62.50/year for NGF registration), equipment rentals, and Trumpi Golf Academy instruction. Hospitality revenue is generated through the Brasserie & Terras, the Grand Café (private groups of 25+), Diner op de Golfbaan (€115/person 5-course culinary experience), and meeting room rentals (€75-100/half-day) with catering packages. The Businessclub De Haenen serves 60-70+ corporate partners through modular business memberships, hole sponsorship, and a minimum of seven annual networking golf events. Technology integration is limited to off-the-shelf platforms: E-golf4U for tee-time booking, Guestplan for dining reservations, Clickshare for meeting room AV, and Leading Courses for third-party review aggregation (8.3 rating from 1,769 reviews).

Go-to-market is hybrid direct-to-consumer and sales-led. Individual golfers book through the website and E-golf4U, while corporate and event business is driven by named sales staff (Bonnie de Blieck for Businessclub, Layla Koks-Wagemaker for sales/events). Distribution is entirely single-site and domestic (Netherlands), with no retail or third-party channel partners. The Birdie Circle partnership network of eight regional Dutch and Belgian golf courses extends member value through reciprocal discounts of up to 50% on green fees, functioning as a soft geographic expansion without physical footprint growth.

Name

Golfpark de Haenen

Legal name

Golfpark de Haenen

Website

https://dehaenen.nl

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Golf Course & Hospitality

NAICS

Golf Courses and Country Clubs (713910)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Golf Courses & Golf Facilities (MPAKAEAD)

Keywords

• Golf course operations
• Golf club membership
• Golf instruction services
• Corporate hospitality venues
• Golf park hospitality

Headquarters

HQ city

Teteringen

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Club membership: Annual club membership at €62.50/year provides access to club activities, NGF registration, handicap tracking, and introductory pricing for guests.
2. Golf club membership:
3. Business memberships and corporate packages: Business memberships provide corporate networking opportunities with customizable add-ons including playing rights, wildcards, green fee vouchers, and sponsorship visibility. Corporate members receive benefits such as exclusive flights, complimentary buggy use, and reduced guest rates.
4. Food and beverage (Brasserie and restaurant): Restaurant and brasserie services generate revenue through lunch, dinner, and event catering. The venue hosts private dining events (25+ persons), offers a la carte dining, and special events like Diner op de golfbaan at €115/person for 5-course dinner.
5. Equipment rentals: Revenue from renting Ezigolf Tourers (€10-15), buggies (€20-32.50), and handicarts (€11-21) for 9 or 18 hole rounds.
6. Golf lessons and academy: Golf instruction through Trumpi Golf Academy located on premises. Revenue from group and individual lessons.
7. Meeting and event venue rental: Meeting room rental (€75-100 per half-day) plus optional catering arrangements (€9-34.50 per person for half or full day packages). Venues available for 2-16 persons with full AV equipment included.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

Golfpark de Haenen operates an 18-hole golf course paired with a 6-hole Academy Course, driving range, and member-sponsored golf club in Teteringen (Breda), Netherlands. The park includes a Brasserie & Terrace restaurant, Grand Café, meeting facilities, and private event venues, with golf instruction delivered through the Trumpi Golf Academy alongside equipment rentals and themed dining experiences such as 'Diner op de Golfbaan'.

Product overview

Golfpark de Haenen operates a unified golf and hospitality destination combining an 18-hole championship course with a 6-hole Academy Course, practice facilities including a driving range, and diverse hospitality offerings. The product portfolio spans four core pillars: (1) Golf Operations — the main course, Par 3 academy, driving range, equipment rental (buggy/tourer/handicart), and the Trumpi Golf Academy for instruction; (2) Membership Programs — Golfclub De Haenen (€62.50/year for NGF registration and competition access), Volledig Speelrecht and 40 Rondes speelrecht playing rights tiers (from €138.50/month), and Business Membership packages; (3) Hospitality — Brasserie & Terras, Grand Café, and private event catering (Gezelschappen) for groups from 25; and (4) Experience — Diner op de Golfbaan, the Art Park with sculptures throughout the grounds, and Nature Park. Meeting facilities and the Businessclub round out corporate offerings. The Birdie Circle network extends play value to 8 partner courses. The park operates as an integrated lifestyle destination welcoming both golfers and non-golfers.

Differentiator

Problem solved

Functional benefit

Brands

• Trumpi Golf Academy: Golf school operated by the Trumpi Golf Academy, which is a separate entity providing golf lessons on the golf park premises.
• Golfclub De Haenen
• Brasserie & Terras
• Grand Café
• Businessclub De Haenen

Products and services

• 18-Hole Golf Course Main 18-hole golf course at Golfpark de Haenen in Teteringen, available to members and visiting golfers for tee times and tournaments.
• 6-Hole Academy Course Short 6-hole academy course designed for beginners, golf lessons, and quick practice rounds.
• Trumpi Golf Academy Golf school providing instruction and coaching for beginners and more experienced players at the park.
• Driving Range On-site driving range with practice bays available to members and visiting players.
• Golf Club Membership Annual membership program granting members access to the 18-hole course, Academy Course, range, clubhouse, and member events.
• Brasserie & Terrace On-site restaurant and terrace serving meals and drinks to golfers, visitors, and outside diners.
• Grand Café Casual café within the clubhouse serving drinks and lighter fare to golfers and visitors.
• Business Club Corporate membership and networking program connecting local companies and entrepreneurs with the golf park through partnership packages and events.
• Meeting Facilities Conference and meeting rooms available within the clubhouse for corporate bookings, presentations, and meetings.
• Private Events & Diner op de Golfbaan Private dining experiences and bespoke events, including the signature five-course 'Diner op de Golfbaan' held on the course.

Quantifiable outcome

• Average guest satisfaction rating of 8.3 out of 10 from 1769 reviews on Leading Courses

Named customers10 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature3 records

Partnerships

Eleven partnerships are on record, tiered core and minor.

• Trumpi Golf AcademycoreStrategic or Co-development PartnerOn-site golf school operated by Trumpi Golf Academy. Located at Golfpark de Haenen, they provide professional golf instruction using a unique teaching method. The academy is a visible sponsor on the golf course.
• DRVminorGTM or Marketing PartnerBusinessclub member and corporate partner of Golfpark de Haenen.
• Van de WaterminorGTM or Marketing PartnerBusinessclub member and corporate partner.
• Van Dijnsen Installatietechniek en BeveiligingenminorGTM or Marketing PartnerBusinessclub member and corporate partner.
• Hertog JanminorGTM or Marketing PartnerBusinessclub member and beer sponsor.
• Van der Valk BredaminorGTM or Marketing PartnerBusinessclub member and hospitality partner.
• NAC BredaminorGTM or Marketing PartnerLocal football club Businessclub member.
• RabobankminorGTM or Marketing PartnerBusinessclub member and financial services partner.
• AB Inbev N.V.minorGTM or Marketing PartnerBusinessclub member and beverage industry partner.
• Boerderij TielemansminorStrategic or Co-development PartnerLocal farm in Bavel that supplies white and green asparagus for the restaurant's seasonal menu. Partnering since 1985.
• Birdie Circle (Partner Courses)coreChannel Partner/ Reseller/ DistributorNetwork of partner golf courses including Prise d'Eau Golf (Tilburg), Best Golf (Best), Amelisweerd (Utrecht), Batouwe (Zoelen), Golf de Gulbergen (Mierlo), Peelse Golf (Evertsoord), and Kempense Golfclub (Mol). Full playing rights holders receive up to 50% discount on green fees.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Batouwe Golf: Gelderland-based 18-hole golf course and Birdie Circle partner of De Haenen. Comparable full-service regional Dutch golf facility with memberships and corporate events.
• Eindhovensche Golf: Long-established Dutch golf club in the Eindhoven region serving a similar North Brabant membership and corporate clientele. Comparable tiered membership, clubhouse dining, and event offering.
• Best Golf: Regional Dutch golf course near Eindhoven and a Birdie Circle partner. Operates an 18-hole course with clubhouse and member services comparable to De Haenen's offering.
• Prise d'Eau Golf: 18-hole Dutch golf course in Tilburg, near Breda, and a Birdie Circle partner of Golfpark de Haenen. Comparable full-service regional golf facility with memberships, F&B, and event hosting for a similar North Brabant customer base.
• Amelisweerd Golf: Utrecht-area golf course that is a Birdie Circle partner of De Haenen. Comparable regional Dutch golf facility competing for similar amateur and corporate golfer segments.
• Kennemer Golf & Country Club: Established Dutch country club offering 18-hole golf plus clubhouse hospitality, member services, and corporate events. Comparable integrated golf + club + F&B model to De Haenen's full-service proposition.

Broad incumbents

• Bernardus Golf: Premium Dutch golf and lifestyle destination with 18-hole championship course, clubhouse dining, and corporate events. Comparable integrated golf + hospitality model but operating at a higher price point and member tier than De Haenen.
• Toxandria Golf Club: Long-established Dutch country club near Breda offering 18-hole golf, full clubhouse, and member services. Comparable regional Dutch country club competing for overlapping North Brabant membership and corporate clientele.
• Rosendaelsche Golf Club: Historic Dutch golf and country club near Arnhem with a long-established member base, full clubhouse, and dining. Comparable heritage positioning and country club service model, though operating at a larger and more established scale.
• The Dutch Golf: Premium championship Dutch golf facility hosting DP World Tour events. Comparable Dutch golf + hospitality model, but operates at a significantly higher-end, tournament-scale positioning than De Haenen's regional park.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/GP_DeHaenen
• Facebookfacebook.com/dehaenen
• LinkedInlinkedin.com/company/golfpark-de-haenen-b.v.

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Golfpark de Haenen